Master in Marketing Management

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1 Master in Marketing Management MIM

2 Your pathway to the summit in marketing The current professional must be prepared to face a business world increasingly globalized, so at ESIC, we have developed a leading international MBA, taught entirely in English, which aims The to Master provide in an Marketing overview and Management International (MIM) market. is an innovative, academically sound, practicedriven, and marketing-focused programme, reflecting the current challenges of the marketplace. METHODOLOGY The program includes an exclusive residential area in China to apply the knowledge acquired All the subjects in this Programme include the necessary theoretical and By during completing the course. the MIM, participants will gain the key skills and knowledge practical contents to evaluate, required manage to enable students to carry out appropriate and implement marketing strategies while strengthening their ability management to face and tasks. solve complex challenges The aim in of an the increasingly Master Business globalised Administration marketing environment. In this context, the programme course is to prepare students to undertake responsibilities in general management with ethical is the reduced One of the most characteristic methodological approaches used by ESIC has embedded in its curriculum a clear international approach enriched with the number latest trends of students in each class that facilitates the debate foundations an analysis for of tomorrow s the above mentioned contents with faculty during and principles developments and effective in digital and marketing; efficient two business pillars criteria. leaders. normal class that represent the marketing work. The main concern of an MBA programme is to ensure that what students learn is what companies cises in order to develop the students analytical skills and an exclusive Moreover, the Programme also includes practical case studies and exer- The programme helps participants to make the transition into strategic management, in particular need in the to area know. of marketing. This includes having a cross-functional residential approach area to in management, China. contributing significantly to the company s strategy, making relevant contributions to board decisions, The and MBA especially answers demonstrating the question, high What levels do of companies need their executives to know in order to knowledge acquired during the programme. influence and leadership. They will have to provide solutions by means of putting into practice the carry out top management tasks?. The MIM was launched fifteen years ago as one of the first postgraduate Our faculty marketing is made programmes This in Europe; is the starting over tuhis point time, for many the graduates preparation have of become leaders in some in companies of the most in important the field, national and international corporations. up by professors with a wide business experience delivering effective value business different professionals. geographical areas beyond their European roots. Students decision-making skills are also strengthened through our business simulator which uses the latest computer technology to emulate real business situations. The sequence of events can be compared to a production process: the raw materials are the people who decide to enrol for the course, the production process is the MBA programme itself and the companies they will work for are the customers who must acquire the finished product : We truly believe this is the best way to give the students the opportunity to experience the day-to-day activities and responsibilities of a business professional. A qualified professional ready to take on management responsibilities. Our teaching methodology encourages collaboration among team members to enable them to develop projects and solve case studies.

3 ESIC, Business&Marketing School ESIC, Business & Marketing School is the leading business school specialised in marketing in Spain and a major business school in Europe with more than 6,000 students and an alumni network of more than 40,000. It offers learning solutions from an international, integrated, comprehensive, and global perspective. The School has been delivering academic programmes for 50 years and has campuses in eleven Spanish cities and in Brazil. Finally ESIC has been ranked by employers within the top 200 Business Schools in the world and number 23 in Europe by QS in its annual QS Global Report In addition, the IMBA occupies 19th place in the Global MBA Ranking 2014 published by America Economia and is included in the elite 75 best Business Schools in the world by CNN Expansion (2014, 57th). Spain and Madrid Spain is home to seven of the FT Global 500 companies and six of the Euro Stoxx 50. In addition, the country offers the opportunity to develop and strengthen business links with China and Latin America thanks to its close relationship with these regions. Madrid is a cosmopolitan city of great cultural and historical interest. It is also one of Europe s largest cities and a major business and financial centre. Networking opportunities and professional development A global network for marketing professionals ESIC promotes networking as a form of active feedback between the business world and academia. This becomes tangible in the organisation of conferences, talks, meetings, cultural visits, etc. supporting the development of relations to enhance participants professional careers. A cutting-edge professional career in the marketing field ESIC offers career services and resources to participants and helps them to meet their marketing career aspirations. In addition, during the programme, participants will have the opportunity to apply for internships.

