The 11 Biggest Mistakes Small Business Bloggers Make

Size: px
Start display at page:

Download "The 11 Biggest Mistakes Small Business Bloggers Make"

Transcription

1 The 11 Biggest Mistakes Small Business Bloggers Make It s easy to start blogging...blogging software is inexpensive, powerful and a snap to learn. However, it s a lot more difficult to blog successfully; creating a business blog that increases your search engine visibility, establishes your credibility, generates quality leads and helps you grow your business. Too many small businesses and non-profits jump into blogging without a plan in place. This in turns leads to lots of missteps, false starts and costly mistakes. Here are some of the biggest mistakes small business bloggers make and how you can avoid them.

2 1 They blog without a strategy Blogging is a tactic, not a strategy. Too many entrepreneurs start blogging because they ve bought into the hype or they re playing the me too game with the competition. They have no idea how to create a blog that will attract the right audience or build their business. Directionless, they flail, wondering why their blog is providing no ROI (return on investment.) WHAT TO DO Answer these questions: 1. What are your business goals? 2. Who is your audience? 3. What problems or concerns does your audience have that you can help solve? Once you have a clear vision of your business goals you ll know if you re best served by a blog that s built for inbound marketing, thought leadership, communication, product support, monetization or some combination of these popular blogging types. Once you know your audience, and what they re looking for, you ll be able to create content that addresses their questions and problems. This will drive qualified leads to your site where you can convert them into customers and clients. 2 They don t get their own domain name for their blog The problem with piggybacking your blog on someone else s URL, such as mycompany.typepad.com or mybusiness.wordpress.com is that it locks you into that blogging platform. If that company goes out of business or you decide to move your blog to another platform, you ll lose all of the incoming links you ve so carefully cultivated and the trust you ve built up at the search engines; this will have a huge negative impact on your traffic and search engine visibility.

3 WHAT TO DO From day one, get your own domain name for your blog and make sure it s set up properly at your blogging platform of choice. Then, if you re forced to move, you ll be able to keep your domain and all of your incoming links. Since the details vary between platforms, be sure that your platform allows such a setup. 3 They don t customize or brand their blog s design One reason it s so easy to get started with blogging is that you can start blogging moments after you ve signed up...as long as you go with the default settings of the blog platform. From design templates to color choices to pre-chosen categories for organizing your content, a lot of the decision-making process has been simplified or removed for those who want to jump right in. Unfortunately, these are the same templates, the same color schemes and the same categories that so many other bloggers are using...including your competition. Every communication from your company including your blog should be representative of your brand. To paraphrase Michael Levine, author of A Branded World: will your content have more weight in a Tiffany Box (your branded design) or in the same plain wrapper that every other blogger is using? Generic templates are the calling card of the fly-by-night company. The more branded, the more customized your blog is, the more authority it radiates. WHAT TO DO If you don t have a talented designer in house, hire a professional to design a branded blog for your business. You ll likely have this blog design for 3 5 years, so you can get world-class design for less than the cost of a cup of coffee a day. If that s still not possible within your marketing budget, at least get someone to create a unique page header and change the color scheme to match your business colors.

4 4 They don t realize how essential search engine optimization is to the success of their blog Search engines will deliver the majority of the traffic to your blog, including almost all your first time visitors. (You know, the very people you re trying to reach.) All too often small business bloggers write content that s filled with industry jargon or is just out-of-sync with what their prospects are searching for at Google. This results in poor search engine visibility, anemic traffic and little to no new business. WHAT TO DO Start with a keyword analysis to determine what phrases your audience is using at the search engines. Either hire a search engine marketing firm (http://www.flyte.biz/internet-marketing/seo/) or use a tool like Keyword Discovery (http://www.keyworddiscovery.com) to uncover these phrases yourself. Writing great content about rhinoplasty is pointless if everyone s searching for a nose job. Once you ve uncovered your best keywords, make sure they go in the titles of your blog posts. Titles are the most important element of your blog post. Good titles improve your search engine visibility, engage your audience, and often get people to share your content before they even read it. Follow up strong, compelling titles with strong copy and keyword-rich links to appropriate pages on your Web site to seal the deal. Remember that every blog post is another Web page, and every Web page is another opportunity to rank well for a given search term. 5 They don t read other blogs Blogs are often the best way to stay on top of trends that affect your industry and your clients businesses. By ignoring these blogs you re missing a real opportunity to stay in the loop and establish yourself as an expert.

