Executive Master in Marketing, Management, Communication and Media

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1 Contact us TEL (0) /666/330 FAX (0) mastersprograms@psuad.ac.ae WEB Paris-Sorbonne University, Abu Dhabi PO Box Abu Dhabi United Arab Emirates Executive Master in Marketing, Management, Communication and Media

2 A bridge between civilizations Paris-Sorbonne University Abu Dhabi offers a world-class diploma, Sorbonne education in Abu Dhabi, degrees granted by Paris, recognised worldwide and the ultimate step to an international career here in Abu Dhabi.

3 At a glance YAS Hotel, Abu Dhabi centre pompidou metz. THE PARIS SORBONNE UNIVERISTY ABU DHABI S EXECUTIVE MASTER S DEGREE IN MARKETING, MANAGEMENT, COMMUNICATION AND MEDIA Are you thinking about expanding your qualifications through a Master s degree with a specialisation in Marketing, Management, Communication and Media? Do you wish to learn more about the significance of studying at Paris-Sorbonne University and how it will add value to your career? Here are a few salient features about the curriculum: INTERNATIONAL RECOGNITION The Paris-Sorbonne University Abu Dhabi provides the combined experience of two globally renowned French academic institutions - Paris-Sorbonne University, dedicated to Arts and Humanities, and CELSA Graduate School, one of the best French institutes for Marketing, Communication, Human Resources Management, and Media. This rich heritage of joint excellence is now available in Abu Dhabi, under the licence of the Ministry of Higher Education and Scientific Research of the United Arab Emirates (UAE), and is recognised worldwide thanks to the unique association with French universities. The combined expertise of Paris-Sorbonne University and CELSA Graduate School offers in Abu Dhabi specific courses in: Marketing and Branding Human Resources Management International Communication Strategy Media Analysis and Strategy Human & Social Sciences applied to contemporary contents The programmes on offer are particularly sought in the professional world and prepare students to succeed with the current pace of globalisation. This Master s degree is acknowledged as an Emirati and European qualification offering students access to the international job market and is equivalent to all aspects of the Paris degree. UNIQUE TEACHING APPROACH The Paris-Sorbonne University Abu Dhabi s Master's degree has a different and a much more extensive scope than similar degrees delivered elsewhere. A significant amount of time is dedicated to Marketing, Management, Communication and Media, and with the help of experienced professionals, a mix of theoretical courses and case studies are offered. FACULTY Our faculty is composed of eminent professors from Paris-Sorbonne and CELSA, and external working professionals. The Master s degree in Marketing, Management, Communication and Media will put you in direct contact with prominent faculty and professionals who are internationally recognised in their respective fields. You will learn to explore the most effective strategies and acquire the necessary skills to take on challenges that constantly surface in the current international marketplace. COURSE SCHEDULE The course is organized over 18 months, at the rate of 3 days every 2 weeks: Saturday full day, Sunday and Monday evening classes. The schedule is carefully designed to suit the existing lifestyle of working professionals by concentrating the classes over short periods and will guarantee a real return on your time and effort. All our Master s Programmes are taught in English with translation provided (French to English) when required. NETWORKING Each class is expected to have a maximum of 30 students drawn from different countries. A strict admissions selection procedure will guarantee the quality of the degree and will allow you to expand your personal network with high potential peers. CAREER PROSPECTS There are enormous opportunities for Marketing, Management, Communication and Media professionals, on a regional and global level. The scope of experiential learning opportunities at Paris-Sorbonne University Abu Dhabi will give you a competitive edge in your career anywhere in the world.

