2016 Advertising Rate Information

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1 Internationa District Energy Association 2016 Advertising Rate Information District Energy Magazine I District Energy Onsite I Your Business Bueprint for Success!

2 Why Advertise with IDEA? Advertising with IDEA is your bueprint to success! Contact Tanya Koze at (720) or at districtenergy.org for more detais. Or, fi out and return the attached advertising space reservation form to her today. The success of your marketing pan reies on reaching your target audience. IDEA s pubications and website offer the best opportunities for your company to present your products and services to the KEY DECISION MAKERS in the district energy industry! Advertising in IDEA pubications or on the website ensures that your saes message wi have direct exposure to district energy system owners, deveopers, engineers, operators and physica pant managers who specify and make the fina decisions on products and services. Each and every year, IDEA member organizations invest biions of doars in equipment, services and energy suppies. From campus energy renewas to new district cooing systems, IDEA members are setting a record pace for investment across the gobe. Make sure your message reaches key decision makers through a trusted and reiabe source the Internationa District Energy Association. IDEA pubications are highy vaued by the membership and are a frequent reference source for our members throughout the year. Additionay, our pubications are used continuay in promotiona activities conducted by IDEA members to recruit new customers and attract new members to the association, to inform poicy makers and to reach out to other segments of the energy industry. These activities provide your company with additiona exposure to other energy pro fessionas and potentia customers. Take a cose ook at the pubications and the mag azine editoria caendar to decide which issues may be of greatest interest to your organization. Or, schedue a fu year s worth of advertising in a the IDEA pubications and on the website to ensure your company fu visibiity throughout the industry. (Pus, you receive substantia savings from discounted rates offered through frequency advertising.) IDEA Advertising Rate Information

3 About IDEA The Internationa District Energy Association (IDEA) was founded in the United States in 1909 as the Nationa District Heating Association. Since its inception, the association has been forward-ooking to emerging trends and industry changes in support of its members. In 1968, the NDHA became Internationa in recognition of its growing membership around the gobe, now totaing more than 25 countries. In 1984, Cooing was added due to antici pated growth and expansion of district chied water systems in cities and campuses. In 1994, recognizing the economic efficiency advantages and the emergence of combined heat and power (CHP) as an environmentay superior soution, the association s name was changed to Internationa District Energy Association. In 2012, the Canadian District Energy Association (CDEA) was integrated into the IDEA, expanding membership across North America. IDEA provides a forum for energy professionas to exchange information on a reguar and timey basis. Its technica forums and membership represent the definitive source for information and innovation on efficient methods of pro ducing, distributing, marketing, and optimizing centra therma systems. To coordinate and support this educationa process, IDEA conducts an annua conference and tradeshow and hods numerous other annua conferences/workshops. IDEA aso pubishes a quartery mag azine, District Energy (print and digita versions); a resource-rich website, with numerous features designed to faciitate information exchange to a growing goba audience; and an on-site conference newsetter, District Energy Onsite, as we as conference and workshop proceedings, technica handbooks, videos and more. IDEA Members IDEA s 2,000 members are from utiities, municipaities, coeges and universities, government agencies, hospitas and heath care campuses, research and industria faciities, miitary bases, airports and other physica pant systems engaged in suppying therma energy in the form of steam, hot water and chied water for heating, cooing and process appications. Many IDEA members operate cogeneration or combined heat and power systems that simutaneousy produce eectricity and therma energy. IDEA represents manufacturers of equipment and materias for centra pants and distribution networks as we as engineers, consutants and professionas from banking, finance, ega and poicy community who are invoved in the design, deveopment, operation, optimization and financing of district energy systems. IDEA Advertising Rate Information

