PROGRAMME 18th International Congress on Advances in Automotive Electronics Forum am Schlosspark, Ludwigsburg 3 and 4 June 2014

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1 Source: Porsche AG PROGRAMME 18th International Congress on Advances in Automotive Electronics Forum am Schlosspark, Ludwigsburg 3 and 4 June 2014 Electrics/electronics are in demand» Automated driving» Connectivity» Electromobility» Architectures» Networked cooperation HIGHLIGHTS Ricky Hudi AUDI AG Christof Kellerwessel Ford Werke GmbH Helmut Matschi Continental AG Dr Burkhard Milke Adam Opel AG INCLUDING PRESENTATIONS BY:» INCLUDING PRESENTATIONS BY:» Adam Opel AG» AUDI AG» BMW Group» Brilliance Automotive Engineering Research Institute» Continental AG» Ernst & Young AG» Ford Werke GmbH» Fujikura Automotive Europe GmbH» Google» Harmann/Becker Automotive Systems GmbH» IBM» KIT Karlsruhe Institute for Information Processing Technologies» Mobileye Vision Technologies» Nuance Communications» NXP Semiconductors Germany GmbH» Robert Bosch GmbH» Roland Berger Strategy Consultants GmbH» Volkswagen AG» XS Embedded GmbH A congress held by Media partner

2 SPEAKERS Professor Jürgen Becker KIT - Institute for Information Processing Technologies, University of Karlsruhe Peter Langen Head of Driving Dynamics and Driver Assistance, BMW Group Dr Wolfgang Bernhart Automotive Partner, Roland Berger Strategy Consultants GmbH Anthony Levandowski Engineering Manager, Google Peter Bracke Vice President/CTO, Fujikura Automotive Europe GmbH Alexander Maier Head of Central E/E Architecture department, BMW Group Axel Deicke Senior Technical Director (Electrical Development), Brilliance Automotive Engineering Research Institute Helmut Matschi Executive Board member, Continental AG, Interior division Dr Axel Heinrich Head of E/E System Integration and Energy Systems, Volkswagen AG Dr Hans-Peter Hübner Executive Vice President Engineering Chassis Systems Control, Robert Bosch GmbH Dr Burkhard Milke Director, GME Electrical Systems, Adam Opel AG Rainer Oder Managing Director, XS Embedded GmbH Ricky Hudi Head of Electrics/Electronics Development, AUDI AG Professor Amnon Shashua Co-Founder and Chairman, Mobileye Vision Technologies Ltd. Dr Wolfgang Huhn Head of Light/Visibility Development, AUDI AG Stefan Juraschek Head of E-Drive Development department, BMW Group Kelei Shen Senior VP, Global Innovation and Development, Harmann/Becker Automotive Systems GmbH Kurt Sievers Executive VP & General Manager, Automotive Business, NXP Semiconductor Germany GmbH, NXP Semiconductors Robert Kattner Head of Mobile Online Services and Functions, Volkswagen AG Dr Michael Strugala Technical Director, Car Multimedia & Telematics Project, Robert Bosch GmbH Christof Kellerwessel Chief Engineer, Ford Werke GmbH Arnd Weil Vice President & General Manager, Nuance Communications Dr Nicolai Krämer Head of Networked E-Mobility department, BMW Group Dirk Wollschläger General Manager, Global Automotive Industry, IBM 2

3 Advisory Committee MC for panel discussion on Automated Driving Elmar Frickenstein Head of Electrics/Electronics and Driving Experience Track, BMW Group Peter Fuß Automotive Leader, Europe, Middle East and Africa, Ernst & Young AG Dr Dirk Hoheisel Managing Director, Robert Bosch GmbH Dinner speech Ricky Hudi Head of Electrics/Electronics Development, AUDI AG Helga Hengge Author and extreme mountaineer Dr Ludger Laufenberg Member of the management, Leopold Kostal GmbH & Co. KG Congress chairman and MC Helmut Matschi Executive Board member, Continental AG, Interior division Dr Willibert Schleuter Former Head of Electrics/Electronics Development, AUDI AG Dr Volkmar Tanneberger Head of Electrics/Electronics Development, Volkswagen AG Christof Kellerwessel Ford Werke GmbH MC for Connectivity/Infotainment on second day Volker Wilhelmi Head of Electrics/Electronics, Architecture, Interior, On-Board Power Supply, Daimler AG PRE-ANNOUNCEMENT The 19 th International Congress on Advances in Automotive Electronics will be held in Ludwigsburg on 23 and 24 June

