Professional Diploma in Digital Marketing Module 4: Marketing Version 5.0 Lecturer: David Maher

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher"

Transcription

1 Professional Diploma in Digital Marketing Module 4: Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing Held Digital Marketing manager positions in Digital Agencies, Multinationals (MNC), Regulated Utilities and now Pharmaceuticals International experience working with the second largest eretailer in the world (Staples Inc.) Just completed an Executive MBA in Dublin Institute of Technology (DIT) 1

2 Marketing AGENDA Introduction Marketing Process Subscriber Management Newsletter Content & Design Delivery Management Reporting & Analysis Laws & Guidelines Program Structure Marketing PROFESSIONAL DIPLOMA IN DIGITAL MARKETING 2

3 Program Structure Marketing: Related Topics PROFESSIONAL DIPLOMA IN DIGITAL MARKETING Definition Marketing a structured, systematic process to deliver marketing messages to targeted subscribers Source: Digital Marketing Institute 3

4 Tactics (Globally) 4

5 Some Numbers Three times as many accounts as Facebook and Twitter accounts combined Facebook reach down to 6.1% (as low as 2% for larger followings) Discuss this one! 66% of people have made a purchase as a result of a marketing message via vs. just 20% via Facebook Return On Investment Many new technologies claim they have killed once and for all... 5

6 Definition: Service Provider Hosted, cloud-based Marketing system Source: Digital Marketing Institute Send.ie 6

7 Service Providers There are advantages to using an ESP No hardware required No mail server required No server upgrades No white list/ black list issues Low cost of entry High levels of functionality and reporting Marketing AGENDA Introduction Marketing Process Subscriber Management Newsletter Content & Design Delivery Management Reporting & Analysis Laws & Guidelines 7

8 Marketing Process Effective Marketing is a Process 1. Subscriber Management Data Collection Data Segmentation Data Management 2. Design & Content Mail Clients Interaction Process Sender/ Subject/ Copy Images & Attachments Risks 4. Reporting & Analysis Interaction Scale Campaign Reports Subscriber Reports Split Testing 3. Delivery Systems Service Providers Scheduling Source: Digital Marketing Institute Marketing Process Effective Marketing is a Process 1. Subscriber Management Data Collection Data Segmentation Data Management 2. Design & Content Mail Clients Interaction Process Sender/ Subject/ Copy Images & Attachments Risks 4. Reporting & Analysis Interaction Scale Campaign Reports Subscriber Reports Split Testing 3. Delivery Systems Service Providers Scheduling Source: Digital Marketing Institute 8

9 Definition: "SPAM" Receipt of unsolicited communications Digital Marketing Institute What is Spam The word "Spam" as applied to means "Unsolicited Bulk " Unsolicited means that the recipient has not granted verifiable permission for the message to be sent Bulk means that the message is sent as part of a larger collection of messages, all having substantively identical content Unsolicited is normal (examples: first contact inquiries, job inquiries, sales inquiries) Bulk is normal (examples: subscriber newsletters, customer communications, discussion lists) A message is Spam only if it is both Unsolicited and Bulk 9

10 Spam Filters The following characteristics can trigger Spam filters: Image/ text imbalance Use of all capitals Irregular font sizes All images Attachments Phrases like: click here, sale, offer, free, obscene terms etc. Marketers may send if... You have given them explicit consent to do so within the last twelve months or They have obtained your personal contact details in the course of a sale to you of a product or service within the last twelve months, and told you the purpose of gathering it and The direct marketing they are sending is in respect of their similar* products and services only and You were given a simple cost-free means of refusing the use of your contact details for direct marketing purposes: at the time your details were initially collected and where you did not initially refuse the use of those details, you are given a similar option at the time of each subsequent communication 10

11 Marketers may not send if... You have not given your prior consent to receiving such mail within the last twelve months in accordance with the options set out before The identity of the sender has been disguised or concealed or a valid address to which you can send an opt-out request has not been provided A valid physical address at which the sender may be contacted has not been provided Spam is in the eye of the beholder! The recipient decides if you re spamming Unfamiliarity with you, your business or brand They forget opting in Content is irrelevant An unpleasant experience They already opted out 11

12 Rules Never buy lists Never share lists Never Assume Have a process for unsubscribes (automate!) Don t mix your messages What if you get it wrong? First, it requires a complaint to the Data Protection Commissioner Investigation Up to 2,000 per incident ( address!) Prove that you have a process 12

13 Marketing AGENDA Introduction Marketing Process Subscriber Management Newsletter Content & Design Delivery Management Reporting & Analysis Laws & Guidelines Data Three Elements of Data Management 1 Data Collection 2 3 Data Segmentation Data Management 13

