4th African Insurance Distribution & Bancassurance Conference Aug 2014 Presenter: Julian Ardagh.

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "4th African Insurance Distribution & Bancassurance Conference Aug 2014 Presenter: Julian Ardagh. www.e-intelligence.com"

Transcription

1 4th African Insurance Distribution & Bancassurance Conference Aug 2014 Presenter: Julian Ardagh

2 2 Agenda 1. What is Big Data? 2. Why do we need Big data? Which The key Data benefits sources? 4. What analytics can we use? How Data does sources Predictive Analytics help? 6. How do we support or improve our channels 4. How can different Channels use it?

3 3 Agenda 1. What is Big Data? 2. Why do we need Big data? Which The key Data benefits sources? 4. What analytics can we use? How Data does sources Predictive Analytics help? 6. How do we support or improve our channels 4. How can different Channels use it?

4 4 Big Data What is it?

5 5 Big Data What is it?

6 6 Big Data What is it?

7 7 Big Data What is it?

8 8 What is Big Data really?

9 9 The General View

10 10 The IT View

11 11 The IT View

12 12 The IT View

13 13 Big Data for Business BIG

14 14 The Business View Big Data is about INSIGHTS & UNDERSTANDING your customers

15 15 1 st Benefit - Analytics Aggregated Data of many people s interactions gives Insights into Patterns of Behaviour

16 16 2 nd Benefit - Opportunities Lots of information about 1 Person enables us to Understand what they might Need

17 17 The Bottom Line We can combine this information to Price Risk better & craft more Relevant & Timeous offers

18 18 The Bottom Line The formula is simple: Bigger, Richer Data + Real Time Analytics + Personalized Customer Journeys = Higher ROI

19 19 Agenda 1. What is Big Data? 2. Why do we need Big data? Which The key Data benefits sources? 4. What analytics can we use? How Data does sources Predictive Analytics help? 6. How do we support or improve our channels 4. How can different Channels use it?

20 20 We know the TRIGGERS We all know the key Triggers for identifying good opportunities for selling the different products but HOW do we get more of this information?

21 21 Data Sources

22 22 We leave Digital Footprints

23 23 These lead to Digital Trends

24 24 Data Gathering Facts Marketing is going to be turned upside down innovatively and creatively. We are going to start ASKING customers for information and offering VALUE for this information BEFORE using it to offer products via the CHOSEN CHANNELS.

25 25 Data Gathering Facts The key is to start building continuous sources of Real-time data and Operationalising the gathering and usage of this data.

26 26 Data Gathering Example New cell phone purchase tweeted? Automatic Offer: Cell phone insurance? R40 for 1 st Phone, R15 for each additional phone in family subject to information/permission/app Advantages: Better persistency (Multiple products) Family can be monitored for real-time events Airtime can be offered as incentives which increases loyalty and ability to communicate

27 27 Data Gathering Facts One of the challenge s will be to maintain sales volumes whilst we move from High volume batch campaigns to always-on Customer Engagement Journeys

28 28 Data Gathering Facts Another challenge will be to start building the information whilst we don t have enough to maximise the economics of the investment in new technology

29 29 Agenda 1. What is Big Data? 2. Why do we need Big data? Which The key Data benefits sources? 4. What analytics can we use? How Data does sources Predictive Analytics help? 6. How do we support or improve our channels 4. How can different Channels use it?

30 30 Predictive Analytics

31 31 What do we NEED to know? To sell Insurance EFFECTIVELY we need to know: WHAT a customer needs WHY they need it? WHEN they need it?

32 32 It would be NICE to know? Is this product IMPORTANT to them? Was it an INFORMED PURCHASE DECISION or just a spur of the moment decision? What are their PREFERRED communications channels? How should we ENGAGE in REAL-TIME with them?

