Science and Technology in the Global Workplace
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1 MAGAZINE Publisher s Statement Six months ended December 31, 2012 Subject to Audit Field Served: SCIENTIFIC AMERICAN speaks to an audience comprised of public- and private-sector opinion leaders, business decision-makers and financiers, academics and researchers, and influential citizens, who recognize the impact emerging science and innovation have on the ways we live and work. Published by Scientific American, a division of Nature America, Inc. Frequency: 12 times/year 1. TOTAL AVERAGE PAID & VERIFIED CIRCULATION : (See Par. 6) Average for the Statement Period % Rate Base Above (Below) % Above (Below) : Paid 377, , Paid 392, , , , Single Copy Sales 57, Single Copy Sales 57, , ,000 23, PRICES Suggested Average Price (2) Retail Prices (1) Net Gross (Optional) Average Single Copy $5.99 Subscription $34.97 Average Subscription Price Annualized (12 issue frequency) $28.47 Average Subscription Price per Copy $2.37 (1) For the Statement period (2) Represents subscriptions for the 12 months ended June 30, W. Seegers Road Arlington Heights, IL T: F:
2 3. PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL REPLICA Issue Paid Single Copy Sales Paid Single Copy Sales July 376,567 13, ,983 23,000 23, ,983 53,729 53, ,296 13, ,712 Aug. 384,475 14, ,711 23,000 23, ,711 69, , ,725 14, ,526 Sept. 380,635 14, ,768 23,000 23, ,768 48, , ,959 14, ,645 Oct. 377,834 14, ,562 23,000 23, ,562 65, , ,269 15, ,744 Nov. 381,486 15, ,595 23,000 23, ,595 45, , ,665 15, ,410 Dec. 363,755 15, ,470 23,000 23, ,470 62, , ,691 16, , AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS None 5. TREND ANALYSIS 2008 % 2009 % 2010 % 2011 % 2012 % : Paid 519, , , , , , , , , , , , , , , Single Copy Sales 98, , , , , , , , , , Year Over Year Percent of Change Avg. Annualized Subscription Price $25.19 $27.04 $28.68 $28.56 $28.47 Page 2 of
3 6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATION The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation. Average for Period Average for Period 6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE The following represents the average public place copies made available during the statement period to the following public areas: 6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE The following represents the average individual use copies made available during the statement period to the following individuals: PAID SUBSCRIPTIONS Individual * 337,549 14, , Award Point* 29,610 29, Partnership: Deductible* 10,130 10, Sponsored Sales TOTAL PAID SUBSCRIPTIONS 377,459 14, , VERIFIED SUBSCRIPTIONS Public Place (See Par. 6A) 23,000 23, TOTAL VERIFIED SUBSCRIPTIONS 23,000 23, TOTAL PAID & VERIFIED SUBSCRIPTIONS 400,459 14, , SINGLE COPY SALES Single Issue Sales 57, , TOTAL SINGLE COPY SALES 57, , TOTAL PAID & VERIFIED CIRCULATION 457,935 15, , *Included in Average Price calculation Doctor/Health Business/ Care Transportation Personal Care Automotive Professional Public Place Subscription: Providers Outlets Salons Outlets Services Other Copies Public Place 13,070 8,000 1, ,000 None Page 3 of
