Adult Enterprise Guided Learning Programme for Business and Social Enterprise. Unit and Assessment Guide

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1 Adult Enterprise Guided Learning Programme for Business and Social Enterprise Unit and Assessment Guide Understanding the Uses of Social Media for Business This unit is one of a framework of units that form the OCNLR Level 2 Certificate in First Steps to Enterprise. The OCNLR Qualification Guide provides information on the structure of the Programme including the structure of the qualification and the units. It lists the mandatory and optional units that must be achieved to gain the full qualification. The Unit Assessment Guide contains a short description of the aim and purpose of the unit, the learning outcomes and assessment criteria, a list of the assessment tasks and the required evidence achieved to gain the full qualification. Your tutor will be supporting you to promote the required evidence for your achievement of the unit but this guide will also help you to ensure that you have completed everything. The most important point of the evidence you produce is that it should, as far as possible, always be related directly to your own business or business idea. Do remember to keep a copy of all your evidence for yourself; it will be a vital business tool! Aim and Purpose of the Unit This unit is designed to enable you to establish the relevance and potential of social media as a business tool, provide you with a basic working understanding of the most popular social media sites and the security elements involved in their set up, use and management.

2 The Unit of Assessment Unit Title Understanding the Uses of Social Media for Business Learning Outcomes The learner will: Credit Value 2 QCF Reference L/503/9905 Assessment Criteria The learner can: 1. Understand what is involve in social media. 1.1 Demonstrate the use of blogs, microblogs, social networks and file sharing sites for promoting and running his/her business. 1.2 Identify appropriate sites and software for networking and file sharing activities for his/her business. 2.Understand the importance of security and trust when using social media for business. 2.1 Choose secure passwords for social media accounts. 2.2 Set appropriate privacy levels for social media accounts. 2.3 Demonstrate how to recognise and avoid common online scams. 2.4 Set up an online profile that promotes trust.. 3. Know the usefulness of social media as a business tool. 3.1 Identify how s/he could use social media to conduct market research for his/her business. 3.2 Identify how s/he could use social media to advertise products and services.

3 Assessment Activities (Use this table as a checklist to ensure that you have submitted evidence for each assessment criteria) Activity Assessment Criteria 1.Blogging Passport 1.1; 1.2; 2.1; 2.2; Facebook Passport 1.1; 1.2; 2.1; 2.2; Flickr Passport 1.1; 1.2;2.1; 2.2; Twitter Passport 1.1; 1.2;.2.1; 2.2; LinkedIn Passport 1.1; 1.2; 2.1; 2.2; Safety, Mail Scams and Social Bookmarking Activity 2.1; 2.2; Business Development Log Activity 1 1.2; 2.1; 3.1; Business Development Log Activity 2 1.1;2.4; Blogging Passport Complete the Blogging Passport activities in the worksheet below. 2. Facebook Passport Complete the Facebook Passport activities in the worksheet below. 3. Flickr Passport Complete the Flickr Passport activities in the worksheet below. 4. Twitter Passport Complete the Twitter Passport activities in the worksheet below. 5. LinkedIn Passport Complete the LinkedIn Passport activities in the worksheet below. 6. Safety, Mail Scams and Social Bookmarking Complete the Safety, Mail Scams and Social Bookmarking activities in the worksheet below.

4 7. Business Development Log Activity 1 Using your learning from the worksheets make notes in your Business Development Log on the following: how you might use each of the social media tools to conduct market research for your business how you might use each of the social media tools to advertise your product(s) or service. 8. Business Development Log Activity 2 In your Business Development Log write a business profile for your business suitable for each social media context.

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11 Linked units This unit is one of ten units in the Adult Enterprise First Steps to Enterprise Framework: Generating and Assessing a Business Idea Assessing Your Capacity to Start and Run a Business Financial Considerations for a New Business Understanding the Impact of Welfare Benefits and Tax Credit Systems for a Business Start Up Legal Aspects of Trading for a New Business Considering the Potential to Run a Business from Home Understanding the Uses of Social Media for Business Understanding Social Enterprise Understanding How to Sell a Product or Service Street Market Trading as a Business Option