BBIM611 Strategic Web Design and Development

Transcription

1 BBIM611 Strategic Web Design and Development Module Handbook Academic Year Semester 1 Contents Module specification... 1 Assessment... 3 Reading resources... 4 Week-to-week schedule... 5 Independent Study... 6 Study timetable..7

2 BBIM611 Strategic Web Design and Development Module specification Full Module Title: Strategic Web Design and Development Short Module Title: Strategic Web Design Module Code: BBIM611 Module Level: 6 Academic Credit Weighting: 15 Credits School: Westminster Business School Department: Business Information Management & Operations Length: One Semester Module Leader: Dr Fefie Dotsika Office: M105; ext dotsikf@wmin.ac.uk Site: Marylebone Road Host Course : WBS UG Programme Status: Westminster Elective Relevant Course Titles/Pathways: WBS Undergraduate Programme Subject Board: BIM Pre-Requisites: None Co-Requisites: None Assessment : 100% Coursework split as follows: 40% in-module assessment; 60% end-of-unit assessment Special Features: None Access Restrictions: None Summary of Module Content The purpose of the module is to provide students with a comprehensive insight of the strategic aspects of web design and development and the knowledge and skills to design and develop an interactive commercial website. The module addresses legal aspects and security issues and emphasises how an organisation s web presence is a strategic consideration that needs to be fully aligned with organisational strategy and business objectives. 1

3 Module Aims The aims of this module are to: 1. Provide students with a clear understanding of the need to align web development strategy with business objectives and the overall organisational policy. 2. Provide students with a good grasp of the social, ethical and legal implications of e- commerce. 3. Enable students to identify and assess the risks involved and implement a strategic security policy. 4. Provide students with the knowledge and skills to plan, design and implement a strategic, interactive e-commerce website that deploys cutting-edge Web technologies. Learning Outcomes On successful completion of this module, the student will be able to: 1. Critically appraise different strategic approaches in order to achieve business objectives through a web presence. 2. Assess the social, ethical and legal implications of e-business and their impact in strategic web design. 3. Identify the key security concerns for e-commerce and assess the challenges encountered in setting up a corporate security policy. 4. Design, plan and develop an interactive commercial website that is in line with organisational policy and utilises advanced Web technologies to maximise competitive advantage. Indicative Syllabus Content Strategic development: alignment with business objectives, business considerations, constraints, opportunities, legacy systems and process issues, marketing and advertising issues. Security issues: requirements, methods and protocols, systems and planning, organisational implications. Social and ethical issues: privacy, intellectual property rights; legal issues. Technical skills: tools, infrastructure, scripting for interactive and dynamic pages, emerging Web technologies, information repositories, system interoperability, organisational implications. Teaching and Learning Methods Lectures will be used to deliver the knowledge required in the syllabus. Practical lab sessions will provide students with the opportunity to use web-authoring software together with software tools for processing/compressing multimedia web content. Seminars will also be used to develop those themes covered in the lectures including covering topics such as web security and social and ethical matters. 2

4 Assessment Assessment Rationale The coursework will be based on a given case study and will enable the students to demonstrate their ability to critically evaluate strategic approaches in order to achieve business objectives and assess certain aspects of the social implications involved and key security concerns. This assessment will cover learning outcome 1 and aspects of learning outcomes 2 and 3. The end of unit assignment will assess the student s ability to design and implement a professional standards interactive e-commerce site and evaluate their work against certain criteria. This assessment will cover learning outcomes 1, 4 and aspects of learning outcomes 2 and 3. Assessment Criteria To achieve a pass in the module students should gain an overall mark of 40% with a minimum of 30% in both the coursework and end-of-module assessments. For the coursework students will be assessed according to the following criteria (assessed LO s 1, 2 & 3): Capability to align strategic development with the required business objectives. Ability to evaluate strategic approaches employed and identify potential constraints. Breadth of knowledge to assess security risks and discuss ethical concerns and legal issues. For the end of unit assignment students will be assessed based on the following criteria (assessed LO s 1,2, 3,4): Ability to strategically design and develop an interactive, commercial web site of professional standard in compliance with organisational policy. Ability to research and deploy emerging Web technologies to maximise the website s competitive advantage. Ability to fully evaluate own work against a list of criteria assessing strategic design, security, social and legal implications and produce a full professional report. Assessment Methods and Weightings Coursework: 40% Report based on a given case study which will include assessment of the strategic approaches employed to achieve the required business objectives and critical evaluation of security concerns and legal issues. End of Unit: 60%. Strategic design and implementation of an interactive e-commerce website of professional standards, created by employing cutting edge technologies; report with detailed evaluation of the end product. 3