14 Data Three Elements of Data Management Data Collection Data Segmentation Data Management Your Lists Bigger List = Greater Success Pay Attention to Subscriber Sources Segmentation: Business Systems Form Capture Focus on Quality - Not Quantity How Does Regulation Apply? 14

15 Workshop 1 Acquisition For the next 10 minutes, I want you to think of ways to acquire addresses Think both online and offline. If you really thought about it, how many could you acquire in one working day? Could you set KPIs against acquisition??? Data Collection: Online Data collection may be carried out online Web signup form Contact form Competition Customer purchase Customer care touch points 15

16 Data Collection: Online Good attributes of sign up forms: Easy to find Easy to see On Every Page Non-intrusive Only seeking relevant information Think Segmentation Data Collection: Online Good attributes of sign up forms: Easy to find Easy to see On Every Page Non-intrusive Less than 10% of subscribes happen on the home page Only seeking relevant information Think Segmentation 16

17 Data Collection: Online Good attributes of sign up forms: Easy to find Easy to see On Every Page Non-intrusive Only seeking relevant information Think Segmentation Data Collection: Online Good attributes of sign up forms: Easy to find Easy to see On Every Page Non-intrusive Only seeking relevant information Think Segmentation 17

18 Data Collection: Online Contact Form Opt-in Web signup form Contact form Competition Customer purchase Customer care touch points Data Collection: Online Contact Form Opt-in Web signup form Contact form Competition Customer purchase Customer care touch points 18

19 19

20 Data Collection: Offline Data can be collected at all customer touch points Sales department Marketing department Service department Conferences & events Any meeting point with potential or existing customers Data Three Elements of Data Management Data Collection Data Segmentation Data Management 20

21 Definition: "Segmentation" Defining and subdividing a market into clearly identifiable segments having similar needs, wants or characteristics Marketing What Is Audience Segmentation and How Do I Use It? 21

22 Segmentation Personalize communication based on specific characteristics of audience groups Demographic Geography History Relationship Stage in Life Cycle Dynamic Segmentation Segmentation can be based on information gathered throughout the relationship/ lifecycle and based on customer behavior Subscription Customer signs up on website after purchasing a product Visits Website Customer demonstrates current interests on website Likes on Facebook Customer Likes a product on Facebook Jan Feb March April May June July Clicks on Customer clicks on links in Shares Topic Customer shares new product with friend 22

23 Segmentation: Dynamic based on Interaction Link Activity provides details on how subscribers click within the in terms of number of clicks, clicks per person, total clicks and no clicks Data Three Elements of Data Management Data Collection Data Segmentation Data Management 23

24 Data Management The subscriber database must be maintained regularly Clean old data regularly Focus on quality and not quantity A smaller amount of high quality interactions is better than a large amount of low quality interactions Apply Segmentation consistently Update with new information gathered through interactions with subscribers Every iteration of Marketing process is an opportunity to improve data quality Marketing AGENDA Introduction Marketing Process Subscriber Management Newsletter Content & Design Delivery Management Reporting & Analysis Laws & Guidelines 24

25 Marketing Process Effective Marketing is a Process 1. Subscriber Management Data Collection Data Segmentation Data Management 2. Design & Content Mail Clients Interaction Process Sender/ Subject/ Copy Images & Attachments Risks 4. Reporting & Analysis Interaction Scale Campaign Reports Subscriber Reports Split Testing 3. Delivery Systems Service Providers Scheduling Source: Digital Marketing Institute Design Mailchimp 25

26 Communication Zones Depending on consumption channel, users apply personal preferences and etiquette and expect marketers to do likewise Website Social Media Mobile Phone User Public Zone Websites and Discussion forums where the accepted norm is public and open. Social Zone Social Media Networks where the interaction is governed by social norms Personal Zone Personal communications devices/ systems with a personal etiquette Source: Digital Marketing Institute User Prioritization Exercise The sequence with which subscribers often engage with their client 1 From Name 2 3 Subject Line Message Preview 26

27 Risks Even with opt-in marketing, there are risks with marketing directly to subscribers on in their personal communications zone (Inbox) Relevance of the Message (Segmentation) Frequency of sending Interruption Factor Sender Key factors affecting open rates: Cultural bias and gender bias depending on from name From name should be from real reply address: more likely to get opened if from a real person as opposed to generic or Allow recipient to Reply. Never use 27

28 Subscriber Prioritization Criteria Users scan their incoming mail and prioritize based on: Time of Day Location Sender Familiarity Work Priorities Personal Priorities Clients is consumed in an client 28

29 Clients & Devices You are designing for an client and a device Clients: Outlook, Gmail, Hotmail, Yahoo Mail, Apple Mail, etc. Devices: Smartphones, Tablets, Laptops, PCs, TVs Clients Per Device Different devices use different mail clients 29

