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1 Created to make a difference Specialists in data and campaign management

2 XCM created to make a positive difference to your thinking, your marketing, your business XCM would like to thank all customers, associates & partners for significant contributions made over many years. XCM with you, have substantial marketing experience and leverage to deliver the best solutions possible to your direct marketing requirements. Our logical and fresh approach will add great value to your success. Welcome to XCM Active products and services.

3 Products & Services

4 ActiveDbase is the CRM data centre for all data assets with key functionality to ensure you are in control of your direct marketing campaigns. This intelligent software enables Marketers to visualise, select, segment & report through knowledge and insight without complexity across all channels. With many satisfied customers, the Active Dbase is recognised as a valuable asset to any business who wishes to Increase trading performance and reduce costs significantly.

5 It has become appallingly obvious that our technology has exceeded our humanity. Albert Einstein ( ) Key features include: Intuitive Models & Applications Seamless Integration of all Customer & Prospect Data Hosted & Managed Solutions On-line/Off-line Automated dbase Scheduling & Up-dates Predict & Analyse Customer Buying Behaviour Rapid Profiling & Segmentation Key benefits include: Low and Flexible Cost of Ownership Free Proof of Concept Options Easy & Rapid Implementation Increasing Campaign Performance High Propensity Modelling Campaign Tracking & Response Mgt Pre & Post KPI/ ROI/Profit Reporting The active toolkit for all Direct Marketing requirements is... Significant Cost Reductions

6 ActiveAnalytics will significantly enhance your insight and provide practical solutions to increase trading performance, thus maximise your sales and investment returns through retention, reactivation or acquisition of customers. Revenue and Profit What is the strategy? Quick profit, maximum profit, a balance between maximum profit and market penetration, or maximum market penetration without making a loss? The power of accurate observation is frequently called cynicism by those who don t have it George Bernard Shaw ( )

7 Key benefits include: Mitigating Risks Increasing Business Confidence Evidence Based Insight Increasing Campaign Efficiencies Increasing Customer Response & Profitable Sales Reducing Overall Costs to Serve Key features include: Customer Profiling & Affinity Customer RFM & Life Time Value Sales & Product Propensities Segmentation & Modelling Regression Analysis Time Series Analysis Basket Analysis Lead to Purchase & Next best Buy The active toolkit for all Direct Marketing requirements is...

8 Active Prospect reduces marketing risk by utilising a vast but carefully selected array of data sets directed at your specific needs. This data agnostic approach supported by advanced analytics and modelling will improve your acquisition response turning prospects into valuable customers. First they ignore you, then they laugh at you, then they fight you, then you win. Mahatma Gandhi ( )

9 Key benefits include: Target Relevant Customers Only Reduced Cost of Acquisition Reduce Risk on Spend Reduce Time of Selection Enhance Campaign Response Increase Profitable Sales Maximise Sales Margins Key features include: Affinity Modelling Prospect Profiling Non Compete Joint Venture Models UK Wide Socio-Demographic Data Quality Transactional Data Accurate Vertical Market Data Quality Data Create New High Value Customers The active toolkit for all Customer acquisition is...

10 You talking to me? Active Customer maximises the ability to retain Customers but also enhance their experience and spend. Utilising regular & advanced analytics on your customer information and third party data we produce actionable intelligence to increase profits and reduce costs. Robert De Niro

11 Key features include: Retention Campaign Mgt Reactivation Campaign Mgt Customer Segmentation Analysis Customer Profiling & Modelling Channel & Product Propensities Life-stage & Value Chain Modelling Catchment Analysis Key benefits include: Hygiene & Append Predict & Reduce Churn Increase Range of Products Sold Increase Frequency of Orders Increase Campaign Response The active toolkit for all Customer requirements is... Increase Sales Conversion Increase Profitability

12 Active Campaign is the proactive management and execution of your marketing campaigns across all channels. The reduction of campaign lead time, relevant insight, speed of execution & response allow you to trigger valuable and repeatable sales. You may have to fight a battle more than once to win it. Thatcher Margaret 1984

13 Key benefits include: Reduce Lead Times Drive Customer Channel Preference Increase Campaign Response Increase Sales Values Drive Positive Brand Recognition Reduce Costs Key features include: Lead to Purchase Analytics On-line & Off-line Integrated Campaigns Database Management Trigger Based Marketing Creative Concepts & Design Campaigns Direct Mail Campaigns Print & Fulfilment X Channel Response Handling Fulfilment & Logistics The active toolkit for all Campaigns is...

14 ActiveDigital provides the ability to manage digital channels more effectively maximising insight and sales. Key benefits include: Increase Competitor Intelligence Integrate Multiple Campaigns Responsive Offer Management Increase Trading Opportunities Reduction in Costs Larry You can try to control people, or you can have a system that represents reality. I find that knowing what s really happening is more important. Page, Google

15 Added value services End 2 End Marketing Management Key features include: Promotion & Response Management Design & Broadcast Web-site Analytics & Offer Triggers SEO/PPC/adword Competitor Analysis & Benchmarking On-line Brand Protection PURL Landing Pages Fraud & Risk Management Print & Mail Management Creative Design & Artwork On-line Design & Marketing E-commerce Solutions Digital Analysis & Insight Cross Channel Response Handling & Analysis Product Buying & Merchandising Web-site Build The active toolkit for all interactive communications is...

16 callnow callnow now Our state of the art complex was built as a carbon neutral project. n textnow extnow callnow callnow X Channel Marketing Ltd, York House, Wetherby Road, York YO26 7NH Tel: Fax: xchannelmarketing.com Specialists in data and campaign management

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