We are Advertising Excellence

Transcription

1 We are Advertising Excellence bright ideas - whatever your budget. visit our new website:

2 Bright Ideas - whatever your budget. Press TV Online Radio Search Engine Optimisation (SEO) Production Outdoor Call Handling

3 Experience to make the difference Advertising Excellence will make your advertising work! 13 years planning and buying national campaigns Dedicated Media specialists from Press, Online, TV, Radio & Outdoor Over 100 active clients The Best rates in market Full service Media Planning, Buying and Creative Advertising Excellence offers your business a friendly and personable service to deliver the best advertising solutions. We offer a fantastic breadth of industry knowledge and experience to help your business grow.

4 Newspaper and Press Advertising With many years combined experience in national press, consumer magazines and regional press, we offer a fantastic breadth of knowledge and have a very keen buying power across the range of titles. The key to successful advertising in press is making sure the fit is right, and as such target analysis is key to getting it right. When a client spends their hard earned marketing budget, it is critical that the right titles are selected. Drawing from experience and industry knowledge we are well suited to doing just that. Our buying power is unsurpassed, and many other advertising agencies use us to plan and buy their press for them.

5 Newspaper Activity The Sun Full Page Classified Section This shows a typical page in the Sun. We have booked the space for every advertiser... Hopefully giving you an idea of our buying power!

6 Radio Advertising Harness the power of this very special media. At Advertising Excellence, our radio advertising experience is vast. Over many years we have learned how to harness the power of this very special media and we re proud of our radio track record, delivering phenomenal ROI to our clients as well as creating some gorgeous, long lasting commercials that sell and sell.

7 Online Radio Advertising The Possibilities Audiences can now be reached specifically through audio delivery services like We7 and Spotify have user data and so they can tailor your campaign delivery to the exact target audiences you seek... it s 11 O clock on We7... Spotify casestudy Let s take a look at this example from Spotify. You re listening to your music then about once every 15 minutes, a short ad comes along. Partnered with Wired for UK launch. Created bespoke, editorial style audio with the magazine s editoral team talking about innovation, technology and music. Supported with standard display driving users to a sample page Target male music lovers, Average CTR of 0.88% (8 times national average for CTR) Looking for 18-34s in London? You can hit them and only them. Looking for Classical Music lovers 45+ in Scotland? You can hit them and only them. Looking for listeners with South Coast postcodes? You can hit them and only them. Looking for Females. You can hit them and only them So, how do use this incredible tools for DR campaigns? You can target by Time of Day, Day of week, Gender, Age Range, Postcode and soon...demographic.

8 Television Advertising Market Beating TV Rates. At Advertising Excellence Limited we are an agency that specialise in Direct Response TV advertising. We have a vast knowledge and experience in DRTV campaign management. We access marketing beating TV rates. We offer a very comprehensive and effective service to any TV advertiser with great results. There is a common misconception that TV advertising is very expensive. The truth is that it is more accessible than you may think. There is something for everyone including advertisers. The production of a good quality TV commercial can cost from as little as 6,000, Advertising Excellence Limited will talk you through each step and be on hand to help with every aspect of your campaign. Examples of Current Television Budget Offers Regional terrestial TV is one option Broadcaster Micro Region Budget No. of Spots Impacts ITV Thames Valley Tyne Tees 5,000 6, (approx) 50 (approx) 835,492 2,550,614 There are high impact satellite channels Broadcaster Channel Budget No. of Spots Impacts Sky See Below 10, (approx) Challenge, Living It, Living Loves, E! Universal, CBS Reality, Sky Real Lives, Style network, Diva, Sky movies Sci-Fi, Extreme Sports, History HD, MGM HD 3,174,603 UKTV See Below 10, (approx) 3,125,000 G.O.L.D., Watch, Home, Good Food, Really, Alibi, Dave, Blighty, Eden, Yesterday

9 Television Advertising Market Beating TV Rates. Phenomenal late market TV deals only through Ad Ex Spots on SKY News for as little as 40 per spot in daytime and 25 on other well known digital channels. On Channel 5 we have been able to buy spots for as little as 375 Nationally! ( 2.33 cpt between you and I) On Channel 4 we have bought at 2.00 cost per thousand in August and 2.50 for Sept. (This is circa 750 a spot Nationally which would usually cost 2,000!) Eurosport for 20 a spot around premium live spot, These spots would usually sell for 100. (we can buy at 1.75 cpt!!!) We can buy ITV3 airtime for 2.25 which is circa 150 per spot on this high quality channel. Ad Ex really come into our own in buying late space offers. Once you appoint us you can take advantage of these type of deals.

