Logo Design Contest.

Transcription

1 Logo Design Contest

2 Brief Project Type Logo Design Business Name Adcraft PM Description of Business The Adcraft Club of Detroit is the catalyst that brings together the Detroit advertising and marketing communications communities to exchange ideas, educate our membership and young professionals, recognize and celebrate great work, and foster creativity in our various crafts and our greater community. The Adcraft Club provides every member with numerous opportunities to network, expand their knowledge, find career opportunities, establish meaningful business relationships, and give back to their community. Adcraft PM is a sub-committee of the Adcraft Club of Detroit that focuses on planning and hosting social and civic events directed toward, but not exclusive to, the young members of the club and college students. These informal networking opportunities for young Adcrafters and students act as the perfect segue from college into the professional ad industry. Adcraft PM events usually take place in the evening after business hours (hence PM ). Industry Advertising Values to Communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Subtle Minimal Complex Style Wordmark, Pictoral Mark, Emblem, or Calligraphic Color Preferences Blue Uses Print, Online, Merchandise, and Signs

3 Current Logo Full Color help me! Grayscale Black & White

4 Rules Objective The object of this contest is to design a new logo for Adcraft PM, a sub-committee of the Adcraft Club of Detroit that focuses on planning and hosting social and civic events directed toward, but not exclusive to, the young members of the club and college students. Eligibility 1. The contest is open only to individuals. The contest is not open to companies, educational institutions, organizations, etc. or to groups associated with such institutions. 2. The contest judges and their immediate family are not eligible to enter the contest. How to Enter 1. Initial entries must be submitted by to pm@adcraft.org. The entries must be submitted as a scalable vector graphic in EPS format, and also as a JPEG. See the Submission Guidelines below for further information. 2. The must include the name, address, phone number, address of the entrant, and name of school (if applicable). 3. No more than 3 entries may be submitted by any one entrant. 4. Entries must conform to the Submission Guidelines set out below. Entries which fail to do so will be rejected. 5. The deadline for entries is midnight on Friday, June 20th, There is no fee to enter the contest. Submission Guidelines The purpose of the contest is to design new a logo for Adcraft PM. The logo will be used online, in print, on merchandise, and on event signage. Flexibility is a key requirement, including the need to resize easily and to look good in black & white as well as color on both light and dark backgrounds. The final version of the logo will need to be suitable for high quality printing. The logo must also be professional and appropriate for all audiences. While the logo needs to look good at relatively small sizes, it will not need to be shrunk for use as a Favicon. Entrants should take care to ensure that their entries are not in any way similar to existing logos or other copyrighted images. The logo must contain the words Adcraft PM, but must not contain any other text. Due to the requirements for high quality printing and re-sizing, entries must be submitted in scalable vector graphic format (EPS). We advise against the use of halftones and gradients. Please create color versions in CMYK and RGB, no spot colors. It is also required to provide high res JPEGs of your logo in both black & white and color for the judging process. To recap, each entry will consist of 6 files: the logo in black & white, the logo in CMYK color, and the logo in RGB color; each in EPS and JPEG formats. We are able to handle most common file compression formats.

5 Prizes The winning designer will receive: 1. Job shadow with a renowned agency creative director. 2. A 1 year membership to The Adcraft Club of Detroit. 3. Trophy displaying the winner s name and winning logo, presented at an Adcraft luncheon event. 4. Picture and article in the Adcrafter (Adcraft s monthly newsletter). 5. The right to use their logo and identify themselves as the designer. The top 2 runners-up will receive: 1. A 1 year membership to The Adcraft Club of Detroit. Judging and Selection of Winner 1. The winning design will be selected by the appointed judges. Their decision will be final. No further correspondence shall be entered into. 2. Adcraft PM reserves the right not to select a winner if, in its sole discretion, no suitable entries are received. 3. Adcraft PM reserves the right to disqualify any entrant or entry at its sole discretion. No correspondence shall be entered into. 4. The winner will be required to sign a contract assigning all ownership of the logo to The Adcraft Club of Detroit. 5. Accepting the prize constitutes permission for Adcraft to make public and otherwise use the winner s name for publicity purposes. 6. The winner will be informed Friday, June 27th, After they have been informed, a public announcement will be made. Intellectual Property 1. All submitted work must be original and not based on any pre-existing design. 2. All entries will become the sole property of The Adcraft Club of Detroit and may be displayed publicly. Acceptance Participation constitutes the entrant s full and unconditional agreement to and acceptance of these Official Rules. By participating in the contest, the entrant is representing and warranting that he/she has read and understood, and agrees to be bound by, these rules. Including the guides and rules referred to herein, these Official Rules constitute the entire agreement between the entrant and The Adcraft Club of Detroit in relation to the contest. They govern the entrant s participation and supersede any prior or other agreements between the entrant and The Adcraft Club of Detroit and relating to the contest.

6 Deliverables Deadline Midnight on Friday, June 20th, Submission Name Address Phone Number Address Name of School (if applicable) 1 full-color logo EPS in RGB 1 full-color logo EPS in CMYK 1 black & white logo EPS 1 full-color logo JPEG in RGB 1 full-color logo JPEG in CMYK 1 black & white logo JPEG