Web Metrics for University Communications Platforms February 2011

Transcription

1 Web Metrics for University Communications Platforms February 2011 Cornell.edu The Cornell Home Page saw 1,019,726 views in the month of February (Jan: 1,016,372). Total page views for the entire site were 2,564,864 (Jan: 2,545,504) and there were 561,235 unique visitors (Jan: 578,556). The most popular page on the site for February was the Admissions Bridge Page, which saw 139,138 views (Jan: 158,296). The Weather page also proved popular in February with 106,037 views and spikes on February 2 and 25, to coincide with snowstorms. Top Spotlights on the Cornell Home Page Feb. 2 University Closing 2,177 Life on the Hill Blogs Feb Your Impact Feb Skorton on Humanities in Washington Post Weiss Fellows 296 David Seidler wins Oscar gold 254 New York City Cornell in New York saw 5,613 page views in February (Jan: 6,153), 4,529 of which were unique (Jan: 4,953). The CU in the City blog had 3,519 visits in February (Jan: 3,023), representing 3,150 unique visitors (Jan: 2,701). There were 5,041 page views for the blog in February (Jan: 4,227). Caring Community The Caring Community page saw a total of 1,253 views in February (Jan: 615), 939 of which were unique (Jan: 464). There was a spike of 353 views on February 26 th, coinciding with the statements released about the death of sophomore George Desdunes. Dean Kent Hubbel's statement itself saw 496 views in February, 466 of which were unique. 1 3/21/11

2 CornellCast traffic report - February 2011 CornellCast site traffic for February was up 4.75% from last month with 30,716 total page views. CU in the Kitchen episode #2 ("Nutrition Made Delicious") was the most popular video on the site this month, due in large part to our multi-channel promotions. The CU in the Kitchen pano we ran on the Cornell home page Feb was clicked 1,311 times, and the CornellCast weekly and Chronicle e- news also drove traffic to CU in the Kitchen, generating 330 and 184 page views, respectively. Our "Cornell history with Corey Earle" piece was also very popular, thanks to promotion on alumni.cornell.edu and Facebook. 12,129 unique viewers tuned in to CornellCast content in February via the CornellCast website and embedded players. The average duration watched per viewer was 30 minutes, 31 seconds. The CornellCast website had 30,716 total page views (27,222 uniques). This includes traffic to the default url and links to specific videos on our main and mobile sites. CornellCast weekly s generated 3,617 total page views in February -- 12% of the site total. 49 new videos were added in February, bringing the collection to 977 items. Top 10 most watched in February were: 1. CU in the Kitchen # viewers 2. Cornell history with Corey Earle viewers 3. Unpacking the Nano promo viewers 4. The Marcellus Shale: Science and Technology viewers 5. Sidelines: Overguard twins viewers 6. Life Raft Debate viewers 7. Egypt panel discussion viewers 8. M.H. Abrams: The Fourth Dimension of a Poem viewers 9. Tariq Ali lecture viewers 10. Staff Notes: Vicki Davis viewers Staff Notes series performance in February: New episodes: Vicki Davis viewers Herb Cooley- 223 viewers Jim Sheridan viewers Arthur Woll viewers Total Staff Notes viewership this month: 1,060 unique viewers 2 3/21/11

3 Sidelines series performance in February: New episodes: Karlee and Amber Overguard (hockey) Barry Leonard (play-by-play) Bresky and Stevens (tennis) Total Sidelines viewership this month: 1,145 unique viewers CyberTower The CyberTower home page saw 874 page views in the month of February (Jan: 953), 665 of which were unique (Jan: 730). Mobile Visits The entire cornell.edu site saw 33,891 visits from the top four mobile devices in February (Jan: 30,561). This represents 2.9% of the total visits to the site. See the chart below for a breakdown. Mobile Device Visits ipad iphone android Black Berry ipod 3 3/21/11