33 33 Real-Time Characteristics Real-Time Analysis Real-Time Analytics Real-Time Delivery Right Time Real-Time Action

34 RIGHT TIME Offer versus Timing Generic Offer made at the Right Time Response Up +400% 5% Relevant Offer made at the Right Time Response Up +2,900% 30% Ad-hoc Batch Generic offer made at the Wrong Time Base Response rate 1% Relevant Offer made at the Wrong Time Response Up +100 % 2% By Segment RIGHT OFFER Personalised and optimised 34

35 35 Predictive Modelling

36 36 Operationalising Big Data Social Media Orchestration Hub Car Telematics Mobile Customer Database Adaptors Behavioural Predictive Model Rules Engine No Purchase Next Best Offer Predictive Model Rules Engine Purchase

37 37 Timing gives improved ROI Digital Customer Journey Timing Broker Information Timing

38 38 Agenda 1. What is Big Data? 2. Why do we need Big data? Which The key Data benefits sources? 4. What analytics can we use? How Data does sources Predictive Analytics help? 6. How do we support or improve our channels 4. How can different Channels use it?

39 39 Channels Big Data is about combining channels Mobile powerful interactive platforms Brokers better information & timing triggered long copy TV meshing with interactive offers Call Centres better information > sales Stores build foot traffic using location and special offers

40 40 The New World We are moving ever faster towards an always-on society that expects increasingly speedier and more relevant Service

41 41 The New World Big Data is a Big part of the answer But we must look at the Big Picture.. so what should we do?...

42 42 Critical TO DO s Start building your strategy to Collect and Associate BIG DATA

43 43 Critical TO DO s Start understanding the Intelligent Glue of Orchestration Hubs. They are essential to achieving real-time journeys and they protect your current investments in Software and Hardware

44 44 Critical TO DO s Clearly identify the difference between Batch Campaigns and enabling Real-time Customer Journeys

45 45 Critical TO DO s Start building the value of Big Data into your strategy TODAY

46 46 Big Data ROI faith needed

47 47 Getting to new markets

48 48 New Markets are Mobile The new markets in Africa are mainly reachable by mobile. You have to embrace Real-time automated interactive communications to optimise your investments. You will need Big Data thinking to get there.

49 The Final Message Big Data adds Information and Intelligence and Timing which helps out-perform Competitors and drives PROFITS 49

50 50 Remember If you don t get to the always on customer soon your competitors will. Some are already far down the strategic journey.

51 51 Finally if its too much

52 52 Thank You!

Neil Hayward Customer Intelligence Solutions Program Manager SAS EMEA Copyright 2003, SAS Institute Inc. All rights reserved.

Neil Hayward Customer Intelligence Solutions Program Manager SAS EMEA Copyright 2003, SAS Institute Inc. All rights reserved. SAS Marketing Optimization Neil Hayward Customer Intelligence Solutions Program Manager SAS EMEA Copyright 2003, SAS Institute Inc. All rights reserved. Business pain! I m not getting the best financial

More information

Business Intelligence

Business Intelligence WHITEPAPER Business Intelligence Solution for Clubs This whitepaper at a glance This whitepaper discusses the business value of implementing a business intelligence solution at clubs and provides a brief

More information

Magento Extension for Integrated Email Marketing

Magento Extension for Integrated Email Marketing Magento Extension for Integrated Email Marketing The Jarrang email marketing extension for Magento: Make your email marketing go further and deliver more Communicating effectively with your customers is

More information

absolutely-interactive MA

absolutely-interactive MA absolutely-interactive MA Fully Integrated Marketing Automation - v1.1 What is Marketing Automation? Marketing Automation (MA) is the use of online technologies to automate digital campaigns and capture

More information

KNOWESIS S Jus ad dat

KNOWESIS S Jus ad dat KNOWESIS S Jus ad dat About Sift With Knowesis Sift Communications Service Providers (CSPs) can continuously monitor the contextual state of all individual subscribers. This contextual awareness enables

More information

WHAT YOU D KNOW IF WE COULD TALK TO YOU

WHAT YOU D KNOW IF WE COULD TALK TO YOU PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations

More information

ANALYSING THE CUSTOMER JOURNEY TO SHAPE ONLINE MARKETING STRATEGIES

ANALYSING THE CUSTOMER JOURNEY TO SHAPE ONLINE MARKETING STRATEGIES ANALYSING THE CUSTOMER JOURNEY TO SHAPE ONLINE MARKETING STRATEGIES In Customer Journey: why is it so important? A strong digital marketing strategy requires a holistic perspective. One way to achieve

