Pricing Native Advertising
|
|
- Gloria Mason
- 8 years ago
- Views:
Transcription
1 The Local Media & Advertising Experts Pricing Native Advertising Rick Ducey Managing Director BIA/Kelsey Topics Native ad ecosystem Forecast and drivers Does native advertising work? Pricing metrics and strategies Case study Recommendations 2 1
2 Native Ad Ecosystem Has Many Players Trying to Earn a Living 3 Where do native ads occur? Social networks. Facebook s News Feed ads, YouTube s Promoted Videos and Twitter s Promoted Tweets are among the most popular formats, but others such as Pinterest, LinkedIn, Google+ and StumbleUpon are ramping up in this area. Mobile. A key driver behind the success of native advertising has been the growth of mobile usage on platforms such as Facebook, Twitter and Pandora. Digital media. Native implementations include BuzzFeed lists, sponsored articles on Mashable and The Huffington Post, videos on CollegeHumor and real estate listings on Trulia.com. Traditional media. Publishers with active native ad programs include The New York Times, The Atlantic, Hearst, The Guardian and Vanity Fair. 4 2
3 Social Native Advertising Growing to $9.4B by 2018 Source: BIA/Kelsey,
4 Native advertising is #2 most important digital revenue source 7 8 4
5 9 10 5
6 So does native advertising work? ROI from Native Platforms ROI Assessment of Media Used For Advertising (1 of 2) Excellent 10-19x Spend Extraordinary Over 20x Spend 50% 40% 30% 26.1% 20% 15.8% 13.3% 18.6% 11.9% 12.8% 12.2% 12.3% 12.1% 10.9% 13.3% 11.3% 7.7% 10% 18.8% 19.3% 20.0% 13.6% 20.2% 18.9% 19.5% 18.8% 18.8% 17.8% 13.3% 12.6% 13.2% 0% Source: BIA/Kelsey Local Commerce Monitor, Wave 17, Q3/2013 (and prior waves, if relevant). Methodology: Online panels. Q
7 You are times more likely to survive a plane crash than click on a banner ad. -SolveMedia % of users say they are more likely to look at a native than a banner ad
8 32% would share a native ad. 18% more (52% vs 34%) of native ad viewers show purchase intent Pricing Factors 1. Campaign goal branding, direct response have different metrics and value points 2. Content type SMS, video, text 3. Channel desktop, mobile, tablet 4. Programmatic platform vs direct selling 5. Packaging and bundling increase AVO (average value of order) 6. Competitive pricing market factors, easier to manage with bundling 7. Value pricing easier to achieve with bundling 8. Cost-based pricing difficult to fully attribute costs, but probably leaving money on the table. 16 8
9 Pricing Metrics and Strategies CPM common currency but doesn t capture key value point of social native advertising of social shares and quality of impressions (accidental click versus reading article, il sharing with ihfi friends) d) CPE engagement metrics are higher value for advertiser but need to standardize on these (time spent, amount read/watched, sharing, other secondary actions) Sponsorships Pricing more of an art than science, value-based pricing but may end up with higher CPMs vs other pricing models, may not be sustainable. Bundling - Value-based pricing but if used effectively can achieve client goals by matching inventory to consumer purchase journey stage in funnel 17 How are publishers pricing native? Packages 41% Sponsorship 41% CPM/CPE 18% Source: Polar,
10 $4.58 CPM for Facebook sponsored stories $100K per campaign is typical for BuzzFeed (~$5 CPM)
