CALL FOR ENTRIES Guidelines and Submission Process

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1 CALL FOR ENTRIES Guidelines and Submission Process

2 2014 PULSE AWARDS Welcome to the PSAMA Pulse Awards CALL FOR ENTRIES presented by the Puget Sound Chapter of the American Marketing Association. This is our 4th annual Pulse Awards competition in the Pacific Northwest, and we are still the only competition that is focused on honoring results-based marketing programs produced by and/or for Northwest companies that help build and grow business. The 2014 Pulse Awards competition now offers 18 categories to enter and win. Open to both corporations and agencies, the PSAMA Pulse Awards recognizes marketing campaigns and their respective companies/agencies that have come up with Big Ideas and turned them into Big Results. ABOUT PSAMA The Puget Sound chapter of the American Marketing Association (PSAMA) is the premier organization for marketing professionals in Western Washington. We are a member of The American Marketing Association (AMA), one of the largest professional associations for marketers with more than 38,0000 members worldwide; PSAMA is one of 600+ chapters in more than 100 countries. PSAMA has over 450 members. HOW TO ENTER 1. Review and follow the Eligibility section to ensure that your work meets the criteria. 2. Refer to the Category Listing to identify the category(s) in which your work will compete. 3. Prepare your entry(s) by following the Entry Submissions Guidelines outlined then submit your entry to the specific address that corresponds to your category.. 4. Submit entry fees payment for each category entry. Submission of entries acknowledges the right of PSAMA to use them for publication, exhibition and marketing of the Pulse Awards. However, should your entry contain proprietary information that you do not wish to be made public, please note such on the Official Entry Form.

3 ELIGIBILITY All work entered in the 2014 Pulse Awards competition must have first appeared in the media between July 1, 2013 and September 1, Work must have been created by or for a Washington-based company. The expressed intent of the Pulse Awards competition is to recognize and reward marketing excellence and work that has legitimately been used in the marketplace. Occasionally, an entry is submitted that appears to have been created solely for the purpose of winning an award. This type of work is not accepted. All entries for marketing services must have been delivered for the purpose of raising awareness, credibility, brand value or decision and must have achieved results. Should a question arise relative to the eligibility or legitimacy of any entry, the entrant agrees by their acceptance on the entry form to furnish the necessary documentation for review by the Pulse Awards Committee. Failure to do so can result in disqualification without refund of entry fees. ENTRIES MUST Meet all eligibility and deadline requirements Be entered in the correct category and be correctly identified Include a complete entry submission form Be verified by Pulse Awards committee as paid prior to review by judges Include properly formatted creative support as attachments Conform to defined submission requirements Conform to all copyright laws If a piece of work is being submitted in multiple categories, the entry must be revised to properly address the objectives of each category. Copyright infringement and/or plagiarism (be it intentional or unintentional) will result in the disqualification and, if applicable, removal of awards from any entry deemed in violation. All entry fees will be forfeited.

4 DEADLINES & FEES ENTRY DEADLINE: 12:00 Midnight, September 26, 2014 ENTRY FEE: PSAMA Member - $50 PER ENTRY Non-AMA Member - $70 PER ENTRY (NOTE: We recognize that many campaigns utilize marketing tactics that extend beyond one specialty area. We encourage entry in multiple categories when applicable, but request that each entry be revised to focus on the marketing specialty that will be evaluated. Each category entered must be accompanied by appropriate entry fee.) PAYMENT Payment must be made online at entry-portal-tickets Fees are non-refundable EVALUATION CRITERIA Entries for each category are evaluated and scored by a panel of judges against four key criteria: 1. Objectives: Provide an overview of the program/campaign s qualitative and quantitative objectives. Clearly outline the situation and key performance indicators. 2. Strategy: Elaborate on the program strategy(s) clearly listing the target audience(s) and any audience insights. 3. Creative Execution: Describe the tactical execution (creative, production, implementation, etc.) of the program. 4. Results: Tell us how the program delivered against objectives listed in question 1 and the impact (if any) to the overall business objectives. Be sure to outline qualitative and quantitative results. All entries will be reviewed by the Pulse Awards judging committee, consisting of category experts and other marketing professionals with intimate knowledge and credibility within that marketing specialty. To ensure objectivity in the judging process, judges will not be allowed to review entries in which they may have a vested interest. It is up to the discretion of the judges whether or not a finalist and winner will be selected for each category.

