We are Advertising Excellence

Size: px
Start display at page:

Download "We are Advertising Excellence"

Transcription

1 We are Advertising Excellence bright ideas - whatever your budget. visit our new website:

2 Bright Ideas - whatever your budget. Press TV Online Radio Search Engine Optimisation (SEO) Production Outdoor Call Handling

3 Experience to make the difference Advertising Excellence will make your advertising work! 13 years planning and buying national campaigns Dedicated Media specialists from Press, Online, TV, Radio & Outdoor Over 100 active clients The Best rates in market Full service Media Planning, Buying and Creative Advertising Excellence offers your business a friendly and personable service to deliver the best advertising solutions. We offer a fantastic breadth of industry knowledge and experience to help your business grow.

4 Newspaper and Press Advertising With many years combined experience in national press, consumer magazines and regional press, we offer a fantastic breadth of knowledge and have a very keen buying power across the range of titles. The key to successful advertising in press is making sure the fit is right, and as such target analysis is key to getting it right. When a client spends their hard earned marketing budget, it is critical that the right titles are selected. Drawing from experience and industry knowledge we are well suited to doing just that. Our buying power is unsurpassed, and many other advertising agencies use us to plan and buy their press for them.

5 Newspaper Activity The Sun Full Page Classified Section This shows a typical page in the Sun. We have booked the space for every advertiser... Hopefully giving you an idea of our buying power!

6 Radio Advertising Harness the power of this very special media. At Advertising Excellence, our radio advertising experience is vast. Over many years we have learned how to harness the power of this very special media and we re proud of our radio track record, delivering phenomenal ROI to our clients as well as creating some gorgeous, long lasting commercials that sell and sell.

7 Online Radio Advertising The Possibilities Audiences can now be reached specifically through audio delivery services like We7 and Spotify have user data and so they can tailor your campaign delivery to the exact target audiences you seek... it s 11 O clock on We7... Spotify casestudy Let s take a look at this example from Spotify. You re listening to your music then about once every 15 minutes, a short ad comes along. Partnered with Wired for UK launch. Created bespoke, editorial style audio with the magazine s editoral team talking about innovation, technology and music. Supported with standard display driving users to a sample page Target male music lovers, Average CTR of 0.88% (8 times national average for CTR) Looking for 18-34s in London? You can hit them and only them. Looking for Classical Music lovers 45+ in Scotland? You can hit them and only them. Looking for listeners with South Coast postcodes? You can hit them and only them. Looking for Females. You can hit them and only them So, how do use this incredible tools for DR campaigns? You can target by Time of Day, Day of week, Gender, Age Range, Postcode and soon...demographic.

8 Television Advertising Market Beating TV Rates. At Advertising Excellence Limited we are an agency that specialise in Direct Response TV advertising. We have a vast knowledge and experience in DRTV campaign management. We access marketing beating TV rates. We offer a very comprehensive and effective service to any TV advertiser with great results. There is a common misconception that TV advertising is very expensive. The truth is that it is more accessible than you may think. There is something for everyone including advertisers. The production of a good quality TV commercial can cost from as little as 6,000, Advertising Excellence Limited will talk you through each step and be on hand to help with every aspect of your campaign. Examples of Current Television Budget Offers Regional terrestial TV is one option Broadcaster Micro Region Budget No. of Spots Impacts ITV Thames Valley Tyne Tees 5,000 6, (approx) 50 (approx) 835,492 2,550,614 There are high impact satellite channels Broadcaster Channel Budget No. of Spots Impacts Sky See Below 10, (approx) Challenge, Living It, Living Loves, E! Universal, CBS Reality, Sky Real Lives, Style network, Diva, Sky movies Sci-Fi, Extreme Sports, History HD, MGM HD 3,174,603 UKTV See Below 10, (approx) 3,125,000 G.O.L.D., Watch, Home, Good Food, Really, Alibi, Dave, Blighty, Eden, Yesterday