4 District Energy Magazine Departments/Coumns These items are reguary featured in District Energy magazine. IDEA s quartery magazine is the essentia source of information for professionas invoved in every aspect of district energy. It is aso widey circuated among the customers and empoyees of member utiities. District Energy focuses on technica innovations and successfu cases in the industry. It covers the features and benefits of urban and institutiona district energy systems, as we as the marketing, ega and financia issues invoved in deveoping district energy. The magazine provides up-to-date information on trends, case studies, and new product deveopments, keeping readers Chair s Message: Timey commentary from IDEA s chair. President s Message: Current insight from IDEA s president on industry trends and association activities. Industry News: Updates on various industry happenings such as system deveopments and growth, new products, service deveopments and more. Peope in the News: Updates on industry personne changes. Members Speak Out: An IDEA member addresses timey, sensitive issues reated to the industry. Energy and Environmenta Poicy: News from IDEA on nationa and internationa egisation affecting district energy industry. From a Lega Perspective: Coumn focused on ega issues of current interest to the industry. Canadian Forum Coumn: Insight on trends and opportunities of specific interest to Canadian IDEA members. LEED + District Energy: Coumn focused on IDEA s invovement with U.S. Green Buidings Counci and LEED program. Customer Coseup: Profie of district energy customers. Caendar of Events: Industry meetings and events. Dates to Remember: Heads-up reminders to hep you meet IDEA deadines. Meet Our Advertisers: Detaied index for direct access to these eading suppiers. Guest Coumns: Featuring trends, opinions and insights from eading energy and environmenta voices from around the gobe. abreast of industry activities around the gobe. Hard copy and digita circuation: 6,000+ (Pease review the preiminary editoria schedue on page 5. Rates and requirements are on pages 6 and 7.) Important Information for 2016 Advertising Pacements A advertisements to be paced in District Energy must be paid before the pubication goes to press. Any advertisements not paid by the ad payment deadine (see page 5) may be pued from the pubication. Additiona production costs incurred wi be bied to advertiser at prevaiing rates after pubication is printed. There is no commission aowed. IDEA Advertising Rate Information

5 District Energy Magazine 2016 Editoria Caendar Current as of Sept. 25, Issue contents are subject to change. First Quarter Second Quarter Third Quarter Fourth Quarter University of Texas at Austin (cover) Thinking Outside the Box with Steam Chied Water System Expansion at the University of Rochester Tips for Simpe Soution Soves Deta T Squabbe Ferrum Coege Instas Biomass Boier Campus Conference Preview evovingenergy Conference Wrapup Wecome New IDEA Members Customer Coseup: Eectrica & Computer Engineering Buiding at University of Iinois Community Energy Projects in Saint Pau-Minneapois (cover) Marketing Your District Energy System Improving Management of Buried Water Pipeine Assets Other features TBA Campus Conference Wrapup Annua Conference Preview Customer Coseup Industry News/Peope in the News Coumns Optimization By Operators Training (cover) The Permitting Future for CHP is Bright Katex Fibers Meets Competitive Chaenges With a CHP Soution Meet the New IDEA Chair Annua Conference Wrapup Customer Coseup Industry News/Peope in the News Coumns Moving Toward Greater Sustainabiity: Okahoma State University (cover) Sustainabiity Through the Use of Municipa Waste Cap-and-Trade Program with Ontario and U.S. States Stanford Energy System Innovations Commitment to Maintenance Leads to Reiabiity Customer Coseup Industry News/Peope in the News Coumns Industry News/Peope in the News Coumns Deadines Advertising space deadine: Nov. 20, 2015 Deadines Advertising space deadine: Feb. 26, 2016 Deadines Advertising space deadine: June 17, 2016 Deadines Advertising space deadine: Aug. 26, 2016 Advertising materias deadine: Dec. 11, 2015 Advertising materias deadine: Mar. 18, 2016 Advertising materias deadine: Juy 8, 2016 Advertising materias deadine: Sept. 16, 2016 Pubication date: Jan. 14, 2016 Pubication date: Apr. 21, 2016 Pubication date: Aug. 11, 2016 Pubication date: Oct. 20, 2016 IDEA Advertising Rate Information

