pôlefolio 2009 Sélection du Portfolio Identités Visuelles
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- June Cross
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2 Le design d un logo n est pas un geste artistique en soi, une création autonome. Pour nous, il est l aboutissement d une investigation menée avec nos client avec le but de définir ensemble, avec créativité et cohérence, la totalité des éléments constitutifs de l identité visuelle. En plus de vingt ans, nous avons dessiné beaucoup des logos pour des clients différents, dans des pays différents. Nous vous présentons ici une sélection des plus significatifs. Certains appartiennent à diverses époques et signatures mais ils restent actuels. Des logos très différents, mais pourtant, à bien y regarder, vous trouverez dans ces pages, un traité commun qui lie un logo fait il y a plusieurs années pour une base scientifique arctique à celui d un hôtel du Mexique, créé cette année. Une touche commune, un élan, qui révèle une méthodologie basée sur l attention au détail, la passion et le savoir-faire. C est ce style qui définie notre approche de l identité visuelle et de la marque. Une étude de cas plus détaillée des identités visuelles présentées ici est disponible sur demande. Et maintenant, laissons les images parler à notre place.
3 Logo et identité visuelle web Client : InternoVisual SARL Portail pour Photographes professionnels Conception : Goffredo Puccetti, 2006
4 Logo et identité visuelle Base Artique Italienne Dirigibile Italia Client : CNR Conseil National des Recherches. Roma, Italie. Conception : Goffredo Puccetti, 1997
5 Logo Portail communication Interne ACE Alcatel Competitive Advantage Client : Alcatel SA Colombes, France Conception : Goffredo Puccetti, 2004
6 Identité visuelle Client : Fondation pour la Recherche sur la Biodiversité Conception : Jean-Pierre Bouzard, 2008
7 Symbol pour evenement no-profit Client : Gruppo Seconda Linea Missionaria, Lido di Roma, Italie Conception : Goffredo Puccetti, 1997
8 spot colours Version: INTEGRA RED (100 M 100Y) and BLACK. To be used for all stationery needs. Suggested Pantone References for Integra Red: 485 C (Coated Paper) 485 U X 2 (Uncoated Paper) 45 ABCDEFGHIJKLMNOPQRSTUVWXYZ 45 abcdefghijklmnopqrstuvwxyz Four colours Printing Version. To be sent for external CMYK printing 46 ABCDEFGHIJKLMNOPQRSTUVWXYZ 46 abcdefghijklmnopqrstuvwxyz 66 ABCDEFGHIJKLMNOPQRSTUVWXYZ 66 abcdefghijklmnopqrstuvwxyz One Colour Printing Version. To be sent for external Black and White printing Paris, 05/06/2000 To whom it may concern Integra Corporate Integra 19/21, rue du Colonel Avia Paris Tel: +33 (0) Fax:+33 (0) Symbol and Logotype An alternative way to assemble them together in banners, posters, etc. Stationery A Business Card layout and a Header paper layout Maarten Lens-FitzGerald Country Manager Integra Nederland Nieuwezijds Voorburgwal 70 Tel: +31 (0) SE Amsterdam Fax:+31 (0) The Netherlands mlf@integra-europe.nl Mobile: +31 (0) Integra S.A. Au capital de FF RC Nanterre APE 724Z N. TVA Intracom: FR Siège social: 36, rue Guynemer Issy Les Molineaux, France Header Paper Layout Proposal The following is dummy text. Is not meant to be read or understood. It simply shows the layout of body text in the header paper. Dummy text follows: Lorem ipsum dolor sit amet, consectetaur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo... INTEGRA RED (100 M 100Y) and BLACK. To be used for all stationery needs. Suggested Pantone References for Integra Red: 485 C (Coated Paper) 485 U X 2 (Uncoated Paper) pôlefolio 2009 Identité visuelle Client : Integra SA Redesign : Goffredo Puccetti, 2000 Integra Corporate Id The LogoMark (Logotype + The Corporate Font spot colours Version: Frutiger 55 ABCDEFGHIJKLMNO 55 abcdefghijklmnopq 56 ABCDEFGHIJKLMNO 56 abcdefghijklmnopq 45 ABCDEFGHIJKLMNOPQRSTUVW 45 abcdefghijklmnopqrstuvwxyz 65 ABCDEFGHIJKLMNOPQRSTU 65 abcdefghijklmnopqrstuvwxy Integra Corporate Identity Programme The LogoMark (Logotype + Symbol) The Corporate Font Frutiger 55 ABCDEFGHIJKLMNOPQRSTUVWXYZ 55 abcdefghijklmnopqrstuvwxyz 56 ABCDEFGHIJKLMNOPQRSTUVWXYZ 56 abcdefghijklmnopqrstuvwxyz 65 ABCDEFGHIJKLMNOPQRSTUVWXYZ 65 abcdefghijklmnopqrstuvwxyz
9 Logo Maison d édition Client : GEP Édition Conception : Goffredo Puccetti 2006