9 Television Advertising Market Beating TV Rates. Phenomenal late market TV deals only through Ad Ex Spots on SKY News for as little as 40 per spot in daytime and 25 on other well known digital channels. On Channel 5 we have been able to buy spots for as little as 375 Nationally! ( 2.33 cpt between you and I) On Channel 4 we have bought at 2.00 cost per thousand in August and 2.50 for Sept. (This is circa 750 a spot Nationally which would usually cost 2,000!) Eurosport for 20 a spot around premium live spot, These spots would usually sell for 100. (we can buy at 1.75 cpt!!!) We can buy ITV3 airtime for 2.25 which is circa 150 per spot on this high quality channel. Ad Ex really come into our own in buying late space offers. Once you appoint us you can take advantage of these type of deals.

10 Ad Ex News Nik Foreman Joins Advertising Excellence as Broadcast Manager. Television advertising specialist Nik Foreman has joined Advertising Excellence adding to our full service team. With a wealth of experience selling Multi-channel TV over 10 years, Nik s knowledge is invaluable for expanding your marketing communication. Nik was previously at IDS selling the UKTV and Virgin Media channels as Business Development Manager. In this role he nurtured new clients onto TV through a sound understanding of their business needs and the dynamics which ensure a highly responsive campaign. After a two year spell selling sponsorship for Australian TV Nik has returned to the UK to head up Ad Ex s broadcast team. Nik Foreman Broadcast Manager Office Mobile I look forward to working with you to help grow your business through efficient, responsive advertising. Furthermore, I can help you explore the latest opportunities from Digital TV including Sponsorship, Interactive, Video On Demand and Brand Placement.

11 Online Advertising Online has exploded the advertising world and new tech changes daily. Things have changed a lot from the days when New Media first became a buzz word. Keeping on top of the latest developments is tough work, but that is what we do. Online has exploded the advertising world, and new tech is coming out all the time. The question is where do you start... the simple answer is...with us! Gone are the days of banner and button advertising being the cutting edge of online advertising, now it s more like what app are you going to use to perpetuate your message and call to action? Which key words are you going to use to ensure the right person knows about you? You want to reach 32 year olds living in Coventry who like reading about finance, 4x4 cars, and listen to Burt Bacharach... then not a problem. We can help you do that!

12 AdEx ReachLocal - Google Breaking News: ReachLocal and Google Form Global Strategic Partnership. We re thrilled to announce a fi rst-of-its-kind partnership with Google that designates ReachLocal as a global premier Google AdWords - AdEx is now working with ReachLocal, which enables us to offer our clients the best possible PPC campaigns on the market! Now partnered with Advertising Excellence enables us to offer our clients the best possible PPC campaign on the market. and new business. Over the next three years, this partnership is designed to drive both growth in existing markets and expansion into new international markets. As Todd Rowe, Google s Head of Global Channel Sales said: Since 2004, ReachLocal and Google have worked together to drive the adoption of Google AdWords to SMBs in both domestic and international markets. We believe this partnership will give SMBs around the world an additional opportunity to use Google AdWords to drive awareness

13 AdEx ReachLocal PPC with a difference Pay Per Click Advertising Any PPC company can drive traffic to your site in the 1000 s, using specific keywords such as: Compare Broadband Cheapest Landline Can become extremely expensive. Reach Local over first 6 8 weeks will beable to establish which keywords are actually generating calls, s and contact form fills. Not just clicks to your website. Result: no wasted budget on keywords that are generating 1000 s of clicks but no sales. Talk Talk spend k per month on PPC. E.g: keyword: Change Broadband million searches on that last month - Cost: 2.20 per click. 10K per month divided by 30 days gives Reach Local per day to spend to drive clients searching for specified product - i.e. change broadband cheap landline and broadband mobile phones Essex to clients website. Stripping away the RUBBISH.

