HCI Uncovered. The gap between theory and prac6ce and how this effects your career. Daniel Rosenberg SJSU UXA Oct. 20, 2014

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1 HCI Uncovered The gap between theory and prac6ce and how this effects your career Daniel Rosenberg SJSU UXA Oct 20, 2014

2 Mandatory Yogi Berra Quote In theory, there is no difference between theory and prac6ce In prac6ce there is

3 Overview Career Selfie The IxD14 educa6on prac6ce dilemma HCI mega trends My gap analysis Closing the gap The future requires us to prac6ce Scale Designing your personal prac66oner career Conclusion Q&A

4 rcdocom

5 Career Part 1 Essex Corpora6on (HF Consul6ng) - > Xerox Eastman Kodak - > First industrial HF labs First consumer usability lab First so`ware rapid prototyping lab in industry Part of MCC, 5 th genera6on compu6ng consor6um Hobby PC so`ware publisher Guitar educa6onal so`ware Wine collec6on database so`ware HCI Methods Innova6on Coding

6 Publica6on Milestones Rapid prototyping chapter in the first Handbook of Human Computer Interac3on The beginning of Agile Everyone thought we were crazy Human Factors in Product Design First book on ergonomics of consumer products All prior work was military or industrial (factories) 60+ publica6ons, conference presenta6ons, etc Forum editor for ACM Interac3ons Magazine The business of UX

7 Career: Part 2 Ashton- Tate Pioneer in the PC industry (dbase) Borland Supposed to be the next Microso` Invented many UX pakerns s6ll in use today (Tabs, Programming IDE) Oracle (VP of UI Design, 11 years) Defined the modern mul6disciplinary centralized UX organiza6on SAP (SVP Global UX, 7 years) Globaliza6on of UX (240 person team/8 countries) Design Innova6on Leadership Globaliza6on Business

8 Career Part 3 - HCI Consul6ng 70% University 20% Ac6vi6es 10% Big data UX Medical UX Consumer UX Mentoring UX teams Business UX Strategy 298 Project Advisor Teach ISE 218 IxD Interac6ons Mag Interac6on- designorg

9 The Educa6on (Theory) vs Prac6ce Landscape The Industry HCI Dilemma at the IxDA Interac6on14 Educa6on Summit (Feb 2014 Amsterdam)

10 Problem Statement (Interac6on14 Educa6on Summit) Industry is generally not sa6sfied with the skills, quality of results and effec6veness of people they are hiring to design user experiences Personal Note: In 25 years as UX manager I never no6ced this problem!

11 HCI Mega Trends affec6ng educa6on

12 Trend 1 Unicorn Ins6tute Addresses - Quan6ty of Designers

13 Trend 2 IBM 90 Day UX Boot Camp Addresses - Quality of Designers

14 Trend 3 MS Programs Prosper Addresses Core Competency of Prac6ce

15 Trend 4 MBA in Design Leadership growing Addresses Business and Leader Skills gap

16 Trend 5 Interac6on- Designorg Curated collec6on by the top UX experts 14 million followers on Facebook How many HCI professionals are there in the world? Addresses Availability, Accuracy & Cost of knowledge

17 Our History is Mul6disciplinary Library Science (Informa6on Theory) Human Factors (Applied Psychology) 1970 Computer Science Visual Design 1990 Anthropology Must read: Jonathan Grudin The Evolu6on of HCI

18 UX Mul6Disciplinary Landscape Interac6on Design Human Factors (Hap6cs) Usability (lab) Prototyping Ethnography (field) Requirements Engineering Front end coding Visual Design Note: Missing Business Disciplines

19 Problem Statement (Interac6on14 Educa6on Summit) Industry is generally not sa6sfied with the skills, quality of results and effec6veness of people they are hiring to design user experiences

20 Contributor #1: Industry Reason #1 HCI is a mul6disciplinary profession, mostly specialists! The non- design literate sector of industry s6ll wants generalists! Many industry UX managers have no formal UX training In a strong economy the UX job market fills with volunteers Many consultants con6nue to support the generalist myth Books like UX Team of One contribute to the confusion! Programs like the Unicorn Ins6tute posi6on HCI as mostly common sense Reason #2 Most industry solu6ons require HCI Scale Yet they mistakenly think designs can scale up from consumer examples

