Evolution of Postal Regulators Role
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1 Evolution of Postal Regulators Role EC Conference on Postal Services Valencia, 29 & 30 April 2010
2 Index European and Spanish Postal Market Introduction to Unipost Evolution of Postal Regulators Role 1
3 Index European and Spanish Postal Market Introduction to Unipost Evolution of Postal Regulators Role 2
4 European and Spanish Postal Market Adress Mail Volume by Country (Mill. Units) GERMANY UK FRANCE Spain is the sixth country in number of direct mail sent, after Germany, UK, The Netherlands, France and Italy. NETHERLANDS ITALY SPAIN SWEEDEN BELGIUM The total number of items sent has increased in Spain until In 2009 the market has decreased a 10% in volume. AUSTRIA FINLAND DENMARK PORTUGAL IRELAND 0, , , , , ,0 Source: ECORYS Research and Consulting,
5 European and Spanish Postal Market Penetration level by Country (Units per person) NETHERLANDS SWEEDEN UK FRANCE FINLAND In Spain only 120 items are sent per person a year, where the European average is 250. AUSTRIA DENMARK BELGIUM GERMANY The low penetration of items sent per person in Spain permits potential growth in the next years. IRELAND SPAIN PORTUGAL ITALY Source: ECORYS Research and Consulting, 2006
6 European and Spanish Postal Market Price by Country (Domestic letter 20g., /unit) The letter prices in Spain are among the cheapest in Europe. Lower prices can be found only in Romania, Bulgaria and Slovenia. Average: 0,48 *In. Letter price survey, Deutsche Post,
7 European and Spanish Postal Market Price by Country (European destination letter 20g., /Unit) What it comes to letter prices for European destinations, Spain situates between the most economical countries, 17 points under the average price. Average: 0,77 *In. Letter price survey, Deutsche Post,
8 European and Spanish Postal Market Spanish Postal Market Evolution Million Euros 100% = ME 100% = ME Reserved UPS 11,0% 10,7% Liberalized UPS 7,0% 6,6% Other traditional Postal (DM) 4,6% 4,0% Express 43,3% 44,7% Parcel 34,2% 34,0% CAGR CAGR Source: Memoria del Sector Postal Español
9 European and Spanish Postal Market Spanish traditional Postal Market Evolution (Mill. Units) (Mill. Euros) 100% = % = % = % = Correos 90,3% 88,5% 94,6% 94,1% Unipost 7,7% 9,5% 4,0% 4,8% Other 2,0% 2,0% 1,4% 1,2% CAGR Note: Includes ( Reserved UPS + Liberalized UPS + Other traditional (DM)) Source: Memoria del Sector Postal Español
10 Index European and Spanish Postal Market Introduction to Unipost Evolution of Postal Regulators Role 9
11 Introduction to Unipost Unipost is the largest private operator in the Spanish postal market. We are a business partner that helps to send successfully letters, direct marketing campaigns, registered mail and small parcels. We offer an integral service for the management of direct marketing campaigns and we have all services needed to manage your mail from the beginning till the end. Thanks to our strategic alliance with Deutsche Post DHL Global Mail, worldwide leader in the postal sector, we count on an international network that allows us to distribute our customers campaigns in more than 200 countries. 10
12 Introduction to Unipost History of Unipost 2001 Union of three private postal operators with more than 30 years of experience in the postal sector Purchase of more than 20 companies. Direct installation in Madrid, Seville, Granada, Gerona Merge of all companies Contracts with more than 100 franchises, companies with important experience in postal services. Entry of new shareholder (38%), Deutsche Post - DHL Global Mail, worldwide leader in the postal sector Growth, continuous improvements and innovation 11
13 Introduction to Unipost Unipost in numbers (2009) Income Number of items handled 109 millions of euros 620 millions Work centers 58 Franchisees 132 Coverage More than cities 30 millions of persons / day (70% of population and 90% of shipments) Clients Number of items handled companies 3 millions 12
14 Introduction to Unipost Unipost in numbers (2009) Main Hubs: Barcelona Madrid Valence Seville Zaragoza Number of employees: More than employees direct employees Approx employees of franchisees Average age / employee 37 years Average length of job tenure 7 years 13
15 Introduction to Unipost Operational process Trajectory of your mail. - Pick up service - Delivery of letters Classification of letters by destinations Returned items Distribution of mail 14
16 Introduction to Unipost Automatic platforms Important investment in technology. To be able to meet the quality standards of postal sector, we rely on technology and innovation. We currently have two automatic centers, one in Barcelona and the other one in Madrid. The staff of these two platforms classifies automatically around letters per hour, counting on 3-4 persons per sorting machine. In addition, our platform in Zaragoza has important installations for fulfillment services. 15