14 ReachLocal Unique Method Of Tracking Searchers clicks on ReachLocal Text Ad. Original Site Goes through ReachLocal proxy. Proxy Site Searcher sees site with tracking. Dynamically served site not a mirror! Your site code & phone system remain untouched Your site looks and feels the same but enables us to track and report all activity Enables conversion-based optimisation for better ROI

15 ReachLocal Conversion-Based Optimisation 1 Learns converting keywords 2 Reallocates budget dynamically Before Keywords After Keywords Automatically Maximises ROI On Top Converting Keywords Per SE 1. Google Compare Broadband 2. Bing Cheap Landlines 3. Ask Cheapest Blackberry 4. AOL Cheaper Broadband 5. Yahoo Cheap Line Rental The ReachLocal Difference Unique Google Relationship Unique Commercial Agreements Unique Learning Technology Unique Automated ROI Maximization 3 Converting Keywords Improve results & maximises ROI Converting Keywords

16 Premium Targeting Network Targeting Technology Platform Demographic Behavioural Contextual Geographic Retargeting Job title, income, marital status Automotive Business Consumer electronic Education Entertainment Real estate Renting Home improvements etc. Country: UK Region: England City: London Retarget past visitors to advertiser s websites Campaign LIVE

17 Network Quality Quality Sites With TD s extensive reach, you can expect to see ads appear across a vast number of sites. Below are example sites we d be using to deliver on your campaign.

18 Display Banner Advertising Offer Cost Per Click Millions of Banner adverts served across up to 2,500 well known and relevant websites, linked through to your website / contact form. ONLINE DISPLAY ADVERTISING Generate awareness, traffic (and Leads) Through Ad Network Premium and / or Performance Sites. CPC - guaranteed people to your website. Banners, MPU, Sky scrapers, Video. Fully Optimized - Full Reporting.

19 Cost Per Click Recommendation Suggested Activity Cost per Click In order to drive the masses to your website, TD will use their network of 2,500 websites to drive a guaranteed 4,000 clicks to your website / landing page. MILLIONS and MILLIONS of page views Brilliant for Branding your company across the web but only paying when someone actually goes to the website. Cost Per Click By using a CPC model for this campaign, you are given the lowest risk method of display advertising across the entire TD network in the UK, cleverly following around people who have been using similar sites or sitesthat the user fit into your demographic. This will be constantly monitored and ads served to sites that are getting click throughs. You will only pay for an ad once a potential client has clicked onto the website / landing page. Based on an marketplace average of 0.06% page click through rate i.e it will take a million adverts to be viewed to get 300 clicks. TD would need to blast your full colour display banner out 4 million times to people online in UK in order to achieve this! (As opposed to paying 40 per 1000 views on single sites like The Telegraph, which give you no guarantee that anyone will click on your site - to buy 1/2 million page views would cost a minimum of 20k on one site and hope they were your demographic). Total Budget 5,000 + VAT Targetting entire network time of delivery to be estimated 1.25 = 4000 Clicks to website/landing page

20 Geographical Targeting State-of-the-art ISP-based solution. Introducing geographical targeting through Advertising Excellence s state-of-the-art ISP-based geo targeting technology, you define which users to target. All ISP connection points from where people connect to the internet are graphically reresented and you can easily define your own regions to target. Why choose Advertising Excellence for geographical targeting? The powerful map based targeting technology gives the possibility to define custom targeting areas, leading to a more exact and flexible targeting With Advertising Excellence s ISP-based solution you can target as narrow as down to block level in some cities. This gives you the possibility to promote very local offers The Advertising Excellence CityName functionality can automatically add the name of the closest city, suburb, village or country in the ads to localise and customise the message With the country targeting functionality you can easily find potential customers even when they surf from abroad If you have an online shop as well as physical stores, you canincrease conversions online by targeting rural areas

21 Geographical Targeting Geographical Targeting Example Target the areas around IKEA stores in the UK With the TradeDoubler ISP-based geo targeting technology you can easily define the target areas of the different IKEA stores. You choose how big the IKEA target areas are for the different stores and you get a great overview of how many connection points you have in the different areas. Targeting setup Target areas closest to the different IKEA stores with different ads. The different ads can promote the same product offers but can show the name/placement of the local store in the ad.

