be divergent. be relevant. be fair. be patient. be understanding. be here now. be creative

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1 LAURA M. BUCHHOLZ Contact Information Office: E. 10th Street Bloomington, IN Teaching Philosophy In a phrase: Be Creative My teaching philosophy is an extension of the two topics I teach - creativity and communication. Specifically, I believe people learn best when information is presented in an engaging and creative manner. To consistently have access to resources necessary to produce materials that garner attention, one must live a creative life. This requires being flexible, fluent, elaborative, empathetic, synthetic, and future oriented. It requires resisting premature closure when a project is good but could be better, inviting constructive criticism and then actually listening to it, and admitting that you are not always right - even to your students. To me, a successful teaching career is one that is challenging but fun, personally rewarding while being fairly compensated, and a true reflection of one s core values. be divergent. be relevant. be fair. be patient. be understanding. be here now. be creative Education INDIANA UNIVERSITY Master of Business Administration 1992 Major: Marketing Unofficial Minor: Environmental Science Bachelor of Science 1989 Major: Marketing/Advertising STATE OF INDIANA Real Estate License 1993 License: Real Estate

2 Performance Promotion INDIANA UNIVERSITY Senior Lecturer in Marketing IU Kelley School of Business (2008-present) Promoted to Senior Lecturer status based on quality, rigor, and innovation of teaching, research, and service activities completed as a Lecturer. Teaching, Research, & Service Lecturer in Marketing IU Kelley School of Business ( ) Taught creativity, communication, design, and computer programs to junior and senior marketing majors. Conducted and participated in research projects. Served as advisor to various student organizations, chaired and participated in multiple department and school committees. Advisor STUDENT COUNSELING Creative Marketing Advisor ( Present) Work with junior and senior marketing students on creative use of color and design in creative resumes and other career related projects. Help with layout and design, visual appeal, and effective use of copy for various media. Mentor IU Alumni Mentor Program ( ) Worked with business students on interview skills and resume layout and design. Counseled business students on career paths and course selection. Summer Algebra Taught second year algebra to high school juniors and seniors. Substitute SUMMER AND SUBSTITUTE TEACHING Howard County School System ( ) Taught a variety of classes to students in grades Classes taught range from high school physics to elementary school music. TEXT & WEB SITE DEVELOPMENT Produced a custom text, Creativity & Communication, and a complimentary web site that includes topics such as the history of creative research, life cycles and barriers to creativity, as well as creative techniques for overcoming said barriers. Original readings, assignments, examples, and activities are

3 included. Web site includes examples, questions, links, quotes, images, and activities. PUBLICATIONS Creativity in Advertising: Modeling Determinants and Effects, with Robert E. Smith, Scott B. MacKenzie, William K. Darley, and Xiaojing Yang, Journal of Marketing Science, 2007, 26 (6), The Role of Consumer Involvement in Determining Cognitive Response to Broadcast Advertising, with Robert E. Smith, Journal of Advertising, 1991, 20 (1), 4-17 (lead article) Multiple Resource Theory and Consumer Processing of Broadcast Advertisements: An Involvement Perspective, with Robert E. Smith, Journal of Advertising, 1991, 20 (3), 1-7 (lead article) Survey Research CONSUMER RESEARCH WTIU Viewer Donation Study Analyzed differences between donating and non-donating viewers. Made recommendations concerning how to increase overall donation levels. Market Evaluations Hearthstone Village and Holtzman Originals Studies Analyzed business and identified marketing niches. Developed marketing plan including industry analysis, research, advertising strategies, and budgets. Project Manager Monroe County Building Association Worked in an advisory capacity with undergraduate students to identify, rate, and recommend improvements to the Association s current member services. Kelley Marketing X ( ) INDIANA UNIVERSITY SERVICE Student Club Activities Serve as the faculty advisor to the Kelley Marketing X (KMX) student organization. Organize and advise on client acquisition, marketing activities, club projects, and event planning. Oversee and approve club expenditures, and lead, advise, support, and attend club events and activities. M344 - Course Community Service (2007-present) Service Learning Became the first Kelley course to receive the Service Learning (SL) designation for performing class activities that benefit the local community. Work with ten to twelve local agencies each year on marketing related projects. Past clients include Boys & Girls Club, Caldwell EcoCenter, Feral Cat Friends, Foster Care Select, Middleway House, and the Monroe County Public Library to name a few.

4 Undergraduate Assessment Committee (2013-present) INDIANA UNIVERSITY SERVICE Kelley School of Business Leading the development of the assessment to measure the Undergraduate Program Goal 10: Creativity & Innovation. Teaching Excellence Committee (2013-present) Reviews candidates' submissions and makes selections for Trustee's Teaching Award. Kelley Scholar Selection Committee (2007-present) Interview and review applicants for the prestigious Kelley Scholar program. Make recommendations and participate in functions related to the selection process and award requirements. Also participate in functions related to Kelley Scholar alumni support and appreciation. Academic Fairness Committee ( ) Hear cases related to academic fairness. Make recommendations based on evidence presented. Environmental Policy Committee ( ) Chair of the Environmental Policy Committee 2005 to Committee member since Performed an analysis of environmental issues related to business and the Kelley School. Developed and promoted Kelley Green Awards Ceremony and Earth Day Art Expo. Activities include brainstorming with students to develop innovative environmental ideas, organizing student promotional activities and producing Earth Day events and awards ceremony. Also worked to expand and develop faculty involvement and awards for environmental research and service. Marketing Department Marketing Department Undergraduate Policy Committee ( ; ) Member of the department s Undergraduate Policy Committee. Activities include developing alumni surveys, brainstorming for future courses, and updating and integrating existing marketing courses. Student Faculty Relations Committee ( ) C0-chair of the Student Faculty Relations Committee Activities include developing, administering, and analyzing quality control questionnaire. Worked with marketing majors and responded to wants and needs. Marketing Department External Relations Committee ( ) Chair of the Marketing Department External Relations Committee Member since Activities include producing department newsletters and updating marketing materials. Dean s Advisory Council Booklet (Fall 2005-Spring 2006) Dean Requested Activities