4 Tuesday, 3 June :30 Welcome Dr Achim Leitner, Editor-in-Chief, AUTOMOBIL-ELEKTRONIK and Ingo Martin, Head of Department, Süddeutscher Verlag Veranstaltungen GmbH MC Dr Willibert Schleuter, former Head of Electrics/Electronics Development, AUDI AG 08:45 Trends and future challenges of E/E development Keynote Ricky Hudi, Head of Electrics/Electronics Development, AUDI AG 09:30 Global E/E architecture in the new Ford Mondeo Keynote Christof Kellerwessel, Chief Engineer, Ford Werke GmbH 10:15 Coffee break and chance to visit trade exhibition Automated Driving 10:45 A different kind of driver assistance: My vehicle understands me Peter Langen, Head of Driving Dynamics and Driver Assistance, BMW Group 11:15 Automated driving: where is the journey heading? Dr Hans-Peter Hübner, Executive Vice President Engineering Chassis Systems Control, Robert Bosch GmbH 11:45 On satisfying AEB (Autonomous Electronic Braking) requirements using a Monocular Camera Configuration Professor Amnon Shashua, Co-Founder and Chairman, Mobileye Vision Technologies Ltd. 12:15 Google Self-driving car Anthony Levandowski, Engineering Manager, Google 12:45 Lunch break and chance to visit trade exhibition 2:00 Panel discussion on automated driving MC: Peter Fuß, Automotive Leader, Europe, Middle East and Africa, Ernst & Young AG Panel members: Norbert Haug, PARAVAN GmbH Frank Rinderknecht, Rinspeed AG Peter Langen, BMW Group Dr Hans-Peter Hübner, Robert Bosch GmbH Professor Amnon Shashua, Mobileye Vision Technologies Ltd. Anthony Levandowski, Google 2:45 Coffee break and chance to visit trade exhibition Connectivity/Infotainment 1 3:00 How does always connected affect the tasks and products of a global supplier? Keynote Helmut Matschi, Executive Board member, Continental AG, Interior division 3:45 BIG DATA as an innovation driver Dirk Wollschläger, General Manager, Global Automotive Industry, IBM 4:15 Coffee break and chance to visit trade exhibition Networked Cooperation 4:45 Global E/E Engineering: A people, product and process challenge: Keynote vehicle development in a global network Dr Burkhard Milke, Director, GME Electrical Systems, Adam Opel AG 5:30 The development of the Chinese automotive industry opportunity or risk? Axel Deicke, Senior Technical Director (Electrical Development), Brilliance Automotive Engineering Research Institute 6:00 End of the first day of the congress 7:30 Industry get-together and dinner at Reithaus Ludwigsburg 8:00 Dinner speech: Seven Summits the highest mountains of the seven continents Helga Hengge, author and extreme mountaineer 4