More information

Beyond CRM: a new era for Customer Engagement SAP hybris - Customer Engagement & Commerce

Beyond CRM: a new era for Customer Engagement SAP hybris - Customer Engagement & Commerce Beyond CRM: a new era for Customer Engagement SAP hybris - Customer Engagement & Commerce Enrico Manzi VP Business Development CEC EMEA Lisbon, November 4 th 2015 Agenda Our World Addressing the change

More information

Business Intelligence

Business Intelligence Business Intelligence What is it? Why do you need it? This white paper at a glance This whitepaper discusses Professional Advantage s approach to Business Intelligence. It also looks at the business value

More information

THE 10 Ways that Digital Marketing + Big Data =

THE 10 Ways that Digital Marketing + Big Data = 1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a

More information

Best practice customer acquisition strategies

Best practice customer acquisition strategies Best practice customer acquisition strategies www.decisioningvision.com Introduction The acquisition of customers is vital in order for organisations to grow their business, but organisations must ensure

More information

How successful is your campaign and promotion management? Towards best-practice campaign management strategies

How successful is your campaign and promotion management? Towards best-practice campaign management strategies How successful is your campaign and promotion management? Towards best-practice campaign management strategies Welcome to the new normal Businesses today are under unprecedented pressure to increase spending

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business.

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business. Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the

More information

Retail Customer Excellence Awards All questions below require an answer and have a 250 word limit.

Retail Customer Excellence Awards All questions below require an answer and have a 250 word limit. Retail Customer Excellence Awards All questions below require an answer and have a 250 word limit. 1. Customer centricity excellence award Demonstrate the activities you currently undertake to implement

More information

Lead Generation Quickstart Guide

Lead Generation Quickstart Guide Lead Generation Quickstart Guide 1 2 Lead Generation Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change

More information

3 Step Approach to Improving Customer Experience and Driving Engagement

3 Step Approach to Improving Customer Experience and Driving Engagement 3 Step Approach to Improving Customer Experience and Driving Engagement 2011 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Katie Traynier July 2013 Email and Website Optimisation Introduction Most email marketers

More information

One View Of Customer Data & Marketing Data

One View Of Customer Data & Marketing Data One View Of Customer Data & Marketing Data Ian Kenealy, Head of Customer Data & Analytics, RSA spoke to the CX Network and shared his thoughts on all things customer, data and analytics! Can you briefly

More information

Chapter 3 Types of CRM

Chapter 3 Types of CRM Chapter 3 Types of CRM 1 Learning Objective To know about the Operational CRM To understand Collaborative CRM To Understand Analytical CRM 2 Introduction to Types of CRM CRM recognises that customers are

More information

MARKETING AUTOMATION: Why email is still the killer app!

MARKETING AUTOMATION: Why email is still the killer app! MARKETING AUTOMATION: Why email is still the killer app! Chaz McGregor SATIC etourism CONVENTION Prepared by Via Media Communications. A Digital and Direct Marketing Agency. Via Media is South Australia

More information

BIG DATA ANALYTICS FOR HOSPITALITY AND LEISURE Learn more about your customers than ever before!

BIG DATA ANALYTICS FOR HOSPITALITY AND LEISURE Learn more about your customers than ever before! BIG DATA ANALYTICS FOR HOSPITALITY AND LEISURE Learn more about your customers than ever before! Insights Visitor is at the forefront of consumer insights and visitor analytics platforms, enabling you

More information

TSYS Analytics Intellisuite SM

TSYS Analytics Intellisuite SM Solutions Overview put your data into action with TSYS Analytics Intellisuite SM Enjoy richer insight through advanced dashboards Create and predictively test business strategies Take action and drive

More information

Shell CRM 2020. October 2014

Shell CRM 2020. October 2014 Shell CRM 2020 October 2014 MOST CONFIDENTIAL 2 2 THE SITE OF THE FUTURE RETAIL VISION Experience Role in Retail Strategy BEST FUELS RETAILER IN THE WORLD Accelerate Future Heartlands Defend and Grow the

More information

CRM initiatives that drive profitable Sales Optimisation Opportunities. Werner Hess

CRM initiatives that drive profitable Sales Optimisation Opportunities. Werner Hess Clients often remark that CRM initiatives should drive sales. We don t find anything wrong with that expectation. On the contrary, our CRM initiatives drive sales and margin. CRM initiatives that drive