30 Subject Line Key factors affecting open rates: First 2 or 3 words are crucial (truncated view) Make the subject line relevant to the recipient as opposed to the sender Subject lines are industry dependent. Price works in travel, but not in education Test Test Test (Split Testing) Copy Key factors affecting engagement: Relevant message targeted at specific audience (segmentation) Specific and clear call(s) to action Personalization: is used primarily as a person-to-person communications tool Structure for ease of consumption/ scanning: Headline Paragraph Headings Bullet points Bold text Text/ image balance Links Avoid too much text 30

31 Workshop 2 Design For the next 10 minutes, I want you to think of good versus bad design Give reasons for each from what we have discussed Use your personal and work to try and find examples of both Is there any reason why we should have bad with the ESPs out there? 31

32 Failure to Test: 32

33 Attachments Key factors affecting engagement: Be aware of the risks with using attachments They may cause: Lower open rates Trigger spam blockers Create security concerns Those that send a large amount of s on a regular basis that include attachments typically are spammers. Instead of using an attachment, use your platform to link to templates, graphics, and links to content hosted on the server or the Internet. (Whatcounts.com) Subject Line: Cook Smarts' "Weekly Eats" Descriptive Factor-in/out Subject Line Call To Action Lots of links Scannable Headings Get the Message Across 33

34 Images Key factors affecting comprehension: Many clients by default have images have turned off Images should never carry the meaning of the , rather they should support the meaning of the Balance images in s, to avoid triggering SPAM filters Use alt text in messages - alt text is sometimes visible when images are turned off 34

35 35

36 36

37 37

38 38

39 39

40 40

41 Some Mobile Stats 1) 74% of smartphone owners use their devices to check their 2) Mobile now makes up the majority of opens at 51% 3) 68% of Gmail and Yahoo opens are coming from mobile devices 4) By the end of 2018, worldwide mobile users are expected to total over 2.2 billion. By this time, 80% of users are expected to access their accounts via a mobile device 41

42 Mobile Integration Mobile Integration 42

43 Clients: Design Testing Through testing it is possible to ensure deliverability across a broad range of clients and devices Marketing AGENDA Introduction Marketing Process Subscriber Management Newsletter Content & Design Delivery Management Reporting & Analysis Laws & Guidelines 43

44 Marketing Process Effective Marketing is a Process 1. Subscriber Management Data Collection Data Segmentation Data Management 2. Design & Content Mail Clients Interaction Process Sender/ Subject/ Copy Images & Attachments Risks 4. Reporting & Analysis Interaction Scale Campaign Reports Subscriber Reports Split Testing 3. Delivery Systems Service Providers Scheduling Source: Digital Marketing Institute Send.ie 44

45 Scheduling Times when recipients open Time of Day Business to Business Tuesday to Thursday 10am 12 pm 2pm 4 pm Business to Consumer Open times vary by industry Test to confirm Split Testing Tuesday - Thursday is best. Friday: open rates typically 8% down. Test different days and times against your goals. Marketing AGENDA Introduction Marketing Process Subscriber Management Newsletter Content & Design Delivery Management Reporting & Analysis Laws & Guidelines 45

46 Marketing Process Effective Marketing is a Process 1. Subscriber Management Data Collection Data Segmentation Data Management 2. Design & Content Mail Clients Interaction Process Sender/ Subject/ Copy Images & Attachments Risks 4. Reporting & Analysis Interaction Scale Campaign Reports Subscriber Reports Split Testing 3. Delivery Systems Service Providers Scheduling Source: Digital Marketing Institute Reporting Key metrics for monitoring Marketing packages: Open rate Total opens Unique opens Clicks Unsubscribes Bounced Delivered 46

47 Reporting: Campaign Snapshot Standard reporting features with Marketing packages Reporting: Recipient Activity Recipient Activity provides details on activity of subscribers in terms of open rates, clicks, unsubscribe, marked as spam 47

48 Reporting: Link Activity Link Activity provides details on how subscribers click within the in terms of number of clicks, clicks per person, total clicks and no clicks Reporting: Social Sharing & Forwards Social Sharing provides details on how subscribers interact through social networks with the Marketing campaign 48

49 Split Testing Factors to base split test upon & what you can learn: o Sender (The Name the Recipients respond best to) o Subject Line (Timeliness and Relevance of messaging) o Content (Concerns and Interests of Subscribers) Advantages of Split Testing: o Better open rates o More targeted and relevant content o Better engagement Split Testing Split testing can reveal a significant level of difference between campaigns Split Testing can greatly improve the success of campaigns 49