10 Ad Ex News Nik Foreman Joins Advertising Excellence as Broadcast Manager. Television advertising specialist Nik Foreman has joined Advertising Excellence adding to our full service team. With a wealth of experience selling Multi-channel TV over 10 years, Nik s knowledge is invaluable for expanding your marketing communication. Nik was previously at IDS selling the UKTV and Virgin Media channels as Business Development Manager. In this role he nurtured new clients onto TV through a sound understanding of their business needs and the dynamics which ensure a highly responsive campaign. After a two year spell selling sponsorship for Australian TV Nik has returned to the UK to head up Ad Ex s broadcast team. Nik Foreman Broadcast Manager nik.foreman@advertisingexcellence.co.uk Office Mobile I look forward to working with you to help grow your business through efficient, responsive advertising. Furthermore, I can help you explore the latest opportunities from Digital TV including Sponsorship, Interactive, Video On Demand and Brand Placement.

11 Online Advertising Online has exploded the advertising world and new tech changes daily. Things have changed a lot from the days when New Media first became a buzz word. Keeping on top of the latest developments is tough work, but that is what we do. Online has exploded the advertising world, and new tech is coming out all the time. The question is where do you start... the simple answer is...with us! Gone are the days of banner and button advertising being the cutting edge of online advertising, now it s more like what app are you going to use to perpetuate your message and call to action? Which key words are you going to use to ensure the right person knows about you? You want to reach 32 year olds living in Coventry who like reading about finance, 4x4 cars, and listen to Burt Bacharach... then not a problem. We can help you do that!

12 AdEx ReachLocal - Google Breaking News: ReachLocal and Google Form Global Strategic Partnership. We re thrilled to announce a fi rst-of-its-kind partnership with Google that designates ReachLocal as a global premier Google AdWords - AdEx is now working with ReachLocal, which enables us to offer our clients the best possible PPC campaigns on the market! Now partnered with Advertising Excellence enables us to offer our clients the best possible PPC campaign on the market. and new business. Over the next three years, this partnership is designed to drive both growth in existing markets and expansion into new international markets. As Todd Rowe, Google s Head of Global Channel Sales said: Since 2004, ReachLocal and Google have worked together to drive the adoption of Google AdWords to SMBs in both domestic and international markets. We believe this partnership will give SMBs around the world an additional opportunity to use Google AdWords to drive awareness

13 AdEx ReachLocal PPC with a difference Pay Per Click Advertising Any PPC company can drive traffic to your site in the 1000 s, using specific keywords such as: Compare Broadband Cheapest Landline Can become extremely expensive. Reach Local over first 6 8 weeks will beable to establish which keywords are actually generating calls, s and contact form fills. Not just clicks to your website. Result: no wasted budget on keywords that are generating 1000 s of clicks but no sales. Talk Talk spend k per month on PPC. E.g: keyword: Change Broadband million searches on that last month - Cost: 2.20 per click. 10K per month divided by 30 days gives Reach Local per day to spend to drive clients searching for specified product - i.e. change broadband cheap landline and broadband mobile phones Essex to clients website. Stripping away the RUBBISH.

14 ReachLocal Unique Method Of Tracking Searchers clicks on ReachLocal Text Ad. Original Site Goes through ReachLocal proxy. Proxy Site Searcher sees site with tracking. Dynamically served site not a mirror! Your site code & phone system remain untouched Your site looks and feels the same but enables us to track and report all activity Enables conversion-based optimisation for better ROI