4 Social Media The Cornell Facebook Page garnered 2,075 new fans in the month of February (Jan: 2,750). As of March 1, 2011, the page had 40,773 fans. (Feb 1: 38,959) In celebration of cresting the 40K mark, we held a trivia contest and awarded three lucky fans with Cornell t-shirts. Facebook has stopped reporting on the number of page views. Instead, they now offer tracking of impressions on each item posted to our wall. Impressions translate to the number of times a given item has been shown in the news feeds of our fans and can be interpreted as the number of eyes that have seen any given post. For February, the top five items were: Item Impressions You say potahto, we say Go Big Red! (new potato varieties) 84,591 President Skorton blogs in the Washington Post 83,426 Name the Cornell President credited with discovering an 81,812 element (Triva contest post) Four Inspiring Professors named this year's Weiss Fellows 79,413 Share Your Big Red Love Story (Valentines Promotion on 75,049 alumni.cornell.edu) Note that the number of impressions can be higher than the number of fans of the page because items can appear in news feeds more than once. There were 530 new Twitter followers in the month of February (Jan: 327), for a total of 6162 followers as of March 1, (Feb 1: 5,667) Top Five Tweets for February: Cornell will close effective 2AM Wed. morning Feb 2. Expected to reopen at 10AM Classes begin at 11 Did you meet your true love at Cornell? Go on a date you'll never forget? Share the love and tell your story. Star-crossed couple destined to meet one last time Nelly to headline Slope Day on May 6 The library is sponsoring a remix contest using its own images--and first prize is a brand new ipad! 119 clicks 116 clicks 111 clicks 63 clicks 48 clicks 4 3/21/11

5 Alumni Website The alumni.cornell.edu site saw 47,921 visits in February (Jan: 39,146), representing 37,188 unique visitors (Jan: 30,340). The Alumni Home Page saw 29,717 page views (Jan: 20,196), 27,415 of which were unique (Jan: 14,858). For Valentines Day, OWC put up a page on alumni.cornell asking alumni to comment and share their Cornell Love Stories. This page was promoted via Twitter, Facebook, Ezra Magazine, and other channels and saw 8,752 views, 7,684 of which were unique. Over 80 comments were left and the average length of time spent on the page was 6 minutes and 18 seconds, suggesting that alumni stopped and read the stories that were shared. Chronicle Online The Chronicle Online saw 331,595 page views in February (Jan: 392,553), representing a total of 205,449 unique visitors (Jan: 248,560). The Chronicle Homepage saw 18,817 views in February (Jan: 18,368). Top Fifteen most read in February: Robot adapts to injury (Nov. 2006) 17,908 Psych 101 students participate in sleep study (Nov. 2009) 17,217 Cornell Dots' get first trial in humans (Jan. 2011) 14,595 Cometary rendezvous set for Valentine's Day 14,347 Randy Wayne takes new look at relativity (Nov. 2010) 13,927 Researchers create ultra-thin, ultra-tough balloon (Sept. 2008) 11,785 Universal robotic gripper (Oct. 2010) 11,561 Evidence for psychic activity found (Dec. 2010) 8,957 Device tests uncertainty principle (Sept. 2006) 7,530 Black carbon affects climate predictions (Nov. 2008) 5,092 Campus mourns death of George Desdunes 4,646 Figs kill when wasps don't pollinate (Jan. 2010) 4,646 Gold hybrid nanoparticles kill cancer (March 2010) 3,910 Physicists study mechanics of 'crackling' (Jan. 2011) 3,799 Spitzer telescope detects dust around carbon star (Jan. 2009) 3, /21/11

6 Ezra Magazine The Ezra Magazine site saw 9,257 page views in February (Jan: 8,486) The site saw a total of 6,735 visits in February (Jan: 5,580), 5,933 of which were unique (Jan: 4,930). Top Ten Clickthroughs from the Newsletter: Link to Chronicle's Essentials blog, item on David Seidler '59 winning an Academy Award Ezra Update lead story on Ben DeLuca, new men's head lacrosse coach Chronicle Online story on teacher certification remaining at Cornell Alumni.cornell.edu's Big Red Love Stories page Ezra Update story on Cornell's increased programming with The 92nd Street Y Link to President Skorton's Huffington Post column "A Nation of Immigrants" Ezra Update story on Julie Blackman '74 Chronicle Online story on book selection for 2011 New Student Reading Project Chronicle Online obituary for Christopher Pottle Event link to The Cornell Club-New York's "Around the World" listing 2,533 clicks 1,549 clicks 1,027 clicks 1,017 clicks 792 clicks 774 clicks 770 clicks 692 clicks 535 clicks 469 clicks Pawprint The Pawprint web site saw 431 visits in February (Jan: 348), 333 of which were unique (Jan: 258). This site is currently in development for a redesign to be launched in the spring of /21/11