6 District Energy Magazine Print Advertising Rates/Mechanica Requirements Advertising Rates Member Back/White Rates* 1x 2x 3x 4x Fu Page $1,800 $1,590 $1,455 $1,350 2/3 Page $1,455 $1,270 $1,190 $1,125 1/2 Page $1,210 $1,110 $1,070 $1,000 1/3 Page $1,025 $925 $880 $850 1/6 Page $825 $735 $700 $675 Coor Rates: Add coor rate to space rate to determine ad pacement rate: One process coor as spot coor (cyan, magenta, yeow) $440 each Four-coor process $850 Specia Positioning: IDEA can ony guarantee specific pacement for cover ads II, III and IV. For pricing and specifications for a 2-page spread, contact Tanya Koze. Non-Member Back/White Rates* 1x 2x 3x 4x Fu Page $2,790 $2,495 $2,300 $2,070 2/3 Page $2,440 $2,195 $2,010 $1,810 1/2 Page $2,120 $1,875 $1,730 $1,555 1/3 Page $1,790 $1,575 $1,490 $1,355 Back Cover x cm x cm Fu Page x cm x 25.4 cm 2/3 Vertica 4.75 x cm x 25.4 cm 1/2 Horizonta x cm x 12.7 cm 1/6 Page $1,550 $1,295 $1,230 $1,140 Covers II, III & IV: Avaiabe ony to 4X advertisers Member Rates Non-Member Rates Cover II: $1,675 $2,245 Cover III: $1,610 $2,175 Cover IV: $1,805 $2,375 *Space cost ony does not incude coor; pease add coor costs (see beow) to space costs to determine actua pacement cost 1/3 Horizonta x cm x 8.89 cm 1/3 Vertica 2.25 x cm x 25.4 cm 1/6 Vertica 2.25 x cm x 12.7 cm Mechanica Requirements: Trim size of pubication: x (Beed: aow.125 or.32 cm) Size Width/Depth (U.S.) Width/Depth (Metric) Beed Width/Depth Cover IV (Back Cover) x cm x cm x 8 Fu Page x cm x 25.4 cm x /3 Vertica 4.75 x cm x 25.4 cm N/A 1/2 Horizonta x cm x 12.7 cm N/A 1/3 Horizonta x cm x 8.89 cm N/A 1/3 Vertica 2.25 x cm x 25.4 cm N/A 1/6 Vertica 2.25 x cm x 12.7 cm N/A IDEA Advertising Rate Information

7 District Energy Magazine Thank you for advertising in District Energy magazine. To produce the highest-quaity pubication that refects we on your advertising commitment, IDEA prints using computer-to-pate technoogy. As a resut, it is very important that submitted advertising art fies be propery formatted. Impropery prepared fies increase the chance of production errors, and IDEA cannot take responsibiity for these errors. If you have questions, pease contact Tanya Koze, (720) , CMYK a Must. A fies shoud be saved as CMYK. Spot coors wi be automaticay converted to CMYK. No RGB fies wi be accepted. No Microsoft Fies. No Microsoft Word, Power Point or Exce fies, native or embedded, wi be accepted. Ad Size. Check your ad size! Make sure it is the correct size, specified on page 6. If the ad is not sized correcty, IDEA cannot be responsibe for errors in format or content. Preferred Fie Formats District Energy magazine accepts digita ads prepared on the foowing patforms and in the foowing fie formats: Macintosh, Windows and Linux patforms..pdf - Acrobat.qxd - QuarkXPress.indd - InDesign.ai - Iustrator.eps - Iustrator Preferred format for fie submitta is a Press Optimized PDF with 1/8 inch beed and crop marks. Preparing a PDF for Submitta 1 Do not save as or export fies as PDFs directy from the native appication. 2 Do not use the Acrobat PDF Writer or third-party appications to create your PDF. 3 Do print from your appication to a Postscript fie. 4 Do use Acrobat Distier to create a PDF/X-1a PDF fie. In oder versions of Acrobat Distier, seect PRESS as Job Option and under the Font tab DESELECT Subset Embedded Fonts. 5 Do provide a hard copy proof. (See detais under For A Submittas. ) Preparing Appication Fies for Submitta 1 Do coect a fies used incuding fonts, photos and images either embedded or inked. Postscript fonts are recommended. Zip or Stuff a coected fies in one archive. 2 Do provide a hard copy proof. (See detais under For A Submittas. ) For A Submittas PDFs. If you are not famiiar with how to prepare a PDF fie using the requirements suitabe for offset printing, pease send the native appication fies instead. Fies Anayzed. A fies wi be anayzed upon submitta. If errors are found, you wi be asked to correct the probems and resubmit the fie(s) or you can ask us to attempt to fix the fies for a fee. Advertoria An advertoria is a paid content written advertisement, produced by an advertiser for pacement in a quartery issue. A advertorias must be ceary marked as Paid Advertisement. The advertoria cannot use the same font or grid as the magazine editoria sections so there is cear differentiation between advertoria and editoria content. The advertoria aso cannot use IDEA s ogo or the District Energy magazine banner. Submitting Your Ad You may emai your fies to Tanya Kozeor or use Hightai.com or Wetransfer.com. If emaiing fies, pease zip or stuff your fies. This not ony compresses them, but aso protects them during upoad and emai transfer. Be sure to ceary abe your fies to incude your company name and issue for which the ad is being provided (1Q16, 2Q16, etc.) CDs or DVDs shoud be maied or couriered to Tanya Koze (see address beow). No submitta wi be returned uness specificay requested and an SASE is provided for returning items. Advertising Representative Tanya Koze, Director of Saes and Marketing Internationa District Energy Association 24 Lyman Street, Suite 230 Westborough, MA (720) Phone/Fax Pubisher Robert P. Thornton Internationa District Energy Association 24 Lyman Street, Suite 230 Westborough, MA (508) Phone (508) Fax IDEA Advertising Rate Information

