INF222 E-BUSINESS COURSE OUTLINE

Transcription

1 INF222 E-BUSINESS COURSE OUTLINE SEMESTER: SPRING 2013 Faculty Member s Details: Name: Office Hours: Web Site: Marios Koutroullos By Appointment [email protected] Course Description: In this course, students will examine critical information technologies that provide a basis for electronic commerce, and their application in a variety of sectors and industries. It will begin with coverage of the tools, skills and business concepts that surround the emergence of electronic commerce and the consequences of applying these information technologies to different commercial processes from both an operational and strategic perspective. Also theoretical aspects include alternative E-Business strategies, marketing, branding, customer relationship issues and commercial website management. Course Aims and Objectives: To introduce the environment in which e-commerce, e-government and e-health takes place, the main technologies for supporting e-technologies, and how these technologies fit together; Provides students with an intensive survey of technologies used to support all aspects of electronic business. Learning Outcomes: On completion of this course, students should be able to: Understand the main technologies behind electronic systems and how these technologies interact; Have an understanding of how e-commerce and web based applications is designed, built and implemented. Have knowledge of tools, technologies, concepts and processes that comprise the technical infrastructure of e-commerce sites and be able to solve problems about site design, hardware and software architecture, and document architecture. Describe the major applications of business-to-consumer commerce including service industries, and the major issues faced by e-tailers. Understand the importance and activities of online advertising. Describe business-to-business applications. Prerequisites: None Type of Course: Compulsory for Information & Communication Technology Teaching Methods: Face-to-face lectures, presentations, problem and case studies discussion, independent and private study, preparation of projects and group work. 1

2 Course Teaching Hours: 39 hours a semester. The course is delivered during a 13-week semester. Assessment method and weight 30% coursework and 70% final examination. Student performance can be one or more of the following: student attendance and participation during the semester, mid-term examination, tests, assignments and projects. Passing mark: 40% ASSESSMENT Assignments: 10% Mid-term examination: 20% Final examination: 70% Assignments: The students will be assigned to carry out a theoretical research in the existing literature over the topics covered in the course outline, or to carry out an exercise using the Internet. The faculty member will determine the character of the assignment. The students are requested to deliver their assignments on an individual or group basis and on time. Although collaboration among the students for the preparation of the assignments is encouraged, students should avoid copying. s and discussions over the assignments will follow. Mid-term examination: The mid-term examination will be of two and a half hours. It will mostly be essay questions and/or multiple-choice questions. Final Examination: The final examination will be of two hours. It will be comprehensive and it will test the students on the material covered during the semester. Grading System % Grade Grade Grade Meaning A Excellent B+ Very Good B Good C+ Above Average C Average D+ Below Average D Poor Below 40 F Failure W Withdrawal I Incomplete MAIN BOOK Title: E- Business & Ecommerce Management Author(s): Dave Chaffey Publisher/Year: FT- Press;

3 ADDITIONAL READING AND OTHER LEARNING RESOURCES Title: Creating A Winning E-Business Author(s): H. Albert Napier, Ollie N. Rivers, Stuart W.Wagner, and JB Napier Publisher/Year: Course Technology / 2006 LEARNING OUTCOMES TABLE Week Learning Outcomes and Content of the Course Activities 1 Introduction to e-business and e-commerce: Define the meaning and scope of e-business and e-commerce and their different elements Summarize the main reasons for adoption of e-commerce and e- business and barriers that may restrict adoption Use resources to define the extent of adoption of the Internet as a communications medium for consumers and businesses Outline the business challenges of introducing e-business and e- commerce to an organization. 2 E-commerce fundamentals: Evaluate changes in business relationships between organizations and their customers enabled by e-commerce Identify the main business and marketplace models for electronic communications and trading Describe different revenue models and transaction mechanisms available through online services. 3 E-business infrastructure Introduction to Web Design Outline the hardware and software technologies used to build an e-business infrastructure within an organisation and with its partners Outline the hardware and software requirements necessary to enable employee access to the Internet and hosting of e- commerce services. 4 E-environment Web Design Fundamentals Identify the different elements of an organization macroenvironment that impact on an organization e-business and e-marketing strategy Assess the impact of legal, privacy and ethical constraints or opportunities on a company 5Assess the role of macro-economic factors such as governmental e-business policies, e6conomics, taxation and legal constraints. 5 E-7business strategy Follow an appropriate strategy process model for e-business; Apply tools to generate and select e-business strategies; Outline alternative strategic approaches to achieve e-business. 6 Supply chain management & E-procurement Identify the main elements of supply chain management and their relationship to the value chain and value networks Assess the potential of information systems to support supply chain management and the value chain. Revision 3

4 Identify the benefits and risks of e-procurement Analyze procurement methods to evaluate cost savings Assess different options for integration of organizations information systems with e-procurement suppliers. 7 MIDTERM EXAMINATION Midterm 8 E-marketing Web Design Revision Assess the need for separate e-business and e-marketing strategies 9 Create an outline e-marketing plan intended to implement the e- marketing strategy Distinguish between marketing communication characteristics of traditional and new media. 10 Customer relationship management & Change management Outline different methods of acquiring customers via electronic media Evaluate different buyer behaviour amongst online customers Describe techniques for retaining customers and cross-and upselling using new media. Identify the different types of change that need to managed for e- commerce 11 Develop an outline plan for implementing e-commerce change Describe alternative approaches to organizational structure resulting from organizational change. 12 Analysis and design Implementation and maintenance Summarize approaches for analyzing requirements for e-business systems Identify key elements of approaches to improve the interface design and security design of e-commerce systems 13 Revision for the Final Examinations Revision OTHER INFORMATION: Class attendance: Students are expected to attend the classes regularly and be punctual. Office hours: Students are encouraged and advised to visit regularly their instructor during the office hours and discuss promptly any issue that seems to be important for the student and his/her success. Humane matters: Inform your faculty member for any un-expectancies that may occur, thus not allowing you to carry out your responsibilities. Library: You are advised to visit regularly the library of our College and read articles published in academic journals. I recommend you studying regularly among others, articles of your interest, published in international journals. 4

5 NOTES: Class attendance and participation in class discussion is expected and absences will affect your final grade. The due dates for assignments are non-negotiable and late work will be penalized. All assignments are to be professional in appearance and type. 5