50 Marketing AGENDA Introduction Marketing Process Subscriber Management Newsletter Content & Design Delivery Management Reporting & Analysis Laws & Guidelines Laws & Guidelines Issues to Consider Issues to consider: Be aware of Data Protection Regulations in your country. Understand how Data Protection Laws in your country inform what is considered as SPAM. Be aware of Privacy Regulations in your country. Know common characteristics of Electronic Privacy Regulations such as: opt out at collection point, subscriber told why information is being gathered, s only about a similar product, option to opt-out / unsubscribe on every , opt in only valid for 12 months. 50

51 Governing Bodies (International) UK US Recap Start Use a Service Build Your List Design - Respect Your Brand and Audience Always Look at Reports Integrate Iterate 51

52 We always welcome feedback We always welcome feedback, ideas, case studies and examples from your own personal experience. Do share! Send to: amples from your personal experience. Do share! Send to: Professional Diploma in Digital Marketing Module 4: Marketing Version 5.0 Lecturer: David Maher 52

26.08.15. Email Marketing. Program Structure AGENDA

26.08.15. Email Marketing. Program Structure AGENDA Professional Diploma in Digital Marketing Module 5 Email Marketing Version 5.0 Email Marketing AGENDA Introduction Email Marketing Process Subscriber Management Newsletter Content & Design Delivery Management

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

Bulk email and newsletters

Bulk email and newsletters + Email Newsletters + This session will cover: Concepts: 1. Bulk email and newsletters 2. Email marketing plan Welcome! Foundations of Communications Emily Pitts Ennis, CAES OIT 3. Subscription lists 4.

More information

Smart E-Marketer s Guide

Smart E-Marketer s Guide 30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step

More information

30-Day Starter Guide to Email Marketing

30-Day Starter Guide to Email Marketing { 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will

More information

How to Engage Your Contacts Using Email Marketing

How to Engage Your Contacts Using Email Marketing How to Engage Your Contacts Using Email Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the

More information

1.M4: Email Marketing

1.M4: Email Marketing 1.M4: Exercises A series of practical exercises is provided below: Module Domain DMI_PDDM_PE_M4_00001 Goals and KPI s Using the goals listed for a business of your choosing, select specific KPI s for each,

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

Email Marketing Glossary of Terms

Email Marketing Glossary of Terms Email Marketing Glossary of Terms A/B Testing: A method of testing in which a small, random sample of an email list is split in two. One email is sent to the list A and another modified email is sent to

More information

Best Practices in Email Marketing

Best Practices in Email Marketing Best Practices in Email Marketing April 2008 Presented by: Stu Carty Regional Development Director Constant Contact Inc. phone: 925-855-7401 email: scarty@constantcontact.com http://sfbayarea.constantcontact.com

More information

Email Marketing Ambition Digital Carly Rodgers

Email Marketing Ambition Digital Carly Rodgers Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The

More information

Successful Email Marketing

Successful Email Marketing Successful Email Marketing Twitter: susanhallam Web: www.hallam.biz Blog: www.hallam.biz/blog LinkedIn: susanhallam Email: Susan@Hallam.biz Digital Marketing Agency 2011 Hallam Communications Ltd Page

More information

! Email Hints & Tips

! Email Hints & Tips Email Hints & Tips Email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company) The single most important way you can improve your email performance

More information

Effective Email Marketing For Artists and Other Creatives

Effective Email Marketing For Artists and Other Creatives COMPELLING BRAND IDENTITIES IN PRINT & WEB IDENTITY PRINT PUBLISHING Effective Email Marketing For Artists and Other Creatives WEB Visible Logic, Inc. 142 High Street Suite 615 Portland, ME 04101 207.761.4230

More information

e-shot Unique Deliverability

e-shot Unique Deliverability e-shot Unique Deliverability Email Deliverability What is Email Deliverability? Email deliverability s aim is to maximise the number of email messages that reach the intended recipients inboxes. It is

More information

Not Your Mother s email. Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc.

Not Your Mother s email. Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc. Not Your Mother s email Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc. What is Your Mother s email? Using Outlook, Gmail or Kerio Server groups Being restricted to 50 500 emails/24 hours

More information

NC STATE EMAIL MARKETING BEST PRACTICES

NC STATE EMAIL MARKETING BEST PRACTICES NC STATE EMAIL MARKETING BEST PRACTICES Email Marketing Terminology SENT EMAILS This is the number of emails you sent. It is necessary to know this number in order to calculate other subsequent performance

More information

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your

More information

MailWorks Powered by PRI

MailWorks Powered by PRI MailWorks Powered by PRI Email marketing backed by real people COMMUNICATIONS This White Paper is provided by PRI for your resources. We strive not only to assist in web, mobile, and print communications,

More information

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES An Effective Touch Point for Long-Term Marketing Relationships Introduction Email newsletters are no longer optional when it comes to B2B

More information

MASS COMMUNICATIONS IN YOUR MINISTRY

MASS COMMUNICATIONS IN YOUR MINISTRY MASS COMMUNICATIONS IN YOUR MINISTRY W H I T E P A P E R MCWP0609 S M A L L G R O U P S M I N I S T R Y G U I D E C o m m u n i c a t i o n Communication is an important tool in determining the success

More information

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out

More information

Email Marketing. Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email

Email Marketing. Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email Email Marketing Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email info@europastudio.co.uk Copyright 2004-2012 Europa Studio.