4 Structure of the programme core marketing modules professional skills development world markets workshops The marketing function in the context of the firm understanding the market Strategic Management Consumer Behaviour Emerging Themes Economics for marketers Europe identifying & communicating value Marketing Research (quantitative, qualitative and marketing science) CRM, Brand Management and Corporate Reputation Marketing Mix Team Building and Communication Empowering Creative Thinking Asia North America Latin America Managerial Practices delivering & measuring value Finance for Marketers Organisational Behaviour Innovations in the Marketing Mix Developing Effective Managers Africa Current Economic Business & Marketing Plan Situation and Prospects digital & international International Business Management Digital Business New Trends in Consumption s u b j e c t t o c h a n g e

5 Selected Faculty Profiles (in alphabetical order) The faculty members in this programme combine a crafted balance between academic background and practitioner experience. They have proven professional experience with more than five years in senior management positions (in academia and/or in a major company). This results in teaching informed by the latest developments in the field offered to participants in the form of academic research and/or reflections on professional experience. The great majority have completed postgraduate studies in internationally renowned universities/business schools at both Master s and Doctoral levels. María ALTAMIRA PhD (c) in Marketing, University of Warwick. Master in Marketing Management, ESIC. Master in Management, Universidad de Deusto. Honours Degree in Business Administration, Universidad de Deusto. Project Manager for China, ESIC. Former strategic consultant in Marketing and CRM, Accenture S.L. Adan BLACK Acting training with Harold Guskin and Gene Frankel, New York City; Advanced scene study with Elaine Strich, The Stella Adler Conservatory of Acting, New York City; Former director, actor, playwright and founder of own theatre company, New York City; Cheek by Jowl Young Directors and Designers Summer School, London/Oxford; Founder of Theatre for the People, artistic director and acting coach, Madrid; 14 years of acting coach experience with more than 90 productions directed. Javier BLANCH PhD (c) in Organisational Behaviour and Master in Behavioural Research, UCM. PDG, IESE. Honours Degree in Psychology, Universidad de Valencia. Mass Market Division Director, Salerm Cosmetics. Former Marketing Director Spain & Portugal, ACE Insurance Company. Alan Butt Philip PhD in Philosophy, Politics and Economics, Oxford University. Honours Degree in Philosophy, Politics and Economics, Oxford University. Former special adviser to the House of Lords Select Committee on the European Communities responsible for regional policy and the structural funds. Honorary Jean Monnet Reader in European Integration, University of Bath. Convenor and trustee, John Stuart Mill Institute. Co-Author of The China-Latin America Axis, Palgrave Macmillan (2012). Jesús CENTENERA PhD in Contemporary History, UNED; PDG, IESE; MBA, ESDEN; Honours Degree in Economics and Human Geography, Universidad Complutense; Managing Director, Ageron Internacional; Consultant with Spain s ICEX; ESIC s MDCI Director. Gaston FORNES PhD in Management, University of Bath. MBA, Universidad Adolfo Ibáñez. Honours Degree in Business Administration, Universidad Nacional de Cuyo. ESIC s China Centre Director. Author of Foreign Exchange Exposure in Emerging Markets, Palgrave Macmillan (2009) and The China-Latin America Axis, Palgrave Macmillan (2012). Senior Fellow of the UK Higher Education Academy. Recipient of the Liupan Mountain Friendship Award by the Ningxia (China) Government. ESIC s IMBA and MIM Director. Tanguy Jacopin PhD in Applied Economics and Marketing, La Sorbonne. Post- Doctoral studies, Columbia University (New York) and IESE. Honours Degrees (2) in Economics and Marketing; La Sorbonne. Author of CEOs as Leaders and Strategy Designers, Palgrave Macmillan (2008). Managing Director of Global Born. Michael de Jose Belzunce PhD in Economics and Business, European University of Madrid. PDD, IESE. Master in Auditing, Cámara de Comercio de Madrid. Master in Financial Management, CESEM; Honours Degree in Business Administration, ICADE. Honours Degree in Law, Universidad de Deusto. Director of Information Technology and Chief Digital Officer, Grupo Leche Pascual. Gerardo Mochales PhD in Management, Universidad Complutense. PDD, Harvard University. MBA, Kellogg School of Management. Honours Degree in Economics and Business Administration, ICADE. Director of the Commercial and Marketing department at Acciona. Rafael Ordozgoiti PhD, Universidad Pontificia de Salamanca. Honours Degree in Psychology, Universidad Complutense de Madrid. President and Founding Director of RM Consultores. Author of Curso Práctico de Marketing, IECE (1996), 20 ideas sobre publicidad, ZETA (1997), Fact-book de Marketing y Comercial, Aranzadi-Thomson (2000), Imagen de marca, ESIC (2003). Javier Rovira PhD (c) in Management, Universidad Rey Juan Carlos. DDG, IESE. Honours Degree in Management, ICADE. LLB Law, ICADE. Former Marketing Director at P&G, Pepsico, and Gonzalez Byass. Author of Consumering, ESIC (2007) and Reset & Reload ESIC (2011). Luis SÁnchez Executive MBA, IE. MBA, ESEM. Master in Marketing, ESEM. Honours Degree in Marketing, ESEM. Partner Director of Señales de Humo. César TELLO MBA, IE. Honours Degree in Business Administration, University of Washington. Deputy Director, Spanish Digital Economy Association (Adigital). Henry Trull Honours Degree in Computer Systems Analysis, University of Wolverhampton. Associated Director of Marketing de Servicios. Consultant in Services Marketing and Human Resources Management. Joost Van Nispen Master s Degree, MIT. Master s Degree, Dartmouth College. Honours Degree, Dartmouth College. President of ICEMD, Instituto de la Economía Digital de ESIC. Mario Weitz PhD in Economics and Master in Applied Economics, The American University. Honours Degree in Economics, Universidad de Buenos Aires. General Manager of Consulta Abierta. Former member of the Board at the IMF. Consultant with the World Bank, the European Commission and the IMF. f a c u l t y s u b j e c t t o c h a n g e