4 Objectives of the programme A Master s in Marketing, Management, Communication and Media can remarkably expand your career opportunities in diverse fields across the world. In today's marketplace, intelligent communication strategies and intuitive branding decisions can take you to the frontline Knowledge is the most powerful weapon when you are out to outsmart competition, tackle challenges and lead the way. By attending this course, you will acquire the necessary tools to comprehend the multiple dimensions of Marketing, Management, Communication and Media issues and thrash out the most effective solutions. You will master the concepts and techniques relevant to Marketing, Management, Communication and Media and simultaneously gain extensive knowledge of strategies best suited for both traditional and emerging media. Cross discipline courses plus strategic and international vision The classes will combine theoretical knowledge, business, and professional and operational methodologies so as to expand your analytic and conceptualisation capacity, preparing you for work in an international and multicultural environment. The teaching methods integrate humanistic perspective with professional knowledge, as a result of experience and know-how developed in France and Europe.

5 Course structure, faculty and you A BROAD FOUNDATION AND AMBITIOUS PROGRAM Theoretical approach to communication and structure of various organizations Theories of information, communication and social sciences: Introduction to social sciences, as applied to information and communication, allowing analysis of social practices, structure of business and public organisations, structure of the media, rate and style of changes in society (sociology, socio-semiotics, etc.) Communication strategy in the present social and economical environment: Analysis of the status of international communication and media world, and understanding its evolution (Economic and social environment, corporate communication, communication strategies within multinational organizations, etc.) Work environment - Varied organizational structures, their reasons, and their internal division of activities: Approach to running and managing companies (organization of businesses, management strategy in multicultural environments, financial management, ethics and governance, etc.)

6 Course structure, faculty and you A professional approach to Marketing, Management, Communication and Media International marketing: Understanding and managing the main issues related to international marketing (marketing strategies, brand strategies, promotion strategies, etc.) Management in an international context and human resources: Understanding the challenges, and the practical issues of human resources in an international environment (international HR policies, local recruitment, integration of cultural differences, skills development, etc.) Studies elaboration and recommendations: Qualitative and quantitative studies, brand audit, social climate audit, change situation assessment and change methods, audit and validation of communication tools and of their results Thesis Researching and writing a thesis on a practical case, in order to establish recommendations OUR STUDENTS Understanding the risks and benefits of communication for an organisation, a company, or a brand. Media selection for marketing, according to the various public or consumer groups (public relations policies, communication plans for domestic or international purposes, etc.) We seek cultured, talented and committed personalities with a clear indication of their career objectives. Our students have a high academic calibre and range from fresh graduates to professionals. The Master's degree is aimed primarily at working professionals with high potential, having some work experience in all types and sizes of businesses or organisations. The students are typically in full time employment, and wish to undertake a career change to expand their skills and enter an international career path. This degree is also available, as a postgraduate degree, in the framework of a defined career plan matching the proposed curriculum. Media: OUR FACULTY Understanding and managing media internationally and locally with focus on traditional media, new media and social networks (adaptation, innovation and media, global media and media scene in the Middle East) To create a truly distinctive university experience for you, our PSUAD faculty team comprises distinguished professors and lecturers from Paris-Sorbonne and CELSA Graduate School. Our faculty members are eminent academicians who also possess sound pedagogical experience in diverse aspects of marketing, management, communication, and media. They will provide the same level of academic background and insight as they do in Paris. International communication: Decision making tools and professional methodologies Languages and communication: Training for various expressions; client presentation, media training and conducting meetings Academic team: Mrs Veronique Richard-Dean of the CELSA Institute Mrs Karine Berthelot-Guiet -Professor- CELSA Mrs Sophie Corbille-Senior Lecturer CELSA