5 In addition, by reading other blogs, even ones not in your industry, you can get a better understanding of what works and what doesn t. The best chefs eat at other great restaurants. WHAT TO DO Use a blog search engine like Technorati (http://www.technorati.com) to find blogs in your niche, as well as popular bloggers in other niches. Subscribe to the ones you enjoy through the RSS feed or subscribe box. In this fashion, you can keep track of dozens of blogs every day without having to visit each one. Not sure how to subscribe to an RSS feed? Here s a video that will show you how: 6 They don t leave comments at other blogs Leaving intelligent comments on other blogs serves many purposes. It shows that you re an active, contributing member of the community, it generates good will with the blogger in question, and it creates a link back to your own blog. Why does this last item matter? If you ve said something of value, visitors to these blogs will follow the link back to your blog to see what other brilliant insights you might have. WHAT TO DO Leave intelligent, appropriate comments on the blogs you read. However, if your comment comes across as a crass attempt to lure new prospects to your blog, expect that these other bloggers will delete your comment, and might even ban you from commenting again!

6 7 They don t engage their community Personally, I don t believe that comments reflect how effective a blog is. Certain blogs and topics are just going to attract more feedback than others. Want comments? Start a political blog or take a stand on a controversial issue. However, when people leave comments on your blog, they re most often responding to something you wrote, or an experience they had with your company. They ve taken time out of their day to add to the conversation on your blog. WHAT TO DO When someone leaves a comment on your blog, do your best to follow up with them by answering their question or addressing their issue. You may also want to a copy of your response directly to them, in case they don t revisit that post. If the comment is especially well thought out, you may want to follow the link back to their blog and engage with them there. 8 They make it difficult to subscribe There are two kinds of readers at your blog: those who discover it via a search engine or a link, and your subscribers. Once someone has subscribed to your blog via RSS or , your content is delivered to them automatically. Almost all blogging platforms offer RSS feeds right out of the box, and many also allow your readers to subscribe to the feed via , delivering each post into their inbox. However, some small business bloggers don t enable these tools, or make them difficult to find on the page. WHAT TO DO If your platform doesn t offer RSS and/or options, or if you want more control over your feeds you can use a 3rd party service like Feedblitz (http://www.feedblitz.com) or Feedburner (http://www.feedburner.com). Both of these services offer RSS feeds, feeds, tracking tools and more. In addition, you ll want to place your subscribe options above the fold on your blog, making them easy to find.

7 9 They don t take advantage of social media A blog is not an island; it s part of your social media activity. These days, sites like Twitter, Facebook or Digg can deliver substantial targeted traffic to your blog. Ignore this at your own risk. WHAT TO DO Encourage your readers to share your content on a wide variety of social media platforms with a tool like ShareThis (http://sharethis.com/). Although it might seem redundant if you already have ShareThis enabled, we ve also seen great results from the Retweet This button that appears at the top of blog posts. This encourages people on Twitter to tweet a link to your blog post. Of course, you don t need to wait for others to promote your post. You can submit your own posts to Digg (http://www.digg.com), Delicious (http://delicious.com), StumbleUpon (http://www.stumbleupon.com) and a dozen other Web sites to extend its reach. However, people who only submit their own work usually don t see the same level of results as people who also promote the work of others. If you are going to use StumbleUpon or a similar tool, try and promote other people s work in an 80/20 ratio to your own. Trust me on this one. 0 They measure the wrong things They focus on how many comments they receive, or how many people have subscribed to their blog. Comments aren t customers, and subscribers aren t sales. WHAT TO DO Review your business goals, then take a look at your traffic reports to determine if you re achieving your goals. If you wanted to increase your search engine traffic your analytics will show that. If you wanted to double the number of qualified leads to your Web site your analytics can show you this as well.

8 11 They re not committed to the blog s success Too many entrepreneurs are excited about the idea of a blog, but aren t willing to put the work into it that it requires. Or, they start strong, but after a few months with little to show for it they cut back on their blogging. Few blogs are successful in the first six months; they take time and commitment to the process. WHAT TO DO Budget 3 hours a week to blog for a minimum of six months. In that time you should be able to generate at least 3 posts a week, and leave comments on a handful of related blogs to drive traffic back to your blog. Don t use the excuse you don t have time to blog. One of the great things about blogging it can be done at off hours. Fit in some time after the kids are in bed, or first thing in the morning. Sacrifice a night of TV each week or eat lunch at your desk and create another post. There s probably no more versatile tool in your Web marketing toolbox than your blog. It powers both your search engine optimization and acts as your social media hub. By avoiding these 11 common blogging mistakes, and by committing time and resources to your blog, you ll increase your online visibility, drive more qualified leads to your Web site, and help convert those leads into real business. For ongoing advice in the ever changing landscape of Web marketing, be sure to visit the flyte blog at and subscribe to our RSS feed.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Using Twitter for Business

