Be Networked, Use Measurement, and Learn Beth Kanter, Master Trainer, Author, and Blogger. Freemont Chamber of Commerce Nonprofit Industry Council

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1 Be Networked, Use Measurement, and Learn Beth Kanter, Master Trainer, Author, and Blogger Freemont Chamber of Commerce Nonprofit Industry Council October, 2014

2 Beth Kanter: Master Trainer, Author, and

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5 Beth 335,371 Conan 157,251

6 3 Digital Revolutions NGO Photography Broadband Mobile Social Networks

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8 #WhyIStayed and #WhyILeft

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10 The Origins ALS Ice Bucket Videos Posted on Facebook August 1-18th

11 Peter Frates: Free Agent

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14 A middle-class wet-tshirt contest for armchair clicktivists. -Telegraph

15 Over $110 Million Raised (Sept)

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18 In a networked world, nonprofits need to work less like this

19 And more like this.

20 Networked Nonprofits Simple, agile, and transparent organizations and leaders. They are experts at using networks, data, and learning strategically to make the world a better place.

21 If you can t fly then run, if you can t run then walk, if you can t walk then crawl, but whatever you do you have to keep moving forward.

22 Where is your organization? CRAWL WALK RUN FLY Communications Strategy Development Network Mindset and Map Culture Change Linking Social with Results and Networks Pilot: Focus one program or channel with measurement Incremental Capacity Ladder of Engagement Content Strategy Informal Champions Strategy Best Practices Measurement and learning in all above Network Building Formal Champions internal/external Strategy Multi-Channel Engagement, Content, and Measurement Reflection and Continuous Improvement

23 A Networked Mindset: A Leadership Style Leadership through active social participation and engagement Listening and cultivating organizational and professional networks to achieve the impact Sharing control of decision-making Communicating through a network model, rather than a broadcast model Openness, transparency, decentralized decisionmaking, and collective action. Being Data Informed, learning from failure

24 The Social CEO: In Service of Strategy

25 Organizational VS Leader Brand

26 Authenticity Open and accessible to the world and building relationships Making interests, hobbies, passions visible creates authenticity

27 Personality

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29 Getting Started. Get Their Attention Show How It Enhances Their Work Tweetutorials Peer Pressure Social Media Policy Found Time Feed and Tune Show Impact

30 SOCIAL MEDIA IS PART OF EVERYONE S JOB! I have work to do! Can finally tweet about our programs from my personal account!

31 Leverage Staff Personal Passion In Service of works for UpWell and she LOVES sharks.

32 Best Practice: Write Down the Rules Social Media Policy

33 Social Media Policy All Staff Participate

34 How social is your organization s culture? What are some of your challenges?

35 The Data Informed Nonprofit

36 Data-Informed Culture: It starts from the top! Do Something.org

37 More time think about that the data, then collect it Tear down those silos and walls around data

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39 Video

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41 Engagement with a Purpose! Creators Critics Collectors Joiners Spectators Adopt Pet Donate to Shelter Volunteer at Shelter Take photos at Shelter and share online Download App Promote Campaign

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43 140, , ,000 80,000 60,000 40,000 20,000

44 140, , ,000 80,000 60,000 40,000 20,000

45 One Metric That Matters: Increase Shark Conservation Conversation 1,800,000 1,683,670 1,600,000 1,400,000 1,200,000 1,000, , , , , , ,167 Shark Week 2010 Shark Week 2011 Shark Week 2012

46 Nonprofit Social Media Measurement Practice

47 Go Beyond Just Counting

48 Measurement Discipline: But Start Small Objective Insight Audience Tool Cost KPI Benchmark

49 Pick The Right Data Point(s) To Track Outcomes

50 Designing the Dashboard on the Wall

51 Data Literacy: Collect, Clean, Analyze, Visualize, Apply

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54 Learn from Tracking Data

55 Cultivate Self-Awareness: The Failure Bow 1. Raise hands in the air and bow 2. Grin like a submissive dog 3. Say Thank You I ve Failed 4. Move on and learn

56 Cultivate Organizational Awareness: DoSomething FailFest

57 Cultivate Organizational Awareness: Momsrising: Joyful Funerals Momsrising: Joyful Funerals.

58 Summary Success happens by taking the right incremental step to get to the next level, but keep moving forward Use social media a strategy for organizational AND personal leadership Scale your organization s social culture with a living social media policy Allow staff to leverage their personal passion in service if your strategy Get some measurement discipline, but start with small steps Go beyond counting your data, learn from it

59 Thank you! on Twitter