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1 2 nd INTERNATIONAL VDI CONFERENCE 2015 AUTOMOTIVE HMI & CONNECTIVITY Renowned speakers will present their insights on the following topics: HMI Design and Development User Requirements and UX First New Trends in Display and Control Design HMI and Driver Assistance Systems MEET THE FOLLOWING OEMs» Driver Distraction Guidelines in Europe and the US Car Connectivity and the Influence of Consumer Electronics + 3 Workshops Parallel conference Automated Driving May 12 13, 2015 Conference chairs: Dr. rer. physiol. Stefan Becker, Supervisor Global Core HMI, Electric & Electronic Systems Engineering/HMI, Ford Werke GmbH, Köln, Germany Prof. Dr.-Ing. Gerrit Meixner, Professor for Human- Computer-Interaction, Vice Dean for Research, Director, UniTyLab, Heilbronn, Germany An event organized by VDI Wissensforum GmbH

2 Tuesday, May 12, st day 10:00 Registration & welcome coffee II. HMI: REQUIREMENTS FOR AUTOMATED DRIVING 10:30 Chairs welcome and opening address I. CURRENT DEVELOPMENTS IN DISPLAYS AND CONTROLS 10:40 Display trends Analogue vs. digital information Driver centric approach Dealing with bright ambient light Prof. Dr. Karlheinz Blankenbach, Head of Display Lab, Dept. of Information Technology, Pforzheim University, Germany 11:20 Augmented Reality (AR) in automotive cockpits Overview of Augmented Reality CE vs. automotive world Building blocks of AR Opportunities and constraints User experience of AR in the automobile Prashanth Halady, Director, Center of Competence HMI, Robert Bosch GmbH, Leonberg, Germany 14:00 The next generation digital cockpit: Paving the way for automated driving Next generation HMI and sensing technologies In-vehicle personalization Interfaces for assisted driving Danny Shapiro, Senior Director of Automotive, NVIDIA, Santa Clara, California, USA 14:40 User requirements for HMI of driver assistance systems From several single features to a few basic functional classes Comprehensibility and predictability: Relation between functional and mental model The RESPONSE-Checklist Controllability: Keeping the driver in the loop HMI simplification by integration Dr. rer. physiol. Stefan Becker, Supervisor Global Core HMI, Electric & Electronic Systems Engineering/Human Machine Interface, co-author: Dipl. Psych. Johannes Mihm, Ford Werke GmbH, Köln, Germany 12:00 Distribution of displays Simplifying the presentation of information Responding to customers needs (What is the outlook? Traditional vs. new developments) Ergonomic requirements in HMI Outlook and trends Dr. Stephan Hummel, Development Operating Concept, co-author: Michael Zeyn, AUDI AG Ingolstadt, Germany 12:40 Lunch Conference by VDI Wissensforum GmbH Phone Fax Automotive HMI & Connectivity

3 2nd day Wednesday, May 13, 2015 III. USER EXPERIENCE AND INTERACTION 15:20 Graphical user interface design More than just fairy dust Design vs. functionality Demystification: The industrialized design process Understanding and working with each other: Designers, engineers and ergonomists Florian Gulden, Managing Director, icon incar GmbH, Berlin, Germany 09:00 Development of the Volvo Sensus touch screen A usercentered approach The Sensus system, control apps, and services Methods for removing dissatisfaction Creating satisfaction by getting to know your consumers Dr. Robert Broström, Ph.D., Senior Technical Leader, Volvo Car Group, Göteborg, Sweden 16:00 Networking & coffee break 16:30 New input modality by camera-based interaction Gesture control by smart time of flight camera module Robust implementation of 3D air gesture and touch Further camera-based concept for HMI inputs (e.g. eye and head tracking) Example: Eye-controlled HMI Conclusion: Usability experience Dr.-Ing. Frank Schliep, Senior Manager, Technology Office, co-author: Dieter Tuzar, Visteon Electronics Germany, Kerpen, Germany 17:10 Natural language interaction Speech dialog in the car State-of-the-art Speech dialog as a secondary task Customers requirements based on developments from CE (e.g. Siri) Speech dialog and the internet Dr. Ute Ehrlich, Speech and Advanced Control, Daimler AG, Ulm, Germany 17:50 End of conference day one Get-together At the end of the first conference day we kindly invite you to use the relaxed and informal atmosphere for in-depth conversations with other participants and speakers. IV. CONNECTIVITY AND INFOTAINMENT: CHALLENGES, APPS, AND INTEGRATION 09:40 Challenges of the in-vehicle infotainment usability Usability evaluation process Advanced connectivity Affinity to technology Driver distraction Mareike Last, M.Sc., HMI Engineer, Infotainment and Telematics, Adam Opel AG, Rüsselsheim am Main, Germany 10:20 From apps to standardized HMI Strategies and trends Individual software approaches vs. combined efforts (How to ensure that apps can be applicable to all systems) Which features can be included and how? Customers expectations How can the automotive industry keep up with developments in CE? Christian Reinhard, Senior Director, HMI Solutions, EB Elektrobit Automotive, Erlangen, Germany 11:00 Networking & coffee break

