Best PROFESSIONAL SUCCESS

Transcription

1 Best PROFESSIONAL SUCCESS

2 WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 01 BEST PROFESSIONAL SUCCESS This trophy rewards a former hospitality management school student, who has been working for 3 to 5 years. This young professional has to distinguish himself/herself by his/her academic results and a promising and/or successful career path start. His/her actions and missions must underline his/her potential and motivations to be part of his/her company, and the hospitality industry in general, evolution. Each school will choose a student to represent it. This student will have made a school career in hospitality (any other field will not be taken into account). This student will aspire to a career within the hospitality industry at managerial positions. The application will be assessed according to the following criteria: 1. Excellence of the student s academic results 2. Exemplarity of his/her career path start 3. Efficiency of the measures and projects implemented in his/her company.

3 WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 02 Christoph Heyn Internationale Hochschule Bad Honnef Bonn Born on March 15 th, 1984 in Bonn (Germany) 2008: Bachelor of Business Administration in Hospitality Management 2009: German Diploma ( Diplom-Betriebswirt ) in Hospitality Management Employer: The Ritz-Carlton Hotel Company, L.L.C. Corporate Offices in Chevy Chase, Maryland, USA Position: Corporate Manager, E-Commerce Marketing

4 WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 03 CAREER: ACADAMIC Dean s List for extraordinary academic achievements during the exchange year at Northern Arizona University, U.S.A. Awarded Membership in The National Society of Collegiate Scholars (NSCS) (available to Students with a GPA 3.4 or higher) Extra-Curricular Activities: Organized and lead four Student Field Trips to New York City and San Francisco (20 students each) to meet with industry leaders such as renowned restaurateur Danny Mayer or the Executive Team of The Leading Hotels of the World. Elected students representative and student s speaker at the graduation ceremony

5 WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 06 CAREER: ACADEMIC Quote about Christoph Throughout his time at IUBH Christoph showed great interest in and passion for the hospitality industry and its related business environments. He set a very high standard that so far no other IUBH student I have known has yet surpassed or even equaled. Prof. Dr. Peter Goffe Professor of Services Management and Marketing IUBH School of Hospitality Services Management

6 WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 03 CAREER: PROFESSIONAL August 2006 March 2007: The Ritz-Carlton, Marina del Rey Internship in the Sales & Marketing Department (mandatory part of the IUBH curriculum) June 2008 December 2008: The Ritz-Carlton Corporate Office Internship in the E-Commerce Marketing Department (mandatory part of the IUBH curriculum) January 2009 June 2010: The Ritz-Carlton Corporate Office International E-Commerce Marketing Associate July 2010 current: The Ritz-Carlton Corporate Office Corporate Manager, E-Commerce Marketing Recipient of the Lightning Strikes Award awarded by The Ritz-Carlton Hotel Company for extraordinary achievements

7 WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 04 HOTEL/DEPARTMENT DESCRIPTION OF THE CURRENT POSITION Luxury Hotel Company (Corporate Offices) 76 hotels and resorts in 25 countries worldwide 22,000 rooms & suites all in the luxury tier 38,000 employees worldwide Recognized as the #1 brand in the luxury hotel segment (J.D. Power Guest Satisfaction Study 2011) E-Commerce Marketing: Oversight of the Internet Marketing strategy for the brand and all its properties. Management of RitzCarlton.com one of the largest luxury E-Commerce websites worldwide.

8 WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 04 JOB DESCRIPTION Corporate Manager, E-Commerce Marketing 1) Leading the Worldwide E-Commerce Field Marketing Strategy - Responsible for the Internet Marketing Strategy of more than 75 luxury hotels and resorts worldwide. - Oversight of all property marketing programs with the objective of maximizing the return on investment (ROI) and channel share. This includes the management of all search marketing programs (multimillion dollar advertising campaigns) and all other acquisition- marketing programs. - The manager oversees and manages the relationship with multiple Internet Marketing agencies and also acts as the main contact for all Ritz-Carlton hotels concerning Internet Marketing; further serves as a liaison between hotel-level and corporate-level leadership teams.

9 WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 04 JOB DESCRIPTION Corporate Manager, E-Commerce Marketing (continued) 2) Oversight of Analytics and Reporting - Leading all efforts to accurately measure and analyze the performance of RitzCarlton.com and all other E- Commerce-related efforts. - Delivery of actionable reports and guidance to all hotel leaders (e.g. Directors of Sales & Marketing and General Managers) and corporate stakeholders (such as Corporate Vice-Presidents) to enable the educated analysis and optimization of all Internet Marketing Programs. 3) Management of the Brand-Wide Mobile Marketing Strategy - In charge of overseeing all mobile marketing efforts of the brand. - Management and development of all mobile channels, such as mobile websites and mobile apps.