More information

Top 40 Email Marketing Terms You Should Know

Top 40 Email Marketing Terms You Should Know 1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion

More information

Staying in touch by email

Staying in touch by email Staying in touch by email One of the best ways to retain customers is to keep in touch with them, be it through social media, a blog or by email. Periodic email contact offers an opportunity to engage

More information

Spreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact

Spreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact Spreading the Word: Raising Awareness and Funds with Email Presented by: Alec Stern, VP, Constant Contact Agenda Section 1: Email 101 Section 2: Getting Started Section 3: Getting Your Email Delivered

More information

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now? Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing

More information

Inbound Marketing Makin The Email/Phone Ring. Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc.

Inbound Marketing Makin The Email/Phone Ring. Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc. Inbound Marketing Makin The Email/Phone Ring Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc. What is Inbound Marketing? Prospects Leads Moving Leads Through The Sales Funnel Via Semi- Automation

More information

ANTI-SPAM POLICY JANUARY 2014

ANTI-SPAM POLICY JANUARY 2014 ANTI-SPAM POLICY JANUARY 2014 CONTENTS Introduction... 3 What happens if the anti-spam policy is not followed?... 3 Legal responsibilities and requirements... 3 Spam Definition... 4 Multinational campaigns...

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2 Mailing List Growth Strategies A guide to increasing the size of your mailing list November 2012 Version 0.2 Contents Introduction... 3 Lightboxes... 4 Implementation advice... 6 Social Media... 8 Implementation

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON

MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON Event Marketing Certificate Webinar Series: Email Marketing and Conversion 10 October, 2012 1 TODAY S SPEAKERS Moderator Guest Speakers ADD

More information

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing.

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing. A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. web. marketing. branding Contents Email marketing, made easy 3 What can Ai eshots do for you? 4 Tailored,

More information

Copyright 2011 Smart VA Ltd All Rights Reserved.

Copyright 2011 Smart VA Ltd All Rights Reserved. Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

Anchor s Email Marketing Glossary and Common Terms

Anchor s Email Marketing Glossary and Common Terms Anchor s Email Marketing Glossary and Common Terms A/B Split Test: A method used for testing the response of sending two different email campaigns to two equal segments of an email list. Marketers can

More information

Deliverability Counts

Deliverability Counts Deliverability Counts 10 Factors That Impact Email Deliverability Deliverability Counts 2015 Harland Clarke Digital www.hcdigital.com 1 20% of legitimate commercial email is not being delivered to inboxes.

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Online Marketing 101. Introduction to Email Marketing. TwistofLime.biz

Online Marketing 101. Introduction to Email Marketing. TwistofLime.biz Online Marketing 101 Introduction to Email Marketing TwistofLime.biz Email marketing 101 Why use email for marketing? At its best, email marketing blends art and science, and an email marketing star can

More information

Email Deliverability:

Email Deliverability: Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your

More information

Case study for email marketing own system vs. hosted service. TouchBase Pro

Case study for email marketing own system vs. hosted service. TouchBase Pro Case study for email marketing own system vs. hosted service Case Study 1 JHB Live JHBLive is a one-click stop to everything that is cool in Johannesburg this online content service run by The Content

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

MCH Channel_e Email Best Practices for Marketers

MCH Channel_e Email Best Practices for Marketers MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.

More information

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level 10 Tactics and Tips to Take Your Email Marketing Program to the Next Level Brought to you by em+c, a Target Marketing Group Publication www.emarketingandcommerce.com 10 Tactics and Tips to Take Your Email

More information

E-mail Marketing & SEO

E-mail Marketing & SEO Carrier Direct Marketing presents: E-mail Marketing & SEO 16 th June 2009 James Briggs Internet & E-marketing Manager 1 E-mail Marketing With E-mail Marketing, you can learn today and start developing

More information

Data is at the heart of deliverability

Data is at the heart of deliverability FOR ADESTRA CLIENTS ONLY! Page 1 of 5 Data is at the heart of deliverability Introduction Following an in-depth project by Adestra into deliverability in the UK a common theme has emerged. Your data management

More information

Email Marketing Evaluation

Email Marketing Evaluation Knowledge Guide: Email Marketing Evaluation How well is your email marketing performing? virtualroi May 2009 by: Sally Lowery Online Marketing Manager Email Marketing Evaluation Think back on your email

More information

A quick guide to... Permission: Single or Double Opt-in?