22 Search Engine Optimisation We can work together to come up with a strategy that will work for you. Search Engine Optimisation can be considered in two parts; On-site Optimisation and Off-site Optimisation. On-site SEO is a standard of web design that allows search engines (Google, Yahoo, Bing etc.) to read the contents of your website and therefore display your site to visitors searching on something related to your products or services. Off-site SEO involves creating relevant links from other websites to encourage browsers to come and have a look at your site, this has an added effect of helping to raise your website s ranking.

23 Marketing The most cost-effective and measurable form of marketing. Broadcasting is the most cost-effective form of marketing your company can undertake and can be used to advertise new products or services or provide a regular newsletter to your customers and prospects. We look at your website and the content of the message you wish to send and lay this out in HTML format with links, that not only direct people to your website, but also record exactly who has clicked the links. This allows you to do follow up marketing to those people that clearly have an interest. If your website is looking a little old and in need of some TLC, or even if you have no website at present, we can help you there as well.

24 E-Shot Example The most cost-effective and measurable form of marketing. Form used for data capture on web landing page Sample E-Shot - as shown in mail client window.

25 Campaign Analytics CPA Results Industry Average click through rate is 0.6% This campaign 21.6% - STAGGERING!!! Information that will come through on and you will have full log in facility.

26 Experiential Opportunities Thinking outside the box. At Advertising Excellence, our wealth of experience and knowledge within a vast array of medias and industries allows us explore ideas outside the normal realms of media, creating fresh ideas and ensuring that our clients set themselves aside from their competition. For example: The World Privilege Loyalty Club is a world-renowned directory of recommended businesses worldwide. The World Privilege Loyalty Club and the loyalty card together make up a compact guide to some of the best businesses across the globe offering you specially negotiated discounts and privileges.

27 Major Partners & Advertisers

28 The Power of World Privilege Your World Privilege Discount Card - Enhance your spending power and get more for less. Here is just one example of how powerful World Privilege Memberships can be as a tool to attract and retain clients. It has produced amazing results and a source of revenue income for one client within the extremely competitive Telecoms Industry. See below the clients website to give you an idea of how they market it on their website to attract clients. Also showing logos of partners to cover all appetites Like AA, Apple Inc., Sharp, House Of Fraser, Hertz, Fitness First, Talk Talk etc... Click through and you will see how they present the Free offer also telling the client it will cost 9.95 after the first year when they renew the phone contract. Year 1 Having bought 1,000 memberships 2 and a half years ago, this client gave away the World Privilege Memberships free of charge to new customers if they took up a 12 month contract. They offered current customers the membership free of charge during 2009 as long as they renewed the contract for 12 months. Retention rose from 20% in 2008 to 68% in Year 2 They offered current clients the card for only 10 if they renewed their contract with them. 85% increase in retention in 2010!! Plus 66,620 revenue gain of which 33,310 is profit! Below is the white labelled webpage that members will go through to once they have joined to enjoy the discounts. They now buy buy approx 1,000 memberships every month, we just top them up with a 1,000 every time they are running low. (that will cover the cost with some left over of 2009 s give aways).

29 Qualified Lead Generation We can provide you with qualified leads for customer acquisition. Are you looking for new clients and are worried about finding qualified leads in new or saturated markets? We can provide you with qualified leads for customer acquisition. Perhaps you need to contact people who are struggling with debt, looking for a new telephone network provider, or even wishing to buy a new car, we can offer you direct access to these people. Thus ensuring your budgets are spent wisely. There are a number of ways this can be achieved! The most effective route, is Hot Key transfer of customers looking for your product/service, direct to your telephone! You set the criteria, E.G. value of debt, age, home owner etc, and we will transfer these people directly to you! We can also supply you with contact details of potential customers, selected to fit your requirements, so that your outbound call centre, can then make contact. The methodology means you know that your products/services are wanted by the person you are speaking to! There are many ways, and many different costs, depending on the leads we supply. So give us a call and we will make sure you receive leads that are right for you!

