Healthcare Market Research

Transcription

1 Healthcare Market Research Atlanta-based communications, business development, market research and management consulting firm has been successfully serving clients internationally for more than 20 years. Specializing in health care, DSHM provides cutting-edge services for hospitals, physicians, managed care organizations, IPAs, provider networks and medical practices. Included are product design companies, ACOs, pharmaceutical providers, long-term care facilities, behavioral health services, medical equipment and healthcare product companies. Also served are senior care organizations, eye care providers, home health agencies, pharmacies, laboratories, imaging companies, alternative medicine providers, dentists, urgent care centers, chiropractors, software companies and more. Clients have ranged from small U.S. providers to large international companies. Our company excels at market research, public relations, advertising, managed care contracting, referral building and research respondent recruiting. Just a few other services include insurance payer contracting, sales, credentialing, provider network development and internet marketing. These have generated major increases in clients' admissions, new patients, research data, practice volume, new residents, insurance provider contracts, website traffic and more. As a result, clients witness positive outcomes, new revenue, substantial sales, new referrals, valuable market information and other successes. Our Services Marketing and Business Plans Market Research Services / Respondent Recruiting Managed Care, Insurance, Payor Contracting and Credentialing HMO, IPA, ACO and PPO Contracting / Provider Network Development Public Relations / Press Coverage Corporate and Occupational Health Marketing Senior Care Marketing Advertising / Branding / Graphic Design Patient Coordinator Marketers

2 Social Media Marketing Website Development Search Engine Optimization and Marketing Sales Development / Referral Building Market Data Customer Service Training Practice Management, Startup and Recruiting Special Events Legal Marketing to Healthcare Marketing and Business Plans David Scott Healthcare Marketing will create, develop and implement strategic marketing and business plans specifically targeted to your needs, whether your organization is a private or group practice, a hospital or ancillary facility, a pharma manufacturer, a health-related product company, senior care facility, a managed care organization or other entity. In addition, marketing plans can be developed for those companies wanting to market to healthcare professionals and companies. We have executed successful plans for most types of companies listed on the Home Page. Strategies within the marketing and business plans have been targeted to a variety of entities, including: Seniors, Senior Organizations, and Senior Residential Facilities (long-term care, nursing homes, independent living, assisted living, personal care homes, CCRCs, etc.) Insurance and Third Party Payors (workers' compensation, Medicare, Medicaid, managed care, TPAs, re-insurance, long-term care insurance, personal injury insurance, auto-liability insurance, self-insured employers, etc.) Managed Care Organizations (HMOs, PPOs, provider networks, etc.) Employers, Corporate Health Programs, and Executive Health Programs Physicians, Hospitals, and Ancillary Facilities Third Party Payors Healthcare Professionals / Social Services Professionals Non-insured Healthcare Consumers Healthcare Discount Card Companies and Consumers

3 Market Research Services and Market Research Recruiting David Scott Healthcare Marketing directs qualitative and quantitative market research studies designed to collect valuable data from targeted and competitive markets. DSHM has conducted a multitude of successful research studies internationally. This success is often contributed to the fact that our company has a 100% track record in participant and respondent recruiting, and is extremely knowledgeable and experienced in health care. Projects by DSHM have been implemented in: The United States Latin America England (United Kingdom / UK) Germany The Netherlands Other European Countries Able to manage research projects and recruiting in additional countries. Major Metropolitan areas have included: Atlanta New York Miami Los Angeles San Diego Boston Baltimore Philadelphia NYC suburbs in New Jersey Washington, DC London Amsterdam Hamburg Sao Paulo Rio de Janiero Other Metropolitan Areas Rural Areas (as well)