Using Twitter for Business Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:

More information

1. Layout and Navigation

1. Layout and Navigation Success online whether measured in visits, ad revenue or ecommerce transactions requires compelling content and intuitive design. It all starts with the fundamentals: the key building blocks to create

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

Socialize Your Practice to Success: American Academy of Audiology Practice Management Resources. Learner objectives. Recorded November 14, 2012

Socialize Your Practice to Success: American Academy of Audiology Practice Management Resources. Learner objectives. Recorded November 14, 2012 Socialize Your Practice to Success: The Next Step November 13, 2012 Kayce A. Bramble, AuD HearUSA American Academy of Audiology Practice Management Resources www.audiology.org/practice/resources/pages/default.aspx

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

Tips for cost effective marketing in a recession (or at any other time)

Tips for cost effective marketing in a recession (or at any other time) Tips for cost effective marketing in a recession (or at any other time) 20.01.2012 Jagger Creative Communication llp To supplement or substitute other marketing activity, there are low-cost marketing options

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

Whitepaper Series. Search Engine Optimization: Maximizing opportunity,

Whitepaper Series. Search Engine Optimization: Maximizing opportunity, : Maximizing opportunity, visibility and profit for Economic development organizations Creating and maintaining a website is a large investment. It may be the greatest website ever or just another website

More information

A Quick Start Guide On How To Promote Your Site Using WebCEO

A Quick Start Guide On How To Promote Your Site Using WebCEO Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a turn-key SEO Platform with state-of-the-art reporting functionality and the ability to go 100%

More information

CEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA

CEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA CEDIA WHITE PAPER Inbound Marketing 2014 CEDIA INTRODUCTION Surveys and testimonies of CEDIA Electronic Systems Contractor (ESC) Members show that the majority of ESC companies don t have a marketing/

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence

YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence How-To Optimize, Socialize & Analyze Your YouTube Presence FACT: YouTube has become the third most popular website in the world,

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

SEO. People turn to search engines for questions. When they arrive at your website they are expecting immediate answers

SEO. People turn to search engines for questions. When they arrive at your website they are expecting immediate answers SEO People turn to search engines for questions. When they arrive at your website they are expecting immediate answers What is SEO and what are the advantages of using it? SEO stands for search engine

More information

27 Ways To Get More Retweets On Twitter. By Marc Guberti

27 Ways To Get More Retweets On Twitter. By Marc Guberti 27 Ways To Get More Retweets On Twitter By Marc Guberti Getting more retweets on Twitter has been established as one of the most powerful ways to spread on Twitter. However, most of the people who send

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

Social Media. Marketing Guide B2B

Social Media. Marketing Guide B2B Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your

More information

A Quick Start Guide On How To Promote Your Site Using WebCEO

A Quick Start Guide On How To Promote Your Site Using WebCEO Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. This platform

More information

The Basics of Promoting and Marketing Online

The Basics of Promoting and Marketing Online How to Start Growing Your Business Online The Basics of Promoting and Marketing Online Revision v1.0 Website Services and Web Consulting Where do you see your business? We see it in the cloud How to Start

More information

HEALTHCARE MARKETING ANALYTICS USING INBOUND AND OUTBOUND MARKETING METRICS TO BUILD A PLAN, TRACK RESULTS AND PROVE ROI

HEALTHCARE MARKETING ANALYTICS USING INBOUND AND OUTBOUND MARKETING METRICS TO BUILD A PLAN, TRACK RESULTS AND PROVE ROI Healthcare Marketing White Paper HEALTHCARE MARKETING ANALYTICS USING INBOUND AND OUTBOUND MARKETING METRICS TO BUILD A PLAN, TRACK RESULTS AND PROVE ROI SMITHANDJONES.COM 518.272.2400 HEALTHCARE MARKETING

More information

Amp Up Your Email Marketing with Social Media

Amp Up Your Email Marketing with Social Media Amp Up Your Email Marketing with Social Media Social Media www.constantcontact.com 1-866-876-8464 INSIGHT PROVIDED BY 2011 Constant Contact, Inc. 10-1722 Great Together Social media networks such as Facebook,