11 Case Study: Houston Chronicle Created own digital agency (AmuseDigital.com) Sell packages for 3 month $7K/mo Move to $12K/mo within first year but annual programs in $250K range Includes assets, promoting in print Partnering with Outbrain, Navio Native ads generate 7-figures annually Stephen Weis EVP, Digital Revenue Houston Chronicle 21 Case Study: Houston Chronicle 22 11
12 Recommendations 1. Go for Life Time Value (LTV) with clients by bundling inventory to match their campaign goals to Your inventory and its capabilities Creative execution related to stage (e.g, branding vs direct response) Long term contracts with committed clients Appropriate calls to action for low funnel native ads Appropriate metrics to funnel stage 2. Appropriate pricing metrics for stage in funnel CPM more for branding CPE for lower funnel ads Sponsorships for higher funnel 3. Check back with the client is it working? A/B testing Fine tune the campaign 23 The Local Media & Advertising Experts Questions & Comments: Rick Ducey Managing Director (703) This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under federal law. BIA/Kelsey disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information. 12
Local Commerce Monitor UK Wave 2 Executive Summary. October 2013
Local Commerce Monitor UK Wave 2 Executive Summary October 2013 Introduction This document defines Local Commerce Monitor UK (LCM: UK) and presents the findings from Wave 2 The LCM: UK survey is an extension
More informationBIA/Kelsey's U.S. Local Advertising Forecast for 2016
Guiding Media. Inspiring Innovation. Leading Local. BIA/Kelsey's U.S. Local Advertising Forecast for 2016 Key Findings November 11, 2015 Mark R. Fratrik Ph.D. Sr. VP, Chief Economist, BIA/Kelsey Michael
More informationDirectory Publishers and Mobile Unlocking the Formula for Driving Revenue. Dec. 12, 2012
Directory Publishers and Mobile Unlocking the Formula for Driving Revenue Dec. 12, 2012 Welcome Thank you for joining us today Topic at center of discussion today: 73% of directory publishers expect mobile
More informationFacts & Figures You Need to Successfully Budget for 2015
Facts & Figures You Need to Successfully Budget for 2015 John Potter SVP, Professional Development Radio Advertising Bureau Mark Fratrik SVP and Chief Economist BIA/Kelsey The Local Media & Advertising
More informationOUR PERSPECTIVE ON. Our perspective on Native Advertising NATIVE ADVERTISING
OUR PERSPECTIVE ON Our perspective on Native Advertising NATIVE ADVERTISING MerchantCantos Introduction Hyped as one of 2014 s biggest media trends, native advertising is paid for content using advertising
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationNational Marketers Refining Localization Strategies A Leading in Local Conversation
National Marketers Refining Localization Strategies A Leading in Local Conversation Feb. 21, 2013 Welcome Webinar Goals Focus on the increasingly critical need of national brands to improve their localization
More informationSponsored Webinar: Call Analytics for Mobile Marketing: Real Strategies, Real Stories
The Local Media & Advertising Experts Sponsored Webinar: Call Analytics for Mobile Marketing: Real Strategies, Real Stories June 24, 2015 Webinar Agenda & Goals Goal: Explain precise tactics for driving
More informationThe Mobile Marketer s Complete Guide to User Acquisition
The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is
More informationAUDIENCE ENGAGEMENT DISCOVERY VS. SEARCH VS. SOCIAL
AUDIENCE ENGAGEMENT DISCOVERY VS. SEARCH VS. SOCIAL FEBRUARY 2014 EXECUTIVE SUMMARY Critical to developing relationships with consumers and audiences on the web is the ability to engage them beyond a mere
More informationHow big is the mobile app market?
