MSc in Sports and Outdoor Industry Management

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1 Lyon x shanghai EDUCATING ENTREPRENEURS FOR THE WORLD MSc in Sports and Outdoor Industry Management Matching Your Talent With The Industry s Specific Needs

2 Join this programme and you will: Study management as it relates specifically to the Sports and Outdoor Industry Gain privileged access to a network of sports and outdoor business contacts Study in Lyon, the Alps and Shanghai, with students from all over the world Learn from internationally renowned faculty members and industry experts Gain tangible work experience in this highly competitive industry Benefit from individualised careers services

3 MSc IN SPORTS AND OUTDOOR INDUSTRY MANAGEMENT 03 Matching Your Talent With The Sports and Outdoor Industry The global sports and outdoor industry is not like other industries, and companies that operate in this highly international and competitive environment need their managers to adapt their knowledge to the particular dynamics of their market. In response to the specific recruitment needs of this continuously growing industry, EMLYON Business School successfully unites its expertise in international management with the market experience of some of the world s major outdoor sports companies in the MSc in Sports and Outdoor Industry Management. As a student of this programme, you will acquire fundamental management knowledge that will form the basis of your profession, specialist skills and techniques necessary for success in this industry, and broad knowledge of the dynamics in the global sports and outdoor market. In addition, the module on EMLYON s Asian campus in Shanghai will add both an international experience as well as business knowledge of this region that plays a key role in the industry to your resume. Though job openings in this industry are known to be highly competitive, and the market is characterised by a very low staff turn over rate as well as a preference for internal hiring, the outlook for jobs remains very strong. The MSc in Sports and Outdoor Industry Management is set up specifically to help you successfully face those challenges and start your career in international management in this highly coveted industry. I look forward to welcoming you to the programme. Patrice Houdayer Vice-President Graduate Programmes

4 Study 16 months. Gain leverage for life. The MSc in Sports and Outdoor Industry Management takes place in three locations, and offers you the possibility to do an internship in any country in the world. During this programme you will acquire the fundamentals of management that will form the basis of your future profession, and the specialist skills and knowledge that are necessary for success in the industry. The internship period helps you gain tangible work experience and careers services offer the benefit of building your professional network. In short, all you need to start a successful career. SEPT OCT NOV Global Issues of Management in a Multicultural Environment JANUARY MARCH APRIL Specialisation Courses JULY AUGUST Business and the Sports and Outdoor Industry in Asia 4 months Asian business environment Careers Workshops / Coaching LYON THE ALPS FRANCE Graduation MAY Internship 4-9 months Master's Thesis Writing/ Presenting approx. 2 months Master's Thesis Preparation Placement Services SHANGHAI CHINA Anywhere in the world

5 MSc IN SPORTS AND OUTDOOR INDUSTRY MANAGEMENT 05 A Worldwide Learning Experience The MSc in Sports and Outdoor Management is taught by EMLYON s internationally renowned faculty members. The over 100 professors, of which more than 40% are international and represent more than 17 different nationalities have extensive teaching and research experience. They all work closely with partner companies to identify and find solutions to emerging management problems and ensure that you will be learning the latest in management techniques and knowledge. Starting at EMLYON s European Campus in Lyon, you will master the fundamentals of management and initiate the specialist courses that will make you an expert of the sports and outdoor industry, which you will continue in the Alps. Company visits, lectures from industry experts and specialist workshops will be the main focus of the programme there. To help you understand the challenges the sports and outdoor industry faces in Asia, and to help you better appreciate the specifics of doing business in this important region of the world, you will follow classes and work on a company project on EMLYON s Asian Campus in Shanghai, before starting your internship. In addition to the international experience that studying in different locations offers, you will join a cohort of students from different nationalities. EMLYON s 3,000 strong student body counts over 80 different nationalities and this diversity is one of the things students appreciate the most. After all, learning is not restricted to faculty only and as you will work on different team-run projects, you will see that sharing a classroom with students from all over the world will help you develop a global mindset. Careers Services to Manage Your Career The Careers Services Department provides you with the support you need to find your internship and your first job. The Careers Services Process is set up to help you develop your career plans and give you both the means and the methodology to successfully find your internship and your first job. Throughout the year, you ll meet key players of the sports and outdoor industry and companies visit the campus regularly. After completing the programme, you can aspire to management positions in large international sports and outdoor companies, in functional areas like strategy, marketing, finance, operations, HR and consulting. They Support the Programme Below are some of the companies that have pledged their support to the MSc in Sports and Outdoor Industry Management: Adidas, Arc teryx, Atomic, CNPC Sports, Eider, Lafuma, Mavic, Millet, Odlo, Patagonia, Petzl, Salomon, Tecnica, The North Face, TSL Outdoor, Volcom, Vuarnet, Wilson. Programme Details Global issues of management in a multicultural environment In this module, you will acquire the fundamentals of management, which will form the basis for the specialist modules. The Fundamentals of Management module includes: International economy and business cycles Negotiation skills Diagnosis and entrepreneurial decision-making Business strategy game Fundamentals of Marketing HR Management European and International Frameworks Industry Specific Courses History and Analysis of the Sports and Outdoor Industry Sports History, sociology and economics Geodemographics in Sports and Outdoor Activities Primary Sports Universes Sports Practice Main Actors of the Sports Industry Retailing in the Sports and Outdoor Industry Evolution of Retail Over the Last 30 Years Different Types of Retailers Main Players in Retail and Their Strategies CRM Principles Applied to Sports and Outdoor Industry Merchandising Future Evolutions and Trends For Retail Marketing in the Sports and Outdoor Industry Consumer Behaviour in Sports International Marketing Brand Marketing Market Intelligence Product Marketing Sports Communication Sports Marketing and Sponsorships Business and Management in the Sports and Outdoor Industry Types of Sales Organisations Finance and Taxation Frameworks Specific Legal Frameworks for Sports and Outdoor Sourcing, Production and Supply Chain Management Environment, Sustainable Development and Social Responsibility Business and the Sports and Outdoor Industry in Asia Based on EMLYON s Asian Campus in Shanghai, you will learn more about the Asian business environment and how it pertains to the Sports and Outdoor Industry, as well as work on a company project. Specific classes include: Asian Business Environment Internationalisation Strategies of Firms Purchasing and Supply Chain Management. Workshops, company visits and business projects in France and China