4 Wednesday, May 13, nd day 11:30 BMW ConnectedDrive Seamless integration of mobile devices and services Apps in the car/a4a Apps for automotive applications Integration of functions and availability while driving User experience and driver distraction Dipl.-Ing. Marcus Behrendt, Department Manager, HMI Concepts and Concept Quality, co-author: Dr. Ronald Ecker, BMW Group, Munich, Germany 14:40 The European Statement of Principles on HMI Status and perspectives History and development of the ESoP Philosophy of the principles Current activities of the imobility WG HMI Dr. Christhard Gelau, Oberregierungsrat, Digital Society, Federal Ministry of Transport and Digital Infrastructure, Berlin, Germany V. DRIVER DISTRACTION AND PSYCHOMOTOR PERFORMANCE 12:10 Autonomous Emergency Braking (AEB) Solutions and developments Current VM HMI solutions for Forward Collision Warning and AEB Real world AEB effect The HMI influence EuroNCAP HMI developments How customers can keep up with developments How could the automotive industry ensure that customers are not overwhelmed by technical developments? Matthew Avery, Safety Research Director, Thatcham Research, United Kingdom 12:50 Lunch 14:00 Driver distraction guidelines Legal aspects and practical concerns Driver Distraction - Legal aspects Practical concerns with NHTSA Phase 1 guidelines Traditional radio tuning tasks do not meet NHTSA guidelines Alternative measures proposed in the NHTSA guidelines produce inconsistent results Need for comprehensive HMI guidelines Dipl.-Psych. Thorb Baumgarten, Electric-/Electronic Development, HMI/ Cluster, Switches, Volkswagen AG, Wolfsburg, Germany VI. THE WAY AHEAD: FROM CONSUMER ELECTRONICS TO AUTOMOTIVE HMI 15:20 Wearables in the automotive industry Introduction to wearables (Smartglasses, Smartwatches, ) Comparison of current available and upcoming wearables Transfer possibilities of wearables into the ecosystem of a car Feedback on personal experience with wearables and outlook Prof. Dr.-Ing. Gerrit Meixner, Professor for Human-Computer-Interaction, Vice Dean for Research, Director, UniTyLab, Heilbronn, Germany 16:00 Networking & coffee break 16:30 Unity for design visualization Creating interactive design Support for mobile platforms Immersive design experiences Sanjay Mistry, Global Director Design, co-author: Paul Tham, Unity Technologies, Santa Monica, California, USA 17:10 Conference chairs closing remarks 17:20 End of conference Conference by VDI Wissensforum GmbH Phone Fax Automotive HMI & Connectivity