10 Logo Maison d Éditions Client : Groupe Eyrolles Conception : Jean-Pierre Bouzard, 2000
11 Idenitité Visuelle Client : Scfi SA Conception : Goffredo Puccetti, 2009
12 Idenitité Visuelle Client : CNRS, Laboratoire de Neurophysique et Physiologie Conception : Goffredo Puccetti, 2004 C 100 M 56 Y 0 K 34 C 69 M 34 Y 0 K 0
13 Logo Client : Institut des neurosciences et de la cognition Conception : Julien Bremard, Goffredo Puccetti, 2009 LOGO-DEF-INC.pdf 17/06/09 9:14:03
14 STRUCTURA Srl P.I.: IT Via G. Beduschi 29g Roma - Italia Tel./Fax amministrazione@structura.it ROMA Via A. Gregoretti Roma - Italia Tel./Fax info@structura.it PARIS 41 Avenue Pierre Larousse Malakoff - France Tel. +33 (0) info@structura.it ante arcu, semper ac, luctus a, fermentum at, leo. Curabitur felis enim, suscipit et, tincidunt ut, suscipit vel, metus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Fusce eros. Morbi dignissim arcu eu ligula. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed accumsan. Vestibulum id mi Un progetto a tempi ridotti sed risus molestie aliquam. Suspendisse ipsum. Lorem ipsum dolor sit amet, consectetuer Morbi dui nulla, scelerisque vel, iaculis id, lacinia adipiscing elit. Sed accumsan. Vestibulum id mi vel, diam. Aenean vestibulum hendrerit elit. sed risus molestie aliquam. Suspendisse ipsum. Sed tristique orci sed diam. Morbi sed pede. Morbi dui nulla, scelerisque vel, iaculis id, lacinia Cras libero pede, dignissim eu, dignissim sit vel, diam. Aenean vestibulum hendrerit elit. amet, ultrices et, nisl. Nullam rutrum. Proin felis Sed tristique orci sed diam. Morbi sed pede. eros, tristique ut, sodales ut, aliquet quis, lacus. Cras libero pede, dignissim eu, dignissim sit Donec consequat sapien at augue. Ut congue amet, ultrices et, nisl. Nullam rutrum. Proin felis lorem. Suspendisse scelerisque mi sed orci. eros, tristique ut, sodales ut, aliquet quis, lacus. Vestibulum ligula arcu, rutrum facilisis, rhoncus Donec consequat sapien at augue. Ut congue luctus, gravida eu, pede. Etiam dolor. Etiam lorem. Suspendisse scelerisque mi sed orci. rutrum tempus leo. Sed quis nisl. Vestibulum ligula arcu, rutrum facilisis, rhoncus luctus, gravida eu, pede. Etiam dolor. Etiam Nulla lectus. Nunc dui. Nullam porttitor convallis rutrum tempus leo. diam. Nullam consequat, est vitae malesuada varius, nulla risus tristique libero, sed facilisis velit nulla at pede. Sed aliquet ante a urna. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Curabitur Dario Imbò, Responsabile Progetto Borghetto dei Pescatori 207 pôlefolio 2009 Idenitité Visuelle Client : Structura Srl, Architecture firm Roma, Italia Conception : Goffredo Puccetti, 2008 Cliente: Lorenzetti Design Luogo: Ostia Lido, Italia Tipologia: Centro Sportivo Date 2/9/09 Addressee Name Title Company Name 4321 First Street Anytown ABC123 Dear Name, Lorem ipsum dolor sit amet, consectetur adipiscing elit, Set eiusmod tempor incidunt et labore et dolore magna aliquam. Ut enim ad minim veniam, quis nostrud exerc. Irure dolor in reprehend incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse molestaie cillum. Tia non ob ea soluad incom dereud facilis est er expedit distinct. Nam liber te conscient to factor tum poen legum odioque civiuda et tam. Neque pecun modut est neque nonor et imper ned libidig met, consectetur adipiscing elit, sed ut labore et dolore magna aliquam is nostrud exercitation ullam mmodo consequet. Duis aute in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Ut enim ad minim veniam, quis nostrud exerc. Irure dolor in reprehend incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse molestaie cillum. Tia non ob ea soluad incom dereud facilis est er expedit distinct procassidt program. Ad minim veniam, quis nostrud exercirure dolor in reprehend incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse molestaie cillum. Sincerely yours, Fabrizio Properzi Founder Una proposta inedita per la riqualificazione del Borghetto di Via dei Pescatori Un quartiere da ViVere Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed accumsan. Vestibulum id mi sed risus molestie aliquam. Suspendisse ipsum. Morbi sed pede. Cras libero pedent, dignissim eu, dignissim sit amet, ultrices et, nisl.