30 Telecommunications Non-Geographical Numbers and call handling solutions. A key element of any communication is giving audiences a way to respond. We specialise in supplying highly memorable 08/03 numbers, and intelligent call solutions that can track your call statistics or allow online access to manage where your business calls go, during and out of office hours. The easy recall of a number gives that added impact that you look for in marketing a product or service. By using a non-geographic number you can benefit from a number of key factors.

31 Design & Print Services We can take the pressure off you and ensure that your needs are met. Identifying the look, feel and personality of your brand is critical if you want to target your marketplace effectively... Your target market needs to know what your business can offer, the values you represent, who you are... Chances are that you know exactly what you want to say, achieving the greatest impact is where we come in. However, if you already have your own designs we can print those too for you, at highly competitive rates. Design samples can be viewed on our website. Or ed as a PDF file to view offline if you prefer. Being a full service agency, we can help with more than just your advertising... Whatever you need, whether it s a logo, cuttingedge brochure, exhibition graphics, posters, vehicle livery, signage or just a new letterhead, our in-house studio can deliver it, and at a far lower cost than many other agencies can.

32 Online Creative Example Advertising Creative guidelines and requirements. Recommended sizes 468x60 120x x x90 120x60 160x x x60 25x25 70x50 Text link 4HTML creative of a larger size (500x700, 600x450, 650x400 for instance) with more detailed information about the offer. Please see examples to the right and on the following slides.

33 Press Ad Design Samples One remaining constant for all successful businesses is the need to continually attract new customers. 5x2 Advert Sample 5x3 Advert Sample 7x4 Advert Sample 10x2 Advert Sample

34 Press Ad Design Samples

35 Press Ad Design Samples

36 Press Ad Design Samples

37 Press Ad Design Samples

38 Press Ad Design Samples

39 Exhibition Design Work Advertising Excellence can work with you to ensure you have a successful exhibition. Our graphic designers can create unique solutions for your event - whether that s a custom modular stand, portable display, pop-up or banner - rest assured your conference, meeting or outdoor event is in safe hands. Our In-House Studio can provide: - Banner Stands (Fixed) - Roller Banner - Roller Banner Stands - Pop Up Banners - Pop Up Panel Displays - Hanging Posters - Exhibition Units (Full Shells, Curved Stands, Exhibition Counters available in many sizes)

40 Promotional Design Work Whatever your promotional campaign, our talented team are ready and waiting to take on your brief. With our wealth of experience we strive to provide a world-class service, exceptional products and timely delivery. Our In-House Studio can provide: - Logos & Corporate Identity - Mailers / Flyers - Brochures - Annual Reports - University Prospectus - Posters - Outdoor Billboards - Vehicle Livery - Signage - Uniforms & Promotional Items - Political campaigns - Website Design & e-shots

41 Our Clients Advertising Excellence has over 100 clients active across all media. LOANS & MORTGAGES Norton Finance First Step Finance Finance Nation More 4 Loans Credit Whiz Secret Eye DEBT MANAGEMENT Money Village Churchwood Financial Eurodebt Debt Advisory Line Baines & Ernst Clark Richards Spencer Hayes RSM Tenon Hanover Sterling Debt Solve Direct Debtmovers Debt Free Helpline Debt Freedom UK Sterling Green Debt Free Me Chatsworth Woodbine Kensington Finance SOLICITORS, WILL WRITING & CREDIT CLAIMS Credit Compensation GB Life Policy Reclaim PPI Claimback Accident Compensation 4 U Compensation Connect Quality Solicitors Charterhouse Claims Policy Payback Plus Getawilltoday.co.uk Gravitas Law Keith Park Solicitors Stemma Legal I Want My PPI Back PPI Adviceline Cash From Pensions UK PROPERTY Fast Cash Homes Key Properties Buy Investment Properties Red To Black Properties Direct ARI (Award) Successions House Quick Sale QI Properties Gateway Homes Property National Quick House Sales Your Home & Rent Back HMI Limited OVERSEAS PROPERTY / HOLIDAYS Solseeker International Tranquility Resorts Foremost Currency Group Club La Costa Knight Knox Property Investor Club Lifestyle 59 (Golf Holidays) Future Resorts COSMETIC SURGERY & BEAUTY / HEALTHCARE & FITNESS The Fitzwilliam Private Clinic Dallas Burston H&H Beauty Clinic Vital Europe ENTERTAINMENT Windmill Club Pumpkin Tours Air Atlantique AUCTIONEERS Piano Auctions Brompton Auctions Charles Miller Lyon & Turnbull RETAIL Littlewoods Clearance Braverman Kitchens World Privilege Discount Cards Franses INSURANCE Performance Direct Grove & Dean MOTORING Fiat UK USA Sealants Supercar Lifestyle Prestige Motor Company TELECOMS Telecoms World DTC Direct POLITICAL PARTIES English Democrats MISCELLANEOUS Perfect Nanny Cash Case (Visa Prepaid Card) Westminster Wealth Management