6 About EMLYON Business School Mission Statement EMLYON is a European Business School devoted to lifelong learning for entrepreneurial and international management. n Its entrepreneurial and educational project consists in stimulating the social responsibility of its participants, thus giving them all the support needed to achieve business success in the various cultural and economic systems around the world. n Its know-how in training is based both on theory and on dayto-day company management. n Its distinctive expertise is founded on teaching innovation and an entrepreneurial approach to management education. Facts & Figures n Founded in 1872, n Over 3,000 students, 40% non-french, representing 80 nationalities, n 104 permanent faculty members, n Over 110 foreign partners: universities or business schools, n An international network of more than 500 industry experts and visiting faculty, n Campuses in Lyon and Shanghai. Rankings Financial Times Lifelong Membership of EMLYON FOREVER As future graduate of EMLYON Business School, you will hold lifelong membership of EMLYON FOREVER, a network of 20,000 alumni covering more than 100 countries. You will benefit from all services it offers, including the online assessment modules for example. Its members will help you further develop your career regardless of which stage you are at, by providing you with career development information, exchange business information with you and share their experience for you to build on. n The Top 65 Master in Management - September 2011 #5 in Europe n Global MBA Ranking - December 2011 #3 in France EMLYON Business School is among the select few business schools worldwide awarded 3 international accreditations.

7 MSc IN SPORTS AND OUTDOOR INDUSTRY MANAGEMENT 07 Outdoor Sports Valley Corporate Support From The Heart Of The Industry Currently covering the Haute- Savoie area, Outdoor Sports Valley s role is to federate, represent, and contribute to the development of the outdoor sports industry. Guided by sustainable development principles for all actions, OSV is organised around three core functions: education, business services for members and events. OSV has grown quickly in less than a year, already counting more than 65 member companies, with the short term goal of 80 members by 2012, and long term plans to reach across the Rhône- Alpes region and the entire Alps. The Outdoor Sports Valley concept was developed in Annecy, France in 2009, became an official association in 2010, and a certified industry cluster (Grappe d Entreprises) in 2011 by the French state (DATAR). Annecy - Chamonix, exceptional geographic and strategic locations, are the official capitals of the Outdoor Sports Valley. Pascal Aymar OSV, Secretary in charge of education projects CEO, Coalision Europe Training and education is one of Outdoor Sports Valley s and its member companies top priorities. Now more than ever it is essential for our member companies to be able to recruit recent graduates who are not only passionate about the outdoor industry but also well trained, quickly operational, international, and have a real ability to evolve and make a career in the outdoor sports world. Our goal, by partnering with EMLYON Business School and via the MSc in Sports and Outdoor Industry Management program, is to invest in the future by training students for careers in product management, marketing, sales, management accounting, etc., before they hopefully move on to becoming the future executives of our industry.

8 Contact Us International Student Recruitment Office Phone: +33 (0) How to apply? Requirements The programme welcomes students from various backgrounds and countries around the world. Admission is based on the following requirements: - A Bachelor s degree - GMAT score - English proficiency score (TOEIC, TOEFL, IELTS) Inaugural Tuition Fees 18,000$ instead of 20,000$ (EU) 22,000$ instead of 25,000$ (non-eu) Pricing is for the academic year of 2012/2013 and may be subject to change. All fees mentioned include tuition, enrolment fees, and lifelong membership of EMLYON FOREVER.. Application Procedure Create your personal space at to start your online application Contact our Admission Officers for more information and details on our online application procedure Download the MBA Masters iphone Application Available on the App Store: Type MBA Masters to go straight to the App Visit our mobile-compatible website & find out more... EMLyon Business School EUROPEAN CAMPUS 23 avenue Guy de Collongue Ecully cedex - FRANCE T. +33 (0) F. +33 (0) Asian Campus East China Normal University Global Education Center 3663, Zhongshan Rd North Shanghai CHINA T ext. 803 F EMLYON Business School - December Photographies: P. Schuller - P. Thomas/Sipa Press - N. Kadhem - J.M. Favre Wooloomooloo - Non-contractual document - All trademarks registered - Code GE73/11.

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