Optional Study Tours and Double Degrees MD CI. Master in International Trade Management

Transcription

1 Optional Study Tours and Double Degrees MD CI Master in International Trade Management

2 Master in International Trade Management Optional Study Tours and Double Degrees The Master in International Trade Management, MDCI, is taught by International Trade experts from different fields who share their knowledge and experience with the students through accessible, practical and interactive teaching methods. The programme is developed through: Updated theoretical presentations to give an overview of the subjects Group work to be prepared before the classes Case-studies to be analyzed in small groups during the class Feed-back from the faculty on the case-studies Simulation exercises in different areas Conferences and lectures from experts invited to the programme Management Skills Development Seminars Mentoring sessions offering career guidance to the students in their chosen management area A final project based on a real company and market, guided by tutors.! A leading programme. Supported by its nearly 100 editions, since being founded over 20 years ago.! A good position in National and International rankings of focused Masters! A 92% job placement rate, (historically).! +3,500 students joining the national and international market with 570 international projects carried out so far.! Faculty includes expert managers and executives in different areas of international commerce.! Hands on practical Master: case-studies, exercises, simulators and a final project! Additional seminars and lecturers

3 AIMED AT: University graduates Who would like to work as International or Export Department managers or Sales area managers, responsible for specific geographical areas; Managers and Executives From Sales, Marketing, Logistics, Back Office and Financial areas, who wish to gain expertise in the international operations; Entrepeneurs Who would like to work in international markets; and all those interested in learning how to manage a company s international business. MDCI PARTICIPANT PROFILE (Based on historical data) 50% 50% 35% INTERNATIONAL STUDENTS 4 AVERAGE OF YEARS WORK EXPERIENCE PROGRAMME OBJECTIVES: To provide participants with the Vision, knowledge and multicultural approach necessary to lead business in different international markets, both OECD and Emerging Markets. To develop and master practical skills to manage international trade operations, including market selection, entry models, logistics, global marketing, financing and insurance, as well as to be able to prepare an International business Plan.

4 Master in International Trade Management P R O G R A M M E S T R U C T U R E The MDCI is structured into ten management areas or modules perfectly interconnected together. Some of them focus on managerial skills, while others offer participants a deep knowledge of International Sales & Marketing, as well as the international operations related with and supporting them. Stategic Management & Globalization After the introduction session, It aims to present a clear idea of the management role, together with an overview of globalization and the internationalization process. Export Diagnosis & Financial Analysis To assess a company export potential through diagnosis, together with the analysis of its financial situation (P&L, Balances, etc.). How to select Foreign Markets To learn how to select foreign countries for business, the main factors involved, as well as a presentation of the main world markets characteristics, both OCDE & Emerging markets. Foreign markets entry modes To get familiar with the different entry modes in foreign markets and to know real life examples of market access. International Marketing To plan the different international marketing variables (product, price, promotion, distribution) according to the company s strategic positioning after a market research. To get to know the use and the potential of the world wide web. To be able to plan and develop an international marketing plan. International Negotiation To know the basis of negotiation as well as to be able to negotiate in cross cultural environments. 01 a. Team building and groups dynamics + Introduction b. Strategic Management c. International Business Environment & Globalization d. SME Internationalization process e. Assessment M 1 (written report) 02 a. Export potential diagnosis b. Business Financial Analysis c. Investment & Export budget forecast d. Assessment (Exam) M 2 03 a. Country selection & The EU b. The Anglosaxon countries c. The Emerging markets (BRIC) d. Middle East (Saudi Arabia, U.A.E., other Gulf States) e. Magreb & Turkey f. Latin America g. The Asian Markets (except China & India) 04 a. Sales agents & distributors b. Subsidiaries & Branchs c. Joint-Ventures & UTES d. Franchising & Know How transfer e. Market access Business experiences f. Assessment M 4 05 a. International Marketing versus Global Marketing b. World Markets Research c. Digital Foreign Trade d. Positioning & Penetration Strategies e. Product & Brand Management f. The Price in International Markets g. International Marketing Planning h. Assessment M 5 06 a. International Negotiation Skills b. Cross cultural Negotiation c. Assessment M 6 GUIDE PROGRAMME SUBJECT TO POSSIBLE MODIFICATION