A quick guide to... Permission: Single or Double Opt-in? A quick guide to... Permission: Single or Double Opt-in? In this guide... Learn how to improve campaign results by sending new contacts a confirmation email to verify their intention to join. Table of

More information

8/4/2015 Sphere 9.4.6 Sphere Email US

8/4/2015 Sphere 9.4.6 Sphere Email US Sphere Email Guide 8/4/2015 Sphere 9.4.6 Sphere Email US 2015 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic, or mechanical,

More information

FLYING ABOVE INDUSTRY STANDARD?

FLYING ABOVE INDUSTRY STANDARD? FLYING ABOVE INDUSTRY STANDARD? BENCHMARK REPORT H1 2013 CONTENTS WELCOME TO THE H1 2013 BENCHMARK REPORT! This benchmark report (Half 1 2013) covers email activity from January - June 2013 and a wealth

More information

Basic Guide to Campaign Analytics 1

Basic Guide to Campaign Analytics 1 Basic Guide to Campaign Analytics 1 Understanding Campaign Analytics This guide was written for people new to email marketing who want to learn about each of the campaign analytic types and what good email

More information

EMAIL MARKETING MODULE OVERVIEW ENGINEERED FOR ENGAGEMENT

EMAIL MARKETING MODULE OVERVIEW ENGINEERED FOR ENGAGEMENT PLATFORM PEOPLE STRATEGY EMAIL MARKETING MODULE OVERVIEW ENGINEERED FOR ENGAGEMENT Contents p1 E-Newsletter Overview p2 E-Newsletter Sample p3 Forward Article p4 p5 p6 p7 Print Article Read More Subscription

More information

Email Newsletter Best Practices. Introductions. Andrea Berry Idealware Expert Trainer. Are People Still Using Email? June 2014

Email Newsletter Best Practices. Introductions. Andrea Berry Idealware Expert Trainer. Are People Still Using Email? June 2014 Email Newsletter Best Practices June 2014 Introductions Andrea Berry Idealware Expert Trainer Director of Development, Hardy Girls Healthy Women Are People Still Using Email? Yes. It s critical channel

More information

Better Email Marketing: Making Sure Your Messages Get Read & Acted On

Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to

More information

Email Marketing: Best Practice Guide

Email Marketing: Best Practice Guide Brochure More information from http://www.researchandmarkets.com/reports/1778576/ Email Marketing: Best Practice Guide Description: This Email Marketing best practice guide is designed to help B2B marketers

More information

Email Marketing for Business. Tracy Muir Digital Spotlight Ltd

Email Marketing for Business. Tracy Muir Digital Spotlight Ltd Email Marketing for Business Tracy Muir Digital Spotlight Ltd At its core, Email Marketing is a tool for customer relationship management (CRM). Its Purpose: To build virtual relationships with existing

More information

Best Practice Data Collection for Marketers

Best Practice Data Collection for Marketers Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection

More information

WHITE PAPER SEPTEMBER 2008. Make It Into the Inbox. Co-authored by Jaren Angerbauer and Shaneli Ramratan

WHITE PAPER SEPTEMBER 2008. Make It Into the Inbox. Co-authored by Jaren Angerbauer and Shaneli Ramratan THE DIGITAL MARKETING COMPANY WHITE PAPER SEPTEMBER 2008 The 10 Commandments of Email Delivery Make It Into the Inbox Co-authored by Jaren Angerbauer and Shaneli Ramratan In the world of email marketing

More information

Email Marketing & Lead Generation Blueprint

Email Marketing & Lead Generation Blueprint Email Marketing & Lead Generation Blueprint Email marketing has been around for as long as email has been around. It has evolved into a powerful tool which can be utilized for various purposes. Since email

More information

5 Keys to Email Marketing

5 Keys to Email Marketing 5 Keys to Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information they

More information

Local Online Marketing. Local Online Marketing. Giving Your Customers A Reason to Come Back

Local Online Marketing. Local Online Marketing. Giving Your Customers A Reason to Come Back Local Online Marketing Local Online Marketing Giving Your Customers A Reason to Come Back Marketing is a Marketing is a Competition You are not alone in your quest to provide services or products to your

More information

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for

More information

Reporting - Bounce rates

Reporting - Bounce rates Reporting - Bounce rates An email that doesn't get delivered, is referred to as bounced. The bounce rate refers to the percentage of email addresses in your contact list that didn t receive your message

More information

email SECRETS for Medical Practitioners

email SECRETS for Medical Practitioners email SECRETS for Medical Practitioners Email Secrets for Medical Practitioners Considerations for Care Givers Email Challenges Best Practices Email Solutions Permission Based Marketing Reasons to use

