MBA in International. Hospitality Management Programme AIMING FOR GLOBAL EXCELLENCE. validated by Manchester Metropolitan University UK (MMU)
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1 MBA in International AIMING FOR GLOBAL EXCELLENCE Hospitality Management Programme ) validated by Manchester Metropolitan University UK (MMU) TWO INTAKES Summer and Winter
2 INTRODUCTION TO IMI IMI University Centre Switzerland is a unique, private, International Management Institute founded in We have deliberately remained small, with a maximum of 220 students per semester. This way our students can be assured of a highly personalised and individual approach to their learning. The combination of quality academic teaching, Swiss practical training, excellent industry contacts and breathtaking scenery are a recipe for success. Our graduates can be found in Senior Management positions all around the Globe. Their success shows that to reach the top it pays to start at the top. INTRODUCTION TO MANCHESTER METROPOLITAN UNIVERSITY UK (MMU) Manchester Metropolitan University was established nearly 200 years ago and is, today, an award-winning university with over 4,000 academic, teaching, research, professional and support staff at the forefront of their fields. Their recent major investment programme has ensured that the University has some of the best teaching, learning and research environments of any university in the UK and, with 37,000 undergraduate and postgraduate students, they take pride in providing world-class facilities and a supportive learning environment. They offer professionally relevant courses which place students future careers at the heart of their studies and more than 70 UK professional associations recognise the quality and practical focus of their courses. Their Hollings Faculty enjoys an international reputation for excellence in the disciplines of Tourism and Hospitality Management. Their programmes are innovative, with leading edge practice, and many combine business and industry knowledge with practical experience to ensure that both undergraduate and postgraduate students graduate ready to pursue their careers. IMI has enjoyed a 22 year relationship with MMU during which time the range of MMU programmes delivered at IMI has both grown and diversified. From the simple endorsement of a single programme at the start of the relationship, IMI now has a range of Certificate, Diploma, Higher Diploma, BA (Honours) and MBA programmes all validated by MMU and all carrying full international credit status with worldwide recognition.
3 MBA in International Hospitality Management WHO IS THE PROGRAMME FOR? This 22 week intensive residential course, is followed by a 22 week non-residential programme for the field consulting project or dissertation. The whole programme is validated by IMI s UK partner, Manchester Metropolitan University (MMU). The course is designed for students with qualifications and/or experience in hospitality management who wish to develop their skills and understanding of the industry in preparation for middle and senior management positions. WHAT COURSES WILL I TAKE? - International Strategic Management - Business Research Methods - Global Hospitality Management - Services Marketing and e-business - Financial Management for Services - Entrepreneurship and Innovation - Dissertation validated by PROGRAMME OBJECTIVE & CONTENT The programme s objective is to equip students with the skills necessary for eventual higher level management in the hospitality industry by focusing on those subjects that relate to the internationalisation of hotel and hospitality companies. The core focus is on strategic management with subjects including strategic international marketing management, enterprise development, project appraisal and feasibility studies, business cultures in developing new markets. WHAT QUALIFICATION WILL I RECEIVE? Students successfully passing this course will receive an MBA in International Hospitality Management awarded by IMI. MBA in International Hospitality Management awarded by MMU. Semester 1 22 Weeks - Competitive Strategies in Hospitality - Business Research Methods - International Hotel Management - Marketing Concepts in the Digital Age - Financial & Revenue Management in Hospitality - Leadership, Entrepreneurship & Innovation in Hospitality - Sustainable Tourism Destinations Semester 2 22 Weeks Dissertation or Field Consulting Project Graduate Placement In management training programmes worldwide or in full-time jobs worldwide Free alumni service throughout your career 1 YEAR The Field Consulting Project is a special feature of our MBA in International Hospitality Management and is one of the reasons why the skills and knowledge you gain on this course are so transferable. It is a professional project which is coordinated by IMI tutors aligned with appointed representatives from international companies. This is a rare instance where you, as a student, can work together with industry professionals and educators on live projects. It is also a unique opportunity for companies to: utilise a research resource, develop consulting projects, investigate new markets, benefit from our international network and be part of our global hospitality community. At the same time you are given a taste of what it is like to work within a real company, to meet deadlines and to see a project through from inception to delivery.
4 WHY CHOOSE IMI UNIVERSITY CENTRE SWITZERLAND? - Our programmes are designed to guide you through a personal transformation and to put you on the path to Senior Management. - We offer exceptional value: a highly qualified faculty, intensive courses and excellent student/ teacher ratios. - You will benefit from our excellent industry contacts and on-campus recruitment. - A degree from IMI is one of the best investments you will ever make. - As part of our programmes you are given the opportunity to undertake a professional practice in Switzerland or overseas. - We guarantee to source job opportunities for all our graduates and support you throughout your career. - All these programmes are validated by Manchester Metropolitan University (MMU), an award-winning university in the UK.
5 ONE Best Swiss Practice with TWO THREE A Wealth of FOUR British Academic Excellence. Your Employability is our Top Priority. Experience and a Network for Life. Live Green, Live Clean - This is Switzerland! Accreditation and Memberships: Seeacherweg Kastanienbaum. Switzerland Phone imi-info@imi-luzern.com. www. imi-luzern.com
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