5 Worked with students to produce a 50 page booklet for the Dean s Advisory Council Members. Sales Trainer SALES TRAINER Hearthstone Village and Cedar Chase Homes ( ) Trained associates in new construction home sales including understanding the building process, product presentation, customer service, follow up and goal planning. Developed training and goal planning materials. MARKETING AND SALES ASSOCIATE Owens, Bryan and Reed Realtors ( ) Listed, marketed, and sold residential, new construction, and investment real estate for Bloomington s oldest and largest firm. Played a major role in organizing New Homes Group. Exclusive marketing agent for Holtzman Originals - a small volume custom and speculative home builder. Responsible for creating brand identity and all marketing associated with Holtzman Originals including design and decoration of Parade Home. Hearthstone Village MARKETING MANAGER Stephen C. Rumple Construction and Development ( ) Responsible for all sales, advertising and promotional materials, selecting and training sales associates, and organizing programs for special events (e.g. Parade of Homes, Home Show, Model Home Decoration and Design, and Grand Openings). Also responsible for customer service and all marketing research including focus groups and identifying target markets. Cedar Chase Homes Designed strategy to promote and sell a new concept in home ownership. Cedar Chase is the first affordable housing project in Bloomington to sell homes on a leased lot in order to reduce the financial barriers to entry. Developed creative marketing plan to educate consumers on the advantages of home ownership on a leased lot. Developed new programs to overcome objections to the leased-lot concept. In addition, was responsible for all marketing and advertising materials and campaigns, selecting and training sales associates, and organizing programs for special events. Responsible for continuing education of sales associates. General Responsibilities Represent customer to subcontractors, project manager, and construction crews. Responsible for product design as well as customer selections of upgrades, deposits, and contract deadlines. Post purchase responsibilities include client service, customer satisfaction, and follow up surveys. General Responsibilities MARKETING COMMITTEE CHAIR Monroe County Building Association ( )

6 Reorganized committee and developed awareness campaign. Managed all marketing and public relations for the Association including all major events (e.g. Parade of Homes and Home Show). Wrote, produced, and appeared in all television and radio advertisements. Developed print ads and designed the association s directory cover. Wrote and distributed all press releases. INDIANA UNIVERSITY HONORS &AWARDS Student Choice Award - Nominee The Student Alumni Association recognizes instructors university wide that are formally nominated by students based on their experiences in the classroom Student Choice Award - Nominee The Student Alumni Association recognizes instructors university wide that are formally nominated by students based on their experiences in the classroom. Outstanding Teaching and Positive Impact Award The Kelley School of Business Senior Class of 2009 recognized instructors for outstanding teaching, mentoring, and enduring positive impact on their lives. Awards are 2009 Trustee s Teaching Award - Nominee The Kelley School of Business Teaching Excellence Committee recognizes instructors for excellence in the classroom. Awards are based on student ratings, course load, number of students taught, course development, assignments, methods of student assessment, and grade distributions. Student Choice Award - Nominee

7 The Student Alumni Association recognizes instructors university wide that are formally nominated by students based on their experiences in the classroom Outstanding Teaching and Positive Impact Award The Kelley School of Business Senior Class of 2007 recognized instructors for outstanding teaching, mentoring, and enduring positive impact on their lives. Awards are Innovative Teaching Award The Kelley School of Business Teaching Excellence Committee recognizes instructors for creative innovation and curriculum design in the classroom. Student Choice Award - Nominee The Student Alumni Association recognizes instructors university wide that are formally nominated by students based on their experiences in the classroom. Instructional Development Summer Fellowship The Office of the Vice Chancellor for Academic Affairs and Dean of Faculties awards fellowships university wide for innovative curriculum development. Sliver Circle Award NATIONAL SALES & MARKETING COUNCIL AWARDS 1996 The National Sales and Marketing Council is a division of the National Association of Home Builders that gives Circle Awards for outstanding performance selling new construction homes. Bronze Circle Award The National Sales and Marketing Council is a division of the National Association of Home Builders that gives Circle Awards for outstanding performance selling new construction homes. 1995

8 President s Award MONROE COUNTY BUILDING ASSOCIATION AWARD 1995 Each year the president of the Monroe County Building Association presents a special award for outstanding service, dedication, and performance. New Sales Associate of the Year OWENS, BRYAN AND REED REALTORS AWARD 1994 Owens, Bryan, and Reed Realtors presents the New Sales Associate Award to a first year agent based on their annual performance and future potential.

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