Coexist w. Alexanders.com Trend Watch: Wearable Technology. The Post-PC PAGE 3. Volume 3 - Issue 1

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1 Volum 3 - Issu 1 Ca i P w o H ih Coxis w io Y a G PAGE 3 3 Th Pos-PC Rvoluio Is H Do Paic! 4 Th Top Digial Makig & Mdia Tds fo 2013 Td Wach: Waabl Tchology 6 Ico by: Dmiy Cosco 8

2 IN THIS ISSUE: How Pi Ca Coxis wih G Y PAGE 3 Th Pos-PC Rvoluio Is H Do Paic! PAGE 4 Th Top Digial Makig & Mdia Tds fo 2013 PAGE 6 Td Wach: Waabl Tchology PAGE 8 You v had h old adag, A picu is woh a housad wods. Ad, accodig o gaioal makig xp Jaso Rya Dosy, ha phas is o u ha wh you yig o ach h G Y cowd. Maks usig pi ca ach G Y cosums hy jus d o ca h mssag ad call o acio i a diff way ha i gaios pas. Dosy says his G Y coupas pf pi pics wih mo phoos ad lss x, ad wih calls-o-acio ha dic o a digial plafom. Ad wh cosidig h impoac of dvlopig a pi ad digial makig sagy o ach cosums of all ags, you ca igo mobil h bidg ha liks h physical ad digial wolds. Wh was h las im you did look a you cll pho fo a full 24 hous? W a uly mobil, cosaly cocd Maks usig pi ca ach G Y cosums hy jus d o ca h mssag ad call o acio i a diff way ha i gaios pas. culu bcaus of ou phos. Wih a smigly ifii amou of poial i mobil makig, h las hig you ca do is isk o xploig possibiliis i his alm. Th is of mobil makig was o of h biggs ds i 2012 ad will coiu i To giv you a glimps a oh ds o wach fo his ya, his issu faus highlighs of 2013 s op makig ds fom IfoTds Road Map 2013: Digial Makig & Mdia po. Th challg o udsad h chological advacs aoud us is ga fom dic mail o NFC ags bu so a h oppouiis if you us oday s chological ladscap o you advaag. How is you busiss achig cusoms ad poial cusoms of all ags by akig advaag of h makig ools availabl oday? I d lov h oppouiy o baisom idas o h mhods ha will hlp you dliv suls. How Pi Ca Coxis wih Gaio Y W all hav hois o how o bs mak o Gaio Y (also fd o as Millials). Th idusy is sauad wih aicls o how his goup of youg aduls (bo bw 1977 ad 1995) spdig pow will coiu o gow. Som makig lads bliv his goup oly spods o makig mssags wh hy com hough a lcoic dvic o a social mdia si. O hig is cai: Gaio Y is complly dpd o hi chology, so you would assum his appoach mus b u. Hav you v wissd a G Y los hi pho? Thi wold coms o a scchig hal. I is impoa o udsad how w mov fowad as maks, giv h fac ha smaphos hav ak h plac of jus abou vyhig: CDs, calculaos, wachs, caldas, vido gam cosols, hom phos, TVs, phoo albums, ips o h bak, camas, GPS, p ad pap, alam clocks, vido cods, wspaps, addss books, compus, iviaios, social iacio ad h lis gos o. Bcaus of his, som bads bliv h bs, ad mayb oly way, o mak o his gaio is hough social mdia o a igad mail campaig. Bu I am o so su his is complly u. Wih a massiv amou of bad mssags comig a hm i digial fomas, how do you bak hough h diff mssags hy civ ad ally g hi aio? O ida ha may b ovlookd is pid mail (ad ys, ha is mail wih samps). Cosid icopoaig a dic mail pic io a campaig usig mulipl ouch pois, icludig a pid pic. Lamo Swibg, maagig dico a Lumiosiy Makig, says, Sdig somhig by dic mail is a way of bakig hough h clu bcaus hy do Cosid som of h followig wh baisomig pi idas: psoaliz i G Y liks o fl spcial. Kp i visual (if i s cool ough, i may v d up pid o h wall). a hm lik a Vip. Mak hm fl dsvig. Giv hm a challg. Coc hm o a caus o a pa of a commuiy fo h ga good (G Y was o coibu o a caus). bliv i hm. add a Q cod o div hm o you social mdia sis. Mak i iaciv always xplo higs hy hav o s bfo. civ so much commuicaio ha coms digially, ad you sill ca plac h psoal ouch fom dic mail. Wih ha said, you sill d o hik byod a adiioal dic mail pi pic ad udsad how o spak o his gaio i a way ha maks hm say, Tha s jus cool. Th lap fo maks is o cogiz h diff ls G Y applis o adig hi mail ad adjus h makig mssag o mak hos G Y diffcs a masuabl advaag, says Jaso Rya Dosy, auho of Y-Siz You Busiss. Fo isac, Dosy says Millials pf picus ad dicios o a oli vido ah ha log blocks of x o facy wods. Alhough h a may idusy lads achig us how o spak G Y, Dosy is a ga souc, big a poud mmb of his gaio himslf. You ca fid mo ifomaio o hlp guid you i all makig ouch pois o his goup of youg aduls a Hah Hill woks i Makig ad Commuicaios a Nosco, a halh ca packagig ad soluios povid basd i Gu, Ill. 2 3