5 EXHIBITION / SPONSORING If you want to meet with and reach out to the experts attending this VDI conference and to powerfully present your products and services to the conference participants, please contact: ANTONIA SCHLEMMER Project Consultant Exhibitions & Sponsoring Phone: Fax: schlemmer@vdi.de BECOME A SPEAKER Become a speaker at our international VDI Automotive Conferences. Make yourself known in the industry and discuss best practice examples with other international experts. We are looking for speakers on: Automated Driving, Automotive IT Security, Automotive Applications and Big Data, Safety Systems and Steering Systems. Please submit your topic to: NICOLA HEEREN Product Manager International Business Development Phone: heeren@vdi.de International VDI Workshop AUTOMOTIVE HMI FOR AUTOMATED DRIVING May 11, 2015 Time: 10:00 17:00 Workshop chair: Dr. Christian Müller, Head of Automotive Group, Intelligent User Interfaces, German Research Center for Artificial Intelligence DFKI GmbH, Saarbrücken, Germany CONTENT The presentations and discussions in this workshop will pinpoint the challenges (and possible solutions) of automated driving from a usercentric, human-machine-interaction perspective with a focus on the interaction between driver, vehicle and other road users. HMI and automated driving Challenges with regards to the design and functionality of HMI for automated driving Impact of automated driving on other HMI (e.g. infotainment system) Requirements of automated driving on other HMI Control Task portfolio of the driver Communication between driver and vehicle Steering concepts (Horse metaphor) Communication between vehicle and other road users Transfer of modes: Partially automated, highly automated, fully automated and back to regular steering How to react in emergency and other unanticipated situations Acceptance/Behavioural aspects How to create faith/trust in the autonomous vehicle How to avoid rebound effects by behavioural adaptations of the driver Alternative concepts Seeing things from a user-centric perspective: Radically different approaches to automated driving

6 International VDI Workshop ITEM DEFINITION BASED ON PRODUCT LIABILITY LAWS AND ISO OF FUTURE ADAS May 11, 2015 Time: 10:00 17:00 Workshop Chairs: Dipl.-Ing. Peter Lascych, Senior Technical Expert (Functional Safety Management), Division Powertrain Business Unit HEV, Continental AG, Berlin, Germany Dr. Markus Baumeister, System Safety Engineer, Division Chassis & Safety, Continental AG, Frankfurt am Main, Germany CONTENT Achieve common sense about state-of-the-art interpretation of item definition and risk allocation based on valid liability law understanding. Risk allocation and liability law understanding with increase of E/EE/PE systems within automotive vehicles Risk definition, safety and state-of-the-art development Functional safety and accepted risk Metrics for risk evaluation and hardware development Main vehicle functions and item allocation Conclusion Item definition of a vehicle brake system Considerations from Tier-1 perspective Motivation Definitions of ISO Brake system example Vehicle integration Systems and safety engineering Conclusion System interaction as source of failures Interacting systems in ADAS Combined correct behavior leading to failures Broader item definition or analyzing interdependencies Conclusion v International VDI Workshop INNOVATIVE NAVIGATION FOR AUTOMATED DRIVING May 11, 2015 Time: 10:00 17:00 Workshop Chair: Dipl.-Ing. Frank Brennecke, Key Account Manager, OECON Products & Services GmbH, Braunschweig, Germany CONTENT The workshop will help participants to understand how the different parts of a navigation system work and why current technologies deliver a good basis for navigation but are still inappropriate for automated driving. Furthermore, the interactive workshop will demonstrate how technologies are currently evolving and what requirements the industry will face in case of data acquisition and storage. The status of the current development in map and GNSS technology will round up this international workshop. ADAS and the requirements on digital mapping A short history on navigation systems State-of-the-art Automotive requirements Future challenges HD GNSS and HD Maps as main preconditions Why current GNSS is not appropriate Why current map material is not appropriate Sensor and map fusion Data formats and storage (R)Evolution of navigation systems Requirements Map material Offline and online data A new standard in navigation Expectations and side-effects Stakeholders Different groups with different interests ADAS Current status and the future Automated drive Different sights from different peer groups Car development Google vs. steering wheel Conference by VDI Wissensforum GmbH Phone Fax Automotive HMI & Connectivity

