A relentless desire to improve online performance. Complete internet optimization services to drive your online profits.

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1 A relentless desire to improve online performance Optimize TRINITY INSIGHT 2011 MEDIA KIT Complete internet optimization services to drive your online profits. We help businesses grow faster online. Optimization. Defined by Webster s dictionary it is as a process or methodology to make something as effective as possible. That definition is what Trinity Insight provides for Internet/eCommerce businesses. By deploying search, data-feed and conversion optimization solutions, we help our clients accelerate the growth rates within their web properties. Headquartered in Center City Philadelphia, Trinity Insight has helped some of America s most recognized brands increase their internet profits. Our services are a cost effective, outsourced solution for critical online business functions. By working with Trinity, companies are able to drive improved performance and grow their online business faster. Learn about us: History 2 Services 3 Clients & Testimonials 4 Contact 5 The information contained in this document is for general information purposes only and is provided by Trinity Insight LLC All RIGHTS RESERVED 2011

2 Trinity Insight s Mission Statements Maybe its time to move faster with ecommerce and Internet innovation. You can always do better online Online optimization is a process that never ends. There are always potential improvements and it is our job to locate and execute these effectively within your website. Exceed customer expectations Customer satisfaction has been the lifeblood of our company growth to date. We strive to provide an unmatched level of service you will not find from traditional marketing firms. Always ROI focused The bottom line of our business and our efforts is to make our clients more online profit. This relentless focus helps our analysts achieve higher levels of results. Return communication immediately Do you hate not getting a return call from your vendors immediately? We do too. Thats why at Trinity we guarantee to answer your question within the business day. Research = better performance ecommerce and Internet business changes daily. The only way to win is to stay on top is to understand and deploy new tactics to drive improvements. Our job as a partner is to identify, understand, and execute these tactics for our clients. Trinity Insight Corporate History During the early 2000 s Craig Smith was working at both CIGNA and GSI Commerce as an ecommerce strategist. Helping these businesses in conceptualizing and executing key business projects within the online channel, he saw first hand how proper resources could drive incremental profits on the web. Craig also knew that the majority of large U.S. enterprises did not have the needed resources to manage the variety of ecommerce functions that are needed. Businesses were lacking the people, processes and ideas that were vital for an online business to thrive. Trinity Insight was started shortly there after. With a focus on helping companies improve both site conversion rates and search engine optimization, Trinity has grown dramatically in the last 6 years, helping clients in a variety of industry sectors including retail, travel, financial, manufacturing, and healthcare. Accolades, Partnerships, and Media Coverage As Trinity has grown, the business has been fortunate to establish strategic partnerships and receive media coverage. In 2006, Trinity Insight was proud to selected by Google to be a authorized consultant of the Google Analytics software platform. We have a variety of other relationships with best in class technology partners in the ecommerce software market. Did you know? Trinity has also been profiled and has been quoted in the following media outlets. That Google has been hailed as the fastest growing company in the history of the world by the Times of London. Speaks volumes into the opportunities that await in our marketplace.

3 Trinity Insight Service Grid Where you looking to improve? This grid will help you understand our solutions and services. Acquisition Optimization Design SEO Trinity deploys industry leading methodologies for organic search optimization Data Feeds Trinity analysts and technology staff manage and optimize product data feeds for multi-channel retailers Testing Trinity analysts and designers create and execute multivariate testing on fundamental site pages Targeting Trinity s targeting solutions allow businesses to render unique promotions and content based upon a variety of user parameters/factors Architecture Conceptual planning into page progressions, technology functionality, and the user experience Wireframes Conceptual mockup for new page development. Trinity creates HTML prototypes for your upcoming online projects PPC Trinity analysts provide daily account management of complex and large paid search campaigns Analytics Implementation and Reporting Services. Trinity reviews your data to extract actionable business intelligence Creatives Trinity web designers are innovative and are able to develop creatives that wow your customers More traffic Driving targeted traffic to your website is likely already a primary focus for your team. But ask yourself if your business maximizing the complete potential of these marketing channels? Trinity Insight provides scalable solutions for online marketing enhancement. Our team optimizes and manages the following channels for our clients: Improved conversion Conversion rate improvement is often the forgotten effort in an online business. With average conversion rates ranging around low single digits, there is great opportunity to drive incremental profits from site improvements. To properly execute conversion optimization, you need equal resources from both business and technology. Trinity provides both: SEO What we are best known for in the marketplace. A complex and complete SEO model to improve both on-site and off-site optimization opportunities. Data Feeds Its about extending your reach online. We help online retailers scrub their feed to ensure best practices. We manage the uploading and maintenance of the feeds and report acquisition metrics. PPC PPC returns have become harder as competition and bid prices have increased. Our keyword research, campaign reorganization, and ongoing management can help revitalize your PPC profits. Multivariate & Landing Page Testing Your most important pages need to be consistently tested and optimized. Trinity does the heavy lifting for design, implementation, and page reporting. Site Targeting Solutions Trinity offers custom targeting solutions to assist businesses with delivering tailored content. Speak more effectively to your online visitor by customizing messages and promotions to location and behavior. Web Analytics & Measurement Web data can be intimidating. With so many metrics and tools, marketers can get lost in the clutter and lose key insights. We provide full analytics management services, conducting all reporting and analysis. DID YOU KNOW That a 15% increase in shopping cart efficiency can drive your ecommerce revenue up to 35%. Have you ever optimized your transactional funnel?

4 The following are a sampling of recent Trinity Insight clients Client Testimonials Craig Gillan ecommerce Director Charlotte Russe "Trinity Insight executed usability work for Charlotte Russe. I definitely recommend Trinity for retailers who are looking to improve their customer experience and drive improved conversion rates." Sean Sutherland Senior Global VP Flight Center Corporation We have worked with Trinity for a number of years with our other brands and after our acquisition of Liberty Travel, chose them to assist again. The SEO results have well exceeded our expectations and resulted in a dramatic increase of traffic to our site while maintaining a similar paid search budget. Mike Baranov ecommerce Director Footwear ETC "Footwear etc. has seen awesome SEO results in working with Trinity. Since the start of the engagement, natural search traffic has increased 98% and Google organic traffic has increased 88%. This has helped us tremendously in growing our digital channel and we look forward to continued success with the campaign." Bill Garnsey, ecommerce Director The Ansel Adams Gallery "Trinity has done a great job at helping us understand the dynamics of our traffic and increasing our conversion rate. They have led us through the planning and implementation of multivariate and a/b tests and have helped strategize and execute our marketing campaigns. I would definitely recommend Trinity to any retailer looking to drive incremental sales."

5 Get In touch with Trinity Insight (toll-free) (direct) CORPORATE HEADQUARTERS 23 N. FRONT STREET PHILADELPHIA PA TECHNOLOGY HEADQUARTERS 4619 TUNDRA LN NW ROCHESTER, MN Thanks for learning about Trinity Insight. Let s discuss your business and how we can help it grow online. Please contact us at the contact information above or visit us at TrinityInsight.com

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