More information

Knowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path

Knowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path Knowledge Guide: Deliverability Your Reputation Holds the Key to Deliverability virtualroi May 2009 by: Return Path Your Reputation Holds the Key to Deliverability Twenty percent of legitimate email never

More information

Email Marketing System Options

Email Marketing System Options System Options Different Systems for Different Users We run various different types of systems for different users based on their email marketing requirements. If you have your own email marketing system

More information

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages ro Work With Data Import, append & export unlimited lists - with no restrictions on number of contacts De-duplication and list cleaning Dedupe of lists on upload, clean bounces Automatic bounce, opt-out

More information

Email Marketing in a Down Economy

Email Marketing in a Down Economy Email Marketing in a Down Economy Connect. Inform. Grow. Copyright 2011 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information

More information

Association Email Marketing Benchmark Report

Association Email Marketing Benchmark Report 215 Association Email Marketing Benchmark Report Table of Contents 2 Introduction 13 Results by Number of Recipients 3 Email Marketing Metrics, Defined 14 Results by Time of Day 4 Executive Summary 15

More information

Best Practices for Email Marketing With imodules

Best Practices for Email Marketing With imodules Best Practices for Email Marketing With imodules Overview Communication is fundamental in building valuable relationships with your constituents. Emails can be up to 20 times more cost effective and generate

More information

Platform Overview WWW.GETRESPONSE.COM

Platform Overview WWW.GETRESPONSE.COM Platform Overview WWW.GETRESPONSE.COM Enterprise Solutions Quick Facts 300+ staff Offices in Warsaw, Gdansk, Moscow, Halifax and Wilmington GetResponse is an Email Marketing and Online Campaign Management

More information

Email Marketing Features

Email Marketing Features Email Marketing Features intouch Email Marketer is a true all-in-one communications platform and includes everything you need to create, send and track professional HTML emails, autoresponders, surveys,

More information

Email Marketing that Works. Anthony Lindsay

Email Marketing that Works. Anthony Lindsay Email Marketing that Works Anthony Lindsay Email Marketing: Why Bother? Your Audience is Online 3,042,600 Irish people online Your Audience is Online Time spent online: European average: 12.1 hours a week

More information

Enterprise Email Marketing: The 8 Essential Success Factors

Enterprise Email Marketing: The 8 Essential Success Factors Enterprise Email Marketing: The 8 Essential Success Factors How to Create High-Impact Email Marketing Campaigns When Managing Over 1 Million Sends per Month By John H. Sellers Certified Email Marketing

More information

Basic Guide to SMS Marketing 1 2 way SMS is only available in some countries. Contact us to see if your country is supported.

Basic Guide to SMS Marketing 1 2 way SMS is only available in some countries. Contact us to see if your country is supported. Basic Guide to SMS Marketing 1 The Basic Guide to SMS Marketing This guide talks about the basic things you need to know about SMS Marketing before you start sending out SMS campaigns. This guide covers

More information

Introduction. This email marketing guide explains how you can make the most of your email marketing campaigns.

Introduction. This email marketing guide explains how you can make the most of your email marketing campaigns. Introduction Manufacturing industry is spread across the world, from developed countries to developing nations, all boast of a rich manufacturing sector. It refers to a range of industries right from handicrafts

More information

INinbox Start-up Pack

INinbox Start-up Pack 2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the

More information

The biggest myth about online marketing

The biggest myth about online marketing DWHSA Webinars Using MailChimp A FREE Tool for Email Marketing The biggest myth about online marketing Email is dead Email isn t cool Email is for old people The big truths about email marketing Your clients

More information

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered... 1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5

More information

Trends & ideas for success CRM & Email marketing

Trends & ideas for success CRM & Email marketing Trends & ideas for success CRM & Email marketing Michael Leander michael@michaelleander.me @michaelleander < Twitter Facebook/Linkedin Michael Leander 1 Email not so dead after all... (tell your friends

More information

Confirmed Opt-In Guide

Confirmed Opt-In Guide Confirmed Opt-In Guide 1601 Trapelo Road Suite 329 Waltham, MA 02451 www.constantcontact.com Constant Contact, Inc. reserves the right to make any changes to the information contained in this publication

More information

A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results

A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results Page 0 of 8 Introduction This document summarizes the questions that were asked during the session

More information

Email marketing campaign guidelines SMS-Timing clients

Email marketing campaign guidelines SMS-Timing clients Email marketing campaign guidelines SMS-Timing clients Copyright 2013 B&MI s.a. Page 1 CONTENTS Introduction... 3 Prepare your contents... 5 Choose one topic per campaign... 5 Write your contents... 5