More information

Mobile 360: Developing Your Comprehensive Digital Strategy

Mobile 360: Developing Your Comprehensive Digital Strategy Mobile 360: Developing Your Comprehensive Digital Strategy FK Funderburke, Director, Digital Merchandising & Strategy Vivek Agrawal, Director, Mobile & Digital Display Group Russell Young, Director, Strategic

More information

data real TIme Size it the data challenges have become exponential. Speed For more WHITe PAPerS go To WWW.r-cubed.co.

data real TIme Size it the data challenges have become exponential. Speed For more WHITe PAPerS go To WWW.r-cubed.co. 4 reasons Reasons why your business Business Needs needs real-time Real-Time customer Customer intelligence Intelligence For decades the mantra of getting the right message, to the right person, at the

More information

Mobile Marketing. An Inside View from Marketing Managers. A Report by ZinMobi. ZinMobi

Mobile Marketing. An Inside View from Marketing Managers. A Report by ZinMobi. ZinMobi Mobile Marketing An Inside View from Marketing Managers A Report by ZinMobi ZinMobi Participants Content 1. Executive Summary 2. The Size of the Mobile Revolution 3. Detailed Results 4. Recommendations

More information

Five Strategies to Build a Successful Email Marketing Campaign

Five Strategies to Build a Successful Email Marketing Campaign Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for

More information

Big Data. threat or opportunity? Philip Louis philip@vine-cube.com CEO Vine Cube UK Singapore India

Big Data. threat or opportunity? Philip Louis philip@vine-cube.com CEO Vine Cube UK Singapore India Big Data threat or opportunity? Philip Louis philip@vine-cube.com CEO Vine Cube UK Singapore India Depends on your vision and courage and it is coming your way! opportunity response It is not just BIG

More information

JOB DESCRIPTION. Email Marketing Officer Marketing and Communications

JOB DESCRIPTION. Email Marketing Officer Marketing and Communications JOB DESCRIPTION Job Title: Division: Department/Region/Section: Location: Reports to: Responsible for: Grade: Email Marketing Officer Marketing and Communications Digital Media Southwater, HQ Digital Marketing

More information

Maximise your in-store video investment with customer intelligence from M2M Video Solutions.

Maximise your in-store video investment with customer intelligence from M2M Video Solutions. Singtel Business Product Brochure Factsheet M2M Video Solutions Analytics Maximise your in-store video investment with customer intelligence from M2M Video Solutions. Retailers today are looking beyond

More information

CMAGICS. The future of interactive media.

CMAGICS. The future of interactive media. Introduction The manner in which consumers expect to engage with luxury brands is changing. Rapidly. Consumers now expect to experience brands outside of traditional retail environments and static print

More information

email/mobile/social/web

email/mobile/social/web email/mobile/social/web The Responsys Interact Suite helps you get more out of today s marketing power channels email, mobile, social and the web than ever before. email / Email has the highest ROI of

More information

PREDICTIVE INTELLIGENCE BENCHMARK REPORT

PREDICTIVE INTELLIGENCE BENCHMARK REPORT PREDICTIVE INTELLIGENCE BENCHMARK REPORT Metrics and Insights from 140+ Million Interactions Table of Contents Predictive Intelligence: Web 3 Predictive Intelligence: Email 7 Recommendations 11 About the

More information

Customer Journey Analyses: Requirements and Choices of Implementation 04.04.2014

Customer Journey Analyses: Requirements and Choices of Implementation 04.04.2014 Customer Journey Analyses: Requirements and Choices of Implementation 04.04.2014 1 Agenda Customer-Journey-Analyses Definition Reasons to run this type of analyses Requirements for Customer-Journey-Analyses

More information

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud 5 Things You Should Know about the ExactTarget Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 1 5 Things You Should Know about the ExactTarget Marketing Cloud

More information

Get the Real Pulse on your Customers Thinking with Predictive Analytics

Get the Real Pulse on your Customers Thinking with Predictive Analytics Catherine Frye Business Analytics Solutions Manager, IBM Joseph Mahoney Client Technical Professional, Business Analytics, IBM Get the Real Pulse on your Customers Thinking with Predictive Analytics Today

