MARBELLA - SPAIN. Postgraduate Diploma in Marketing Management for Luxury Tourism

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1 MARBELLA - SPAIN Postgraduate Diploma in Marketing Management for Luxury Tourism

2 A POSTGRADUATE PROGRAM THAT PREPARES LEADERS IN LUXURY TOURISM MARKETING STARTING IN OCTOBER 2015 LES ROCHES MARBELLA IS LAUNCHING A NEW POSTGRADUATE PROGRAM IN RESPONSE TO CONTINUED GLOBAL DEMAND FOR PROFESSIONALS WHO SPECIALIZE IN MARKETING MANAGEMENT FOR LUXURY TOURISM. THE PROGRAM HAS BEEN DEVELOPED FOR RECENT GRADUATES AND SEASONED PROFESSIONALS ALIKE WHO WISH TO ADVANCE THEIR CAREER IN THE HIGH-END MARKETS OF THE HOSPITALITY INDUSTRY AND RELATED SEGMENTS. THE PROGRAM AIMS TO PROVIDE SOUND ACADEMIC PRINCIPLES WITH AN INNOVATIVE REAL-WORLD FOUNDATION THAT IS NEEDED TO BE A SUCCESSFUL PROFESSIONAL IN THE DYNAMIC AND DIVERSE ENVIRONMENT OF LUXURY INTERNATIONAL TOURISM. FOLLOWING THE CORE MISSION OF LES ROCHES MARBELLA INTERNATIONAL SCHOOL OF HOTEL MANAGEMENT TO PROVIDE EXCELLENCE IN HOSPITALITY EDUCATION, THIS INTENSIVE POSTGRADUATE PROGRAM WILL PREPARE YOU TO LEAD MARKETING PROJECTS AND DEVELOP EFFECTIVE STRATEGIES THAT ARE SOUGHT AFTER NOT ONLY BY HIGH-END TOURISM COMPANIES BUT ALSO RELATED SECTORS LIKE VIP SERVICES, INTERNATIONALLY RENOWN LUXURY BRANDS AND PREMIUM PRODUCTS.

3 EXCLUSIVE EXPERIENCE EXPERIENTIAL LEARNING IN A MULTI-CULTURAL ENVIRONMENT AN INTERNATIONAL MIX OF UNDERGRADUATE AND POSTGRADUATE STUDENTS FROM OVER 65 COUNTRIES STUDY ON THE CAMPUS OF LES ROCHES MARBELLA EACH SEMESTER. THIS EXCLUSIVE MULTI-CULTURAL LEARNING EXPERIENCE IS HIGHLIGHTED BY MODERN INSTALLATIONS AND THE LATEST IN LEARNING TECHNOLOGIES TO PROVIDE OUR STUDENTS WITH A UNIQUE ADVANTAGE WHEN ENTERING THE WORKPLACE. SINCE 1995, LES ROCHES MARBELLA HAS BEEN TRAINING FUTURE LEADERS FOR THE INTERNATIONAL HOSPITALITY INDUSTRY THROUGH A PROVEN METHOD OF COMBINING CORE ACADEMIC THEORY, REAL-WORLD CASE STUDIES, AND HANDS-ON EXPERIENTIAL LEARNING. ACQUIRE MARKETING EXPERTISE THAT FOCUSES ON ATTENTION TO DETAIL, ORIGINALITY, EXCLUSIVITY, AND ABOVE ALL, QUALITY.

4 INTENSIVE CURRICULUM PREPARE YOURSELF TO BE CHALLENGED During the first semester you will study full time on the campus of Les Roches Marbella International School of Hotel Management. The intensive curriculum involves a series of postgraduate level courses that are tailored to marketing management for luxury segments of the tourism industry. Upon completion of the on campus semester, final academic requirements include a 12 week off-campus case study supervised one on one by our faculty. Finally, you will undertake a 12 week internship (optional for students with verifiable work experience within sectors related to the field of study) in a Spanish or international hospitality establishment with placement assistance provided by our career development & internship department. Additionally, you will participate in a unique supervised online professional development course. With the use of these online tools, you will be able to make the most of your experience while also preparing you to enter the workforce with a competitive edge. ACADEMIC COURSEWORK Principles of marketing Introduction to online marketing Advanced online marketing Marketing strategies Market Research Trends & innovation Experiential marketing Evaluating your marketing efforts PROGRAM STRUCTURE 6 MONTHS 3 MONTHS 3 MONTHS Online Off campus Marketing Management Professional supervised for Luxury Tourism Development case study course and internship* *Compulsory internship for students without prior work experience. Les Roches Marbella reserves the right to review and modify the academic program at any time and without prior notice.

5 NOW IS THE TIME TO GET STARTED ADMISSIONS REQUIREMENTS Applicants must hold an accredited bachelor degree. Applications from non-degree candidates with a minimum of 3 years of documented work experience in a related industry will be evaluated on an individual basis. Non-degree holders will received a professional development diploma. ENGLISH QUALIFICATIONS If you are not a native English speaker, or if you have not spent the last 3 years in an English-taught higher education institution, you must present one of the following certifications: 1. TOEFL: minimum score of 500 points for the paper based test or 61 on the Internet Based Test (IBT). 2. Cambridge First Certificate Exam (FCE): Grade C. Please also send the statement of results with your detailed profile. 3. I.E.L.T.S: Academic Module minimum Overall Band Score of 5.0 and min. 5.0 in each part (listening, reading, writing, speaking). MINIMUM AGE 21 years old

6 THE WORLD AWAITS YOU! LES ROCHES MARBELLA INTERNATIONAL SCHOOL OF HOTEL MANAGEMENT ADD US TO YOUR CONTACTS! Ctra. de Istán, km Marbella Spain Phone Fax: RE01/05.15/3K

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