Fixing The Media

Transcription

1 Fixing The Media

2 a digital consulting company, working for European clients founded in 2009 by Jo Caudron our mission is to help find a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio,... We work for large European clients

3 Founding Partner of Dear Media ( Active in interactive since 1993 as (co-)founder of Dear Media, ONE Agency, theoriginals, tvagency, xca, The Reference,...) Media thinker, innovator & strategist Interested in all things digital, social & mobile, new media & connected TV Consultant, Entrepreneur, Speaker, Writer Vice-President IAB Belgium Contact Jo Caudron (for the personal stuff) (for the business stuff) (for my technology newsfeed)

4 Available from October 2011 Already in pre-order on

5 twitter.com/jcaudron

6 To get this started... Who is using? - Twitter - Facebook, Netlog,... - LinkedIn, Plaxo - - LBS - Augmented Reality Who is using? - an iphone - an Android - a Blackberry - a Nokia, Samsung, Sony Ericsson,... - a tablet (ipad 1, ipad 2, Android,...)

7 Don t believe anything you will hear in the following presentation!

8 A short history of everything Analogue Digital Connected (internet) Social Everything is getting mobile

9 The Perfect Storm Authority Shifting Place Shifting Shift of Control Content Explosion Time Shifting

10 Media 1.0

11 SOCIAL OBJECT The Flower is the (potential) social object The mainstream media are the smell of the flower The bee is spreading the word and has the real power Level I: Sites, blogs, feeds, widgets Level II: Closed networks (Facebook, Netlog,...) Level III: Through individuals ( , Twitter,...) Media 2.0

12 The Flower is the (potential) social object The mainstream media are the smell of the flower The bee is spreading the word and has the real power Level I: Sites, blogs, feeds, widgets Level II: Closed networks (Facebook, Netlog,...) Level III: Through individuals ( , Twitter,...) Media 2.0

13 What are social media?

14 Social Media for B2C

15 Blogs

16 Microblogging sites

17 Social Networks

18 Social Networks B2B

19 Video Platforms

20 Photo Platforms

21 Music Platforms

22 Travel Platforms

23 Social Shopping

24 Price & Location

25 Co-creation & Crowdsourcing

26 Location, Location, Location

27 Radio TV Print Billboards DM Social Media Marketing & Communication Sales Service & Support HR IT PR & External Commun. R&D & Enterprise 2.0 Social Business From to The sky is the limit...

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29 Old-school top-down No debate Not adequate, future proof,... Damage control Impulse, open, public, direct response,...

30 Old-school top-down No debate Damage control Who knows the rules about... Privacy? Copyrights Security (making pictures of public infrastructure,...) Not adequate, future proof,... Impulse, open, public, direct response,...

31 The best online social networks are rooted in natural human behavior. Why? Because we learn how to do new things based on what we already know. It s not what they do that differs, It s how they do it. (time, place, nationality and culture, size of groups, ) Finding friends and family Finding new friends Creating groups Showing off, bragging, impressing Sharing experiences, talking, making fun Sharing media (mix-tapes ;-) Playing together Fighting together

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36 The Future is Mobile

37 Mobile is the Biggest! 5 billion mobile phones. 1 billion were sold over the last year alone!

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39 300 In Q ,3% of all PC s sold globally, where ipads... (source: IDC) By 2014 almost tablets will be sold. Apple will continue to dominate the market for the next coming years

40 Can t we just ignore this?

41 Why are companies NOT using SM? Is this the right way to go?

42 Why Allow Social Media? + - It can be positive for you, your company, your clients (if you now how to use it) You can no longer forbid it, it will go underground People bring their personal intranet to the company -> security!

43 Start 1 AWARENESS Strategy & Concepts 2 3 DIGITAL STRATEGY CONCEPTS Mobile Strategy Social Media Strategy Inbound (listen) /Outbound (talk) Destinations / Streams Fix / Mobile The Plan Details 4 FUNCTIONAL REQUIREMENTS (site, portal, apps, channels,...) RFP ASSISTANCE SOCIAL MEDIA PLAN - people & teams - tools (monitoring & conversation) - policies & guidelines - training & coaching For Business Next 5 DEVELOPMENT follow-up CONVERSATION MNGT day2day, guidance, follow-up

44 Who s teaching who?

45 What about Cyber Bullying? Know what your children are doing online use it yourself understand the dynamics, how it works don t be afraid of it become a power-user so you can help them, coach them, advice them coach them to be transparent, open, but aware of privacy, reputation,... are you cool enough to be their friends online

46 Things to take away...

47 Want to be ready? Start using social networks Get on Twitter Get a decent smartphone Change your view on advertising Get a tablet

48 Things to take away Everything is becoming digital, so is your business, whatever it is Social is the next logical step in the path of digital evolution The future of the internet and social will be mobile The future of mobile will be everything You need a plan NOW to start dealing with this Actually, you don t need a plan, you need to plan (continuously) Embrace the future now, but don t overdo it ;-)

49 Fixing The Media