8 District Energy Magazine Digita Edition Digita versions open a new word for advertisers and readers! Great Opportunities for Digita Magazine Ads Advertisers: Hot-inks to a URLs in editoria content Hot-inks to URLs from advertisements (standard or deep-inked) Increased reach Samping and pass aong Enhanced mutimedia and interactive ads: video, audio, animation Reinforces direct reationship with reader Ad Specifications The foowing specifications are for standard ad sizes. A ad standards are based upon 72 DPI images. Custom ad sizes, formats and resoutions can be accommodated but may require an additiona charge. Bow-in/Bind-in/Tip-ons $500 Dimensions: 400 pixes W x 300 pixes H This yieds a 5.5 W x 4.2 H ad. Standard fie size: 50 KB max. Readers and Subscribers: Immediate access to current issue Easy-to-use interface Search archives of past issues Interactive resource guide Pass-aong-to-a-friend capabiities Digita Advertising Options Bow-in/Bind-in/Bey Band/Tip-on cards Digita bow-ins (aso caed bind-in or tip-ons) are overay images that appear over a page. When cicked, the ad inks directy to the advertiser s website. A eements can be animated using image fies or Fash. The reader can cose these eements by cicking on the upper right-hand corner; they are not pop-ups and cannot be bocked by browsers. In order to advertise in the digita edition, advertiser must aso advertise in the printed version. IDEA Advertising Rate Information

9 District Energy Onsite IDEA s excusive onsite program for IDEA2016, the 107th Annua Conference & Trade Show in St. Pau, June 20-23, 2016, covers important conference happenings incuding: schedue of events, speaker highights, exhibit guide, hote information and much more. District Energy Onsite is distributed to each attendee reaching more than 600 industry professionas. Advertising in the onsite program wi cutivate new customers and reinforce your conference and trade show presence with a visibe message that the decision makers can take back to the office. This specia conference onsite program is a great opportunity for a members to show their support of IDEA! Ca or emai Tanya Koze (720) or districtenergy.org for more detais. Advertising Rates (Four-coor) Member Rate Non-Member Rate Fu Page $1,000 $1,500 2/3 Page (Vertica ony) $750 $1,150 1/2 Page (Horizonta or vertica) $585 $850 1/3 Page (Horizonta or vertica) $420 $640 Business Card $300 $500 Premium Positions Inside Front Cover $1,250 $1,750 Inside Back Cover $1,210 $1,700 Back Cover $1,285 $1,800 Pubication & Cosing Dates Advertising space deadine: May 11, 2016 Advertising materias deadine: May 20, 2016 Payment deadine: May 20, 2016 Pubication date: June 20, 2016 Mechanica Requirements: Trim size of pubication: 8.5 x 11 (No beeds) Size Width/Depth (U.S.) Width/Depth (Metric) Fu Page 7.5 x cm x 25.8 cm 2/3 Vertica 4.95 x cm x 25.8 cm 1/2 Horizonta 7.5 x cm x 12.7 cm 1/2 Vertica 3.66 x cm x 25.8 cm 1/3 Horizonta 7.5 x cm x 8.25 cm 1/3 Vertica 2.45 x cm x 25.8 cm Business Card 3.66 x cm x 5.7 cm IDEA Advertising Rate Information