3 C P - s io Po u! ol ic h Hv a s k a ill H P m w 3 lly bil. 1 s is o 20 loba mo, g ugh pu D opl o com a h G p o p ko g o s di m I d co ha h sus c A a s v y cs s ac vic d 4 d ouglas Adams had i igh. I h la 1970s, Th Hichhik s Guid o h Galaxy ioducd h cocp of a had-hld dvic ha coaid h sum oal of all uivsal kowldg. I 2007, Bill Gas ad Sv Jobs -mixd his ida by alkig abou a pos-pc wold, a im wh h PC w h way of h Dodo bid. Alhough h figh ov miology mad fo aiig mdia poss, i s suig how fas h pos-pc visio has com o pass. Th I is h ow souc of uivsal kowldg ad smaphos/abls a h dvics aly vyo is glud o fo hous vy day. A las o his pla, scic ficio has bcom aliy. Mos sach ow shows ha w v jus ow achd h ippig poi. Accodig o Ga, 2013 maks h ya ha mo popl globally will accss h I hough mobil dvics vsus dskop compus. Th mobiliy voluio has chagd vyhig. Th sulig asfomaio i cosum bhavio is shakig up whol idusis. Ad, if you bliv i h law of xpoials (s Ray Kuzwil s Th Ag of Spiiual Machis ), w jus gig sad. I s sill aly days! so, wha? Wll, if you i busiss ay kid of busiss you d o ca abou his dply. Th dcisios you mak oday abou how o go mobil, how you hik abou wb dvlopm ad how o ca amazig cusom xpics a ciical, as hy will affc you busiss i fudamal ways. As chology advacs accla, busisss d o hik abou how o div agiliy h abiliy o spod quickly o updicabl chag. I s o abou faus p s; faus a asi. Th al may dcisios ow ivolv how you appoach wb dvlopm holisically o iclud a wid ag of ouch pois, icludig mobil, TV, kiosks ad mo. Ad how o ivs i achicus ad appoachs ha div b agiliy wih low cos. To g higs sad, ak a look a h ifogaphic blow ha divs hom h pos-pc pspciv. wlcom o h fuu! w Th Pos-PC Rvoluio Is H Do Paic! is usd wih pmissio fom auho Mich Bishop, CMO of MoovWb. MoovWb offs poducs ad svics ha hlp is cusoms ak advaag of h mobil voluio (hp://blog.moovwb.com/2013/02/h-pos-pc-voluio-is-h-do-paic/). 5