7 In order to give participants an even bigger spectrum of topics and networking possibilities, the international conference Automated Driving will be allocated parallel to this conference. Participants to this conference are eligible to attend both conferences for the price of one. TERMS AND CONDITIONS Registrations: Registrations for conference attendance must be made in writing. Confirmation of your registration and the associated invoice will be mailed to you. Please do not pay your conference attendance fee until you have received our invoice and its invoice number to be stated for transfer. German VAT directives apply. Please state your VAT-ID with your registration 2 rd International VDI Conference 2015 AUTOMATED DRIVING Conference venue: relexa hotel Frankfurt/Main Lurgiallee Frankfurt/Main Phone +49 (0) Fax +49 (0) Frankfurt-Main@relexa-hotels.de Website: YOU WILL FIND MORE HOTELS CLOSE TO THE VENUE AT May 12 13, 2015 Conference chair: Prof. Dr. Raúl Rojas, Professor of Artificial Intelligence, Freie Universität Berlin, Germany Hotel room reservation: A limited number of rooms has been reserved for the benefit of the conference participants at the relexa hotel Frankfurt/Main, Phone +49 (0) , Frankfurt-Main@relexa-hotels.de, Website: Please refer to VDI Conference. For more hotels: VDI Wissensforum service package: The conference package includes the conference documents (online), beverages during breaks, lunch and the gettogether on May 12, 2015 for both conferences HMI and Connectivity and the parallel conference on Automated Driving. Renowned speakers will present their results on the following topics: Data Transmission and IT Architecture Hardware, Sensors & their Application in the Vehicle HMI for Automated Driving Key Questions: Liability, Risk & Insurance Special Feature: OEM Corner With presentations by various OEMs on new Developments in Automated Driving WITH PRESENTATIONS OF THE FOLLOWING OEMs An event organized by VDI Wissensforum GmbH Conference attendance conditions and terms: By way of your registration you accept the conference attendance conditions and terms of VDI Wissensforum GmbH as binding. Any cancellation of your registration must be made in writing. We will charge you only an administrative fee of plus German VAT if you cancel your registration earlier than 14 days ahead of the conference date. Any cancellation that reaches us after this deadline will entail the conference attendance fee as stated in our invoice to be charged in full. The date of the post office stamp of your written cancellation will be the decisive criterion. In that case, we will gladly mail you the conference documents on request. Subject to agreement, you may name a substitute participant. Individual parts and sections of conferences and seminars cannot be booked. You will be informed without delay if an event has to be cancelled for unforeseeable reasons. In that instance, you will be entitled only to a refund of your conference attendance fee if already paid. We reserve the right to exchange speakers and/or change the program sequence in exceptional cases. In any case, the liability of VDI Wissensforum GmbH is restricted exclusively to the conference attendance fee. Data protection: VDI Wissensforum GmbH captures and processes the address data of conference participants for their own corporate advertising purposes, enabling renowned companies and institutes to reach out to participants by way of information and offers within their own marketing activities. We have outsourced in part the technical implementation of data processing to external service providers. If you do not want to receive any information and offers in the future, you may contradict the use of your personal data by us or any third parties for advertising purposes. In that case, kindly notify us of your contradiction by using the address wissensforum@vdi.de or any other of the contact options.

8 2 nd INTERNATIONAL VDI CONFERENCE 2015 AUTOMOTIVE HMI & CONNECTIVITY VDI Wissensforum GmbH VDI-Platz Düsseldorf Germany 1111 VDI Wissensforum GmbH P.O. Box Düsseldorf, Germany Phone: Fax: wissensforum@vdi.de Please choose your price category PARTICIPATION FEE + VAT VDI-Conference May 12 13, 2015 (01KO901015) Item definition based on product liability laws and ISO of future ADAS (01ST302002) 810 or Automotive HMI for Automated Driving (01ST309001) 810 or Innovative Navigation for Automated (01ST315001) 810 Package Price please tick the boxes (conference + 1 workshop) PERSONAL VDI MEMBERS + VAT VDI-Conference May 12 13, 2015 (01KO901015) Item definition based on product liability laws and ISO of future ADAS (01ST302002) 710 or Automotive HMI for Automated Driving (01ST309001) 710 or Innovative Navigation for Automated (01ST315001) 710 Package Price please tick the boxes (conference + 1 workshop) I am interested in sponsoring and/or exhibition VDI membership no. First Name Last Name (Family Name) Company/Institute Department Street ZIP Code, City, Country Title VAT-ID Participants with an invoice address outside of Austria, Germany and Switzerland are kindly requested to pay by credit card: Visa Mastercard American Express Card holder Cardno. Valid until (MM/YYYY) Security Code Phone Fax + DATE YOUR SIGNATURE Please state your invoice address if this differs from the address given

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