Campaign Handbook

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1 Campaign Handbook

2 Do you want to launch the next ice bucket challenge for your cause? Ice Bucket Challenge Statistics: $100 million raised for ALS 440 million engagements 17 million videos Source: Ice Bucket Challenge on Facebook, Facebook Newsroom

3 About Kliptap Kliptap is a video platform that allows users to fundraise for causes and call friends to action. We help individuals, nonprofits, and businesses engage and grow their community of supporters through video-driven social media campaigns. Our platform offers secure payment processing as well as analytics to measure various indicators such as reach, traction, conversion from views to dollars. A tapping feature makes it easy for contributors to nominate their own friends to join the campaign and complete a video challenge, thereby triggering a chain reaction of video responses that globalizes the campaign.

4 Why Use Kliptap? Tailored Support: From campaign setup to video production service, we have the support to help you craft a well-presented message that will not only touch your audience but also inspire them to take action and donate Unique Fundraising Features: Our integrated tap and share feature allows your supporters to take action by uploading a video challenge and tapping their friends to do the same, until your fundraiser spreads far across the world Effective Analytics: Our cutting edge data analysis tools will enable you to understand the outreach of your video message to measure how many dollars you are raising per view and various influence indicators Reach boost: Through launching a social media-driven campaign on Kliptap, you can boost your reach while reducing marketing and donor acquisition costs Simple User Interface No Setup Fees Powerful Analytics

5 3 Steps to Launch a Campaign 1. Set campaign goal and introduce cause 2. Designate a challenge or call to action 3. Input payment details

6 Step 1: Goal and Cause In this section, share about the cause you are fundraising for. If you have a video, upload or embed it. Kliptap also offers video production services in certain locations.

7 Step 2: Your Call to Action A call to action is a challenge you pose to your supporters to record over video. Through completing the challenge and uploading these video responses, your supporters can effectively spread the message about your cause to their own net works. Successful calls to actions 1) have clear actionable instructions, 2) are accessible to different demographic groups, and 3) align with the mission or message of your cause. Set the rules of your challenge, which should include: 1. suggested donation for those who complete the challenge 2. suggested donation to opt out 3. time limit to respond

8 Step 3: Payout Preferences Security is of paramount importance to us. Kliptap uses Paypal and Braintree to process the funds to ensure maximum security and fraud protection. For campaigners: US-based We can transfer funds to US bank accounts directly or via Paypal. Necessary information for campaigner include: Bank account and Tax ID International We can transfer funds to you via Paypal or discuss other arrangements For donors and contributors: Kliptap can take payment from over 40 countries and 130 currencies. We accept PayPal and most credit and debit cards, including Visa, MasterCard, American Express, Discover, JCB and Diner s Club.

9 Final step: Tap and Share Tap three friends through Facebook, Twitter, or . Those who have been tapped can upload videos on the Kliptap platform and do the same to spread your cause to their own networks.

10 Engagements Time

11 Elements of a Successful Campaign COMPELLING CALL TO ACTION: The Call to Action should resonate with the masses and generate excitement. Feel free to interpret the term challenge broadly to encompass anything from silly to philosophical, artistic to social ENGAGE VOLUNTEERS: Get a group of early supporters together who are ready to kickstart the campaign and record challenge videos in advance to set the tone. IDENTIFY INFLUENCERS: Reach out to key influencers such as celebrities and bloggers to invite them to participate in the campaign LEVERAGE BRANDS: Corporate donors can provide matched funds or cover processing and service fees to increase the impact of your fundraising. You can also collaborate on a corporate branded campaign with your sponsor

12 Opportunities for Corporates Employee CSR Engagement: Involve employees in the fundraising process to create better, more meaningful engagement in the workplace Branded campaigns: Create a branded charitable campaign by matching funds raised from public, covering the fundraiser s costs, or making in-kind donations Sponsor prizes: Incentivize public giving by sponsoring prizes or gifts

13 Fundraise Through Creative Action Contact: Thank you for your interest!

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