More information

A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers

A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers Table of Contents Introduction Is This ebook for You? 3 Step 1 Naming the Baby: Choosing

More information

SEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT»

SEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT» 2.0 ADVANCED TIPS & TECHNIQUES ABSTRACT» Savvy online marketers know that their website is a great tool for branding, content promotion and demand generation. And they realize that search engine optimization

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

SEO Workshop Today s Coach Lynn Stevenson. SEO Analyst

SEO Workshop Today s Coach Lynn Stevenson. SEO Analyst SEO Workshop Today s Coach Lynn Stevenson SEO Analyst Overview Introduction to SEO Importance of Content SEO Content Best Practices Keyword Research Optimizing Content Common Pitfalls Social Media and

More information

TABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion

TABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion Growing Your Business with Email Marketing TABLE OF CONTENTS Why Email Marketing? Growing Your Subscribers Email Content Ideas Email Best Practices Conclusion 1 6 10 15 18 WHY EMAIL MARKETING? Email marketing

More information

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom. BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

31 TIPS FOR GENERATING B2B WEBSITE LEADS

31 TIPS FOR GENERATING B2B WEBSITE LEADS 31 TIPS FOR GENERATING B2B WEBSITE LEADS A GUIDE FOR SMALL AND MID-SIZED BUSINESSES Dianna Huff, 2013 My website s not getting any leads! As someone who works with small business owners, I hear this complaint

More information

WordPress SEO 101 http://philacsinclair.com

WordPress SEO 101 http://philacsinclair.com WordPress SEO 101 http://philacsinclair.com Copyright All rights reserved worldwide. YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER:

More information

TIPS TO COMPARE DIFFERENT SEO VENDORS

TIPS TO COMPARE DIFFERENT SEO VENDORS 10 TIPS TO COMPARE DIFFERENT SEO VENDORS Introduction How many emails or phone calls do you receive from SEO companies claiming to get your website on top? Many SEO companies claim to get your website

More information

How-To Guide: Email Marketing. Content Provided by

How-To Guide: Email Marketing. Content Provided by How-To Guide: Email Marketing Content Provided by Why Email Marketing? With all the channels available, why use email to market? It s powerful. Every $1 spent on email marketing has a $40 return, according

More information

smart. uncommon. ideas.

smart. uncommon. ideas. smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s

More information

20 tried and tested tips to help you generate more leads

20 tried and tested tips to help you generate more leads e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

Welcome to the Twin Cities Business Advisory Group s. Presentation #1 9/3/10

Welcome to the Twin Cities Business Advisory Group s. Presentation #1 9/3/10 Welcome to the Twin Cities Business Advisory Group s Monthly Presentation. Presentation #1 9/3/10 Internet Marketing 1. Is harder than you think. 2. Will take longer than you think. 3. Requires more skill

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

An Introduction to Using WordPress to Build Your Nonprofit Website. An Introduction to Using

An Introduction to Using WordPress to Build Your Nonprofit Website. An Introduction to Using An Introduction to Using WordPress to Build Your Nonprofit Website Who is John Haydon? President / Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA Speaker / Presenter:

More information

Creating a Digital Marketing Strategy

Creating a Digital Marketing Strategy Superfast Business Wales For a digital strategy to deliver success there must be a consistent message in any and all activity. You have to maintain a brand message across a variety of channels so that

More information

Using Social Media Marketing to Drive Traffic to Your Website

Using Social Media Marketing to Drive Traffic to Your Website to Drive Traffic to Your Website 2 What is Social Media Marketing? In a nutshell, social media marketing is the process of participating in social media networks in order to further build a brand and enhance

More information

23 Ways to Sell More Using Social Media Marketing

23 Ways to Sell More Using Social Media Marketing 23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to

More information

SOCIAL MEDIA OPTIMIZATION

SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPTIMIZATION Proxy1Media is a Full-Service Internet Marketing, Web Site Design, Interactive Media & Search-Engine Marketing Company in Boca Raton, Florida. We specialize in On-Line Advertising

More information

Social Media Marketing Plan by Robert Middleton

Social Media Marketing Plan by Robert Middleton 1 Social Media Marketing Plan by Robert Middleton This plan is based on the interview with Jason Alba on Social Media and gives an outline of the steps he discusses in getting a social media plan into

