Advertising opportunities with the Irish National Teachers Organisation (INTO)

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1 Advertising opportunities with the Irish Nationa Teachers Organisation (INTO) 1. InTouch Magazine 2. Website 3. E Newsetter 4. INTO Members Diary: Advertising and sponsorship opportunities 5. Tips for Parents, Your Chid in the Primary Schoo: Z-Card and onine pubication: Sponsorship opportunities INFORMATION AT A GLANCE InTouch Pubication High Quaity Magazine ABC1 Readership Targeting Irish Primary Teachers Issues nine times per year* and is distributed to Every member in the Repubic May 2015) To 700 staff representatives in Northern Ireand An additiona 3,000 copies go to a specia maiing ist of peope associated with education tota run c.38,000 Each schoo term the magazine is aso distributed to a members in the North (c.6,500) tota run c.44,500 Advertisements paced in InTouch magazine are aso incuded onine. (Yu Du version) *may change Website Dispay advertising on Home Page Dispay board 300 x 250 Pixes Fortnighty 600 pus VAT Monthy 1,100 pus VAT Ony one dispay board at a time E-Newsetter c. 12,000 November 2015 Weeky* Prior cearance is required from editoria board for any requested einks 175 pus VAT per eink or 275 pus VAT per web ink Graphic for eink shoud be jpeg,.png,.gif, or.tiff format. Fies need to be in rgb coour and exported as Web Version or saved as Web Version pixe height shoud not be more than 425 x 450 pixes (Max) *may change INTO Members Diary Advertising and Sponsorship opportunities Yeary Pubication (Rates avaiabe on request)

2 The monthy magazine of the Irish Nationa Teachers Organisation Media Pack for Schoo Year 2015/2016 Advertising Contact: Mary Bird Smyth Teephone (01) emai: Irish Nationa Teachers Organisation, Vere Foster House, 35 Parne Square, Dubin 1. Advertising direct ine: , Genera ine: Fax:

3 Why advertise with us? 8Circuation The INTO pubication, InTouch Issues nine times per year* and is distributed to 8Every member in the Repubic (c.34,000) 8To 700 staff representatives in Northern Ireand 8An additiona 3,000 copies go to a specia maiing ist of peope associated with education tota run c.38,000 Each schoo term the magazine is aso distributed to the members in the North (c.6,500) tota run c.44,500 Advertisements paced in InTouch magazine are aso incuded in the onine version (Yu Du version). 8ABC1 Readership 8Ony Tite to Target Irish Primary Teachers 8High Quaity Magazine 8Advertisements incuded in onine InTouch (YU DU version) 8InTouch incuded and avaiabe to downoad on E-Newsetter *may change

4 InTouch 2015/16 Advertising Deadines* Issue Deadine Posting September Monday 10 August 2 and 3 September 2015 October Thursday 10 September 5 and 6 October 2015 (*North Provisiona) November Thursday 8 October 2 and 3 November 2015 December Thursday 5 November 30 Nov and 1 Dec 2015 January/February Thursday 7 January 1 and 2 February 2016 (*North Provisiona) March Thursday 4 February 29 Feb and 1 March 2016 Apri (Congress) Tuesday 8 March 11 and 12 Apri 2016 (*North Provisiona) May Thursday 7 Apri 3 and 4 May 2016 June Friday 8 May 30 and 31 May 2016 *These dates are provisiona and may subject to change Inserts to be posted with the magazine must be deivered to the maiing house no ater than 5 working days before the posting date. The outside back cover, pages 2, 6, 8,11 and 12 can be pre-booked for any issue of the magazine. These are reserved for fu page, fu coour advertisements and are confirmed on receipt of a signed order form.

5 Checkist for Ads as Eectronic Data on CD/Disc/Emai Pease compete the foowing checkist when submitting your advertisement. We woud advise that advertisements missing components wi be returned and advertisements requiring any adjustment wi be subject to a 10% setting charge. Copy Ideay ad wi be: n PDF optimised for printing on CMYK press, i.e. n PDF 1.3 with a transparency fattened n Crop marks incuded offset by 5mm or 15 points n 5mm beed on a sides n The page shoud be centred n A fonts shoud be embedded n PDFs shoud be generated to Press high quaity not Print quaity n A images shoud be CMYK n A coours and gradations shoud aso be CMYK n Image fies shoud have a resoution of 300dpi. n Fies SHOULD NOT contain: RGB, Index Coour, Lab Coour, DCS2 fies, Transparency, Truetype or Mutipe Masterfonts Note: PDF fies are accepted at tota responsibiity of the advertiser Ads may aso be submitted as 300 dpi CMYK fies in the foowing formats: n JPEG n Photoshop EPS (bitmap). Postscript coour management or transfer functions shoud not be used n Photoshop PSD (ayers fattened and apha channes removed) n TIFF n Iustrator EPS (vector with embedded fonts) Ad Sizes The trimmed size of the magazine is A4: 210 mm (w) x 297 mm (h). (See technica specifications.) Does the ad fa within the foowing InTouch magazine type area (width x height)? Fonts n Are the reevant OpenType or Postscript screen and printer fonts incuded with the ad? Note: Postscript fonts wi not print without both reevant screen and printer fonts suppied n Use the correct bod/itaic font rather than ater the stye (faux bod or itaic) of a pain font Bitmap Fies Do imported images (Photoshop, TIFF, EPS, JPEG) conform to the foowing specifications? n 300 dpi saved at 100% of actua size used Coours n Are coours edited for output in CMYK? Note: spot coours and RGB coours shoud be converted to CMYK equivaents, otherwise they may not print as required, or may not print at a Proof n Is a hard copy proof encosed? A coour ad requires a coour proof. Where coour matching to origina is critica a Fogra 39 GMG Contract Proof shoud be suppied Reversed out type and trapping n For a reverse type has dominant coour a dot choke a round? Reversed out symbos and typematter must aow the predominant coour to protrude beyond the ess dominant coours to faciitate consistent register coour n Reverse type smaer than 8 point wi not be accepted as it wi produce an unsatisfactory resut Lineage of dot n Is dot set to ines to the inch? n n n n n Fu page: (w) x (h) mm Haf page vertica: (w) x mm (h), or Haf page horizonta: (w) x mm (h). Note: Fu/haf page ads may contain eements outside type area and use beed if required, but note eements too cose to the edge run the risk of being trimmed at finishing. Where required the beed shoud be 3mm a around. Haf page may not exceed absoute haf of A4. Quarter page: (w) x (h) mm Eighth page: (w) x (h) mm Note: the above are absoute dimensions. If a frame surrounds the type the above dimensions wi be the imits of the frame. Type shoud be at east 5 points inside the inner edge of the frame Beed n Is the aowance for beed fixed at 3mm? Due to pressure of magazine deadines, we cannot guarantee incusion of any advertisement where the above criteria are not met.

