Infoterra TanDEM-X Science Meeting Commercial Exploitation
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1 Infoterra TanDEM-X Science Meeting Commercial Exploitation Bernd Scheuchl & Jürgen Janoth
2 Contents Introduction of Infoterra Commercial Exploitation Strategy Final DEM Customized HRTI-4 DEMs Commercialization of additional TanDEM-X products Commercialization of scientific results Contact Details for Customer Service 2
3 Infoterra GmbH Created in 2001 to prepare and commercially exploit TerraSAR-X Business Focus Staff 125 in Friedrichshafen and Potsdam, Germany Turnover 15,8 M (2007) TerraSAR-X and TanDEM-X Commercial Exploitation unique portfolio of radar imagery and DEM products geo-information products and services reliable distribution worldwide direct access services Geo-Information Services range of reliable and cost-efficient geo-information services focus: Land cover monitoring, flood risk management, water quality support public authorities to fulfil international reporting obligations (context: European GMES initiative) 3
4 Infoterra within Astrium and EADS Airbus Military Eurocopter Astrium Defence Transport & Security Aircraft Systems Turnover 2007: 3.5 billion Staff 2007: 12,000* Astrium Satellites Astrium Services Space Transportation Telecommunications Terminals & Products Earth Observation Navigation * France, Germany, UK, Spain, Netherlands 4
5 Infoterra Group Structure Consistent European Management Organisation Turnover 2007: 60 M + Staff 2007: % 100% 100% 60% Infoterra GmbH (Germany) Friedrichshafen Potsdam Infoterra Ltd (UK) Leicester Farnborough Infoterra France SAS (France) Sophia-Antipolis Toulouse Infoterra Servicios de Geoinformación SA (España) Barcelona, Madrid Infoterra Hungary Ltd (Hungary) Budapest 5
6 Infoterra Group Structure Consistent European Management Organisation Infoterra Ltd. Leicester, Farnborough Infoterra GmbH Friedrichshafen, Potsdam Infoterra France SAS Toulouse, Sophia Antipolis Infoterra Hungary Budapest Infoterra Servicios de Geoinformación SA Barcelona,Madrid 6
7 Commercial Exploitation Strategy Technical Preparation Market Preparation Commercialisation Technical Preparation Commercial Ground Segment upgrade to support TanDEM Mission Spec evaluation of Intermediate DEM, Final DEM Establishment of pilots with selected customers to Understand customer requirements Build up know-how for DEM editing and customization 7
8 Commercial Exploitation Strategy Technical Preparation Market Preparation Commercialisation Market preparation Introducing Infoterra as DEM provider TerraSAR-X based DEM commercialization Sales of Intermediate TanDEM-X DEM to selected customers (regional coverage) Generation of marketing material (for customers with interest in continental or global coverage) Analysis of requirements for HRTI-4 coverage 8
9 Commercial Exploitation Strategy Technical Preparation Market Preparation Commercialisation Commercialisation Full exploitation of TanDEM-X final global DEM in HRTI-3 Full exploitation of TanDEM-X DEMs on special user request in HRTI-4 (local to regional coverage) Refinement of DEM product portfolio (Refinement and customisation (DTM, DSM) Commercialisation of additional TanDEM-X products 9
10 Intermediate DEM Intermediate DEM Market entry and market preparation Introducing Infoterra as DEM provider Know how built-up in DEM editing and customization Specification of the Intermediate DEM (tbd) Generation of marketing material (for customers with interest in continental or global coverage) Sales to selected customers regional coverage 10
11 TanDEM-X DEM and DEMs on Special User Request Final DEM Definition of the product portfolio Presentation of the product in the market place Editing refinement and customization (DTM,DSM) Full exploitation of global HRTI-3 DEM DEMs on Special User Request Analysis of requirements for HRTI-4 coverage Definition of the product portfolio Commercialization of customized HRTI-4 DEMs Special DEMs with local coverage on user request 11
12 Additional TanDEM-X Products Commercialization of additional TanDEM-X Products TerraSAR-like StripMap Products TanDEM-X data takes acquired in the frame of the TanDEM-X Mission (do not meet TerraSAR-X Product Specification) 2 x global coverage Applications: Mapping, Change Mapping CoSSC Data Coregistered SSC data takes from the TanDEM-X Mission 2 x global coverage Limited distribution Potential applications: Change Detection, DInSAR, and? 12
13 More Benefits from the TanDEM-X Mission High precision global TerraSAR-X ortho imagery 13
14 Science Results Commercialisation of scientific results Infoterra actively monitors the DLR TanDEM-X Science Program Mature ideas with business potential can be supported by Infoterra We are looking forward to your ideas and results!!! 14
15 Infoterra Customer Service Business Hours Infoterra Customer Service is available Monday Friday 6:30 until 19:00 (Local time Germany) For requests, talk or directly to one of our Customer Service Team Partner: Dr. Elke Ludewig Franziska Gressler Andreas Roesler Christian Thiergan Petra Warnbacher Irene Lamm For general requests outside the regular hours of your designated customer service partner, contact the General Customer Service Number: info@infoterra-global.com 15
16 Thank you very much for your attention! Bernd Scheuchl Juergen Janoth Infoterra GmbH Friedrichshafen, Germany (Mailing) Claude-Dornier-Strasse, Immenstaad, Germany (Courier)
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