RYERSON UNIVERSITY Ted Rogers School of Information Technology Management And G. Raymond Chang School of Continuing Education

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1 1.0 PREREQUISITE RYERSON UNIVERSITY Ted Rogers School of Information Technology Management And G. Raymond Chang School of Continuing Education COURSE OF STUDY (C)ITM 350 Concepts of e-business The prerequisite for this course is (ITM 100 or ITM 102) or Direct Entry or in the two-year Business Tech. Ontario College Diploma Graduate Program. Students who do not have the prerequisite will be dropped from the course. 2.0 INSTRUCTOR INFORMATION Name: Office Phone Number: address: Faculty/course web site(s): Office Location & Consultation hours: Your instructor is available for personal consultation during scheduled consultation hours which are posted on their office door or on the course shell in D2L Brightspace. However, you are advised to make an appointment by or by telephone before coming to ensure that the professor is not unavoidably absent. Usage & Limits: Students are expected to monitor and retrieve messages and information issued to them by the University via Ryerson online systems on a frequent and consistent basis. Ryerson requires that any official or formal electronic communications from students be sent from their official Ryerson E- mail account. As such s from other addresses may not be responded to. 3.0 CALENDAR COURSE DESCRIPTION This course introduces the student to the business aspects of the Internet and the specific applications of ebusiness. It covers the technical, social and business changes that are taking place to make ebusiness fundamental to today's business activities. Through an examination of these changes it will identify the emerging opportunities and review how to develop business strategies and architectures to 1 of 5

2 capture these opportunities. It will also examine the nature of products and services on the Internet, as well as payment systems and electronic funds transfer. 4.0 COURSE OVERVIEW The purpose of this course is to provide students with an opportunity to develop an understanding of current trends in the evolution of the "Digital Economy" and the specific issues related to doing business in this new economy. Thus the focus will be on the practical implications in the field of "Electronic Commerce." Students will gain practical and theoretical knowledge of how new business applications of technology will allow enterprises to operate digitally. The course will take an economic and business perspective. Students are expected to bring a good understanding of the use of personal computers and the Internet, as well as a basic competence in such fields as business marketing, accounting and the use of information technology. In this course they will learn how to apply their knowledge in a new field. 5.0 COURSE OBJECTIVES The students in this course will build on previous knowledge and experiences of business fundamentals and the application of technology to support business operation in a digital marketplace. ITM350 concentrates on the application of technology to support business strategy in order to address market forces in the new economy. The learning objectives for this course are: (1) to develop a comprehensive knowledge of Internet Business Models; (2) to acquire the skills to analyze the effectiveness of an organization s Internet presence; and (3) to develop the competencies to investigate a business problem and propose a viable Electronic Commerce solution. Upon completion of the course, students will be able to: 1. demonstrate an understanding of the changes that are taking place in our local and global economies, which are creating the new digital Economy, and the real implications of Electronic Commerce; 2. demonstrate an understanding of the fundamental social, business and technology drivers in the Digital Economy; 3. explain how basic business functions (such as marketing, sales, manufacturing, distribution and customer service) will be impacted; 4. explain the concept of the integrated supply chain and discuss how it can be transformed by the new tools available; 5. discuss outstanding issues in this new field (such as copyright, privacy, consumer protection, taxation and payment flows), as well as likely future developments; 6. examine the concepts that companies use to leverage the Internet through the different business models of the new economy. 2 of 5