More information

brand Control Your social MEDIA protect your understand how to maximise roi Social Media Internet

brand Control Your social MEDIA protect your understand how to maximise roi Social Media Internet 83% of uk franchise professionals said they re using social media but could do better especially with monetising Franchise Intelligence, 2015 (*Franchise Intelligence webinar poll responses by franchise

More information

Sage CRM Targeted Marketing Effectiveness

Sage CRM Targeted Marketing Effectiveness Sage CRM Targeted Marketing Effectiveness Gaining a deeper understanding of your customers and their buying behaviour is critical in today s competitive marketplace. Sage CRM provides powerful tools for

More information

Customer Experience Management

Customer Experience Management Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction

More information

Transform your business with Inspired Marketing. 5 Things You Should Know About ExactTarget

Transform your business with Inspired Marketing. 5 Things You Should Know About ExactTarget 5 Things You Should Know About ExactTarget Transform your business with Inspired Marketing 5 Things You Should Know About ExactTarget 5 Things You Should Know About ExactTarget Transform your business

More information

Key Consumer Insights for Effective Hotel Marketing Strategy

Key Consumer Insights for Effective Hotel Marketing Strategy Key Consumer Insights for Effective Hotel Marketing Strategy Effective Hotel Marketing Strategy / 2 Introduction RezNext recently conducted a survey among leading hoteliers in India on their digital marketing

More information

The Must Dos of Your Digital Strategy

The Must Dos of Your Digital Strategy Welcome The Must Dos of Your Digital Strategy Antonie Geerts Managing Director, Seditio Digital Consultancy @AntonieGeerts 2 About Seditio Putting our Clients first Digital Consultancy & Training We want

More information

Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING

Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING CRM opportunities from employee email traffic No matter how sophisticated a company s CRM programme

More information

LionShare knows the Landscape

LionShare knows the Landscape LionShare knows the Landscape LionShare has a long-standing commitment to the health care industry. For more than 20 years we have partnered with hospitals and health systems across the country to make

More information

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that

More information

Netbiscuits Analytics

Netbiscuits Analytics Netbiscuits Analytics The most comprehensive marketing analytics tool, allowing digital marketers to quickly visualize, measure and improve multiscreen visitor engagement and conversion of digital content.

More information

W H I T E P A P E R. Real Time Marketing Connecting with Customers at the Moment of Truth. 2014 LUMATA All Rights Reserved

W H I T E P A P E R. Real Time Marketing Connecting with Customers at the Moment of Truth. 2014 LUMATA All Rights Reserved W H I T E P A P E R Real Time Marketing Connecting with Customers at the Moment of Truth R E A L - T I M E M A R K E T I N G Today, consumers are facing an unprecedented level of 'noise' generated by marketing

More information

Marketing Director s Guide to Selecting CRM

Marketing Director s Guide to Selecting CRM The Marketing Director s Guide to Selecting CRM A Publication www.collierpickard.co.uk Ltd 2014 Forging the Future As Marketing Director the responsibility for deciding the future direction of your organisation

More information

CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES

CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES Chapter 1: Introduction to CRM Selected definitions of CRM 1 CRM is an information industry term for methodologies, software, and usually Internet

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

Case: Effective Hybrid Ads

Case: Effective Hybrid Ads Case: Effective Hybrid Ads AdPeople ADVERTISING AGENCY: ADPEOPLE ADVERTISER: DELL COMPUTER CORPORATION EMEA index page 1. Executive summary... Page 01 2. Introduction... Page 02 3. Strategy... Page 03

More information

Social media has changed the world as we know it by connecting people, ideas and products across the globe.