10 IDEA s Website Take advantage of on-ine opportunities for even greater visibiity with IDEA members and the district energy and combined heat and power industries. Reach more buyers and customers with website banner and directory advertising. IDEA s website is visited over 4,000 times per day! IDEA Web Advertising Guideines Ony IDEA members in good standing wi be abe to purchase IDEA website advertising. Advertising commitments for banner advertising are for three months. A rates quoted are for insertion for three months (90 days). Rates are subject to change without notice. A Web advertisements are sod on a first-come, first-serve basis. A ads rotate randomy among the avaiabe positions in the various pages, excuding the Home Page. Advertisements wi receive exposure in different pages of the website and wi refresh reguary. A rates are non-commissionabe. No more than six (6) other advertisers at one time. Each banner ad wi hyperink to the advertisers designated home page or website of choice. GIF & JPG Weight: 30 kb Fash Weight: 40 kb Additiona specs for a website ads ALT Text Must be provided and cannot exceed 50 characters (incuding speing and punctuation). Linking URL An active inking URL must be provided and cannot exceed 128 characters. Animation GIF89a is the standard animation format; oop with a refresh time of no ess than two seconds. Creative shoud not incude transparent backgrounds and frame disposa shoud be set to do not dispose. Testing A creative must function uniformy on both Mac and PC patforms as we as mutipe versions of Internet Exporer, Firefox and Safari. Rates and Mechanica Requirements (A rates are for 3-month pacements) Top-of-the-Page Banner 728 x 90 pixes Rate: $950 The top of the page ocation for this ad achieves maximum visibiity on a pages except the home page. Side Banner 300 x 250 pixes Rate: $500 IDEA Advertising Rate Information

11 Onine Resource Guide IDEA ONLINE RESOURCE GUIDE Listing Fees Ony IDEA Members can be isted in IDEA s Onine Resource Guide. IDEA s Onine Resource Guide, the industry yeow pages, provides a one-stop, year-round guide for companies and firms such as manufacturers, suppiers and service providers. Each member in good standing receives one free basic isting in the Onine Resource Guide with a 50-word description in a category of their choice. Each isting wi incude a hotink to the company website. Because the Onine Resource Guide is an exceent source for ocating services, products and technoogy, members may opt to ist in mutipe categories, with each additiona category isting priced at ony $100 each. The Onine Resource Guide is posted on the IDEA website to a goba audience. It is a keyword-searchabe guide that makes it easy for anyone in the word to find your company. Want to upgrade your free or other istings? These options are avaiabe: Enhanced Listing $100 per year Enarged and embodened typeface is used. Premium Listing $150 per year Organization or company ogo can be added as a separate hotink. Logo image must be a static gif or jpg no arge than 150 pixes wide. Any URL can be provided for the hotinks. Animated Listings $200 per year Same as Premium Listing with animated gifs aowed for the ogo. Chemicas Vaves Cooing Towers Fow Measurement Equipment Piping Systems Chiers Heat Exchangers Generators Marketing Services Condensers Joints/Expansion Steam Traps Heat Exchangers Ice Storage Cogeneration Systems Turbines Contro Monitoring Systems Condensers To update your Resource Guide isting, og into IDEA s member site at IDEA Advertising Rate Information