5 Wednesday, 4 June 2014 Connectivity/Infotainment 2 08:30 Connected Services Impact on Value Chains for ADAS and Infotainment Dr Michael Strugala, Technical Director, Car Multimedia, Telematics Project, Robert Bosch GmbH 09:00 Intuitive, relevant and safe connected car Arnd Weil, Vice President and General Manager, Nuance Communications 09:30 Automotive App eco system Kelei Shen, Senior VP, Global Innovation and Development, Harmann/Becker Automotive Systems GmbH 10:00 Coffee break and chance to visit trade exhibition 10:30 Incorporation of consumer electronics in automotive development and its future challenges Robert Kattner, Head of Mobile Online Services and Functions, Volkswagen AG 11:00 Platforms: consumer electronics pace of development in infotainment Rainer Oder, Managing Director, XS Embedded GmbH Lighting 11:30 Lighting technology the new competitive arena for vehicle manufacturers Dr Wolfgang Huhn, Head of Light/Visibility Development, AUDI AG 12:00 Lunch break and chance to visit trade exhibition Architectures 1:15 E/E architecture of the future evolution or revolution Alexander Maier, Head of Central E/E Architecture department, BMW AG 1:45 Networked vehicles and safety Kurt Sievers, Executive VP & General Manager, Automotive Business, NXP Semiconductor Germany GmbH, NXP Semiconductors 2:15 Cyber-Physical Systems (CPS) - Future heterogeneous multi-core E/E architectures for safety-critical technologies Professor Jürgen Becker, KIT - Institute for Information Processing Technologies, University of Karlsruhe 2:45 Coffee break and chance to visit trade exhibition E-Mobility 3:15 Mobility 2025 and beyond Dr Wolfgang Bernhard, Automotive Partner, Roland Berger Strategy Consultants GmbH 3:45 HV systems made in Japan designs and methods Peter Bracke, Vice President/CTO, Fujikura Automotive Europe GmbH 4:15 Coffee break and chance to visit trade exhibition 4:30 An electrifying ride with the new BMW i3 experiences from start-up Stefan Juraschek, Head of E-Drive Development department, BMW AG Dr Nicolai Krämer, Head of Networked E-Mobility department, BMW AG 5:00 Experiences from the start-up of the VW e-up Dr Axel Heinrich, Head of E/E System Integration and Energy Systems, Volkswagen AG 5:30 End of the 18th International Congress on Advances in Automotive Electronics 5

6 SPONSOREN EDAG to us, engineering serves one purpose: improvement We are experts in the fields of development of complete vehicles, derivatives, modules through to complete production plants. In the course of vehicle development we manage projects within the field of E/E for the electronic development, electronic integration, 2D/3D electronic and also E-mobility. The engineering-competence for the whole, has made us what we are today: the largest, independent engineering experts in the automotive industry. Under the parent company EDAG Engineering AG, a team of over 7,000 employees will in the future be available at 70 sites in America, Europe and Asia, to assist our customers with their project tasks. Further information: As your partner for complex electronic and IT systems, and with 1,600 employees worldwide at locations in Europe, America and Asia, we offer you individual consultation. With a high degree of specialization and many years of experience, the solutions and services which we offer range from systems development and integration, to process and technology consultancy, and finally to the creation and implementation of software solutions. To ensure the highest benefit for customers and excellence in execution of our projects, we have set up eight competence clusters within the ESG Automotive division focusing on the following topics: ADAS & Embedded Software, Connected Car, Diagnostics, emobility, HMI & Infotainment, Training & Learning Solutions, Process Management, Test & Integration Further information: Mentor Graphics provides a unique solution for Connected Engineering for the automotive industry. The broad product portfolio includes the full suite of E/E design namely the software architecture evaluation, process optimization for wire harness manufacturing and many others. We are combing AUTOSAR, Infotainment and Instrument Cluster functions on the emerging heterogeneous multicore hardware. The Volcano products are tools for the development of in-vehicle networking systems: networking design, communication stack for CAN, LIN and Flex- Ray networks and AUTOSAR systems (AUTOSAR basic software stack). Mentor s independent embedded and open source software solutions include the Nucleus real time operating system (RTOS), Inflexion UI 3D graphics design tool, Android and Linux development systems and the Codebench Eclipse-based software development suite. Capital Harness Systems (CHS) is an end-to-end tool set for designing and engineering complex electrical systems and wire harnesses. It manages advanced harness concepts; data is accessed and managed centrally to automate many steps in design, analysis and manufacture. SystemVision uses the power of VHDL-AMS to design and verify control & mechatronic systems. Mentor Graphics Corporation (Nasdaq: MENT) is a world leader in electronic hardware and software design solutions. Further information: About Renesas Electronics Europe Renesas Electronics is the world s number one supplier of microcontrollers and a premier supplier of advanced semiconductor solutions, including system-on-chip and a wide range of discrete analogue and power devices. Established in 2010, Renesas Electronics combines the collective semiconductor expertise of Hitachi, Mitsubishi Electric and NEC Electronics, encapsulating more than 200 years experience. Renesas products are the result of decades of research and investment into semiconductor technology and customer solutions. Today, they provide pioneering platforms for the advancement of the Smart Society, embedding intelligence, connectivity, safety and security in solutions for cars, homes, buildings and factories. In Europe, Renesas complements its cutting-edge technology with resources that foster customer proximity and span the entire product lifecycle. These include the European Technology Centre, which designs innovative solutions specifically for Europe, and the European Quality Centre in Düsseldorf, which provides technical support to customers throughout the region. Renesas also operates an effective ecosystem, comprising the industry s largest local support network and an extensive network of over 800 hardware and software alliance partners. The Renesas Automotive Business Group was founded especially to address the specific requirements of the European automotive industry. With the worldwide potential of the parent company backed up by a global production network, we offer the most comprehensive and detailed know-how only to be expected of a genuine device producer. Thanks to the combination of leading edge technologies and our profound understanding of customer s requirements, we are in a position to offer a wide range of microcontrollers, SOC- products and PowerMOSFETs/Analogue components. The traditionally outstanding quality of our products underlines our continued focus on needs of the automotive industry. Headquartered in Japan, Renesas Electronics has subsidiaries in 20 countries worldwide. More information is available at 6