15 ReachLocal Conversion-Based Optimisation 1 Learns converting keywords 2 Reallocates budget dynamically Before Keywords After Keywords Automatically Maximises ROI On Top Converting Keywords Per SE 1. Google Compare Broadband 2. Bing Cheap Landlines 3. Ask Cheapest Blackberry 4. AOL Cheaper Broadband 5. Yahoo Cheap Line Rental The ReachLocal Difference Unique Google Relationship Unique Commercial Agreements Unique Learning Technology Unique Automated ROI Maximization 3 Converting Keywords Improve results & maximises ROI Converting Keywords

16 Premium Targeting Network Targeting Technology Platform Demographic Behavioural Contextual Geographic Retargeting Job title, income, marital status Automotive Business Consumer electronic Education Entertainment Real estate Renting Home improvements etc. Country: UK Region: England City: London Retarget past visitors to advertiser s websites Campaign LIVE

17 Network Quality Quality Sites With TD s extensive reach, you can expect to see ads appear across a vast number of sites. Below are example sites we d be using to deliver on your campaign.

18 Display Banner Advertising Offer Cost Per Click Millions of Banner adverts served across up to 2,500 well known and relevant websites, linked through to your website / contact form. ONLINE DISPLAY ADVERTISING Generate awareness, traffic (and Leads) Through Ad Network Premium and / or Performance Sites. CPC - guaranteed people to your website. Banners, MPU, Sky scrapers, Video. Fully Optimized - Full Reporting.

19 Cost Per Click Recommendation Suggested Activity Cost per Click In order to drive the masses to your website, TD will use their network of 2,500 websites to drive a guaranteed 4,000 clicks to your website / landing page. MILLIONS and MILLIONS of page views Brilliant for Branding your company across the web but only paying when someone actually goes to the website. Cost Per Click By using a CPC model for this campaign, you are given the lowest risk method of display advertising across the entire TD network in the UK, cleverly following around people who have been using similar sites or sitesthat the user fit into your demographic. This will be constantly monitored and ads served to sites that are getting click throughs. You will only pay for an ad once a potential client has clicked onto the website / landing page. Based on an marketplace average of 0.06% page click through rate i.e it will take a million adverts to be viewed to get 300 clicks. TD would need to blast your full colour display banner out 4 million times to people online in UK in order to achieve this! (As opposed to paying 40 per 1000 views on single sites like The Telegraph, which give you no guarantee that anyone will click on your site - to buy 1/2 million page views would cost a minimum of 20k on one site and hope they were your demographic). Total Budget 5,000 + VAT Targetting entire network time of delivery to be estimated 1.25 = 4000 Clicks to website/landing page

20 Geographical Targeting State-of-the-art ISP-based solution. Introducing geographical targeting through Advertising Excellence s state-of-the-art ISP-based geo targeting technology, you define which users to target. All ISP connection points from where people connect to the internet are graphically reresented and you can easily define your own regions to target. Why choose Advertising Excellence for geographical targeting? The powerful map based targeting technology gives the possibility to define custom targeting areas, leading to a more exact and flexible targeting With Advertising Excellence s ISP-based solution you can target as narrow as down to block level in some cities. This gives you the possibility to promote very local offers The Advertising Excellence CityName functionality can automatically add the name of the closest city, suburb, village or country in the ads to localise and customise the message With the country targeting functionality you can easily find potential customers even when they surf from abroad If you have an online shop as well as physical stores, you canincrease conversions online by targeting rural areas

21 Geographical Targeting Geographical Targeting Example Target the areas around IKEA stores in the UK With the TradeDoubler ISP-based geo targeting technology you can easily define the target areas of the different IKEA stores. You choose how big the IKEA target areas are for the different stores and you get a great overview of how many connection points you have in the different areas. Targeting setup Target areas closest to the different IKEA stores with different ads. The different ads can promote the same product offers but can show the name/placement of the local store in the ad.

22 Search Engine Optimisation We can work together to come up with a strategy that will work for you. Search Engine Optimisation can be considered in two parts; On-site Optimisation and Off-site Optimisation. On-site SEO is a standard of web design that allows search engines (Google, Yahoo, Bing etc.) to read the contents of your website and therefore display your site to visitors searching on something related to your products or services. Off-site SEO involves creating relevant links from other websites to encourage browsers to come and have a look at your site, this has an added effect of helping to raise your website s ranking.

