We have developed a number of payment enabled sites, our experience includes working with the EPiServer Commerce platform and nopcommerce.

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1 Website Development twentysix designs and builds website across the two major development platforms, Microsoft.NET (ASP.NET) and LAMP (PHP.) We have expertise in the delivery and support of business critical and ecommerce websites for a wide range of B2C, B2B and Public Sector clients. We work with a number of CMS vendors and suppliers and will help find the right CMS for you and your needs. Most projects that twentysix undertake have integration points into both commercial and internal systems, with connectivity generally occurring through either SOAP or REST based web services these can be simple integrations with currency converters, through to extensive integration projects tying in credit check programmes, lead management systems or real time flight feed information We have developed a number of payment enabled sites, our experience includes working with the EPiServer Commerce platform and nopcommerce. We have an internal team of mobile development specialists who work across all major platforms from ios and Android through the Windows Phone and Blackberry. We have a huge catalogue of apps that we have developed, from Games through to utilities. Behind every website we build is a robust Content Management System (CMS) allowing us to create a look, feel and set templates for websites and then allow our clients to manage their content, and create their own pages using pre-defined templates. What is CMS? Content Management Systems (sometimes known as Web Content Management Systems (or WCMS)) have been around for a while now the technology is not new In the early days of the internet, content management systems were extremely expensive, large scale systems which needed lots of computing power to run effectively Enhancements over the last 15 year have made systems which are less resource hungry, more feature rich, and cheaper This said, CMS platforms start at basic level systems and go all the way up to enterprise level systems, which provide for workflow, versioning, authentication against LDAP and Active Directory, as well as integrate with tools such as SalesForce and Microsoft Office

2 Content management systems come in many shapes and sizes, from off the shelf platforms to bespoke systems put together for specific clients, from large centralised systems through to locally installed and configured independent systems, from publishing systems which output static files through to dynamic page serving platforms which make use of caching to ensure the best possible performance A good CMS implementation represent the ultimate in separation of content from look and feel with an agency or development house providing a look and feel and structure, and editors providing content which fits into these templates What are the benefits? Trained developers and designers can create HTML templates which will be used as the basis for all pages within a site Allows for skilled technical staff to do what they need to do in creating templates and then for the creation of content to be taken in house reducing costs and technical overhead There is no need for developers and designers to create every page this is done by the systems themselves using database content and build once templates Tested, extensible platforms which are usually updated regularly to include new features, bug fixes and other updates Many CMS platforms support plug and go architectures by which modules can be incorporated into site developments at lower costs than delivering a feature from scratch in open platforms these are often distributed freely, and with code so that they can be updated to meet specific requirements A lot of current systems have been available for many years, with the user experience and user interface being tailored over these years to provide easy to use platforms which put the editor at the heart of creating content Spell checking, WYSIWYG editors and in page editing are features that it is usual to find in most modern day CMSs Built in or extensible media management tools are available in most modern content management systems for the storing and indexing of images, documents and video Enhanced features like version control and workflow management are included in many modern CMS platforms Unicode means that pages and sites can be delivered in multiple languages and locales without the need to do anything special this is usually handled by the CMS

3 Global support on large systems means that you re not tied into a development from a specific agency or development house Generally there is a lot of community support for most CMS platforms, meaning any issues that you might have creating content or using your system can be easily handled Popular content management systems As with most technologies, there is never one option which is a best fit for everyone. Commercial enterprise level options EpiServer (.NET) is an enterprise level CMS from Sweden, built on Microsoft s.net platform and running a multitude of global large scale websites, and is on the 8th major release of the software. With an extensive catalogue of products to extend the platform which cover social networking, video compression, and commerce, as well as market leading personalisation features, EpiServer leads the independent enterprise CMS level market. SiteCore (.NET) is an enterprise level CMS from Denmark which is delivered on Microsoft s.net framework. A mature product it has one of the slicker user interfaces on the market, though suffers against some of its competitors in the functionality that it provides, and the usability of this functionality Microsoft SharePoint 2012 (.NET) was developed for document management and has over the last few years moved steadily over into the WCMS market with mixed success. While undoubtedly the platform is more robust and easier to use than it was in previous versions, it still suffers from usability issues on the front end of the system, and from high development overhead however if document management is high on your list of requirements it is a platform that cannot be underestimated TeamSite (Java) is one of the original CMS players who have been delivering content management since the start of the web. TeamSite is a publishing platform which outputs scripts to web servers which are then interpreted by this secondary system in this way, functionality can be provided in any interpretable programing language, as the Java core of the system is hidden away. With a poor user interface, and extremely high license cost, TeamSite is reserved for scenarios which are very niche and where other systems are unable to provide the required functionality Open source entry level options