3 6.0 EVALUATION The grade for this course is composed of the mark received for each of the following components: Evaluation Component Percentage of the Final Grade Lab s / Case 20% Class Discussion & Website and Research Project 25% Test #1 25% Test #2 30% Total 100% Detailed descriptions of the evaluation requirements will be posted on D2L. NOTE: To pass the course, student must achieve at least an average of 50% over all evaluation components of the course. In addition, in order to pass this course, students must pass Test 1 & Test POSTING OF GRADES All grades, on assignments or tests must be posted or made available to students through the return of their work. Grades on final exams must be posted. However, as there may be other consideration in the determination of final grades, students will receive their official final grade in the course only from the Registrar. Final official course grades may not be posted or disclosed anywhere by an instructor. Posting of grades on the Course Management System (D2L Brightspace) is preferred. If grades are posted in hard copy they must be posted numerically sorted by student identification number after at least the first four digits have been removed. Instructors must inform students in all course management documentation of the method to be used in the posting of grades. Students who wish not to have their grades posted must inform the instructor in writing. Some graded work will be returned to students prior to the last date to drop a course without academic penalty. 8.0 TOPICS SEQUENCE & SCHEDULE Session Topic Readings Activities Deliverables 1 Introduction to Ebusiness Chapter 1 Lab Tutorial Login to Blackboard and navigate the portal. 2 Internet Business Models and Strategies Chapter 2 / Case 3 of 5

4 3 Evolution and Applications of the Internet Enterprise-wide and Interenterprise Systems Chapters 3 & 4 / Case 4 Security and Controls Chapter 5 / Case 5 Billing and Payment Systems Chapter 6 / Case 6 Supply-Chain Management Chapter 7 / Case Project Overview 7 Test #1 Test #1 (Chapters 1, 2, 3, 4, 5, 6 & 7) s s s s In-class test 8 Eprocurement, Trading Exchanges, and Auctions Customer Relationship Management 9 Business Intelligence Emarketing and Advertising 10 Metrics for Performance Measurement in ECommerce Privacy, Legal, and Taxation Issues in Ecommerce Chapters 8 & 9 Lab / Case Website / Research Project Distributed Chapter 10 & 11 Project Review / Case Chapters 12 & 13 Project Review /Case s Project Project Project 11 Ecommerce and Small Business Chapter 14 Project Project Report due 12 Test #2 Test #2 (Chapters 8, 9, 10, 11, 12, 13 & 14) In-class test 9.0 TEACHING METHODS This course will incorporate the following teaching/learning methods: Lectures, readings, case study analysis, labs and discussions are the primary teaching methods in this course. Students are expected to have studied the assigned readings and completed any online or 4 of 5

5 written pre-class assignments or quizzes prior to attending the lectures. The lectures will review and expand the textual material and provide students with the professor s commentary, examples, and illustration. The case studies will be used to reinforce the application of various ebusiness concepts and demonstrate some of the dynamics that would apply in a situation. Discussion of the cases could focus on the behavioural elements, positivistic aspects of the underlying issues, or in some cases can include a speculative element. The hands-on labs will be used to allow the students explore various aspects of online businesses and tools for building and maintain online presence. A series of small group activities will allow students role play stakeholders such as customers, service providers and regulators in the marketplace TEXTS & OTHER READING MATERIALS Title: ebusiness: A Canadian Perspective for a Networked World (4th Ed) Author(s): Gerald Trites & J. Efrim Boritz Publisher: Pearson Prentice Hall ISBN: VARIATIONS WITHIN A COURSE All sections of a course (Day and CE sections) will follow the same course outline and will use the same course delivery methods, methods of evaluation, and grading schemes. Any deviations will be posted on D2L Brightspace once approved by the course coordinator OTHER COURSE, DEPARTMENTAL, AND UNIVERSITY POLICIES For more information regarding course management and departmental policies, please consult the Appendix of the Course of Study which is posted on the Ted Rogers School of Information Technology Management website, This appendix covers the following topics: Attendance & Class Participation Usage Request for Academic Consideration Ryerson Medical Certificate Academic Accommodation for Students with Disabilities Religious, Aboriginal or Spiritual Observance Re-grading and Recalculation Examinations & Tests Period of Prohibition from Testing Make-Up of Mid-Term Tests, Assignments and Other Assessments During the Semester Make Up of Final Exams Missing a Make-Up Late Assignments Standard of Written Academic Grading Policy Academic Integrity Turnitin.com Student Rights 5 of 5