INBOUND MARKETING BOAT?

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1 Are You Missing the INBOUND MARKETING BOAT? Unlock Maximum ROI with a winning digital marketing strategy People who don t know about your brand are already searching for what you offer. In today s tech-fueled, customer-empowered climate, if these potential customers can t find you or if they find you inaccessible, unhelpful or marred by bad reviews they ll become your competition s customer.

2 INTRODUCTION How STRANGERS Become PROMOTERS SEEKING Strangers are already seeking what you re selling. Whether they re scrolling through your business category on Yelp, tweeting complaints about your competitor or soliciting a friend s Facebook recommendations they re signaling their interest. FINDING If you don t give these seekers what they re looking for your competitors will. Can interested strangers find you? Is what they find tailored to their needs? Are you equally accessible on iphones and 28" screens? Are you responding to their interest? CONVERTING Your new website visitors aren t strangers anymore they re prospective customers walking into your store. They re leads visiting your office. Are you answering their questions? Are your photos and copy reassuring them? Can they purchase or sign up easily? AMPLIFYING A new customer can become your best salesperson or your biggest detractor. Their Facebook, Yelp & Google+ feedback will amplify your story to all interested strangers for better or worse. Do you make positive stories easy to share? How do you care for unhappy customers?

3 ABOUT US Meet Your INBOUND MARKETING EXPERT Michael Griffin Inbound Marketing Director Fish Marketing With five years of experience in digital marketing, Michael has optimized sites for search engines, built social media followings, increased online conversions, made a million Excel spreadsheets and a handful of funny gifs.

4 TACTICS TOOLS of the TRADE SOCIAL MEDIA An engaging social presence can nurture your existing customers while attracting new ones - and that s just the beginning. Listening has always been key to any social interaction and that doesn t change once we go online. What are your customers telling you? How does your social presence continue the conversation? SEARCH ENGINE MARKETING It takes the right content and the right kind of links and citations to appear in your prospect s Google searches but that s just the beginning. The way search results are displayed is always changing and those results are becoming more personalized. Ads are occupying more above-the-fold space. Are you staying on top? REPUTATION MANAGEMENT The Internet serves as a megaphone for word-of-mouth messages. Yelp, Google Local and Amazon product reviews all offer high-profile opportunities for your customers to reshape your reputation. Are your customers empowered to share your positive stories? Are you resolving their complaints? ANALYTICS & GOALS Measuring your website s performance is the first step towards improving it. Accurate tracking and reporting is key to increasing the ROI of your inbound marketing efforts and growing your business. Which sources of site traffic are driving your conversions and which aren t?

5 TACTICS TOOLS of the TRADE LANDING PAGES Unlike a brick-and-mortar building, your site has an infinite number of front doors and an equal number of exits. Without welcoming landing pages and clear navigation, your visitors will bounce to your competitors. Does your site nudge visitors in the right direction? OUTREACH & RELATIONSHIPS Bloggers and Social Media Mavens have already built a following by discussing your product or service. Even if your businesses niche is super small, you can be certain someone is already influencing online opinion about it. Are you reaching out to them? MARKETING With mobile access increasing, marketing is bigger and more complicated than ever. And it s always changing: Gmail s recent move to tabbed inboxes has exiled many marketing messages. How s your open rate doing? PROMOTIONS & INCENTIVES Fans and Brand Promoters want recognition and a shoutout or product giveaway can go a long way towards increasing engagement. When s the last time you exercised a little generosity online?

6 GET STARTED Get on Board the INBOUND MARKETING BOAT Internet marketing is increasingly tackling the problems traditional marketing has always wrestled with: how do you put your brand in front of the prospects who are most interested in what you offer? How do we make sure they re delighted with their brand experience? How do we entice them to return to buy again and more importantly amplify your story to their friends? Contact us with questions. Whatever you do...don t miss the boat.