5 International Trade Management To know the details and applications of all administrative, customs, fiscal, legal and operational regulations involved in Foreign Trade. To understand the importance of logistics in international trade. International Finance To acquire the financial language needed in international business transactions and to get to know financial markets and international methods of payment. Project Management and International Business Plan To connect all the issues seen in the programme and to be able to prepare a professional Business Plan that would include all the planning and operations of a real Internationalization project. Focused seminars: Management Skills To foster the management and leadership skills of the students. 07 a. International Transport + Logistics b. e- logistics c. Incoterms 2010 d. International Transport Insurance e. Customs & Documents f. The International Contracts g. Assessment M 7 08 a. International Financial Markets b. Export Credit Insurance c. Methods of Payment d. International Banking e. International Finance Business Experiences f. Assessment M 8 09 a. Project Management b. International Project Risk Management c. EPC Project Development d. International Tenders e. Final Project tutorials f. Final Project g. Jury Assessment M 9 10 a. Management & Leadership b. Meeting Management c. Business Presentations d. Working abroad and expats management e. Conferences & Lectures by experts and international managers Study Tours and Double Degrees MDCI offers students the opportunity to enroll in Study Tours and Double Degrees: Participants are encouraged to participate in Study Tours to ESIC s Brazil Campus, to Shanghai University (SHU) China, or to the International University of Rabat (UIR) Morocco. These study tours give participants a first-hand experience in the business and sociocultural environment of some of Today emerging markets. Two months experience in Shanghai: MDCI participants have the opportunity to strengthen their international profile while enhancing their professional development by studying two months at Shanghai University (SHU), ESIC s partner in China, during April and May. During their stay in China participants will continue with the MDCI curriculum and will also be able to participate in some additional courses and programmes from SHU like the Study Tours to Taiwan or Hong Kong. Upon successful completion of this period in Shanghai participants will receive a certificate from Shanghai University. Further double degree options: After completing the MDCI in Spain, participants can continue their studies for one year in Shanghai and receive the MBA from Shanghai University (SHU).