23 Marketing The most cost-effective and measurable form of marketing. Broadcasting is the most cost-effective form of marketing your company can undertake and can be used to advertise new products or services or provide a regular newsletter to your customers and prospects. We look at your website and the content of the message you wish to send and lay this out in HTML format with links, that not only direct people to your website, but also record exactly who has clicked the links. This allows you to do follow up marketing to those people that clearly have an interest. If your website is looking a little old and in need of some TLC, or even if you have no website at present, we can help you there as well.

24 E-Shot Example The most cost-effective and measurable form of marketing. Form used for data capture on web landing page Sample E-Shot - as shown in mail client window.

25 Campaign Analytics CPA Results Industry Average click through rate is 0.6% This campaign 21.6% - STAGGERING!!! Information that will come through on and you will have full log in facility.

26 Experiential Opportunities Thinking outside the box. At Advertising Excellence, our wealth of experience and knowledge within a vast array of medias and industries allows us explore ideas outside the normal realms of media, creating fresh ideas and ensuring that our clients set themselves aside from their competition. For example: The World Privilege Loyalty Club is a world-renowned directory of recommended businesses worldwide. The World Privilege Loyalty Club and the loyalty card together make up a compact guide to some of the best businesses across the globe offering you specially negotiated discounts and privileges.

27 Major Partners & Advertisers

28 The Power of World Privilege Your World Privilege Discount Card - Enhance your spending power and get more for less. Here is just one example of how powerful World Privilege Memberships can be as a tool to attract and retain clients. It has produced amazing results and a source of revenue income for one client within the extremely competitive Telecoms Industry. See below the clients website to give you an idea of how they market it on their website to attract clients. Also showing logos of partners to cover all appetites Like AA, Apple Inc., Sharp, House Of Fraser, Hertz, Fitness First, Talk Talk etc... Click through and you will see how they present the Free offer also telling the client it will cost 9.95 after the first year when they renew the phone contract. Year 1 Having bought 1,000 memberships 2 and a half years ago, this client gave away the World Privilege Memberships free of charge to new customers if they took up a 12 month contract. They offered current customers the membership free of charge during 2009 as long as they renewed the contract for 12 months. Retention rose from 20% in 2008 to 68% in Year 2 They offered current clients the card for only 10 if they renewed their contract with them. 85% increase in retention in 2010!! Plus 66,620 revenue gain of which 33,310 is profit! Below is the white labelled webpage that members will go through to once they have joined to enjoy the discounts. They now buy buy approx 1,000 memberships every month, we just top them up with a 1,000 every time they are running low. (that will cover the cost with some left over of 2009 s give aways).

29 Qualified Lead Generation We can provide you with qualified leads for customer acquisition. Are you looking for new clients and are worried about finding qualified leads in new or saturated markets? We can provide you with qualified leads for customer acquisition. Perhaps you need to contact people who are struggling with debt, looking for a new telephone network provider, or even wishing to buy a new car, we can offer you direct access to these people. Thus ensuring your budgets are spent wisely. There are a number of ways this can be achieved! The most effective route, is Hot Key transfer of customers looking for your product/service, direct to your telephone! You set the criteria, E.G. value of debt, age, home owner etc, and we will transfer these people directly to you! We can also supply you with contact details of potential customers, selected to fit your requirements, so that your outbound call centre, can then make contact. The methodology means you know that your products/services are wanted by the person you are speaking to! There are many ways, and many different costs, depending on the leads we supply. So give us a call and we will make sure you receive leads that are right for you!

30 Telecommunications Non-Geographical Numbers and call handling solutions. A key element of any communication is giving audiences a way to respond. We specialise in supplying highly memorable 08/03 numbers, and intelligent call solutions that can track your call statistics or allow online access to manage where your business calls go, during and out of office hours. The easy recall of a number gives that added impact that you look for in marketing a product or service. By using a non-geographic number you can benefit from a number of key factors.

