Renovation Realty Franchising, Inc.

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1 Renovation Realty Franchising, Inc.

2 A Letter from the Founders Thank you for your interest in our franchise system. To us, Renovation Realty is more than a business, it is an opportunity to truly help. As citizens in our communities, we feel a strong responsibility to better our lives and our families lives with this much needed service. Renovation Realty offers unique value with a new real estate services model. Owning a Renovation Realty franchise allows an entrepreneur to offer communities a unique service at a great value, providing the usual top-quality real estate services combined with a vastly increased selling price for your sellers. Renovation Realty is unique. We are the leader in renovating and selling residential properties with no out of pocket costs to our customers. We offer superior service and increased sales value for our clients. Renovation Realty s business model and service is, simply, an idea whose time has come. We continue to attract home sellers who are looking for superior service and an unforgettable experience. By owning a Renovation Realty franchise you can join a growing team of entrepreneurs offering the very best home sellers services available. We are looking for a limited number of qualified candidates to own and operate a Renovation Realty franchise in your area. Please enjoy the following information about Renovation Realty. - The Founders of Renovation Realty Franchising, Inc. Cannon Christian, President Griffin Christian, Vice President Keith Christian, Director Walter Art Haffling, Director

3 Renovation Realty is an extraordinary and unique real estate brokerage combined with general contractor services, providing a turn-key solution for increasing property values and facilitating a smooth and efficient sales transaction. Simply put, Renovation Realty solves the problem for property owners that do not have the money to renovate their property or do not have the knowledge of how best to use that money to renovate their home and achieve a maximum return on their investment. While the model is straightforward, the benefits to the property owner are exceptional. In 1988, the principals and founders of Renovation Realty began purchasing distressed properties which were then renovated and sold, providing them with a strong return on investment and a turn-key home for buyers. After nearly 25 years and more than 900 successful transactions, dramatic changes in the real estate market began to present unprecedented challenges that required innovative and effective solutions. Fortunately, they did not have to look far. With declining property values and the economic crisis showing little signs of improvement, the majority of homeowners lacked the financial resources and/or knowledge required to efficiently and effectively upgrade the homes they needed to sell; a strategy that would increase the value of the property, expedite the sale and provide them with a significant financial benefit. With that an idea was born by drawing on the 25 years of experience and partnering with those same property owners, Renovation Realty could provide the resources they needed while creating a scenario that would have tremendous benefit to both parties.

4 We d been trying to sell our house for over four years The renovation only took two weeks versus 30 days, it blew us away. And the fact that it only took six days to sell the property after the renovation was just phenomenal. - Gary and Judy, La Jolla, Calif. Today, our affiliate Renovation Realty is a full service general contractor and real estate brokerage based in San Diego, Calif. The unique business model solves the problem for home owners that do not have the capital to renovate and/or the knowledge of how to efficiently and effectively use what they do have to maximize their return on investment. Renovation Realty invests its own capital to renovate or update properties prior to listing them. Those funds are secured by a promissory note and deed of trust and are then repaid out at the close of escrow. From determining the most effective use of capital to the actual renovations and ultimately the sale of the property, Renovation Realty handles every step of the process with no out-of-pocket cost to the property owner. Renovation Realty Franchising, Inc. At Renovation Realty the goal is to be the industry leader in residential real estate renovation and sales, providing a turnkey, no out-of-pocket cost service to property owners, estate/probate attorneys, fiduciaries, and trust departments. The aim is to provide an environment that attracts the best people, rewards for performance, stimulates innovation, and facilitates long term revenue and growth.

5 Unique Service Renovation Realty is the only established company of its kind in the country, giving us a competitive advantage over all other real estate companies. We are the first real estate brokerage that adds physical value for its clients. Two revenue centers Renovation Realty s revenue streams are both the traditional seller s agent commission and any construction markup. Valuable (Win-Win) Service Unlike traditional real estate selling, Renovation Realty is built on the model of both increasing the value of the home and selling the home for the highest possible price. If we can t do the renovation, we can still get the listing. In addition, Renovation Realty receives secured debt on real property with the ability to foreclose if necessary.

6 New and Innovative Along with these clear differences, Renovation Realty not only helps the economy by helping to stabilize community and neighborhood home prices, but we also have the unique opportunities to represent REO clients and to service previously untapped estate/probate/trust markets. Our Mission says: Renovation Realty strives to be the industry leader in residential real estate renovation and sales. Renovation Realty provides a turnkey, no out of-pocket-cost service to property owners, estate/probate attorneys, and trust departments. We aim to provide an environment which: Attracts the best people Rewards performance Stimulates innovation Facilitates long term revenue & growth Best Way to Get the Job(s) Done I am just so pleased; I would recommend Renovation Realty to anybody. If they want to sell their home but need upgrades done but don t have the money like me contact Renovation Realty. You ll be happy you did! - Frank, University Heights, Calif. Renovation Realty Franchising, Inc.

7 Comprehensive Initial Training Every franchisee receives Renovation Realty s hands-on, start-up training at our corporate location in the city of La Mesa, CA in San Diego County. There, your training will cover every aspect of Renovation Realty s franchising system. Our expert instructors will show you how to effectively market your business, coordinate scheduling, manage the administrative and financial aspects of your business and oversee your employees. You will also learn everything there is to know about our services including scheduling and management of your realtors and contractors to further solidify the training experience. Your management team and key service professionals will be trained by Renovation Realty executives and strategic partners in the knowledge and practical application of our proprietary systems and techniques to enhance their ability to provide the absolute best results for your clientele. You ll gain real world experience, including tours of existing properties, as our trainers help you make final preparations for your grand opening! Complete Manual Suite As a franchisee, you will receive the most comprehensive, plain-spoken and easy-to-understand manuals in the industry. The Operations Manual is a complete, easy-to-follow instruction guide on how to run your Renovation Realty franchise. It documents all the important details you need to know to efficiently run your Renovation Realty business, including daily operations, marketing, and much more. After using your Operations Manual during your comprehensive training, it will become an easy reference guide for every aspect of your Renovation Realty business. You will also receive a Grand Opening Manual which explains, in detail, the step-by-step process used to initially market your Renovation Realty franchise and kick start your business. Thanks Renovation Realty! It really was a marriage between the renovation work that needed to be done and the actual real estate portion. Our house actually sold for $135,000 more because we had the renovation process done. - Mary, El Cajon, Calif.

8 Marketing Materials As a franchisee of Renovation Realty, you will receive our complete suite of marketing materials tested and refined to help provide new and repeat business. Materials include flyers, brochures, blast templates, online advertising templates, magazine advertisement templates, direct mail, event sponsorship guidelines, advertising specialty merchandise, and local press releases. You simply choose the materials that are consistent with your local marketing plan. Proprietary Software Quality comes from the details. Renovation Realty s proprietary software systems allow you to develop those details with a comprehensive set of instructions and interactive aids that take you through every step of the full spectrum of Renovation Realty s client services. From prospecting to agency forms to the presentation, improvement and close of the home, Renovation Realty has taken the guesswork out of pre-sale home improvement and selling. Sales Scripts and Presentations When you join the Renovation Realty franchise system, you re joining a system that has been constantly refined and improved. With Renovation Realty s proprietary sales scripts and presentations, you will become part of a growing brand that has been the recipient of countless local and regional accolades. And you re gaining access to a staff of experts with years of collective experience in the reviving real estate/home improvement industry. You ll also receive... Renovation Realty Franchising, Inc. Jumpstart Program A Tested System Pre-Opening Guidance Protected Territory Name, Trademark & Logo Sales, Office & Start-up Forms

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