Strategy Overview. S.M.A.R.T. Specific, Measurable, Achievable, Results Oriented, Timely

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1 GOAL PLANNER

2 2 Strategy Overview S.M.A.R.T. Specific, Measurable, Achievable, Results Oriented, Timely 6 Strings of Marketing: Visibility Lead Generation Conversions Average $ Sale Average # Sales / Customer Profit Margin Potential Goals: Build Brand Awareness Engage Your Audience Launch New Product Drive Online Sales Increase Store Traffic Fill Marketing Funnel

3 3 S.M.A.R.T Goals Goal setting is important in your business because it helps bring a team together, keeps you focused on results and improves your chance of success. There is a science to setting goals and achieving the right outcome for your business. The following sheds light on how to set goals that work: Example of a not-so-smart goal: I want to grow my business. This statement as a goal doesn t work because it is too vague and generalized. It is a wish or a dream, but not a goal. What makes a wish or a dream a GOAL is to make it specific, written down and SMART. S.M.A.R.T. Goals Specific - focused on one thing to achieve Measurable - can be tracked and measured thru time Achievable - realistic, not pie in the sky Results Oriented - contributes to business success Timely - has an end date

4 4 6 Strings of Marketing The 6 Strings of Marketing is an approach to help you identify weak and strong points in your marketing effort. Depending on where you are in the marketing process, you may need to focus on different areas at different times. Visibility - be found by the right customers in the right places Lead Generation - create new business inquiries Conversions - improve the quality of a lead to get the right type of customer Average $ Sale - increase the dollar per sale amount Average # Sales / Customer - increase the number of times a customer buys from you Profit Margin - decrease expenses, improve efficiencies and automate where possible to improve the bottom line Once you have determined which area of your marketing system you need to improve, you will want to turn it into a SMART goal.

5 5 Goal Outline: Focus: The area of focus SMART Goal: What you are trying to achieve Why: Why you are trying to achieve it Actions: The actions that need to be taken to reach your goal. Time to Complete: The amount of time it takes to complete an effort. Scheduled Time: When you plan to complete the project.

6 6 Example Goal 1: Focus: Visibility SMART Goal: Improve quality website viewers from by 10% from 1,000 views a month to 1,100 views per month. Why: Increasing the amount of quality website visitors to my website will increase my chance for cross promotion. Actions: Blog twice a month Add social share buttons Cross promote with colleague Time to Complete: 4 Hours per month Scheduled Time: Tuesday evenings from 4-8 pm

7 7 Example Goal 2: Focus: Conversions SMART Goal: Improve quality online lead conversions from 10 per month to 12 per month. Why: Increasing lead conversions on my website will result in 2 extra sales. Actions: Review all website copy and USP Ensure each page has clear call to actions Add a lead capture generator to the home page of the website Time to Complete: 6 Hours + $75 professional services Scheduled Time: 3rd week of the month

8 8 Example Goal 3: Focus: Sales SMART Goal: Generate three new profitable sales per month with a net income of $1,000. Why: Increasing sales income will help to expand the business. Actions: Calculate Value of Lead Coordinate a Pay Per Click Campaign Develop a Landing page for the PPC Campaign Time to Complete: 2 Hours + $2,000 professional services & Ad Budget

9 9 Set Your Own Goals Use the blanks below to set your own SMART goals. Goal #1: What Why Actions

10 10 Goal #2: What Why Actions Goal #3: What Why Actions

11 11 Looking for a marketing team to help your business develop its brand and online presence? Contact us» Have questions? Jen DeVore Richter Co-Founder & Accounts Director Rock My Image (904) jen@rockmyimage.com