More information

The secret of killer B2B Marketing Blogs B L

The secret of killer B2B Marketing Blogs B L The secret of killer B2B Marketing Blogs B L O GS 01 The secret of killer B2B Marketing Blogs By Lisa Wheeler Lisa Wheeler is a B2B marketing communications specialist and leader of the social media team

More information

Easy $100-$150 per Day with CPA offers

Easy $100-$150 per Day with CPA offers Easy $100-$150 per Day with CPA offers by Alex Sol http://extra-paycheck.com/ *You have the right to give this guide out for free and to sell this guide, suggested retail price: $7 ** You do not have the

More information

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing $ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

IFF SOCIAL MEDIA GUIDE

IFF SOCIAL MEDIA GUIDE IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4

More information

Robert Birmingham / Consultant GetMoreClicks.net rkb@mail99.com 772-215-8269. What is Online Reputation Management?

Robert Birmingham / Consultant GetMoreClicks.net rkb@mail99.com 772-215-8269. What is Online Reputation Management? What is Online Reputation Management? Everything you do or say these days has the potential to end up on the internet. The world of George Orwell s book 1984 is far more of a reality than any of us care

More information

HOW SOCIAL MEDIA IMPACTS SEO? a publication by

HOW SOCIAL MEDIA IMPACTS SEO? a publication by HOW SOCIAL MEDIA IMPACTS SEO? a publication by Authors Written by Sarah Bundy, Founder & CEO of All Inclusive Marketing, is an award winning leader in the performance marketing space. Sarah drives the

More information

ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au

ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au Objective Objective of the Workshop The aim of this workshop is to give you the knowledge to develop

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Video #3 Creating Google Accounts Free SEO Training Roadmap Video Training Series

Video #3 Creating Google Accounts Free SEO Training Roadmap Video Training Series Do you find yourself in the position of trying to play catch up by learning, understanding and perhaps integrating Google, Facebook and other online services into your business and feel a little bit overwhelmed?

More information

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking.

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking. Email #1 Subject: The Most Effective Online Marketing Tool in the World Want to know the marketing technique that has made the biggest difference in my business over the last five years? It s not Facebook,

More information

Social Media Monitoring in Fifteen Minutes

Social Media Monitoring in Fifteen Minutes Social Media Monitoring in Fifteen Minutes By Murray Newlands Murray Newlands 1 Table of Contents Social Media monitoring Guides your Business Introduction: Social Media Monitoring How Social Media monitoring

More information

GUIDE TO POSITIONLY. Everything you need to know to start your first SEO campaign with Positionly!

GUIDE TO POSITIONLY. Everything you need to know to start your first SEO campaign with Positionly! GUIDE TO POSITIONLY Everything you need to know to start your first SEO campaign with Positionly! 1 Introduction In this guide, you'll learn everything you need to get started with Positionly. We'll walk

More information

Inbound Marketing. The Big Idea

Inbound Marketing. The Big Idea About the Authors Inbound Marketing Get Found Using Google, Social Media, And Blog Brian Halligan is as co-founder and CEO of HubSpot, an inbound marketing company started in 2006. Most business market

More information

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?

More information

Getting better SEO and AdWords results with Google+

Getting better SEO and AdWords results with Google+ Getting better SEO and AdWords results with Google+ Today s agenda 8.30 9.00 Setting your objectives Presenter Stephen Bavister Managing Director LexisClick 9.00 9.10 Worksheet 1 9.10 9.15 Break 9.15 9.45

More information

How We Generate Leads Online Part 1 Workbook

How We Generate Leads Online Part 1 Workbook How We Generate Leads Online Part 1 Workbook Lead Generation What type of article tends to attract reader attention bringing you more traffic and more eyeballs to your page? Which articles convert bringing

More information

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

DEVELOPING A COMPREHENSIVE E-MARKETING STRATEGY USING 3 POPULAR ONLINE CHANNELS

DEVELOPING A COMPREHENSIVE E-MARKETING STRATEGY USING 3 POPULAR ONLINE CHANNELS DEVELOPING A COMPREHENSIVE E-MARKETING STRATEGY USING 3 POPULAR ONLINE CHANNELS Your Brand & Your Goals Three Popular Online Channels Search Engine Optimization (SEO) Article Marketing & Link Building

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

50 List Building Techniques!

50 List Building Techniques! 50 List Building Techniques! 1) Relevant Content Research and write content that your market is interested in. In this way, not only will you keep your subscribers happy, you will also boost the amount

More information

Social Media and Content Marketing. A Guide for B2B Marketing Managers

Social Media and Content Marketing. A Guide for B2B Marketing Managers Social Media and Content Marketing. A Guide for B2B Marketing Managers Social media and content marketing. A guide for B2B marketing managers On the Internet, marketing trends come and go faster than ever.