17 Introduction to Unipost Quality level of Unipost The most efficient way to reach your customers, with regularity and within the agreed delivery times. Destination Local Large cities Rest of cities Approximated delivery time 1-2 days 2-3 days 3-4 days Note: Average delivery time over archives the EU Postal Directives objetives (J+3 > 85%, J+5 > 97%). 16
18 Introduction to Unipost. Products LETTER Regular daily mail that your company generates such as letters, extracts, bills, communications, billing or any other personal document. UNICONTROL REGISTERED MAIL Registered mail such as bills, contracts, official documents or letters containing product samples. UNIBUROFAX Urgent service for registered mail with certification of content and delivery. DIRECT MARKETING The correspondence used to communicate, promote and sell products and services. MAGAZINES Distribution of magazines, newspapers, catalogues and bulletins. 17
19 Introduction to Unipost. Value added services PICK UP SERVICE We pick up your mail with regularity needed. RETURNS MANAGEMENT Unipost s Returns Management as an important tool for customers to optimize and refine databases. BUNDLE MANAGER Unipost s Bundle Manager Programme is a software that facilitates sorting of campaigns. UNIDATA DATABASE RENTAL Rental of external databases for direct marketing campaigns. PRINTING SERVICE We print address blocks, envelopes and letters. FULFILLMENT SERVICE We carry out automatic and manual fulfillment services, packing, folding and insertion. 18
20 Introduction to Unipost. Key Values Punctuality Personalized service Efficiency GUARANTEE FOR SUCCESSFUL COMMUNICATIONS Flexibility Regularity Profitability for the client 19
21 Introduction to Unipost. Customer base Customers that trust on Unipost More than convinced customers of all industry branches have made Unipost Spain s leading private postal operator. Banks and financial services Insurance companies Telecommunication and utilities companies Retail, hotel management and catering Public organizations Professional, cultural and sport associations Distribution, services, marketing and communications 20
22 Index European and Spanish Postal Market Introduction to Unipost Evolution of Postal Regulators Role 21
23 Evolution of Postal Regulators Role Actual and expected benefits of competition % large mailers % small mailers Lower prices More choice Improved customer orientation New services Competition drives inovation and inovation expands the industry pie. Source: ECORYS Main developments in the postal sector ( ) 22
24 Postal Industry Evolution MONOPOLY TRANSITION ( formal free market ) REAL FREE MARKET Low competition from other industries. High competition from other industries (electronic, SMS, express, ). Innovation and solutions to satisfy customer needs and enlarge the industry pie. PPO: - Own retail network. - Own transport and distribution network. - Traditional postal products and finance. - Civil servants employees and management. - Public service approach. PPO: - Own retail, transport and distribution network. - Products: Postal (T,VAS,e), B2C parcel, finance. - Employees and management: civil servants and professionals. - Competitive approach. - Discriminatory price access policy. PPO: - Own+franchaisee retail, transport and distribution network. - Products: postal (T, VAS, e), B2C parcel, media channel (DM). - Professional management and employees. - Competitive and cooperative approach? - Transparent and non discriminatory price access policy? Traditional USO. UPU and REIMS agreements. USO (III Directive). UPU agreements and REIMS adjusted agreements. New entrants strategy based on: - Cost Product differentiation. Specific activities. Geographic focus. USO development. UPU and REIMS adjusted agreements. Alternative players based on: VAS. Product range and differentation. Global solutions. 23
25 Postal Regulator Role Evolution MONOPOLY TRANSITION ( formal free market ) REAL FREE MARKET Part of Public the Administration. Functions: - USO development. - Quality STD. - Tarif price. Independent. Functions: - Asure USO, quality and tarif price. - Define USO cost/benefit for PPO and if needed financing. - Asure minimum playing feel for new entrants: Access to the PPO network. Predatory pricing. VAT. Develop regulations to asure a real free market opening: Eliminate reserved area. Eliminate special PPO rights. VAT. - USO provider conditions and asignement process. - Public tender conditions. Fully independent. Functions: - Review and asure uso quality and tarif price + discounts. - Define USO cost/benefit, develop tender conditions (financing) and asure fair competition in the USO provaider asignement. - Asure fair playing feel for industry players: - Access to the PPO network (transparent and no discriminatory pricing and technical conditions). - Predatory pricing. - Public tender conditions. - VAT. - Executive approach to solve conflicts. Develop regulations to facilitate postal industry development (expand the pie). 24
26 Thank you for your attention! 25
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