Social Media How to use social media to enhance your reach. Ashton Wingate

Transcription

1 Social Media How to use social media to enhance your reach Ashton Wingate

2 Agenda The What & Why of Social Media Know Your Audience Language & Direction Facebook Twitter Social Media Making a Change Lessons From the Obama Campaign Tiers of Engagement Helpful Tools Looking Towards the Future

3 The What & Why of Social Media Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone to post, comment on, share or mash up content and to form communities around shared interests. Fallis) Joseph Thornley (CEO of Thornley

4 Knowing Your Audience Who is your audience? Who else are they engaging with online? How much time do they spend on the net? How computer literate are they? How are they currently using social media?

5 Language And Direction Language/Etiquette Twitter is limited to 140 characters. This makes its even more paramount that you keep your message short, sweet, and to the point. Use acronyms, abbreviations, short hands, and links. You can direct message people that follow you on twitter and those messages are not limited by length Facebook allows for a more personal conversation. You can express yourself through messages, status updates, notes, and comments. There is no limit on length but it is still important to get your point across in a clear and concise manner. Directing your audience For those of you using multiple platforms online to communicate and disseminate information, its important that they work in harmony with one another. This harmony will increase the chances of people coming back to your sites again and again Twitter > Facebook > Blog > Website

6 Facebook by the Numbers Number one social networking site with more than 350 million active users Fastest growing demographic are females Average user has 130 friends on the site 60 million status updates each day More than 10 million users become fans of Pages each day More than 45 million active user groups exist on the site

7 Anatomy of A Facebook Page

8 How to Create a Facebook Page To create a Facebook page you first need to create a generic personal profile at Fan pages have to be connected with a personal profile (associated with an address) Create a (new) personal profile Log on to

9 Twitter by the Numbers million active users with a median age of 31 Users were tweeting 5,000 times a day in Today, 50 million tweets are sent per day Tuesday is most active day on Twitter

10 First Steps Sign up at Completely fill out user profile Brand Yourself Claim your Twitter handle (i.e. twitter.com/results_tweets) Choose a photo or logo Create your background

11 What s Worth a Tweet? Share news or events from your everyday life (conferences, meetings, fundraisers anything you promote via traditional means. Difference is you only have 140 characters)

12 What s Worth a Tweet Cont Status updates: What are you working on? Sharing links: Breaking news or valuable resources Have an opinion: Add your commentary to those links. Ask and answer questions. Great information comes from the crowd! Retweet: Did someone you follow share something interesting? You can repost it out to your own network by using RT at the beginning Live Tweeting: If you are at conference or meeting, share what you re learning with your followers Crowdsourcing: Get input from your followers as you re developing soemthing (instant feedback)

13 Speaking the Language Jargon Tweets 140 character updates on Twitter Follower-people who are interested in your updates and follow you Direct Message (DM)-private message from one Twitter user to another. Can only be sent when you are following each other - referring to another Twitter user (@cwaunion means I m speaking directly to or about them) RT- retweeting is when you share the tweet of one user with all of your Twitter followers. # - hashtags are community driven naming convention to help spread information while also organizing it.

14 Trending on Twitter (Hashtags) Favorite tool of conferences and event organizers If everyone agrees to add a certain hashtag after their tweet, it becomes easier to find that topic in search (search.twitter.com) #nonprofit #philanthropy #socent #p2 #hcr #green #topprog #tcot Make up your own hashtags!

15 Social Media Making A Difference Barack Obama won the presidency in a landslide victory (by a margin of nearly 200 electoral votes and 8.5 million popular votes) by converting everyday people into engaged and empowered volunteers, donors and advocates through social networks Since the election, the social media programs adopted by Obama s transition team have foreshadowed significant changes in how Obama, as president, will communicate with and more importantly through the mass of supporters who were collected, cultivated and channeled during the campaign

16 Lessons From Obama Campaign Make it easy to find, forward and act Channel online enthusiasm into specific, targeted activities that further the campaign s goals Laddering support/interest through tiers of engagement

17 Tiers Of Engagement Personal You could start by friending Obama on a social network. As a supporter, you may make your first donation or register to vote. Social Once invested, you may post a comment to a friend s profile, telling them why Obama was the right candidate for them. Advocate To drive interest in the group, you may post pictures, write blog posts or create a video declaring your support, which you could post to YouTube. With insights and materials from the campaign, you might host an offline event where you would ask supporters to donate money, register to vote, canvass or phone bank.

18 Tools Hoot Suite Hashtag.org Socialmention.com Tweetreach.com Tweetstats.com

19 Looking Towards the Future Socialtext Jott Meetup Basecamp Stribe