4 7. GEOGRAPHIC DATA for the August 2012 issue paid & verified circulation of this issue was 3.9% greater than the total average paid & verified circulation. State PAID SUBSCRIPTIONS Paid VERIFIED SUBSCRIPTIONS SINGLE COPY SALES Single Copy Sales Alabama 3, ,125 3, , ,496 Arizona 7, ,914 7,914 1,528 1,528 9, ,442 Arkansas 1, ,593 1, , ,868 California 58,302 2,191 60,493 4,002 4,002 64,495 7,842 7,842 70,146 2,191 72,337 Colorado 10, ,610 10,610 1,553 1,553 11, ,163 Connecticut 6, , , , ,466 Delaware 1, , , , ,410 District of Columbia 1, , , , ,111 Florida 16, ,285 17,285 2,652 2,652 19, ,937 Georgia 6, , ,477 2,951 2,951 10, ,428 Idaho 1, ,941 1, , ,111 Illinois 14, ,174 1,473 1,473 16,647 3,030 3,030 19, ,677 Indiana 5, ,303 5, , ,245 Iowa 2, ,957 2, , ,336 Kansas 2, ,807 2, , ,149 Kentucky 2, ,603 2, , ,156 Louisiana 2, ,405 2, , ,897 Maine 2, ,230 2, , ,517 Maryland 10, , ,967 1,078 1,078 11, ,045 Massachusetts 13, ,217 1,018 1,018 15,235 1,841 1,841 16, ,076 Michigan 10, ,814 10,814 1,576 1,576 12, ,390 Minnesota 7, ,914 7,914 1,012 1,012 8, ,926 Mississippi 1, ,163 1, , ,423 Missouri 5, ,588 5, , ,460 Montana 1, ,558 1, , ,842 Nebraska 1, ,695 1, , ,064 Nevada 2, ,633 2, , ,367 New Hampshire 2, , , , ,120 New Jersey 11, ,802 2,040 2,040 13,842 2,079 2,079 15, ,921 New Mexico 3, ,593 3, , ,843 New York 25,054 1,035 26,089 10,215 10,215 36,304 4,218 4,218 39,487 1,035 40,522 North Carolina 7, ,174 8, , ,963 North Dakota Ohio 10, ,036 11,036 1,770 1,770 12, ,806 Oklahoma 2, ,550 2, , ,967 Oregon 8, ,472 8, , ,331 Pennsylvania 14, , ,688 2,802 2,802 18, ,490 Rhode Island 1, ,365 1, , ,597 South Carolina 3, ,147 3, , ,458 South Dakota Tennessee 4, ,666 4, , ,364 Texas 19, ,719 1,207 1,207 21,926 3,798 3,798 24, ,724 Utah 2, ,079 3, , ,536 Vermont 1, ,579 1, , ,730 Virginia 12, , ,749 1,636 1,636 14, ,385 Washington 14, ,863 14,863 1,846 1,846 16, ,709 West Virginia 1, ,174 1, , ,398 Wisconsin 6, ,901 6, , ,797 Wyoming TOTAL 48 CONTERMINOUS STATES 358,603 11, ,496 23,000 23, ,496 56,818 56, ,421 11, ,314 Alaska 1, ,409 1, , ,938 Hawaii 1, ,715 1, , ,922 TOTAL ALASKA & HAWAII 2, ,124 3, , ,860 U.S. Unclassified TOTAL UNITED STATES 361,601 12, ,620 23,000 23, ,620 57,554 57, ,155 12, ,174 Poss. & Other Areas U.S. & POSS., etc. 362,345 12, ,411 23,000 23, ,411 57,554 57, ,899 12, ,965 CANADA Alberta 2, ,046 3,046 2,114 2,114 4, ,160 British Columbia 3, ,022 4,022 2,535 2,535 6, ,557 Manitoba , ,141 New Brunswick Newfoundland/Labrador Northwest Territories Nova Scotia Nunavut Ontario 10, ,173 11,173 4,372 4,372 14, ,545 Prince Edward Island Quebec 2, ,235 2, , ,844 Saskatchewan , ,031 Yukon Territory Canadian Unclassified TOTAL CANADA 21,691 1,223 22,914 22,914 11,021 11,021 32,712 1,223 33,935 International Other Unclassified ,477 1,477 Military or Civilian Personnel Overseas , ,149 GRAND TOTAL 384,475 14, ,711 23,000 23, ,711 69, , ,725 14, ,526 Page 4 of
5 ANALYSIS BY ABCD COUNTY SIZE for the August 2012 issue U.S. Data for conterminous 48 states. County Size U.S. Households Index ( / Households) A ,433 6, , B ,974 3, , C 15 52,825 1,347 54, D 15 32, , County Size Group Definitions by the A.C. Nielsen Company CANADA County Size Canadian Population Index ( / Population) A 48 19, , B 28 8, , C 14 3, , D 10 1, , ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS gross subscriptions (new and renewal) sold in the six month period ended December 31, 2012 A. DURATION % (a) One to six months (1 to 6 issues)... 18, (b) Seven to eleven months (7 to 11 issues) (c) Twelve months (12 issues) , (d) Thirteen to twenty-four months... 11, (e) Twenty-five months and more... 10, Sold in Period , B. USE OF PREMIUMS (a) Ordered without premium , (b) Ordered with material reprinted from this publication, See Par , (c) Ordered with other premiums, See Par , Sold in Period , EXPLANATORY (a) Suggested Retail Prices: : U.S., 2 yrs. $64.00, 3 yrs. $88.00; Canada, 1 yr. $49.00, 2 yrs. $90.00, 3 yrs. $ (b) Average non-analyzed non-paid circulation for the 6 month period: 9,466 copies per issue. (c) Post expiration copies: None. (d) DESCRIPTION OF DIGITAL - The Edition is an exact replica of the print product in format and advertising content. The