How big is the mobile app market? In 2015, 1 billion smartphones will be sold. The average mobile app user spends more than 30 hours a month on more than two dozen apps. 46 percent of app users report
More informationWebinar The Shift from Media to Marketing Services: A Preview of BIA/Kelsey's Latest SMB Research
The Local Media & Advertising Experts Webinar The Shift from Media to Marketing Services: A Preview of BIA/Kelsey's Latest SMB Research August 19, 2015 Today s Webinar Rapid discussion of Local Commerce
More informationThe Essential Guide to Native Advertising. The Rise of a Digital Ad Format and Best Practices for Commanding Audience Attention
INSIGHT SERIES The Essential Guide to Native Advertising The Rise of a Digital Ad Format and Best Practices for Commanding Audience Attention In digital advertising, ad formats have always fallen into
More informationNative Advertising: Beyond the Buzz
Native Advertising: Beyond the Buzz May 2014 VIEWPOINTS Native Advertising: Beyond the Buzz Cora K. Samuels 1 Contents 3 What is Native Advertising? 4 The Development of Native Advertising in an Evolving
More informationSearch Engine Marketing(SEM)
Search Engine Marketing(SEM) Module 1 Website Analysis Competition Analysis About Internet Marketing Scope & Career Opportunities Basics Of HTML & Website Development Platforms Module 2. Search Engine
More informationGrow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
More informationWelcome to Today s Webinar: Local Media Sales Performance
Welcome to Today s Webinar: Local Media Sales Performance June 20, 2012 For audio: You can either listen through your speakers or dial in. Once you choose, please do not change settings. Dial in: +1 (415)
More informationPERFORMANCE DIGITAL PLATFORMS
1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%
More informationLINKEDIN SPONSORED UPDATES
CRASH COURSE on LINKEDIN SPONSORED UPDATES Everything you need to set up and optimize LinkedIn s latest advertising opportunity. A publication of 2 author s note: Before we dive into our crash course,
More informationHow To Understand The Online Advertising Market In Quatar
1 TABLE OF CONTENTS List of Figures List of Tables 1. Qatar Online Advertising Market Size and Introduction, 2007-2012 2. Qatar Online Advertising Market Revenue Models, 2012 3. Qatar Online Advertising
More informationMYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction.
RE MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. Data brought to you by: In recent years, social media
More informationIntroduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message.
Introduction The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Overarching Strategy Generating interest with relevant content
More informationThe Earned Media Value Index A BENCHMARK GUIDE TO THE VALUE OF SOCIAL ENDORSEMENTS. Your brand story. Told by by many.
The Earned Media Value Index A BENCHMARK GUIDE TO THE VALUE OF SOCIAL ENDORSEMENTS Your brand story. Told by by many. THE EARNED MEDIA VALUE INDEX: A BENCHMARK GUIDE TO THE VALUE OF SOCIAL ENDORSEMENTS
More informationProfessional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
More informationSOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK
SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,
More informationENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016
ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:
More informationOnline Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A
Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million
More informationUnderstand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.
1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital
More informationOMNI-CHANNEL MARKETING. Top 9 Questions
OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is
More informationIntroduction to Social, Mobile, and Local Marketing
Introduction to Social, Mobile, and Local Marketing New marketing concepts Conversations Engagement Impact of smartphones and tablets Social-mobile-local nexus Strong ties between consumer use of social
More information7 Social Media Ad Trends for 2014
N O V E M B E R 2 1, 2 0 1 3 7 Social Media Ad Trends for 2014 Sponsored by: Debra Aho Williamson Principal Analyst Agenda 2014: A Year of Social Acceptance Trend #1: The Video Opportunity Trend #2: Social
More informationSalesforce Advertising Index
Salesforce Advertising Index Annual Report 2015 Table of Contents Introduction Executive Summary Facebook Trends Instagram Trends Twitter Trends LinkedIn Trends Credits & Appendix 1 2 3 10 11 12 13 Introduction
More informationSocial Media Marketing. Hours 45
Social Media Marketing Related Certificate Course ID Audience Social Media Marketing Social Media Marketing Intermediate Hours 45 Overview: Social media remains an evolving aspect of our daily lives in
More informationnative advertising native advertising native advertising native advertising native advertising native advertising native advertising native
NOT Who Cares? the native ad trend is just getting started. Native has gone from being a question mark among publishers to now, where it s just a matter of time, and timing. Nativo CEO Justin Choi What
More informationConsumer Engagement Index
Consumer Engagement Index Volume 1 Issue 1 Spring 2014 The Vantage Media Consumer Engagement Index Content and media are being consumed on different devices at a growing rate, while consumers want better
More informationDigital Marketing Solutions
Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with
More informationState of Search Marketing 2014
Research State of Search Marketing 2014 Search Marketing Survey Report April 2014 State of Search Marketing 2014 While Marketing has undergone dramatic change in the last few years; Search Marketing undergoes
More informationThe 2012 State of Web and Social Media Analytics in Higher Education
The 2012 State of Web and Social Media Analytics in Higher Education Survey Results Executive Summary by Higher Ed Experts June 2012 Want to learn how to use Web Analytics in Higher Ed? Check out our 4-week
More informationoneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial
More informationDigital Marketing Proposal. www.digitalgateway.in
Digital Marketing Proposal What is digital marketing? Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas,
More informationecommerce Industry Outlook 2015.