7 Sorbonne - Abu Dhabi Advantages A HIGH LEVEL OF CONTINUOUS EDUCATION SCHEME NOW AVAILABLE IN ABU DHABI PARIS-SORBONNE UNIVERSITY ABU DHABI stands for excellence in education and our students graduate equipped with the essential abilities required for competing in a growing and open economy. Established in the 13th century, Paris Sorbonne possesses a rich legacy that is widely acclaimed an international level. In May 2006, HH Sheikh Khalifa bin Zayed Al Nayhan issued Law. (14) of 2006 establishing the Paris Sorbonne University Abu Dhabi. Wholly owned by ADEC, Sorbonne Abu Dhabi s new state-of-the-art campus, with a capacity for up to 2,000 students, enhances educational opportunities in Abu Dhabi in partnership with some of the world s leading academic institutions and offers undergraduate and postgraduate degrees in Social Science and Art, Law and Economics and Business Management disciplines. Offering Master's degree in MMCM is a significant contribution to the tertiary level education programs available in Abu Dhabi. Aligned to Emirates Vision 2030 and in response to the escalating market demands, Paris-Sorbonne University Abu Dhabi is committed to deliver the future Emirati and international workforce and contribute to UAE s economic diversification by offering degrees that support this development. We will work towards advancing and nurturing the local talent pool and assist in their seamless integration into organisations through constant training, research, sponsorship and various educational and cultural initiatives. Paris-Sorbonne University Abu Dhabi also involve neighbouring universities and socioeconomic entities to further the socioeconomic development and academic excellence of the UAE. Another important feature of Paris-Sorbonne University Abu Dhabi s mission is forming sustainable partnerships with enterprises in the UAE and the region. Paris-Sorbonne University Abu Dhabi regards robust interaction with companies an indispensable element of the Master s Programme. From the beginning, we will endeavour to strike a balance between academic accomplishment and first-hand experience for our students. Paris-Sorbonne Abu Dhabi has a unique multicultural atmosphere with over 600 students from all over the world, the largest concentration being those from the Middle East. This holds particularly true for the MMCM programme with students arriving from Japan, Germany, Italy, Malaysia, Pakistan and beyond. The Abu Dhabi campus recreates the authentic feel of an academic experience equivalent to the one in Paris and the university s original architecture is inspired by the historical shape of the dome in Paris-Sorbonne. Furthermore, the university has the added advantage of small groups and individual tutorship to ensure every student receives dedicated attention. Paris- Sorbonne Abu Dhabi has state-of-the-art facilities, student dormitories, innovative classroom equipment and technology, excellent sports facilities, and a library hosting over 90,000 books. Students of our Master programme in Marketing, Management, Communication and Media will benefit from the combined experience and expertise of professors and professionals from Paris-Sorbonne and CELSA Graduate School.

8 Sorbonne - Abu Dhabi Advantages CELSA Graduate School Established in 1957, and attached to the Paris Sorbonne University, this graduate school is dedicated to the higher studies of information and communication sciences. CELSA trains top professionals for companies covering communication, marketing and advertising, and human resources in relation to multicultural environments. The School also trains journalists and media staff. A pioneer establishment at the time, CELSA is still the foremost reference training ground for those disciplines. It is noted for its innovative teaching methods, and its alumni, specialists or generalists are highly thought of for their grounding in analytical skills, their intellectual independence and their flexibility. The School develops many partnerships with companies and universities in various countries. Some facts and figures: CELSA trains about 900 students each year, at all levels The competitive entrance examination had (2012 data) 4143 candidates for 458 places only 80% of the alumni are in a permanent employment within 2 months of their degree award Former students and over 400 professionals, in all disciplines, deliver lectures and teach classes The School hosts a research centre dedicated to information and communication sciences Over 1000 alumni participate in the old boys association ACTIVE TEACHING METHODS Lectures are delivered by university professors and by professionals selected for their expertise and teaching abilities, most already lecture for the Master s and MBA programs provided by the CELSA Graduate School in France. Teaching alternates between general and theoretical knowledge and their practical usage. Individual and group projects are undertaken, case studies analysed, and applied research performed. Small class sizes allow interactive teaching, with enhancement of one s experience, exchange of practical information between faculty and students and personal tutoring during the degree period. Executive Master s Degree as part of a continuous education scheme within an optimized schedule: Teaching is on a part time basis, spread over 18 months, 3 days (Saturday full day, Sunday and Monday evening classes) every other week. It leads to the award of an Executive Master s Degree. This specific schedule allows continuation of one s full time employment, for those considering a career change, or in the case of this Master being their postgraduate degree, organizing one or several placements during the courses is highly recommended. Lectures will be held at the Sorbonne Abu Dhabi campus, with courses in English or in French, with a simultaneous translation into English. More information available on