Social media has changed the world as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by

More information

Agenda Overview for Multichannel Marketing, 2015

Agenda Overview for Multichannel Marketing, 2015 G00271717 Agenda Overview for Multichannel Marketing, 2015 Published: 19 December 2014 Analyst(s): Adam Sarner, Jennifer S. Beck Multichannel marketing is where content and context meet and where brand

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

NITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger

NITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger NITB Social & Digital Marketing Crom Estate by Finn Beales Instagram Blogger Digital marketing is at the centre of NITB s strategy to promote Northern Ireland as a tourist destination. NITB Marketing Strategy

More information

PROFIT FROM THE FUTURE

PROFIT FROM THE FUTURE PROFIT FROM THE FUTURE THE FUTURE IS FORECASTER Increase margins by optimising against future campaign performance Forecast revenue and set accurate budgets Synchronise online campaigns with customer buying

More information

TELEMATICS ESSENTIALS THE TOP LINE

TELEMATICS ESSENTIALS THE TOP LINE ESSENTIALS THE TOP LINE LeasePlan s Telematics Essentials is the ideal solution for a business keen to manage the core fleet cost: mileage. It s the easiest way to get accurate, HMRC compliant reports

More information

The Top B2B Marketing Trends to Prioritize

The Top B2B Marketing Trends to Prioritize The Top B2B Marketing Trends to Prioritize B2B marketing is undergoing seismic transformations. With a focus on attracting and engaging a better target audience, tactics, tools, and strategies are evolving

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight

More information

CUSTOMER RELATIONSHIP MANAGEMENT FOR MANUFACTURING

CUSTOMER RELATIONSHIP MANAGEMENT FOR MANUFACTURING WWW.HSO.COM The rise of CRM and how it s transforming business interactions CUSTOMER RELATIONSHIP MANAGEMENT FOR MANUFACTURING Why customer loyalty pays dividends Delivering a personal experience Unsurprisingly,

More information

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data SECTOR SOLUTIONS Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data p1 Introduction Today s Telecommunications sector is highly dynamic. Firstly the very

More information

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) Customer Relationship Management (CRM) Customer relationship management, or CRM, is an approach to doing business that can transform the performance and profitability of an organisation. It is about putting

More information

Understanding the impact of the connected revolution. Vodafone Power to you

Understanding the impact of the connected revolution. Vodafone Power to you Understanding the impact of the connected revolution Vodafone Power to you 02 Introduction With competitive pressures intensifying and the pace of innovation accelerating, recognising key trends, understanding

More information

A guide to marketing agility. Adapting your marketing in response to changes in customer behaviour

A guide to marketing agility. Adapting your marketing in response to changes in customer behaviour A guide to marketing agility Adapting your marketing in response to changes in customer behaviour March 2010 An Experian definition of agile marketing Agile marketing is the ability to adapt or refocus

More information

Jeff Edwards Head of Global Hotels Group June 2013

Jeff Edwards Head of Global Hotels Group June 2013 Jeff Edwards Head of Global s Group June 2013 Agenda Why? Industry context and business opportunity Distribution strategy and business proposition IT Competitive environment Our strategy Our product offering

More information

Guidelines to Building an Effective Marketing Plan

Guidelines to Building an Effective Marketing Plan Guidelines to Building an Effective Marketing Plan Building an Effective Marketing Plan Too often the new fiscal year comes upon us but there was never really any down time to build the new plan. As a

More information

The metrics that matter

The metrics that matter WHITE PAPER The metrics that matter How actionable analytics can transform field service management performance. www. Introduction The top strategic action for two-thirds of service organisations is to

More information

HOW TO. to Executives. You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you...

HOW TO. to Executives. You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you... HOW TO Sell Marketing to Executives Automation You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you... 1 making inroads with the corner office

More information

TTI Summer Forum London, 2012. Barbara Pezzi, Director Web Analytics & Search Optimization

TTI Summer Forum London, 2012. Barbara Pezzi, Director Web Analytics & Search Optimization TTI Summer Forum London, 2012 Barbara Pezzi, Director Web Analytics & Search Optimization This Session: Marketing Tracking & Web Analytics Web Analytics Any successful online marketing initiative requires

More information

Driving Insurance Profitable Growth Using CRM On Demand. Oracle Capital Markets Solutions Footprint

Driving Insurance Profitable Growth Using CRM On Demand. Oracle Capital Markets Solutions Footprint Driving Insurance Profitable Growth Using CRM On Demand Oracle Capital Markets Solutions Footprint Safe Harbor Statement The following is intended to outline our general product direction. It is intended

More information

The Future of Customer Engagement. Rusty Warner, Vice President Product Marketing Alterian