Edition is available at (e) Award Point Subscription Sales: The average of 29,610 copies per issue, shown in Par. 6 and included in Par. 1, represents copies served to subscribers in exchange for the redemption of Airline Frequent Flyer Miles. These subscriptions were sold at 24 issues for $30.00 in exchange for the redemption of 1,200 points at the rate of 2.5 per mile. (f) Partnership Subscription Sales (Deductible): The average of 10,130 copies per issue, shown in Par. 6 and included in Par. 1, represents copies sold in a partnership relationship wherein this publication was bundled with the purchase of a Kaplan MCAT Prep Course. Purchasers were advised that $10.00 of the sales price was allocated for a 5 issue subscription to this publication. C.CHANNELS % (a) Ordered by subscriber action via direct mail, direct mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers , (b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling (c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations... 10, (d) as part of membership in an organization... Sold in Period , (g) Sponsored Subscription Sales, The average of 170 copies per issue shown in Par. 6, and included in Par. 1, represents individually addressed copies purchased for the business concerns in quantities of 11 or more. are delivered to private residences or business offices and intended for the personal consumption of the addressee. (h) Subscription Sales: The average of 23,000 copies per issue, shown in Par. 6 and included in Par. 1, represents copies purchased by a major airline and a private business concern. (i) Use of Premiums: Majestic Universe, Selections on Evolution, Your Sexual Brain, Our Universe and Beyond, Nobel Prize Winning Authors, Volume I, Nobel Prize Winning Authors, Volume II, Nobel Prize Winning Authors, Volume III, Parallel Universe, Energy s Future, and World Changing Ideas, with no advertised or stated values, were offered with 1 yr. subscriptions sold at $19.97, $24.97 and $34.97 (U.S.); $49.00 (Canada); 2 yr. subscriptions sold at $64.00; 3 yr. subscriptions sold at $ A flash drive, with a value of $7.95 and an umbrella, with a value of $3.25, were offered with 1 yr. subscriptions sold at $ A 2012 Space Views from the Hubble Telescope calendar, with a value of $7.95, was offered with 1 yr. gift subscriptions sold at $19.97, $24.97 and $34.97 (U.S.); $49.00 (Canada). Page 5 of
6 10. VARIANCE Latest released Audit Report for 12 months ended June 30, 2011; Variation from Publisher s Statements Audit Period Ended Rate Base ( ) Audit Report ( ) Publisher s Statements ( ) Difference ( ) Percentage of Difference ( ) , , ,590 1, (a) 548, ,452 3, , , ,219-2, (b) 631, ,258 4, , , ,245 4, (a) Effective 07/01/10 changed from 575,000 to 450,000 (b) Effective 07/01/07 changed from 555,000 to 575,000 We certify that to the best of our knowledge all data set forth in this Publisher s Statement are true and report circulation in accordance with Alliance for Audited Media s Bylaws and Rules. Parent Company: Nature America, Inc. SCIENTIFIC AMERICAN, published by Scientific American, a division of Nature America, Inc. 75 Varick Street New York, NY CHRISTIAN DORBANDT MICHAEL FLOREK Date Signed: January 31, 2013 Managing Director, Consumer Marketing Executive Vice President P: F: URL: Established: 1845 AAM Member since:1988 Page 6 of Copyright 2013 All rights reserved.
7 Analyzed Issue Date 08/01/ Analyzed Issue Text (for double month issue date) Average Single Copy Price 5.99 Association Subscription Price U.S. Subscription Price Canadian Subscription Price International Subscription Price
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