4 Managed Care and Payor Marketing / HMO and PPO Contracting Managed care marketing, contract negotiations, provider network management, payor contracting, provider network development, insurance marketing and provider credentialing are all specialties of David Scott Healthcare Marketing. Provider steerage of most patients covered by health insurance continues to be directed by managed care organizations (PPOs, HMOs, MCOs, and more). Our broad data base of managed care organizations, third party payors, integrated delivery systems, selfinsured employers and third party administrators greatly enhances our contracting efforts. In addition, our ongoing relationships with current managed care CEOs and department directors, and extensive experience in managed care marketing and third party payer marketing, enable us to negotiate successfully on your behalf. We have a proven track record of securing managed care, payor, and provider contracts for our clients. Payor Contracting and Managed Care Marketing: David Scott Healthcare Marketing has successfully marketed and provided contract negotiations for physicians, IPAs, specialty provider networks, medical facilities, mental health organizations, and ancillary clients; thus securing over 2,500 managed care contracts, which represent thousands of payors. In addition, we have successfully marketed a national PPO network and several specialty networks to third party administrators, insurance payors, re-insurance companies, case management organizations, medical bill review organizations, self-insured employers and other provider networks. Provider Network Development: DSHM has performed network development / provider recruiting services for national network development organizations, PPO networks, third party administrators (TPAs), IPAs, and managed care networks. We have successfully contracted with hospitals, physicians, IPAs, PHOs, and ancillary providers, generating thousands of executed provider agreements.

5 Public Relations / Press Coverage David Scott Healthcare Marketing has successfully secured news coverage for healthcare, senior care, behavioral health, eye care and medical-related organizations through major television networks, newspapers, magazines, trade publications, professional periodicals and radio stations. Professionals of David Scott Healthcare Marketing. have several years of expertise in generating press coverage and media attention through: Public Relations Media Relations Press Events Press Releases / News Releases Press Packets Special Events / Open Houses Photography Newsletters Search Engine Optimization Social Media Mr. Scott, President of David Scott Healthcare Marketing, has the degree of Master of Mass Communications with a concentration in public relations, advertising and marketing, and has more than 30 years of experience in successful media relations. The DSHM team has more than 100 years combined in communications. Our Team David W. Scott, MMC As President of DSHM, Mr. Scott directs all marketing, market research, advertising, public relations, recruiting, management and sales strategies. He offers 30 years of successful healthcare marketing and management expertise to his clients. His campaigns have been published in national healthcare marketing periodicals, and have generated interest internationally. (See other website pages for details on the services and accomplishments of DSHM).

6 Experience: Director of Marketing, Market Research and Public Relations for Hospitals ( ): Sun Coast Hospital, Largo, Florida Riverside Hospital, New Port Richey, Florida Conway Hospital, Conway, South Carolina Editor of Newspapers ( ): The Moultrie News and The North Charleston Observer, Charleston, SC Education: Master of Mass Communications, University of South Carolina, Columbia, SC (Course emphasis: marketing, market research, advertising, public relations and journalism) Bachelor of Arts in Behavioral Sciences, Erskine College, Due West, SC (Editor of the Erskine Mirror, the college student newspaper) Mr. Scott`s credentials and 30 years of experience provide a strong foundation for services in healthcare marketing, public relations, market research, managed care and advertising. Included are services related to provider network development, corporate health, longterm care, senior care, medical practice building, behavioral health, occupational health and healthcare management. He has been featured in Healthcare Marketing Report, a national professional periodical, for an outstanding hospital-based marketing program targeted to women. The same type of "one-stop services" packaged program was later designed for, and successfully, marketed to men. Patricia Patty Conary Patricia Conary is a strategic marketing specialist with in-depth experience in qualitative healthcare mark research, product management and marketing communications. Her experience ranges from in-house market research in pharmaceutical products, medical devices and OTC to product management. She has been responsible for the launch and subsequent management of numerous brands during her career.

7 Specializing in qualitative research, she has 15 years of experience in conducting IDIs and focus groups with physicians in a wide range of specialties, ancillary staff, patients, corporate executives and care providers. She excels at moderating and interviewing. Patricia s moderating style is friendly and personal, allowing respondents to feel comfortable enough to reveal their thoughts and feelings. Her technique elicits valuable insights even from the most reserved respondent and helps her clients understand not only what people are saying but why they are saying it. She understands how to support management with information to drive strategic planning, customer attitudes to insure proper positioning and messaging, and advertising development and ad testing. Harry Moreno Excelling in research management, participant recruiting, professional referral building and social media, Harry brings a wealth of experience to clients locally, nationally and internationally. He often works with those needing assistance with specialized services such as: increased referrals from other healthcare professionals, market research participant recruiting and enhanced search engine optimization via social media outlets. Because he is fluent in Spanish, Portuguese and English, he is able to offer international marketing, communications, market research, writing and translation services in the U.S. and other countries. Majoring in microbiology and organic chemistry with a specialty in biotechnology from Santa Fe College in Gainesville, Florida, Harry began his career in animal healthcare, eventually merging into human healthcare. For more information please visit