More information

Email Best Practices: Proven strategies and tactics for success

Email Best Practices: Proven strategies and tactics for success Email Best Practices: Proven strategies and tactics for success 2 The most powerful marketing channel Email marketing is one of the most cost-effective marketing channels available. It s easy to get distracted

More information

Your guide to email marketing

Your guide to email marketing Your guide to email marketing Precept 2016 Entering the world of email marketing can seem pretty daunting. Especially if your business has never done email marketing. But emails are actually a great way

More information

MIDDLE EAST POST BOX. - Opt-In Direct Marketing -

MIDDLE EAST POST BOX. - Opt-In Direct Marketing - Best Practice is a management idea which asserts that there is a technique, method, process, activity, incentive or reward that is more effective at delivering a particular outcome than any other. The

More information

AMANDA KIVIAHO E-MAIL MARKETING MANAGER. @amandakiviaho

AMANDA KIVIAHO E-MAIL MARKETING MANAGER. @amandakiviaho AMANDA KIVIAHO E-MAIL MARKETING MANAGER @amandakiviaho Amanda Kiviaho is the Email Marketing Manager at Madison Logic. She manages and executes lead generating email campaigns, conceptualization through

More information

Send Your Message to the Masses

Send Your Message to the Masses + Send Your Message to the Masses WELCOME! Enter your name in the chat window for attendance Getting Started with Email Newsletters Emily Pitts Ennis, CAES OIT + Email newsletter overview This session

More information

Email marketing for. car dealerships A quick guide to planning your email campaign

Email marketing for. car dealerships A quick guide to planning your email campaign Email marketing for car dealerships A quick guide to planning your email campaign Contents Why email marketing? 01 02 03 04 05 06 08 09 10 11 Why email marketing? Setting a plan Growing your list Structure,

More information

SCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing

SCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing EMAIL MARKETING SCORECARD Find Out How Much You Are Really Getting Out of Your Email Marketing This guide is designed to help you self-assess your email sending activities. There are two ways to render

More information

INBOX. How to make sure more emails reach your subscribers

INBOX. How to make sure more emails reach your subscribers INBOX How to make sure more emails reach your subscribers White Paper 2011 Contents 1. Email and delivery challenge 2 2. Delivery or deliverability? 3 3. Getting email delivered 3 4. Getting into inboxes

More information

The Secrets of a Successful Email Marketing Campaign

The Secrets of a Successful Email Marketing Campaign First Floor, The Anchor Building, 7 Quince St, The Media Mill Millpark, Johannesburg, 2197 Tel: +27 (0)11 482 7380 E-mail: info@nicework.co.za www.nicework.co.za The Secrets of a Successful Email Marketing

More information

How to Create and Send Newsletter Using G-Lock EasyMail

How to Create and Send Newsletter Using G-Lock EasyMail How to Create and Send Newsletter Using G-Lock EasyMail Beginner s Guide 1 Page Table of Contents 1. Create E-Mail Account 3 2. Create Contact Group. 5 3. Import Contacts from External Database. 6 4. Compose

More information

Marketing Best Practices Hints & Tips Leveraging Social Media. Copyright 2011 Constant Contact, Inc.

Marketing Best Practices Hints & Tips Leveraging Social Media. Copyright 2011 Constant Contact, Inc. Marketing Best Practices Hints & Tips Leveraging Social Media Copyright 2011 Constant Contact, Inc. Thank you for attending today s workshop! Ask plenty of questions remember to introduce yourself Take

More information

6-Part Lunch Learning Series

6-Part Lunch Learning Series Deliverability Basics Thursday, March 21, 2013 12:00pm 12:30pm EDT #asaewebinar Presented by: Jenny Lassi Professional Services, HighRoadSolution This complimentary webinar is brought to you by HighRoad

More information

Getting it Right with Email Marketing

Getting it Right with Email Marketing Getting it Right with Email Marketing 1 1 Getting it Right with Email Marketing Prepared by: Patrick Zuluaga PMZ Marketing M: 0403 436 889 F: 02 4388 9164 E: patrick@pmzmarketing.com.au W: www.pmzmarketing.com.au

More information

Part 1: Create. Subject line From name Text Content Avoiding the spam trap Images Hyperlinks Mobile design

Part 1: Create. Subject line From name Text Content Avoiding the spam trap Images Hyperlinks Mobile design Table of Contents Subject line... 2 From name and email address... 3 Text Content... 3 Avoiding the spam trap... 6 Images... 7 Hyperlinks... 8 Email rendering... 10 Mobile design... 11 Whitelisted servers...

More information

GUIDE TO EMAIL MARKETING

GUIDE TO EMAIL MARKETING GUIDE TO EMAIL MARKETING Using e-mail marketing to communicate with your customers and promote your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video

More information