10 WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 05 INITIATIVES AND PERFORMANCES 1. Optimization of Search Marketing Efforts With more than 80% of all hotel guests searching for their accommodation online, the importance of search engine marketing has increased steadily and so has the competitive pressure. Christoph is overseeing the multimillion dollar paid search campaigns of The Ritz-Carlton Hotels, which have seen tremendous results during his tenure: Year-Over-Year, he managed to decrease costs by -6.7%, while optimizing the campaigns so effectively that reservations increased by 106.8%. As a result, the Return-On-Investment (ROI) increased by % YoY. This provides all brand hotels with a great competitive advantage as well as with a direct financial benefit to their bottom line.

11 WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 05 INITIATIVES AND PERFORMANCES 2. Introduction of E-Commerce Property Reports / Activating Hotels With the increasing importance of online channels and their effect to the bottom line, many of our hotels were struggling how to correctly drive successful online marketing campaigns. Together with agency partners, Christoph developed new reporting tools and standards, which now make it easy for The Ritz-Carlton hotels to interpret and understand their online performance. They can make informed business decisions and discover trends in advance. Christoph provides each hotel leadership team with monthly, customized reports, and information about how they can improve their online performance. As a result, the response rate of hotels towards internet marketing campaigns has increased by more than 50% - significantly impacting the conversion rates and hence the financial performance of all of Ritz-Carlton hotels around the world.

12 WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 06 PERFORMANCE Quote about Christoph Christoph Heyn is a distinguished and accomplished hospitality professional that has contributed significantly to the success of The Ritz- Carlton. He has put his knowledge to good use and helped the organization across a range of areas. He lead the implementation of a new analytics platform, working closely with hotels, revenue management and marketing to provide actionable business intelligence. This project has made the entire online marketing operation more efficient by focusing on measurable results. Christoph is also passionate about hotels using their financial resources to maximum effect. He has tirelessly educated sales and marketing teams on metrics-driven marketing, using SEO and PPC to improve their financial performance. Christoph is an extremely well-rounded and accomplished hotelier and a promising future leader at The Ritz-Carlton. Chris Gabaldon, Chief Sales & Marketing Officer The Ritz-Carlton Hotel Company L.L.C.

13 WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 06 OTHER COMMENTARY Of which achievement(s) are you the most proud of in the last few years? Of all the projects I ve worked on, one of the things I am most proud of is how I was able to educate our hotels about Internet Marketing and how I was able to activate them to be passionate about this new important strategy. Many hotels were initially hesitant and struggling to correctly navigate through the newly connected world. With new reporting tools and one-on-one education sessions, I was able to activate one hotel after another, increasing their online conversion, strengthening their competitiveness, and most importantly setting them up for future success. I know that this significantly impacted their financial results and also helps our brand to strive in the digital space.

14 WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 06 OTHER COMMENTARY What are your goals for the future, concerning both your personal career and the development of your department/hotel? For the development of my department, my goal is to serve our hotels even better than we currently do. I see my role in the corporate office as a servant to the hotels thus my goal will always be to make them more productive and financially successful, but also excited about the opportunities the E- Commerce world holds for them. Additionally, I see great opportunities to present our world-renowned service and facilities on the Internet. We need to bring our legendary customer service online and I want to contribute to doing so. For my personal career, I am determined to grow within the hospitality industry. I am convinced that there is no other business area where you meet such passionate people and where you can create such lasting memories for our guests. Communicating my personal passion for this industry and making future students as excited about the hospitality branch as I am is a great goal of mine.

15 WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 06 OTHER COMMENTARY: GIVING BACK I am personally convinced that we all should act as ambassadors of the hospitality industry and communicate the excitement and opportunities of our trade to people within our industry and beyond. That is why I passionately volunteer my time for the Community Footprints efforts of our office, where we partner with one of the most challenged middle schools in Washington D.C. With parents unemployment rate close to 90%, we are trying to teach the students more about the hospitality industry and essential professional development skills to motivate them to finish school and make them strive for a better and brighter future for themselves and their families.

16 WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 06 OTHER COMMENTARY Quote about Christoph Christoph has invested a significant amount of his personal time in supporting The Ritz-Carlton s social responsibility program, Community Footprints. His valuable involvement ranges from investing a significant amount of time designing and creating Succeed Through Service materials to provide to disadvantaged young students, volunteering his time at a school to educate the students about the hotel industry, and playing an important leadership role on our Corporate Office Community Footprints Planning Team. Sue Stephenson Vice President, Community Footprints The Ritz-Carlton Hotel Company, L.L.C.

17 WORLDWIDE HOSPITALITY SCHOOLS AWARDS BEST PROFESSIONAL SUCCESS 07 INSTRUCTIONS In addition to this questionnaire, please join: Your academic results A full resume with pictures of yourself, your team and your hotel Press file about your hotel and press releases or articles about your activities Please try not to go above 20 slides. It is important to include some pictures (your presentation might be broadcasted during the ceremony). A one-minute film presenting your project is highly recommended. The finalists will be asked to provide a one-minute film which will be broadcasted during the ceremony. Please note that a high-resolution logo of your brand (Illustrator vector) is required. Submission deadline is October 14, 2011 For any further information, please contact us +33 (0) / events@mkg-group.com