15 pôlefolio 2009 Idenitité Visuelle Client : Xperience Hotels & Resorts Playa del Carmen, Mexico Conception : Jean-Pierre Bouzard, Laurence Pont, Goffredo Puccetti, 2009 HACIENDA PARADISE BOUTIQUE HOTEL PLAYA DEL CARMEN MEXICO I nteramente rimodellato nel 2007, Hacienda Paradise Boutique Hotel si ispira allo stile architettonico tipico delle Haciendas coloniali spagnole; un ambiente elegante ma allo stesso tempo informale, che trasmette in ogni angolo una rinnovata filosofia di ospitalità. N el cuore della Riviera Maya, in posizione strategica, proprio a pochi passi dalla famosa Quinta Avenida, la divertente passeggiata pedonale dove si concentrano numerosi negozi, ristorantini tipici e locali alla moda, Hacienda Paradise Boutique Hotel offre un esperienza di vacanza e di relax memorabile, nel contesto scenico e cosmopolita di Playa del Carmen. HOTEL PLAYA DEL KARMA PLAYA DEL CARMEN MEXICO Q uesta struttura etno-boutique, si ispira alle costruzioni tipiche dei villaggi Maya con i loro classici tetti palapa e gli inconfondibili patio dotati di confortevoli amache. L hotel propone un ambiente informale e allo stesso tempo ricco di curiosi dettagli, circondato da un rigogliosissimo giardino tropicale. Caratteristiche uniche difficilmente replicabili considerata l eccellente location a soli due isolati dalla famosa Quinta Avenida, divertente passeggiata pedonale dove si concentrano negozi, ristorantini tipici e locali alla moda. Situato nel cuore della Riviera Maya, in posizione strategica, l Hotel offre una esperienza di vacanza e di relax unica nel suo genere nel contesto scenico e cosmopolita di Playa del Carmen.
16 Idenitité Visuelle Client : Security Consulting Group Srl Roma, Italia Conception : Goffredo Puccetti, 1997 Redesign 2009 Dicembre 2008 Redesign Marchio e Logotipo SCG Security Consulting Group StartSicurezza
17 Logo Client : Groupama Conception : Nathalie Roussel, 2008 G P S Groupama Passifs Sociaux S P G G P G P SS Groupama Passifs Sociaux
18 Logo Client : Association Democratici Parigi Conception : Goffredo Puccetti, 2008
19 Logo Client : ACUTO, Association Culturelle Toscane à Paris Conception : Goffredo Puccetti, 2009 association culturelle toscane à paris
20 Logo revue Faireface Client : Association des Paralysés de France Conception : Julien Bremard, 2006
21 Logo événementiel Client : Action contre la faim Conception : Julien Bremard, 2006
22 Logo événementiel Client : APF Conception : Julien Bremard, 2008
23 Logo 1 repas par jour Client : Unicef Conception : Michel Terrade, 2000
24 Logo Client : Keywatch Conception : Emmanuel Martinat, 2008
25 Netcentrex S.A. 5, rue Saint Georges F-75009, Paris France Tel : +33 (0) Fax : +33 (0) Web : All contents of the NetCentrex are: Copyright 2001 NetCentrex S.A. and/or its suppliers, 14 rue de Richelieu, All rights reserved. TRADEMARKS. NetCentrex, NetCentrex Logo, One Number Planet, IPCentrex, SAGA, Mycall, MycallWeb, Nestor, MG2 and/or other NetCentrex products referenced herein are either trademarks or registered trademarks of NetCentrex. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. France pôlefolio 2009 Identité Visuelle Client : Netcentrex SA, Comverse Inc. Conception : Goffredo Puccetti, 2005 Netcentrex S.A. 5, rue Saint Georges F-75009, Paris Tel : +33 (0) Fax : +33 (0) Web : All contents of the NetCentrex are: Copyright 2001 NetCentrex S.A. and/or its suppliers, 14 rue de Richelieu, All rights reserved. TRADEMARKS. NetCentrex, NetCentrex Logo, One Number Planet, IPCentrex, SAGA, Mycall, MycallWeb, Nestor, MG2 and/or other NetCentrex products referenced herein are either trademarks or registered trademarks of NetCentrex. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. Cover Institutional Collateral
26 Contact : Goffredo Puccetti goffredo@noos.fr Conseil en communication Création graphique Print Web 14 rue Pasteur Épinay-sur-Orge
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