12 Empoyment Opportunity Ads on IDEA S Website Empoyment opportunity ads wi run on IDEA s website for 60 days. Member Rates: Up to 100 words $ words $ words $ words* $300 Use of ogo in ad $100 Non-Member Rates Up to 100 words $ words $ words $ words* $450 Use of ogo in ad $150 Requirements Text for cassified ads shoud be sent on disk or emaied to with the fie format identified, or send a hard copy of text typed doube spaced. A ogos may be suppied as camera-ready art or as an eectronic fie prepared in one of the foowing formats: TIFF, EPS or JPG. No other artwork may be used in cassified advertising. Pease review the terms, iabiities, canceation poicy, space reservations, maiing and shipping instructions on the back page of this brochure. You must adhere to and agree to foow these terms as an advertiser on our website. * Maximum of 400 words Rates are subject to change. Genera Advertising Information Terms A advertisements in IDEA pubications are to be pre-paid by the pubication press deadine. (Pease refer to the pubication and cosing dates for each pubication to reference press deadine.) An invoice wi be sent to advertiser, upon receipt of adver tising space reservation form or insertion order. Invoice wi indicate when payment is due. Faiure to submit your pre-payment for advertisement(s) in pubication(s) wi resut in the advertisement(s) being pued from that pubication(s). A 4X advertisers who pre-pay their entire baances due for the year, wi be entited to a 10% discount off the tota advertising fees. A advertising rates for a IDEA pubications are non commis-sionabe. Liabiity Pubisher reserves the right to refuse advertising. Advertisers and advertising agencies assume iabiity for a content of advertisement printed, and aso assume responsibiity for any resuting caims made against the pubisher. Pubisher aso reserves the right to hod advertiser and/or its agency jointy iabe for money due and payabe to the pubisher. Canceation Contracts or insertions that need to be canceed by advertisers/ agencies must be submitted in writing two weeks before the materias deadine. Canceations received after this time wi not be accepted. Space Reservations To reserve advertising space or ask reated advertising questions, pease contact: Tanya Koze Director of Saes and Marketing (720) Phone/Fax Maiing and Shipping Instructions Pease emai, fax, mai or ship contracts, insertion orders or proofs to: Tanya Koze Director of Saes and Marketing Internationa District Energy Association 24 Lyman Street, Suite 230 Westborough, MA (720) Phone/Fax IDEA Advertising Rate Information

13 Internationa District Energy Association 2016 Advertising Space Reservation Form Advertiser Pease compete, sign and return this form to: Tanya Koze (720) Phone/Fax Biing Contact Biing Address Biing City State Zip Mai payments to: Internationa District Energy Association 24 Lyman Street, Suite 230 Westborough, MA (508) Phone (508) Fax Phone Emai Agency (If appicabe) Agency Contact Fax Phone Fax District Energy Magazine o Member o Non-Member o 1st Quarter 2016 o 2nd Quarter 2016 o 3rd Quarter 2016 Size: o Fu page o 2/3 page vertica o 1/2 page horizonta o 1/3 page horizonta o 1/3 page vertica o 1/6 page horizonta Cover Coor: o Back & white o One spot process coor (cmy) o Four-coor process Materia: o New o Repeat ad Cost:* $ o 4th Quarter 2016 District Energy Onsite o Member o Non-Member Size: o Fu page o 2/3 page vertica o 1/2 page horizonta o 1/2 page vertica o 1/3 page horizonta o 1/3 page vertica o Business card Cover Materia: o New o Repeat ad Cost:* $ * Pease refer to the 2016 Rate Information within this rate card to determine the specific costs of your advertising space. If you ike, we can charge your credit card: o Visa o MasterCard o AMEX Credit Card # Name on card Exp. Date Note: Uness we receive an insertion order from you or your agency, this wi serve as the officia insertion order. By signing this form you (and/or your agency) are agreeing to foow a advertising reguations isted in the IDEA 2016 Pubication Rate Information. A advertisements must be paid on or before the payment deadine. (Upon receipt of your advertising space reservation form and/or insertion order, an invoice wi be maied to you with a payment due date. Faiure to submit payment on this date wi resut in your advertisement being pued from that pubication.) After the pubication has been printed, you wi receive a copy of the pubication with tear sheets of your advertisement. Signature Agency /Cient Representative Date IDEA Advertising Manager Date

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