31 Design & Print Services We can take the pressure off you and ensure that your needs are met. Identifying the look, feel and personality of your brand is critical if you want to target your marketplace effectively... Your target market needs to know what your business can offer, the values you represent, who you are... Chances are that you know exactly what you want to say, achieving the greatest impact is where we come in. However, if you already have your own designs we can print those too for you, at highly competitive rates. Design samples can be viewed on our website. Or ed as a PDF file to view offline if you prefer. Being a full service agency, we can help with more than just your advertising... Whatever you need, whether it s a logo, cuttingedge brochure, exhibition graphics, posters, vehicle livery, signage or just a new letterhead, our in-house studio can deliver it, and at a far lower cost than many other agencies can.

32 Online Creative Example Advertising Creative guidelines and requirements. Recommended sizes 468x60 120x x x90 120x60 160x x x60 25x25 70x50 Text link 4HTML creative of a larger size (500x700, 600x450, 650x400 for instance) with more detailed information about the offer. Please see examples to the right and on the following slides.

33 Press Ad Design Samples One remaining constant for all successful businesses is the need to continually attract new customers. 5x2 Advert Sample 5x3 Advert Sample 7x4 Advert Sample 10x2 Advert Sample

34 Press Ad Design Samples

35 Press Ad Design Samples

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38 Press Ad Design Samples

39 Exhibition Design Work Advertising Excellence can work with you to ensure you have a successful exhibition. Our graphic designers can create unique solutions for your event - whether that s a custom modular stand, portable display, pop-up or banner - rest assured your conference, meeting or outdoor event is in safe hands. Our In-House Studio can provide: - Banner Stands (Fixed) - Roller Banner - Roller Banner Stands - Pop Up Banners - Pop Up Panel Displays - Hanging Posters - Exhibition Units (Full Shells, Curved Stands, Exhibition Counters available in many sizes)

40 Promotional Design Work Whatever your promotional campaign, our talented team are ready and waiting to take on your brief. With our wealth of experience we strive to provide a world-class service, exceptional products and timely delivery. Our In-House Studio can provide: - Logos & Corporate Identity - Mailers / Flyers - Brochures - Annual Reports - University Prospectus - Posters - Outdoor Billboards - Vehicle Livery - Signage - Uniforms & Promotional Items - Political campaigns - Website Design & e-shots

41 Our Clients Advertising Excellence has over 100 clients active across all media. LOANS & MORTGAGES Norton Finance First Step Finance Finance Nation More 4 Loans Credit Whiz Secret Eye DEBT MANAGEMENT Money Village Churchwood Financial Eurodebt Debt Advisory Line Baines & Ernst Clark Richards Spencer Hayes RSM Tenon Hanover Sterling Debt Solve Direct Debtmovers Debt Free Helpline Debt Freedom UK Sterling Green Debt Free Me Chatsworth Woodbine Kensington Finance SOLICITORS, WILL WRITING & CREDIT CLAIMS Credit Compensation GB Life Policy Reclaim PPI Claimback Accident Compensation 4 U Compensation Connect Quality Solicitors Charterhouse Claims Policy Payback Plus Getawilltoday.co.uk Gravitas Law Keith Park Solicitors Stemma Legal I Want My PPI Back PPI Adviceline Cash From Pensions UK PROPERTY Fast Cash Homes Key Properties Buy Investment Properties Red To Black Properties Direct ARI (Award) Successions House Quick Sale QI Properties Gateway Homes Property National Quick House Sales Your Home & Rent Back HMI Limited OVERSEAS PROPERTY / HOLIDAYS Solseeker International Tranquility Resorts Foremost Currency Group Club La Costa Knight Knox Property Investor Club Lifestyle 59 (Golf Holidays) Future Resorts COSMETIC SURGERY & BEAUTY / HEALTHCARE & FITNESS The Fitzwilliam Private Clinic Dallas Burston H&H Beauty Clinic Vital Europe ENTERTAINMENT Windmill Club Pumpkin Tours Air Atlantique AUCTIONEERS Piano Auctions Brompton Auctions Charles Miller Lyon & Turnbull RETAIL Littlewoods Clearance Braverman Kitchens World Privilege Discount Cards Franses INSURANCE Performance Direct Grove & Dean MOTORING Fiat UK USA Sealants Supercar Lifestyle Prestige Motor Company TELECOMS Telecoms World DTC Direct POLITICAL PARTIES English Democrats MISCELLANEOUS Perfect Nanny Cash Case (Visa Prepaid Card) Westminster Wealth Management