9 Practical information "Deciding to study at Sorbonne Abu Dhabi will offer you a unique experience. Enrolling here is a demonstration that you are choosing excellence and international outlook. On our campus, you will, beyond developing your knowledge, enhance your understanding of the present modern world, and you will master the practical tools needed for your future professional life - investing in the best approach to successfully access your future employment prospects. ADMITTANCE PROCEDURE STEP 1-PROVISION OF DOCUMENTATION All candidates must provide a file (in French or in English, or an official translation in either language) with the documents listed below. Such files will be vetted by the CELSA teaching committee For Professionals 6 ID photos Photocopy of passport Detailed resume Letter (2 pages maximum) explaining objectives and ambitions A copy of your high school diploma (Baccalauréat) or any other secondarydiploma (12th grade, A level certificate) Proof of existing degree Demonstration of professional experience by providingpresent and/or past employers statement(s), identifying employment(s) duration(s) duration(s) and function(s), by showing salary slips. If applicable, a request for entry under the professional validation scheme. If available, a French language and/or English proficiency certificate (DELF, DALF, TOEFL) For Fresh Graduates 6 ID photos Photocopy of passport Detailed resume Description of career plan (2 pages) A copy of your high school diploma (Baccalauréat) or any other secondary diploma (12th grade, A level certificate) Proof of existing degree If available, a French language and / or English Proficiency certificate (TDELF, DALF, TOEFL). Academic Team Mrs Veronique Richard-Dean of the CELSA Institute Mrs Karine Berthelot-Guiet -Professor- CELSA Mrs Sophie Corbille-Senior Lecturer CELSA Study Duration Part time studies, over 18 months (summer break included), at the rhythm of 3 days (Saturday full day; Sunday and Monday evening classes) every 2 weeks. Exceptionally, some sessions of 2 full days could be conducted. Programme Calendar For more details, visit ADMITTANCE CRITERIA English language knowledge (written and oral) is mandatory. French language knowledge is a plus but not mandatory. For Professionals Minimum age years professional experience Candidates to have an existing degree granted after a minimum of 4 years cycle For Fresh Graduates Candidates must have a degree following a 4 years tertiary education cycle Choice of credits and planned career will be essential in defining acceptability STEP 2-ACCEPTANCE, AFTER INTERVIEW Selected candidates will be subject to an interview by a joint committee of faculty members and professionals. This interview will be under the format of a recruitment interview. It will cover candidate s experience in his degree area, his motivation and career expectations. The request to attend the interview will detail the organization and location of the interview. FEES AND FINANCIAL DOCUMENTS Registration and Tuition Fees As part of your application procedure, we require certain financial documents as stipulated below: A letter from your employer, dated no less than two months, stating your job profile and remuneration (if you are not employed, we will require a similar letter from your parents who are employed) OR A recent bank statement stating your financial credentials As the tuition and associated costs are different for every programme, please visit our website for a detailed overview of fees, deadlines, payment structures, procedures and refund policies. For your convenience, and based on the Master s programme, your fees can be paid on an installment basis with pre-set deadlines. For more information, please consult the relevant section on our website: ASSESSMENT AND GRADUATION CRITERIA Throughout the year, there will be frequent assessment and valuations of all students through group assignments. You will be also evaluated on your individual assignments, final exams, internships, presentations, reports and examinations which usually take place towards the end of every semester. For all classes, attendance is mandatory and it is important that all students are always punctual and observe university regulations at all times. Master s Thesis You will be required to submit a thesis based on research.

10 Paris-Sorbonne University Abu Dhabi campus inspired by the Paris-Sorbonne dome.