6 SOME OF THE MEMBERS OF THE TEACHING STAFF Miguel Aguirre Uzquiano Degree in Economics & Business Sciences. Master in Administration & Business Management. Assistant Manager, Aula-CES- CE (Spanish International Export Credit Insurance Company). David Carnicer Sospedra Doctor in Philosophy and Education Sciences, Universidad de Valencia. MBA, IDE-CESEM. Master in International Marketing Management, ESIC. Ex-employee in International Marketing, Valencia Chamber of Commerce. Managing Director, Carnicer & Perete Asociados. Jesús Centenera Ulecia PhD in Contemporary History, UNED. PDG, IESE. MBA, ESDEN. BS. in Geography & History, UCM. Proficient in English, French, German and Russian, among other languages. Program Director of the Master in International Trade Management, MDCI, ESIC. Managing Partner at Agerón Internacional, S.L., an Internationalization Consultancy and Market Research Company. Previously at Grupo Leche Pascual, Babín Iberbaby, Laboratorios Indas, Andersen Consulting (Accenture) & IFEMA, The Madrid Trade Fair Organization. Michael De José Belzunce PhD in Economics and Business, European University of Madrid. PDD, IESE. Master in Auditing, Madrid Chamber of Commerce. Master in Financial Management, CESEM. Honours Degree in Business Administration, ICADE. Honours Degree in Law, Deusto University. Strategic Planning Director (Food and Beverages), Grupo Leche Pascual. Jesús Del Río Estevez Master in International Marketing Management, ESIC. Master in Administration & Business Management. Director, Maersk Logistic, Spain. Rafael Duarte González Degree in Economic & Business Management, UAM. MBA, City University of London. Master in Financial Markets, UAM. Former Director of IFI-Instituciones Financieras Internacionales (International Financial Institutions) of the Financial Group, Banco Popular Español. Carlos enrile LL.M., European Law. European Studies Institute, ULB. Bachelor of Law degree, ICADE. Fluent in Spanish, English, French and Italian. Consultant & Trainer, Computer Contact. Author of International Trade Promotion using the Internet, published by ICEX the Spanish Foreign Trade Promotion Institute. Andrés GÓMEZ FUNES Public Affairs Leadership Programme, IESE. Public Affairs Manager, ICADE. Master on Foreign Trade, CEOE. Degree in Law, UCM. Chief of Staff and Director Global Corporate Affairs, CEIM- CEOE. Deputy Director International Affairs. José Manuel Garaña PhD Candidate in Economics, UCM. Degree in Economics, UCM. Master Degree in Communications, UCLA, Los Angeles. Fernando Flores Baas PADE, IESE. Honours Degree in Economics, Universidad Complutense de Madrid. CEO of the Executive Aviation Business Unit at Gestar. Gaston Fornes PhD in Management, University of Bath. MBA, Universidad Adolfo Ibáñez. Honours Degree in Business Administration, Universidad Nacional de Cuyo. ESIC s China Programme Director. Author of Foreign Exchange Exposure in Emerging Markets and The China-Latin America Axis. Belén GARCÍA FERNÁNDEZ Ph.D candidate. Executive MBA, IE. Master in International e.business, CECO Foundation. Bachelor in Law, University of Vigo. Freelance consultant. Previously: International Area Manager at Ciudad Real Chamber of Commerce. International Business Manager in France at Confederación de Empresarios de Galicia. Poland Executive Director at IGAPE. Business Development Manager, EXPONOR - Porto International Fair, Portugal. Arturo GoMÉZ QUIJANO PhD In Journalism. Graduate in Communication Science. Postgraduate in Management, IESE. Consultant in Market Research and Communication for companies. Associate professor, Complutense University. Author of Communication for Businessmen. Francisco González López Degree in Economic & Business Sciences, UAM. MBA & Master in Marketing, ESEM. Business Development Manager, SEUR. Previously: Commercial Director MRW Logística Avanzada. Sales Manager, SWIFTAIR. International Marketing Director, UPS Supply Chain Solutions. Maersk. DHL. Peter Gil Degree in Politics & Sociology, Essex University. Senior Management Programme, IE. Managing Partner of a specialized consultancy in Change Management. Tanguy A. Jacopin Hall PhD in Applied Economics and Marketing, La Sorbonne; Post-Doctoral studies, Columbia University, New York and IESE. Honours Degrees (2) in Economics & Marketing, La Sorbonne. Author of CEOs as Leaders and Strategy Designers. Managing Director of Global Born. Richard Lander Master of Arts, University of Cambridge. Honours Degree in Modern and Medieval Languages, University of Cambridge. RSA Cert TEFLA, Royal Society of Arts Certificate for Teaching of English as a Foreign Language to Adults. Director of Language Department at ESIC. Luis Marijuan De Santiago PhD in Chemistry, UCM. Degree in Chemistry, UCM. Executive MBA, IE. Ignacio Marinas Honours Degree in Economics & Business Administration, ICADE. Director of Rehabilitation and Ophthalmology and Director of Business Development, Grupo Taper. Co-author of Mobile Marketing. Alejandro Molins De La Fuente Master in Shipping, IME-COMILLAS. Master in International Trade Management, CEPADE, UPM. B. of Law Degree, University of Deusto. Diploma in Business Administration, ICADE. Fluent in Spanish, English, French & Italian. Advisor in internationalization processes and international logistics consultant. Certified at Public Internationalization Programs (ICEX NEXT and Chamber of Commerce of Madrid). Jorge Mongay Hurtado PhD in Business Administration. MBA (UK). Lecturer in Business & International Marketing, ESIC, Universidad Autónoma de Barcelona, Arcadia University, EE.UU. Pedro MORENO DE LOS RÍOS Ph.D. in Big Data Marketing, Alcalá de Henares University. Master in Digital Buisness, ESIC-ICEMD. Master in Sales Management, URJC. Law Graduate, ICADE. Independent international consultant for digital and e-commerce businesses. Previously: Ogilvy & Mather and The Walt Disney Company. José Luis Muñoz Yanguas Master in Project Logistics Management, URJC. Master in the Social Dynamics of Transportation, UPM. Degree in Industrial Sociology, UPM. Javier Rovira Ruiz PhD Candidate in Management, Universidad Rey Juan Carlos. DDG, IESE. Honours Degree in Management, ICADE, LLB Law, ICADE; former Marketing Director at P&G, Pepsico, and Gonzalez Byass. Author of Consumering and Reset & Reload. Enrique Carlos Sánchez Pérez Director General MRW Logística. Degree in Business Science. Executive MBA, IE. Luis Sánchez Villa Executive MBA, IE. MBA, Escuela Superior de Estudios de Marketing de Madrid. Master in Marketing, Escuela Superior de Estudios de Marketing de Madrid. Honours Degree in Marketing, Escuela Superior de Estudios de Marketing de Madrid. Managing Partner of Señales de Humo. Henry Trull Honours Degree in Computer Systems Analysis, University of Wolverhampton. Associate Director of Marketing de Servicios. Consultant in Services Marketing and Human Resources Management. Mario Alejandro Weitz PhD in Economics and Master in Applied Economics, The American University. Honours Degree in Economics, Universidad de Buenos Aires. General Manager of Consulta Abierta. Former member of the Board at the IMF. Consultant with the World Bank, the European Commission, and the IMF. GUIDE TEACHING STAFF SUBJECT TO POSSIBLE PERSONNEL CHANGES

7 The quality of our programmes is guaranteed by accreditations granted by national and international institutions: CARREER GUIDANCE It manages agreements with over 8,000 companies and administers more than 3,500 job offers per year. It facilitates students incorporation into the labour market and their development throughout their work-life. It offers personal advice which is adapted and optimised towards selection processes. ESIC IDIOMAS The ESIC language school teaches general and business English, French and Chinese courses, as well as Spanish as a foreign language. In addition, it is an official preparation and examination centre for BEC, TOEFL and TOEIC, among others. It offers tailored and personalised courses on request.

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