6 Two unique options to strengthen the participants professional development Participants should choose between one of the following two options 1 to complement their professional development: The International Business Experience in China The International Business Experience strengthens participants academic and professional development by enriching their profile with first-hand contact with the Chinese business, university, and sociocultural environments while supporting the development of an international network. The trip, which takes place in June for a week, includes visits to Chinese international companies, seminars and conferences from Chinese businessmen and lecturers, as well as meetings with peers to explore joint opportunities and visits to cultural and historic sites. The programme provides a global international approach with in-depth experience in the Chinese business marketplace. The Chartered Postgraduate Diploma Upon the successful completion of a complementary programme and corresponding examinations, participants will also receive the Level 7 Chartered Postgraduate Diploma from the Chartered Institute of Marketing (CIM, the world s largest organisation of professional marketers with over 40,000 members worldwide. It is a unique combination of a marketing degree plus a professional qualification and gives graduates a distinct competitive edge for their future professional development based on both academic knowledge and practical orientation. A global network for marketing professionals The Level 7 Chartered Postgraduate Diploma in Marketing is a challenging, high-level marketing qualification and it is recognised at Master s level equivalent by the Scottish Credit and Qualifications Framework and the Open University in the UK, using the UK higher education benchmarks. The Chartered Postgraduate Diploma in Marketing is also recognised in the European Union by the European Qualifications Framework. (1) included in the fees, unless the two options are chosen together for which extra fees apply.

7 MIM Training the professionals demanded by the business community for more than 50 years. This has been, and will continue to be, our mission as educators. Master in Marketing Management The MIM at a glance Start date: Late September/Early October Duration: From October to September. Teaching period: October to June. Final project development: March to September. Candidates can return to their home countries after finishing the teaching period at the end of June and submit the project by post/ . Timetable: Mondays to Thursdays, 19:00 to 22:00. Some afternoons on Fridays and mornings on Saturdays Diplomas awarded upon completion: Master in Marketing Management from ESIC Business and Marketing School. Those opting for the CPD route will also receive the Level 7 Chartered Postgraduate Diploma from the Chartered Institute of Marketing. Student profile: Marketers who wish to develop and reinforce their career both in a national and international context, working at a strategic level or aspiring to do so and wishing to acquire a top-level professional profile within the marketing industry. Teaching methods: Classroom-based lectures, case studies, group work. All teaching is delivered in English. Individual final project: The final project gives participants the opportunity to apply the knowledge and experience acquired during the programme. Supported by a tutor, participants will design and develop a real business plan at the end of the programme. Further double degree options: After completing the MIM, participants can continue their studies for one year in Shanghai and after successful completion of the programme will receive the MBA degree from Shanghai University (http://www.shumba.cn/). Extra fees apply. Average class profile: 25 years Average age 30% 70% Average number of nationalities per year: 6-8 including Chinese, Portuguese, Colombian, Russian, Kazakhstani, Venezuelan, Mexican, Spanish, Moroccan, French, British, American, Dutch, among others.

8 google.com/+esices Master in Marketing Management ESIC Business and Marketing School Avda. de Valdenigrales s/n Pozuelo de Alarcón, Madrid, Spain MIM FEB 2015

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