The Future of Customer Engagement. Rusty Warner, Vice President Product Marketing Alterian The Future of Customer Engagement Rusty Warner, Vice President Product Marketing Alterian The Future of Customer Engagement Where Is Marketing Headed? How Do We Get There? Who Is Doing it Right? What Happens

More information

SAP's Strategy and Roadmap for Cloud for Marketing How Customers Benefit from Adopting Cloud to Empower the Modern Marketer

SAP's Strategy and Roadmap for Cloud for Marketing How Customers Benefit from Adopting Cloud to Empower the Modern Marketer SAP's Strategy and Roadmap for Cloud for Marketing How Customers Benefit from Adopting Cloud to Empower the Modern Marketer Oliver Conze, Global VP Product Management, SAP June 3, 2014 @oliverconze Legal

More information

THE PATH TOWARDS AN EXCEPTIONAL CUSTOMER EXPERIENCE

THE PATH TOWARDS AN EXCEPTIONAL CUSTOMER EXPERIENCE THE PATH TOWARDS AN EXCEPTIONAL CUSTOMER EXPERIENCE CREATE DEEPER AND MORE VALUABLE CUSTOMER RELATIONSHIPS TO IMPROVE SALES Vaia Tziagka Customer Intelligence Domain Expert SAS Greece, Cyprus, Bulgaria

More information

Lead nurturing: Using email marketing to convert a prospect into a sale

Lead nurturing: Using email marketing to convert a prospect into a sale Lead nurturing: Using email marketing to convert a prospect into a sale Patrick Zuluaga Director PMZ Marketing Have you heard this before? Email does not work for customer acquisition but rocks for customer

More information

Why Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search

Why Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search Welcome to Google Masterclass 16 March, 2016 Why Google? Scale 144,000,000 searches in the UK per hour Dominant Over 90% of UK Search market Customers Most shopping journey starts with search Agenda Creative

More information

Increasing Business Performance through Predictive Analytics

Increasing Business Performance through Predictive Analytics Increasing Business Performance through Predictive Analytics Many companies already run well-controlled, lean processes and so they are increasingly turning to their data as a new means of competitive

More information

How Retailers Use Email to Do More with Less How Gordmans leverages email to drive foot traffic and increase sales at their 65 locations.

How Retailers Use Email to Do More with Less How Gordmans leverages email to drive foot traffic and increase sales at their 65 locations. How Retailers Use Email to Do More with Less How Gordmans leverages email to drive foot traffic and increase sales at their 65 locations. Cara Olson Manager of E-Marketing Digital Evolution Group Michael

More information

MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands.

MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands. MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands. COMPANY SECRETSALES WEBSITE www.secretsales.com INDUSTRY Retail The Customer

More information

WILLIAM HILL PLC ANALYST AND INVESTOR EVENT THE JOURNEY OF A BET 4 OCTOBER 2013

WILLIAM HILL PLC ANALYST AND INVESTOR EVENT THE JOURNEY OF A BET 4 OCTOBER 2013 WILLIAM HILL PLC ANALYST AND INVESTOR EVENT THE JOURNEY OF A BET 4 OCTOBER 2013 1 THE JOURNEY OF A BET Introduction Andrew Lee Managing Director, Online Product and pricing Matthew Warner Director of Sportsbook

More information

A Guide to Business Intelligence For Sales and Marketing Decision Makers

A Guide to Business Intelligence For Sales and Marketing Decision Makers A Guide to Business Intelligence For Sales and Marketing Decision Makers Business Intelligence for Sales and Marketing The more relevant, useful intelligence you have at your fingertips about your business,

More information

The Data-Driven Marketer s Guide to Interactive Content and Event Data. 8 Tips to Attract, Engage, and Convert More Event Leads

The Data-Driven Marketer s Guide to Interactive Content and Event Data. 8 Tips to Attract, Engage, and Convert More Event Leads The Data-Driven Marketer s Guide to Interactive Content and Event Data 8 Tips to Attract, Engage, and Convert More Event Leads Events are about more than just the planning of logistics. Events are about

More information

Customer Relationship Management (CRM) Business Guide. Superfast Business Wales

Customer Relationship Management (CRM) Business Guide. Superfast Business Wales Superfast Business Wales Customer Relationship Management, or CRM, is an approach to doing business that can transform the performance and profitability of an organisation. Business Guide Customer Relationship