ecommerce Industry Outlook 2015. JANUARY 2015 Introduction. The global ecommerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets
More informationOnline Branding Proposal
Online Branding Proposal Introduction About Us: Nisco Systems is an accomplished enterprise that has excelled in carving substantial web properties for clients all over the world. With holistic approach
More informationPresented by Spyros Mygdanis & Giorgos Kalaitzis
Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites
More information>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI. we inspire people to take action
>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI we inspire people to take action OBJECTIVE KPI METRIC + REVENUE SALES LEADS CUSTOMERS WEBSITE CONVERSIONS - COSTS STAFF
More informationBranded content & native advertising
Branded content & native advertising CONTENT MARKETING IS ALL THE MARKETING THAT S LEFT - SETH GODIN Kraft Says It Gets Four Times Better ROI from Content Than Ads Julie Fleischer, director of data, content
More informationWhite Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends
White Paper Best Practices and Emerging Marketing Trends Measuring ROI: The Marketing Metrics You Can t Ignore What gets measured, gets managed. Peter Drucker Why Measure? From beginning to end and sometimes
More informationHow to acquire high lifetime value (LTV) app users at scale? May 12, 2015
How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 User acquisition management User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts.
More informationBUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com
BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce
More informationHow To Create Native Advertising
Native Advertising: Advertising That Gives Back To The Consumer December 2012 Can marketers change their messages from unwelcome interruptions to a natural, integral part of how people consume information?
More informationAdwords & Online Marketing
Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick
More information5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
More information2013 Interactive Marketing Strategy
1 Interactive & Digital Marketing Start and facilitate conversations and interaction in the digital realm Enhance and support public relations and media efforts Broadcast value-added use for great content
More informationSocial Media Recruitment 101 Supplementing your recruiting practices with the use of social media.
Social Media Recruitment 101 Supplementing your recruiting practices with the use of social media. Karla Stanchina Manager of Communications The Graduate School kstanchi@uncc.edu Social Media What is it?
More informationThe Greatest Strategy. For Social Media Marketing
The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12
More informationHere s your full marketing OS. Reimagined.
Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity
More informationQ1 2016 SOCIAL TRENDS REPORT
SOCIAL TRENDS REPORT WWW.KINETICSOCIAL.COM Q1 TOPLINE SUMMARY Generally speaking, the advertising industry takes a breath in Q1. The pace slows a bit from the previous holiday-driven quarter, and we get
More informationHOW CONTENT MARKETING FILLS THE SALES FUNNEL
HOW CONTENT MARKETING FILLS THE SALES FUNNEL Are you driving enough prospects into your sales funnel? Are you qualifying enough prospects as sales leads? Are you converting qualified leads into customers?
More informationECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups
More informationTravel 20 Software Website Solutions Specialist Social Network Marketing
Travel 20 Software Website Solutions Specialist Social Network Marketing Table of Contents About Scott Calvin Technologies 1 Travel 20 Software 2 Search Engine Optimization 4 Link Popularity 5 Web Design
More informationTop 4 Trends in Digital Marketing 2014
Top 4 Trends in Digital Marketing 2014 New Opportunities for Multi-Location Brands Driving Online Customers into In-Store Sales Social + Local + Mobile www.localvox.com Gartner predicts that multi-location
More informationDirect Response Marketing on Facebook
Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16
More informationKnow Enough. to be Dangerous: Your Guide to Online Marketing in Houston
Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Houston s economy is stronger than much of the country due
More informationULTIMATE CHEAT SHEET:
ULTIMATE CHEAT SHEET: DIGITAL MARKETING TERMS FOR NOOBS f rewards TAKING ON ANY NEW CHALLENGE AND DIPPING YOUR TOES INTO A NEW ARENA IS ALWAYS INTIMIDATING. It s made even more so if that new arena is
More informationonline marketing redefined
online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising
More informationSocial Intelligence Report Adobe Digital Index Q2 2015
Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of
More informationA Comparison of Media Sources for Mobile App User Acquisition
Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised
More informationThe Display Advertiser s Guide To Social Media Marketing
The Display Advertiser s Guide To Social Media Marketing 10 Concepts From Display Advertising That You May Think Are Interchangeable With Social, But Aren t Entirely You re a display advertising dynamo.
More informationREAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL
REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails
More informationMarketing Communication in Digital Environment
Marketing Communication in Digital Environment What digital media has brought Dialogic communication Interactivity Engagement Relationship Speed/Instantaneous communication User generated content/customer-centricism
More informationIntroduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display
Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.
More informationAn introduction to social media marketing for small businesses
An introduction to social media marketing for small businesses By Caroline Spence PR Director of Anicca Digital Contents Introduction Social statistics Getting started Understanding the resources needed
More informationDigital Marketing Services. Sales and Profit Management. INLAND Press Foundation
Digital Marketing Services Sales and Profit Management INLAND Press Foundation Digital Agency Agenda 1. What is the Digital Agency? 2. Who cares? 3. A Starting Point 4. An Engine 5. The Model 6. Bundle
More informationCampaign Report & Analytics for Contact Internet.
Campaign Report & Analytics for Contact Internet. Introduction Welcome to your latest Campaign Analytics Report. Now that the web has made the world local, your online advertising should be, too. Whether
More information32 Tips for. Social Media Domination
32 Tips for Social Media Domination The Big Question: With the social media world changing so fast, are you keeping up? Social media has been around for a long time by internet standards. But marketers
More information6 Tips for Reaching Boomers & Seniors with Digital Marketing
6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are
More informationBrazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.
Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019 9838-65 January 2015 Contents Section Slide Number Executive Summary
More informationSyndacast. Company Introduction. Find out how we can guide your business to higher ROI
Syndacast Company Introduction Find out how we can guide your business to higher ROI Some Facts about Syndacast Syndacast is one of the fastest growing performance driven digital marketing and concept
More informationEffective Social Media Strategies in Food and Drinks
Brochure More information from http://www.researchandmarkets.com/reports/2372587/ Effective Social Media Strategies in Food and Drinks Description: The report investigates the ways in which food and drinks
More informationNative RecommendationAds Text/image recommendation ads in an editorial environment
Native RecommendationAds Text/image recommendation ads in an editorial environment ADVERTISEMENT More attention, more leads, more ROI plista can help you to achieve higher performance in comparison to
More informationContent, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization
Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous
More informationHow To Learn Marketing Skills
Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing
More informationDigital Transformation: Now (Never is a long time away)
The Local Media & Advertising Experts Digital Transformation: Now (Never is a long time away) Inland Press September 10, 2014 Incorporating the Digital Transformation Thank you for joining us to discuss
More informationBrand building on mobile devices: measuring the value of consumer engagement
Brand building on mobile devices: measuring the value of consumer engagement A Fiksu study comparing the costs of mobile app advertising to traditional digital marketing Executive summary: Fiksu's research
More informationAnetwork Digital Media Agency
Media Kit Who we are Anetwork is a Digital Media Agency redefining the way marketing works, by having a single minded focus on results. With more than ٢ billion impressions, we are also the largest CPC
More informationLead Gen Math: Marketing Metrics For A Better ROI
Lead Gen Math: Marketing Metrics For A Better ROI David T. Scott LeadsCon West" Las Vegas, NV" Tuesday, March 25 th, 2014" Part I WHAT IS LEAD GEN MARKETING? What Is Lead Gen Marketing? 1 2 3 Finding hand-raisers
More informationAdobe Social Product Capabilities. Publish Anywhere
Adobe Social Product Capabilities Publish Anywhere Publishing is the most-used capability within Adobe Social. With Publish Anywhere, Adobe Social s modular new publishing experience, users can now create
More informationImpact of Social Media Marketing on SME Business Author:
Impact of Social Media Marketing on SME Business Author: Rahul Jain, Director Digital Marketing & Chief Strategist, InnoServ Digital, InnoServ Solutions Pvt. Ltd. ABSTRACT With the growth of Internet and
More informationStrategic Video Marketing Capabilities
Strategic Video Marketing Capabilities January 2014 Please address any questions to: Logan Hale logan@v3mm.com 424.646.3456 WHO WE ARE V3 Media Marketing provides video strategy, production, and distribution
More informationEmail Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE
Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE Thursday, November 3, 2011 Who is WhatCounts? 2 1 3 Company Snapshot Our Vision Recognized for our flexible technology and solutions
More informationThe Top 5 Hottest Medical Trends For 2014
TOP 5 MARKETING TRENDS WITH MARKETING TRENDS CHANGING RAPIDLY, it s imperative that today s healthcare marketers remain ready to adapt. Recently, Healthcare Data Solutions surveyed over 1 million Physicians
More informationDRIVING GROWTH in CHALLENGING TIMES. February 22-25, 2014 New Orleans Convention Center/Hilton Riverside & Towers New Orleans, LA
Facebook and Google+ Essentials for Franchise Systems February 24, 2014 Facebook and Google+ Essentials for Franchise Systems Todd Juneau President / COO Aviatech Dan Monaghan Co-Founder WSI Digital Jon
More informationOnline Donor Acquisition and Retention Course
Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What
More information#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media
#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media ALLISON ENRIGHT Editor Internet Retailer MODERATOR MICHAEL KANE Director of Marketing Karen Kane EVAN CARROLL Product Manager, Digital
More information1 Sales Relationships Trust Opportunity Source: The Trade Desk 6 Source: The Trade Desk 7 2014 WORLDWIDE Source: emarketer 2014, Display RTB 8 2017 $20.8B WORLDWIDE U.S. $10.4B EUROPE $3.3B LATIN AMERICA
More informationHow To Market Your Website Online
Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on
More informationPOSITIONING STATEMENT
www.click.co.uk HELLO@click.co.uk POSITIONING STATEMENT CLICK CONSULT LTD WILLOW HOUSE, HOOTON ROAD, HOOTON, CHESHIRE, CH66 7NZ www.click.co.uk 0845 205 0292 @clickconsultltd facebook.com/clickconsult
More information902 Broadway 20 th Floor New York, N.Y. 10010. Business and Revenue Model Overview. Presented by Flatiron Strategies, LLC August, 2015
902 Broadway 20 th Floor New York, N.Y. 10010 Business and Revenue Model Overview Presented by Flatiron Strategies, LLC August, 2015 Disclaimer The content provided by Flatiron Strategies in this presentation
More informationFor more information, please contact: 214-886-6074 info@digitalinsightsonline.com
For more information, please contact: 214-886-6074 info@digitalinsightsonline.com SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting
More informationWhy email marketing. 7 reasons why email marketing will help your business grow
Why email marketing 7 reasons why email marketing will help your business grow WHY EMAIL MARKETING: 7 REASONS WHY USING EMAIL MARKETING CAN HELP YOUR BUSINESS GROW 1 Table of contents Introduction 3 has
More informationinfo@pushfire.com 1-888-663-9994 PUSHFIRE.COM
PAID ADVERTISING Online Marketing Strategies SET YOUR MARKETING ABLAZE In 2012 there were about 5,134,000,000 Google searches made EACH DAY MARKET SHARE Bing 15.4% AOL 1.5% Ask 3% Yahoo 13.4% Google 66.7%
More information