6 Technica specifications

7 InTouch - Profie of Readership The resuts of an independent survey of teachers show that: Sex Age 81% 19% 42% 27% 31% 81% of teachers are Femae. 19% of teachers are Mae. 35 years or younger 51 years Other or over Years Service 56% 38% 56% of those surveyed have been teaching a tota of 15 years or ess. 38% of those surveyed have a tota of 26 years service. InTouch and INTO website 90% of INTO members read InTouch Magazine and check the Irish Nationa Teachers Organisation ss website on a reguar basis.

8 Poster Insert Each month the INTO offers an organisation the opportunity to incude an educationa poster as an insert with InTouch. The aim is to provide the teacher with an educationa aid which can be used in the cassroom. The foowing conditions woud appy: The Company must provide the Editoria Board with either a copy of the poster or a detaied breakdown of the intended copy for its approva. The poster must be a minimum A3 size*. In some cases, the INTO wi consider other size options. The poster must be provided in good time and deivered, foded to A4 size*, directy to the maiing company. Once a proposa is accepted the INTO wi undertake to meet 20% of the cost of inserting the poster, based on the current insert prices. No more than one such Educationa Poster wi be carried in any edition of InTouch. The Board reserves the right to reject any proposa. In this event the decision is fina and neither the Board nor the Editor wi enter into correspondence on the matter. * NB: A4 inserts must be trimmed 3mm a around to fit inside magazine. Inserts arger that A4, must be trimmed 3mm a around before being foded to A4.

9 Conditions of Advertising A advertisements are subject to the approva of the editor. The INTO reserves the right to reject or cance any advertising at any time. The acceptance of an advertisement is not to be taken as impying that the advertisements wi be pubished. The INTO reserves the right to refuse to insert any advertisements without stating any cause for such refusa. The INTO does not guarantee the insertion on any advertisement in a specific issue or at a, whether or not a particuar issue has been specified. The INTO reserves the right to request advance payment for composition and/or space. The advertiser and/or its agents agrees to indemnify the INTO against oss, damages, or expense arising from the use by advertisers of any authorised name, photograph, sketch or words protected by copyright or trade-mark. The INTO assumes no iabiity for errors in key numbers or codes. No responsibiity can be accepted for any damage to, or oss of, artwork or eectronic copy. Advertisers wishing to cance any space orders shoud do so by the first working day of the month preceding the month of pubication. Any advertiser canceing after that date wi be charged for the amount of space booked. The pacing of an order wi be considered an acceptance of the above conditions.

10 Advertising with INTO Pubications With a circuation of up to c.44,000*, INTO pubications are read by more peope than: Irish Tater Magazine House & Home Image Interiors Image Magazine Irish Fied Socia & Persona Stear The Irish Garden TV Now U Magazine Womans Way Socia &Persona Easy Food VIP Magazine SOURCE IPA ADMINISTRATION YEARBOOK AND PUBICATIONS WEBSITES Our circuation comprises c.40,500 INTO members, potentia customers (ABC1 readership) in empoyment with guaranteed reguar income, in permanent empoyment. * Magazine issues nine* times per year. On three occasions it goes to c.40,500 teachers in Repubic of Ireand and Northern Ireand and 3,000 specia maiing ist. On six occasions it goes to c.34,000 teachers in Repubic of Ireand, to 700 staff representatives in Northern Ireand and 3,000 specia maiing ist. *may change

11 ONLINE* Dispay advertising on HOME PAGE Dispay board 300 x 250 Pixes RGB coour and in.jpeg or.tiff format Fortnighty 600 pus VAT Monthy 1,100 pus VAT E-NEwsLETTER* subscribers 2015 Einks can be arranged. 175 pus VAT per ink or 275 pus VAT per ink to fu website. (Graphic for eink shoud be jpeg,.png,.gif, or.tiff format. Fies need to be in rgb coour and exported as Web Version or saved as Web Version pixe width 425 x 450 pixes max) INTO MEMBERs DIARy* Advertising and sponsorship opportunities. yeary Pubication. Rates avaiabe on request. *subject to terms and conditions Irish Nationa Teachers Organisation, Vere Foster House, 35 Parne Square, Dubin 1. Advertising direct ine: , Genera ine: Fax: Emai: /

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