7 EXHIBITION/SPONSORING Use the Congress on Advances in Automotive Electronics for targeted company and product presentation. The event offers you an ideal opportunity to present your services and products to a high-calibre specialist audience, enabling you to achieve a high impact with relatively little effort. For detailed information, please contact: Nicole Haverkamp (née Köhler), The following companies will inform you about their products and services at the congress: 7

8 INFORMATION ON PARTICIPATION Date of event Tuesday, 3 June 2014, and Wednesday, 4 June 2014 Location of event Forum am Schlosspark Ludwigsburg Stuttgarter Strasse Ludwigsburg Tel.: Fax: Industry get-together and dinner At the Reithaus in Ludwigsburg Tuesday, 3 June 2014, after the first day of the congress Accommodation Hotel Blauzeit Friedrichstrasse Ludwigsburg Tel.: Fax: Internet: Preferential price: single room 115 including breakfast and VAT The hotel is around five minutes drive from the event venue Forum am Schlosspark. Hotel nh Ludwigsburg Pflugfelder Strasse Ludwigsburg Tel.: Fax: Internet: Preferential price: single room 125 including breakfast and VAT The hotel is around five minutes drive from the event venue Forum am Schlosspark. BEST WESTERN Hotel Favorit Ludwigsburg Gartenstrasse Ludwigsburg Tel.: Fax: Single room between 82 and 108 including breakfast and VAT The hotel is around five minutes drive from the event venue Forum am Schlosspark. Please make your reservation directly with the hotel, making reference to AUTOMOBIL ELEKTRONIK. Please note that the blocks of rooms are only available until around four weeks before the event. 8

9 INFORMATION ON PARTICIPATION Participation fee The participation fee for the 18th International Congress on Advances in Automotive Electronics (3 and 4 June 2014) is 1,795 plus VAT. This fee includes the following services:» Participation in the congress» Congress documentation» Lunch on both days of the congress» Industry get-together with dinner on 3 June 2014 at the Reithaus in Ludwigsburg» Refreshments in the breaks» Opportunity to visit the accompanying trade exhibition Registration Please register using the enclosed coupon or online at After we have received your registration, we will send you a confirmation and an invoice (congress number ) which we would ask you to settle before the event begins. In the event of cancellations received after 19 May 2014 or non-appearance, the full participation fee will be billed. However, a replacement participant can be designated. For cancellations before this date, a 150 administration fee will be charged. Cancellations and registrations must be made in writing. The event organiser reserves the right to move the location and/or time of the whole event or individual parts of it or to change or cancel it at short notice. Your personal data will be processed by SVV GmbH (with the help of service providers where necessary) for the purposes of providing customer care services in writing (e.g. registration confirmation, information on the same or similar events). We will also use your data for internal market research purposes. In the event that we act as a service provider, the same shall apply to our partner companies. If you have provided us with your address, you will be informed of the same or similar events by from time to time. You may object to the use of your data at any time by writing to SVV Süddeutscher Verlag Veranstaltungen GmbH, Justus-von-Liebig-Strasse 1, Landsberg am Lech, Germany, or ing SVV Süddeutscher Verlag Veranstaltungen GmbH will not sell your data to third parties for advertising purposes. Please refer to our terms and conditions, which can be found at An event held by Süddeutscher Verlag Veranstaltungen GmbH Justus-von-Liebig-Strasse Landsberg am Lech, Germany Project management Ingo Martin Head of Automotive & Industrial Technology Organisation and registration Sandra Raith Tel.: Fax: Exhibition/sponsoring Nicole Haverkamp (née Köhler), Sales Manager, Exhibition & Sponsoring 9