4 h op Digial Makig & MDia Ds fo 2013 Th Road Map fo IfoTds Digial Makig & Mdia Tds vald h biggs facos ha will affc how maks, adviss, publishs, ad chology ad svic fims gow hi busisss i big daa Gs bigg, sma ad asi Th whol big daa phomo may b ovsad i h busiss ad ch mdia a his poi, bu fo good aso: Compais a povig im ad im agai ha a daa-div appoach lads o sma busiss dcisios ad ca dvlop a compiiv dg. As a sul, mo busisss v small ad mdium-sizd busisss (SMBs) a uig o soluios ha hlp hm hass h pow of big daa o hlp hm do vyhig, fom mo accualy ackig ivoy o lisig ad gagig wih lva oli social covsaios. As h daa uivs coius o gow xpoially, ools a apidly big dvlopd ad dployd o aalyz lag ad mo divs daa ss o mak i asi o mak quick, acioabl dcisios. Maks ad adviss a shifig hi spdig o digial chals, which mas mo mics bu also mo ois i a alady-oisy mdia ladscap. Tchologis ad svics ha hlp maks fil ou his ois o capu acioabl isigh, whil also auomaig maual asks i iuiiv ways, will dliv h mos valu ad, as a sul, fid h mos succss. w Makig ad advisig daa gulaios a immi Cosums dfiily kow hi psoal ifomaio is mo adily availabl fo compais o us ha v bfo. Whil his yp of daa ca b usd o giv cosums mo psoalizd xpics fom h busisss hy us, hy sill do o hav a lo of isigh io h scop of psoal daa floaig aoud i ackig cookis o i hid-pay makig daabass. Similaly, hy do o hav a lo of pow o cool how his ifomaio is usd ad shad, which ow happs i al-im ad ca b iflucd by ach us s spcific wb aciviis. Whil h makig ad advisig idusis succssfully dflcd majo gulaios i 2012 hough is lobbyig ffos, w gulaios i 2013 a highly likly o b passd du o h sh umb of bills ad oh iiiaivs culy i h woks, alog wih h d fo laws o cach up wih h fas pac of iovaio i his aa: Followig h las i Mach 2012 of a wo-ya ivsigaio o cosum pivacy i h digial ag, h U.S. Fdal Tad Commissio dosd lgislaiv acio aoud daa pivacy, icludig h caio of do-o-ack mchaisms i wb bowss ha hlp cosums op-ou of oli bhavioal ackig ad agig. Effos by h idusy o slf-gula DNT w salld a h d of 2012; h cosquc may lad o lgislaiv acio o h issu. Riig Dmocaic Sao fom Ws Vigiia, Joh D. Rockfll IV, lauchd a iquiy io ifomaio boks lik Acxiom, Epsilo ad Raplaf las Ocob o b udsad hi pacics ad dmi if hy a hadlig cosums psoal daa appopialy. Rp. Hak Johso (D-GA) cly lasd a daf bill calld Th Applicaio Pivacy, Pocio, ad Scuiy Ac of 2013, o h APPS Ac, agd a caig guidlis fo daa collcio, io ad shaig pacics of mobil app dvlops. Wih oh iiiaivs a vaious sags i h woks, xpc mo amps ad som succsss o ioduc w makig ad advisig gulaios i Mobil Iflucs Expic Dsig fo h B Th is o doub ha mobil is ow abl saks fo maks, adviss ad mdia compais. Th sh siz of h mobil audic, alog wih h divs capabiliis ad immdiacy ha mod mobil chology ca dliv, has pompd ogaizaios o go back o h dawig boad wih hi wbsi ad applicaio dsigs o accou fo h uiqu faus of mobil dvics. Small sc sizs, ouch ifacs, push oificaios, locaio svics... hy a all pushig paciios ad chology fims o hik hi appoach o dsig o hlp hm ach hi audic i a cla way. I should b od ha h lag sc dskop ifacs a o goig away ayim soo, spcially i h wokplac, maig ha dsig ulimaly ds o b muli-modal. Som compais a appoachig his issu by buildig sposiv layous ha auomaically adap dpdig o h bows o sc siz. Ohs a akig a mo picmal appoach by dsigig fo a paicula chal o, i h cas of mobil apps, dsigig fo a paicula dvic o opaig sysm. Isigly, som of h dsig lms bo ou of h cssiy o ca usabl ifacs o small scs a ow bcomig commo i dsigs fo lag scs. Th ifac of Micosof s w Widows 8 OS is pobably h saks xampl of his phomo, bu h a ply of ohs. Foms a bcomig lss ds ad asi o us du o h lack of spac of may ipus ad lag dop-dow mus, ad icos a big dsigd ad implmd i mo maigful ways o duc ifac clu. I oh wods, mobil is divig mo simpliciy i ifac dsig, which is a sp i h igh dicio fo caig mo us-fidly digial xpics. Th Road Map fo IfoTds Digial Makig & Mdia Tds (DMM) Cosulig Svic hlps compais udsad how o hass h pow of icocd mdia ffcivly o m hi busiss objcivs. To ad h full DMM po, visi 6 7

5 Td WaTch: Waabl chology GooGl Glass ad CaPIfY ar GaIIG TRaCTIo. soo, accssoris WIll PRovID MoR THa simply styl. GooGl Glass Googl Glass is a waabl compu had-moud display (HMD) dvlopd by Googl s Pojc Glass sach ad dvlopm dpam. Is missio is o poduc a mass-mak ubiquious compu. Googl Glass displays ifomaio i a hads-f, smapholik foma. Pompd by aual laguag voic commads, h glasss iac wih h I, aks phoos, cods vido ad much mo. Pojc Glass will also dliv augmd aliy (AR) gaphics hough h HMD glasss. Googl has podly cofimd ha h Googl Glass AR spcs will b availabl fo public puchas somim duig 2013, wih a idd ail pic ha may b low ha h publicizd $1,500. Visi o la mo abou h capabiliis of Googl Glass. CapifY UK-basd Capify cly lauchd a li of basball caps mbddd wih a-fild commuicaio (NFC) ags i h liig of h ha. Maks apply NFC chology o dliv a samlss us xpic o agd audics ad o icas offli-o-oli gagm. Bcaus basball caps appal o a wid audic, agd makig hough his mdium ca b a challg. I a Fbuay 2013 NFC Wold aicl, Capify dbus NFC basball caps, Capify s Rob Wigov said ha uss could modify h ags i h has wih hi ow pfcs usig a wb-basd ifac. Capify is also lookig o sablish xclusiv dals hough h cap. W pla o wok wih cod labls, spos ams ad bads o l h cap b h spigboad io gig xclusiv co ad buildig a laioship wih a bad, Wigov said. Som idas fo his would b if a cod labl is lauchig a w album hy could sd caps o joualiss ad sup fas, wh hy ca dowload a xclusiv sog fom h lik i h cap. O a spos am ca upda h lik wih xclusiv am ws o ifo, o i h cap io loyaly a hi sadium wh hy ca ap h cap ad a pois wh makig puchass. You may p-od a Capify basball cap fo $39.99 ach fom Flomio a Compl Pi ad Fulfillm Makig ad Public Rlaios Tchology ad Auomaio