21 Contributor #2: Academic HCI Programs PhD in Cogni6ve Psychology from UC San Diego versus MFA from the Royal College London? These are not equivalent! UCSD is not a UX design school (yet) We need to be clear about the mul6- disciplinary nature of our product

22 Contributor #3: Steve Jobs Myth Any CEO can do it just make it cool Apple Stock hits $

23 Contributor #4: HCI Professional Organiza6ons HCI professional organiza6ons lack of coopera6on contribute to iden6ty confusion internally and externally 100+ Visual Defini6ons of User Experience By Hienadaź Drahun (A humorous view of self- inflicted chaos)

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25 Oliver Reichenstein (IA )

26 Tim Brennan (~1990)

27 Midpoint Summary Industry is confused about UX Many contributors to the confusion Reason for the confusion: The UX problem space is so complex, all contributors to the confusion akack a very specific angle of the problem with a monolithic perspec6ve (or process) and are in danger of oversimplifying with a one- dimensional approach

28 Our Future Requires HCI Prac6ce at Scale Hard problems Important problems End to end solu6ons Solu6ons impac6ng global sustainability See my HCI Interna6onal 2009 Keynote Under condi6ons of rapid change of: Technology Business models User Experience expecta6ons

29 History: UX Expecta6on Changes Over Time ISO 9241 (Usability) Efficiency, Effec6veness and Sa6sfac6on of a tool Jacob Nielsen User Experience encompasses all aspects of the end- user s interac6on with the company, its services and products WikiPedia emo6ons about using a par6cular product, system or service percep6ons of the prac6cal aspects Karen Holtzblak (Delight) what makes things Cool

30 Prac6ce at Scale Scaling Fallacy: The tendency to assume that a system that works at one scale will also work at a significantly smaller or larger scale Source: Universal Principles of Design, Lidwell, Holden and Butler (2003) 10-4

31 An example of scale 64% of the Global GDP runs through SAP everyday 2012 Data

32 20 year old CRM module 5000 Screens (When I joined)

33 8 year old CRM 500 screens Portal design pakern

34 3 year old CRM Design 50 Screens Internet of Things experience

35 Plus Tablet UX 10 Screens And with increasing func6onal scope over the last 15 years due to ecommerce

36 Scale for HCI refers to completeness of solu6on - not size Another example (medical)

37 BlueStar - from WellDoc Inc FDA Class 2 approved Type 2 Diabetes Solu6on Prescribed by physicians and reimbursed by insurance companies So`ware only solu6on! Shown to reduce A1C by 2 points in clinical trials

38 Clean canvas design problems

39 Scale requires: Crea6vity Cra`smanship Teamwork (within and outside of HCI) Design leadership A mul6disciplinary skill set/team Business insight Legal exper6se

40 Preparing for an Scale career What can you expect in the next 20+ years?

41 Tidal waves: first 33 years of my career Micro- processor (1970) Personal computers (1980 s) Graphic User Interfaces ( s) Internet content ( ) OpenSource Movement Web 20 SAAS products (2003- present) Mobile (2007- present)

42 Professional Trends Academic UX research labs University of Maryland Consor6ums MCC 5 th genera6on compu6ng 1990 s Centralized UX teams in Industry Waterfall so`ware methods Academic UX degree programs Industry UX research labs Decentraliza6on of UX Agile programing methods

43 What s next? Automa6on (self- driving cars) Internet of things Gamifica6on of everything! Digital money (eg Bitcoin) Digital medicine (eg BlueStar mhealth) Wearable compu6ng Web 30 Seman6c Web Sharing economy, Augmented reality, Natural language Bionics Personal robo6cs The next AI boom and bust cycle And lots of stuff we can t even imagine

44 What does this mean for you? How you will work Alone or in a team? Who will your mentors be? Specialist or generalist? Which constantly evolving tools & methods will you use? Where you will work Computer industry or every industry? Is there a future in UX research? Career goals to which you might want to aspire Can you compete with MBAs in Design Strategy? Will there be execu6ve level UX jobs in the future? Should you become a CEO? An6cipate the demand for con6nuous learning Or be washed out of the profession? Or be over run by clever HCI volunteers?

45 Ac6vely Design & Evolve Your Capabili6es Generalist Science Art Religion History Tools Evolu6on Management Prac6ce Design Specialist Cra` Technology Methods Imagineering Techniques Innova6on Leadership Core Research User research An individual prac66oner can only master a finite number of areas Popular concept of shaped contributors

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