5 To achieve a pass in the module students should gain an overall mark of 40% with a minimum of 35% in both the coursework and end-of-unit assessment. Reading resources Module's Website: From Blackboard Essential reading Chapman N., Chapman J., (2006), Web Design: A Complete Introduction, John Wiley & Sons, Sean MacManus (2011), Web Design In Easy Steps, 5th Edition, In Easy Steps Further reading Chaffey D. (2009) E-Business and E-Commerce Management: Strategy Implementation and Practice, 4 th Ed, Prentice Hall Dave Chaffey, Fiona Ellis-Chadwick, Mr Kevin Johnston, and Richard Mayer, (2008) Internet Marketing: Strategy Implementation and Practice, Prentice Hall Frost R. (2002) Building effective Web sites Prentice Hall, N.J. Tawfik Jelassi and Albrecht Enders (2004) Strategies for E-Business: Creating Value Through Electronic and Mobile Commerce (Concept and Cases), Financial Times/ Prentice Hall Websites:

6 BBIM611 Strategic Web Design Week to week schedule (Subject to change please consult Blackboard!) Week Lecture 1 Introduction the basics of web design Requirements: 2 Achieving business objectives through web design Website visibility: SEO & paid methods, analytics & measuring, 3 marketing & advertising Security: Threats, requirements, methods & systems, 4 policy planning & assessment Strategy: Business objectives, requirements & constraints, 5 social & ethical issues 6 Independent study: Web Design and Business Models Basic practical Web design: 7 Tools & technologies, JS intro. JavaScript: 8 Flow, control, modular design & functions. JavaScript: 9 Arrays, DOM & event model. JavaScript: 10 Interactive design with forms and events. 11 Sum-up, revision, feedback & assessment 12 Independent study: Online reputation systems 5

7 BBIM611 Strategic Web Design Guided Independent Study There are two weeks of Independent Study. Independent Study I Synopsis The students are expected to study a number of resources about web business models. They are then expected to follow an exercise and answer a number of questions. Learning outcomes Identify the appropriate business models that need to be adopted in order to align business objectives with web presence. Assess the implications of the employed business models in web design. Material sources The material for this GIS is provided on Blackboard in the form of notes with links to further resources and journal articles. Independent Study II Synopsis For the second Guided Independent Study, the students will gain an awareness of the role, workings and impact of online reputation systems. They will be required to study a number of resources and answer specific questions. Learning outcomes Identify the various methods employed in online reputation systems and appraise their impact in social media environments. Critically assess the importance of trust and reputation in companies that trade online. Material sources The material for this GIS is provided on Blackboard in the form of notes with links to further resources and journal articles. 6

8 BBIM611 Strategic Web Design Study timetable Allocating your study time on this module This is a 15 credit module. In general, you should be putting in 10 hours of study time for every credit so, for this module you should plan to commit 150 hours over the duration of the module and its assessment. Below is an indicative split of study time for this module: Learning and Teaching Activity Type Category Hours* Lecture Scheduled 18 Seminar Scheduled 18 Total Scheduled Contact/Activity Hours 36 Structured independent study Independent 45 Module and course-based wider study Independent 24 Working on and taking assessments Independent 45 Total Independent Study Hours 114 Total Learning and Teaching Hours 150 *these hours are indicative only and may be subject to change. They also indicate what would be typical. Your particular study needs may vary. 7