10 01_Titelseite.indd :08:05 Voll auf Kurs. Das Fachmagazin AUTOMOBIL-ELEKTRONIK bietet Einblicke in die gesamte Wertschöpfungskette der Branche von der Entwicklung bis hin zum fertigen System. Jetzt abonnieren! B Februar Das Automotive-Magazin von all-electronics Messen/Testen Systeme Komponenten Lückenloses Aufzeichnen bei Kraftstoff sparen und Emissionen Ethernet wird bald auch zur Testfahrten: Datenlogger erfassen senken durch Rekuperation bei Übertragung digitaler Multi media- Fahrzeugdaten Seite 18 Stadtbussen Seite 28 Daten dienen Seite 40 Jetzt anfordern: Fax: +49 (0) , Tel.: +49 (0) , oder schnell über Ihr Mobiltelefon QR-Code scannen. x Ich abonniere AUTOMOBIL-ELEKTRONIK (6 Ausgaben pro Jahr). Grundpreis: 91, (zuzüglich Versandkosten Inland 7, und MwSt.) Gesamtpreis Inland: 104,86 Firma Abteilung (mit interner Kurzbezeichn.) Bild: Cla78/fotolia.com Elektronik im BMW von morgen Interview mit Elmar Frickenstein, E/E-Leiter bei BMW Die Lebensadern der Elektromobilität Anforderungen an (Hochvolt-) Steckverbindungen der nächsten Generation Seite 32 Datenschutzhinweis: Meine angegebenen Kontaktdaten werden von der Hüthig GmbH gespeichert und genutzt. Ich kann meine Einwilligung jederzeit unter widerrufen. Widerrufsbelehrung: Ich habe zur Kenntnis genommen, dass ich berechtigt bin, die Bestellung des Abonnements ohne Angabe von Gründen innerhalb von vier Wochen nach Absendung dieses Auftrags in Textform zu widerrufen. Zur Wahrung der Widerrufsfrist genügt die rechtzeitige Absendung. Der Widerruf ist zu richten an: Leserservice Hüthig GmbH, Justus-von-Liebig-Str. 1, D Landsberg. Name, Vorname Firmenanschrift (Straße, Nr.) Firmenanschrift (PLZ, Ort) Tel.* * Datum, Unterschrift Datum/Unterschrift *freiwillige Angaben Hüthig GmbH Im Weiher 10 D Heidelberg Tel. +49 (0) Fax +49 (0)

11 International congress for experts in automotive electronics I wish to register as follows ( ): 18th International Congress on Advances in Automotive Electronics (3 and 4 June 2014) at a price of 1,795 plus VAT. I intend to participate in the industry get-together with dinner (Tuesday, 3 June 2014) We are interested in giving a company presentation at the congress. Please send us a free-of-charge, no-obligation information pack. For further information on the congress and registration: Sandra Raith Tel.: Fax: Data protection notice: Your personal data will be processed by SVV GmbH (with the help of service providers where necessary) for the purposes of providing customer care services in writing (e.g. registration confirmation, information on the same or similar events). We will also use your data for internal market research purposes. In the event that we act as a service provider, the same shall apply to our partner companies. If you have provided us with your address, you will be informed of the same or similar events by from time to time. You may object to the use of your data at any time by writing to SVV Süddeutscher Verlag Veranstaltungen GmbH, Justus-von-Liebig-Str. 1, Landsberg, Germany, or ing SVV Süddeutscher Verlag Veranstaltungen GmbH will not sell your data to third parties for advertising purposes. Please refer to our terms and conditions, which can be found at Registration coupon - by fax: or Surname First name Title Department (with internal code) Position Company/institute Street/PO box Post code, city, country Telephone Fax In future, I would like to receive the invoice: by by post Legally binding authorised address Please send invoice to: department, name VAT no. Date, signature Internet 11

12 International congress for experts in automotive electronics Organisation and Information: Sandra Raith Tel.: Fax: Registration: Fax:

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