More information

Sustaining Profitable Customer Relationships Using. Data-Driven Marketing. Data-Driven Marketing in Financial Services. in Financial Services

Sustaining Profitable Customer Relationships Using. Data-Driven Marketing. Data-Driven Marketing in Financial Services. in Financial Services Sustaining Profitable Customer Relationships Using Data-Driven Marketing in Financial Services 1 Executive Summary Gone are the days when people chose their banks based on location. Today, customers rely

More information

Multichannel Direct Marketing. 515 North State Street Suite 1700 Chicago, IL 60654-4776 tel 312-894-3000 fax 312-894-3005 www.jacobsclevenger.

Multichannel Direct Marketing. 515 North State Street Suite 1700 Chicago, IL 60654-4776 tel 312-894-3000 fax 312-894-3005 www.jacobsclevenger. Multichannel Direct Marketing 515 North State Street Suite 1700 Chicago, IL 60654-4776 tel 312-894-3000 fax 312-894-3005 www.jacobsclevenger.com About the Author Sheera Eby Executive Vice President, Strategy

More information

Analytical Data Sourcing and Optimization

Analytical Data Sourcing and Optimization Analytical Data Sourcing and Optimization Willy Sennott Sr. Director, Business Analytics & Research, People to People Ambassador Programs Ozgur Dogan SVP, Data Solutions Leader, Merkle Presenter Backgrounds

More information

The all-new Max for Magento Extension

The all-new Max for Magento Extension The all-new Maxemail for Magento Extension Making ecommerce marketing easy for you The all-new Maxemail for Magento Extension is an easy and quick way for you to connect your Magento store, your product

More information

COLONY PRODUCT OVERVIEW V1.0

COLONY PRODUCT OVERVIEW V1.0 COLONY PRODUCT OVERVIEW V1.0 TABLE OF CONTENTS TABLE OF CONTENTS... 2# 1. INTRODUCTION... 3# 2. HOW DOES COLONY WORK?... 4# 3. COLONY PRODUCT SUITE... 5# 3.1 COMMENCE... 6# 3.2 COLLATE... 7# 3.3 CONSTRUCT...

More information

The big data revolution

The big data revolution The big data revolution Expert report in partnership with Big data, big challenges Big data is changing the world a hundred terabytes at a time. It allows marketers to make highly informed and effective

More information

Web metrics: deriving value from e-businesse. Rolan Micallef Attard Freelance, Trusted Business Consultant rolan@vol.net.mt

Web metrics: deriving value from e-businesse. Rolan Micallef Attard Freelance, Trusted Business Consultant rolan@vol.net.mt Web metrics: deriving value from e-businesse Rolan Micallef Attard Freelance, Trusted Business Consultant rolan@vol.net.mt Its all about customer-centric centric measurement Web Metrics are measurement

More information

WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD. Create and deploy IT solutions for business

WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD. Create and deploy IT solutions for business WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD White paper - Multi-Channel Campaigns in a Connected World - Prodware 1 Create and deploy IT solutions for business Navigating Multi-channel Marketing

More information

Fitness First. Customer Engagement: Overview. Case Study

Fitness First. Customer Engagement: Overview. Case Study Customer Engagement: Fitness First Overview Company Fitness First is a leading fitness brand Challenge To maximise the effectiveness of its marketing, Fitness First needed to turn raw customer data into

More information

A critical or decisive time on which much depends; a crucial moment.

A critical or decisive time on which much depends; a crucial moment. Marketing Platform A critical or decisive time on which much depends; a crucial moment. Call it what you will, but in the old days marketers had time to build up to this moment, whether it was a purchase

More information

Digital Strategy. Digital Strategy. 2015 CGI IT UK Ltd. Digital Innovation. Enablement Services

Digital Strategy. Digital Strategy. 2015 CGI IT UK Ltd. Digital Innovation. Enablement Services Digital Strategy Digital Strategy Digital Innovation Enablement Services 2015 CGI IT UK Ltd. Contents Digital strategy overview Business drivers Anatomy of a solution Digital strategy in practice Delivery

More information