4 Drupal (PHP) is an extremely extensible open source platform which is available as a basic platform to which website owners are then able to add open source and paid for modules to in order to extend the functionality of the platform. Drupal is used by many high profile websites and is probably the most feature rich and customisable platforms available on the open source market; it is this extensibility that makes Drupal more Enterprise level than entry level, however with its PHP roots and open source license we choose to list it at entry level. Umbraco (.NET) is one of only a few.net based open source CMS platforms of any worth (the other being DotNetNuke). With a simple interface, and good solid features supported by pay for extension modules which provide version management and staging support, Umbraco is a solid CMS with some large scale uptake on mid-level websites. WordPress (PHP) is the most popular CMS on the planet, and is geared extensively towards blog creation and personal homepages. Built on PHP and with lots of extension modules to add new functionality WordPress is one of the easier platforms to install, configure and manage for smaller sites. This list is by no means exhaustive and new CMSs are constantly being released to plug perceived holes in the market these are generally to answer very specific requirements, or to deliver very specific functionality i.e. ecommerce with specific payment providers, or plugging into specific mail platforms What are the differences? Most CMS platforms are the same at their core they provide the ability to use templates to create content on a page by page basis 80% of all functionality provided by a CMS is available in every other CMS so the differentiators are in how the products work (usability), specific functional elements (e.g. the personalisation features of EpiServer), how extensible a product is with third party systems, the publishing methods employed by the CMS (dynamic over static pages), the technology which underpins the CMS (.NET/PHP/Java), or the li cense model for the platform which of course directly impacts the cost of running a website. Identifying the right CMS for you twentysix will work with a client to identify the most suitable Content Management System for their needs, this includes: Some influencing factors in your choice of Content Management system may include:

5 MoSCoW assessment of your website and CMS needs (including end-user requirements, technology requirements etc.) Identification of potential software suppliers and evaluation of pros and cons of these platforms Establishing the necessary licenses with the selected vendor and managing these relationships Identifying any support or training requirements Continued support in recommending and implementing software upgrades What the product looks like and how the products work (usability) Specific functional elements (i.e. the personalisation features) How extensible a product is with third party systems The publishing methods employed by the CMS (dynamic over static pages) The technology which underpins the CMS (.NET/PHP/Java) The license model for the platform which of course directly impacts the cost of running a website Our Experience A brief synopsis of our expertise in some of our main CMS vendors follows EPiServer (ASP.NET) twentysix has one of the largest skilled fully certified EPiServer development teams in the UK, with 10 fully Certified EPiServer Developers. This large team ensures that we have the experience and capability to deliver large scale EPiServer developments quickly, efficiently and to an exceptional standard. twentysix has been an EPiServer Premium Solution Partner since 2009 and was awarded EPiServer UK Premium Partner of the Year in To become a Premium Solution Partner an organisation must have at least 5 fully Certified EPiServer developers (though they do not necessarily need to be located in the UK), and deliver and support a significant number of EPiServer projects every year. We have delivered in excess of 30 EPiServer projects in the last 2 years. Umbraco (ASP.NET) twentysix has five certified Umbraco developers who have expertise across the main CMS and the secondary products provided by Umbraco (Courier, Contour, Concierge.) We hold partner status with Umbraco. As a pure play Microsoft based CMS product, Umbraco is one of the most capable free, open source CMS platforms available on the market today..

6 Drupal (LAMP) Drupal is an open-source PHP content management system with no license costs. Drupal is the LAMP platform s CMS of choice for delivering advanced versatile sites; for sites that require complex data organization; for community platform sites with multiple users; for online stores. Drupal is a fully customisable platform which rewards the administrator with more power and flexibility, including support for complex taxonomies, enhanced and extendable user support for delivering permissions and workflow for ensuring content delivery has passed through the required channels. twentysix has experience in designing and building numerous Drupal sites and is our preferred platform for PHP website development. Case Study twentysix assisted NHS in selecting their CMS vendor for the Hospital and Sciences site, using a MoSCoW approach to assessing needs and requirements.

7 About twentysix twentysix is an award-winning full service digital communications agency, passionate about digital and experts in marketing. We deliver indispensable creative and commercial thinking that connects brands closer to their customers online. The user sits at the heart of everything we do allowing us to create communication excellence and deliver the very best work for our clients. twentysix has offices in the UK, Singapore and the USA, employing 125 people. Services cover everything from Digital Strategy, Creative, Website Design & Build, Content Management Systems, Mobile Apps/ Games, Social Media, SEO, PPC, Affiliates and Content Marketing, through to creating powerful & measurable online brand experiences. twentysix works in 100+ markets for brands such as P&G, Wella, TalkTalk Business, AGEAS, London Stock Exchange, Skandia International, Fortnum & Mason, Aggregate Industries and NHSBT. Our Clients twentysix works with a variety of B2C, B2B and public sector clients and has expertise across multiple industry sectors. Our public sector clients include NHS Blood and Transplant, UK Trade and Investment and the Department for Work and Pensions. Other Services Offered Hosting Performance Marketing SEO Creative Comms Campaigns Social Media Marketing Mobile, Apps and Gamers Analytical and Data Analysis Digital Strategy and Planning Reputation Management Copywriting Web Design and Build Online Audience Analysis PPC Social Media Campaigns CMS Development Managed Services ecommerce Development Online Advertising Rich Content Creation ecrm UX/IA edetailing imedia ipr CRO Viral Advertising Content Strategy User Research Points of Contact Dale Clay Account Manager

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