More information

How to Create a Content Strategy to Drive Each Stage of the Sales Funnel

How to Create a Content Strategy to Drive Each Stage of the Sales Funnel How to Create a Content Strategy to Drive Each Stage of the Sales Funnel 1 How to Create a Content Strategy to Drive Each Stage of the Sales Funnel Copyright 2014 Mooloop Ltd All Rights Reserved You re

More information

Reputation Management for Local Businesses: Protect Your Image

Reputation Management for Local Businesses: Protect Your Image By: James Iannelli RI Reputation Management www.reputationmanagementri.com (401) 316-2931 1 Introduction As a business owner, you already know that managing a business is a LOT of work; from keeping the

More information

obelis media ObelisMedia.com PROPOSAL Prepared for: Affordable Pumping Services Prepared by: Robbie Bright-Poole

obelis media ObelisMedia.com PROPOSAL Prepared for: Affordable Pumping Services Prepared by: Robbie Bright-Poole ROPOSAL obelis media ObelisMedia.com PROPOSAL Prepared for: Affordable Pumping Services Prepared by: Robbie Bright-Poole (877) 962-3547 RobbiePoole@obelismedia.com Introduction Obelis Media is pleased

More information

Get Found Online. Consumers are searching for your products and services online. Is your website getting found?

Get Found Online. Consumers are searching for your products and services online. Is your website getting found? Get Found Online Consumers are searching for your products and services online. Is your website getting found? 1 The Internet has profoundly transformed the way people learn about and shop for products.

More information

AN INTRODUCTION TO PINTEREST FOR BUSINESS.

AN INTRODUCTION TO PINTEREST FOR BUSINESS. AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for

More information

10 Step Email Newsletter Guide

10 Step Email Newsletter Guide 10 Step Email Newsletter Guide This 10 Step Email Newsletter Guide will help you create informative newsletters that will allow you to regularly communicate with your leads and customers. On average, you

More information

IIN Health Coaching Websites. Create your own unique website with just a few clicks!

IIN Health Coaching Websites. Create your own unique website with just a few clicks! IIN Health Coaching Websites Create your own unique website with just a few clicks! Why do I need an IIN health coaching website? At Integrative Nutrition, we believe in making a big impact through improving

More information

MARKETING TIPS TO GET NEW CLIENTS AND KEEP THE ONES YOU'VE GOT. Div Bhansali Vice President, Marketing AccountantsWorld

MARKETING TIPS TO GET NEW CLIENTS AND KEEP THE ONES YOU'VE GOT. Div Bhansali Vice President, Marketing AccountantsWorld MARKETING TIPS TO GET NEW CLIENTS AND KEEP THE ONES YOU'VE GOT Div Bhansali Vice President, Marketing AccountantsWorld Webinar Overview The biggest challenges in marketing today How to maximize your online

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services 7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing

More information

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @ you are here x 10 Questions to Ask About Your Web Design Project a product of the minds @ What s Inside When your business needs a new website, deciding what you want is sometimes the hardest part. You

More information

8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS. Brought to you by Geary LSF and Orbital Informatics

8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS. Brought to you by Geary LSF and Orbital Informatics 8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS Brought to you by Geary LSF and Orbital Informatics TABLE OF CONTENTS 3 5 7 8 9 10 11 12 13 14 15 Introduction 8 Tips for Google Analytics Don t let Google

More information

see, say, feel, do Social Media Metrics that Matter

see, say, feel, do Social Media Metrics that Matter see, say, feel, do Social Media Metrics that Matter the three stages of social media adoption When social media first burst on to the scene, it was the new new thing. But today, social media has reached

More information

Google AdWords Remarketing

Google AdWords Remarketing Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

The Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com

The Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com The Definitive Guide to Video SEO i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com Incorporating Video SEO into your strategies Video represents a unique place in the SEO world.

More information

6 Steps to Marketing. yourself as a contractor. a 6 step guide to marketing your services to agencies and end clients...

6 Steps to Marketing. yourself as a contractor. a 6 step guide to marketing your services to agencies and end clients... 6 Steps to Marketing yourself as a contractor. a 6 step guide to marketing your services to agencies and end clients... Freestyle Contractor - the complete contracting solution! In these difficult economic

More information