5 ENTRY SUBMISSION GUIDELINES Complete the Official Entry Submission Form Only results presented in the entry will be considered Increase readability by using bullet points Keep each section of your entry within word limitation guidelines Call out key pieces of information Remember Less is More It is not guaranteed that all categories will recognize a winner. Only submissions that provide solid results and exemplify the qualities of great marketing will be considered for finalist placement. Finalists will be notified two weeks prior to event on November 6. All Finalists will be recognized at the event, and Winners will be announced at the event. CREATIVE SUBMISSION DO S & DON TS Please provide a single creative support file to accompany your essay submission. Category winners will be highlighted at the Pulse Awards event so it is required that all files uploaded be print ready. DO submit in accepted formats: JPG, PDF, EPS DO provide a high resolution image when appropriate: 300dpi, >1M, print ready DO provide URL s for website entries. Websites that require password access it is suggested that entrants create a guest user account login for the purpose of AMY Awards judging. DO submit your video creative materials in any major format for viewing by the judges. DO provide a complete and detailed listing of all support attachments, and be sure they are clearly identified with the campaign submitted for review. DO NOT submit files that will attempt to install a program on the judging computer(s). Executable files cannot be judged and will be disqualified without reimbursement of entry fees.

6 PULSE AWARD ENTRY CATEGORIES Which categories will you enter? Agencies, don t forget to enter work done for self promotion. 1. Branding B2B - Best overall strategy, design and implementation of a new or refreshed brand identity 2. Branding B2C - Best overall strategy, design and implementation of a new or refreshed brand identity 3. Integrated Marketing Campaign General Market B2B - Best use of integrated marketing tactics to target a business-to-business audience 4. Integrated Marketing Campaign General Market B2C 5. Integrated Marketing Campaign Multicultural 6. Integrated Marketing Campaign Non-Profit 7. Direct Marketing Campaign - Best use of printed pieces or other direct marketing tactics that positively impacted lead generation or generated a desired response from a target audience 8. Marketing Campaign - Best use of to drive a desired target audience response such as generate incremental sales, increase retention/loyalty, or increase referrals/advocacy 9. Web & Interactive Marketing Campaign Best campaign using the Web, Web-based application and/or online marketing tools to increase brand awareness and/or sales activity surrounding a specific product/service 10. Web Design Brand awareness Best website design and functionality that positively impacted brand awarenessess and purchase intent 11. Web Design Sales Response Best website design and functionality that improved some type of quantifiable response (sales, leads, sign-ups)

7 12. Social Media Marketing Best use of social media or networking website(s) and/or technologies to generate leads and/or desired audience response for a product or service. 13. Mobile Marketing Best use of mobile technologies to generate leads and/or desired audience response for a product or service. 14. Integrated PR Campaign Best use of PR tactics to achieve increased market awareness or a direct response from the designated target audience 15. Advertising Print - Best use of print advertising (creative content and media placement) to reach desired target audience(s) and affect desired audience response 16. Advertising Broadcast - Best use of TV or Radio broadcast advertising (creative content and media placement) to reach desired target audience(s) and affect desired audience response 17. Advertising Digital - Best use of digital advertising (creative content and media placement) to reach desired target audience(s) and affect desired audience response 18. People s Choice This category will be voted at show from best five (5) submissions as determined by judges. PULSE AWARDS ENTRY FORM Entries must be submitted in Official Entry Form format for consideration. Entry forms can be downloaded at Upon completion of Official Entry Form, it must be submitted to a specific for each category prior to 12:00 Midnight on September 26. Category entry s are listed on the bottom of the Official Entry Form. CONTACT PULSE AWARDS For any questions regarding the entry process please don t hesitate to contact us at

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