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

Pay Per Click Marketing

Pay Per Click Marketing WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant

More information

Online Marketing Strategies & the connected consumer.

Online Marketing Strategies & the connected consumer. Online Marketing Strategies & the connected consumer. It s 2004. Meet John. Here s John in 2015. The connected consumer Same needs, different behaviour. Breathing Good health Friendship Food & water Morality

More information

Digital Marketing Services Product Overview

Digital Marketing Services Product Overview Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,

More information

ONLINE MARKETING. Benefits. A cost-effective way to talk to millions of customers

ONLINE MARKETING. Benefits. A cost-effective way to talk to millions of customers ONLINE MARKETING A cost-effective way to talk to millions of customers 67% of UK adults now go online to both research and purchase goods and services*. And with more online shoppers than any other major

More information

Multichannel Media Capabilities

Multichannel Media Capabilities Multichannel Media Capabilities Digital is no longer an option, it s a way of life! Customers embrace technology to make connections, decisions and purchases. At light speed, consumers share their knowledge

More information

Guide for Local Business Google Pay Per Click Marketing!

Guide for Local Business Google Pay Per Click Marketing! Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

WHAT YOU D KNOW IF WE COULD TALK TO YOU

WHAT YOU D KNOW IF WE COULD TALK TO YOU PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations

More information

Google Lead Generation for Attorneys

Google Lead Generation for Attorneys 1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

Internet Marketing Guide

Internet Marketing Guide Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

media information 2015

media information 2015 media information 2015 Overview Mediadrive is a specialist online media company targeting golfers across Europe's leading golf websites We provide advertisers with a route to over 3 million users across

More information

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer

More information

T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O. Paid advertising on the internet

T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O. Paid advertising on the internet T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O Paid advertising on the internet Paid advertising on the internet > It is a traffic source of potential customers which you have to pay for.

More information

Are you trying to understand the complexities of MARKETING on the Internet?

Are you trying to understand the complexities of MARKETING on the Internet? Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by

More information

Pay Per Click Marketing Specialists

Pay Per Click Marketing Specialists Pay Per Click Marketing Specialists INTRODUCTION Welcome to Ocatio s Pay Per Click overview! We have produced this brochure in the hope that it will show you how Ocatio operates once we have taken over

More information

Paid Search Services

Paid Search Services Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want

More information

The Essential Element for Great British Marketing Marketing Overview

The Essential Element for Great British Marketing Marketing Overview The Essential Element for Great British Marketing Marketing Overview Enter Issue One A World of Great British Creativity An award winning creative agency with over 30 years in the marketplace, Creativeworld

More information

Demystifying Digital Digital Marketing 101. Mal Chia Digital Account Director

Demystifying Digital Digital Marketing 101. Mal Chia Digital Account Director Demystifying Digital Digital Marketing 101 Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Current state (and where have we come from) 15.7 million

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

HOW TO MAKE PAID SEARCH PAY OFF

HOW TO MAKE PAID SEARCH PAY OFF HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,

More information

How to market your practice online and win new clients

How to market your practice online and win new clients How to market your practice online and win new clients You don t need a website to market your practice online www but if used as a hub for all your marketing activities, a good website will save you time

More information

your success is our business

your success is our business your success is our business the missing piece of the puzzle pointing you in the right direction Advertising your product or service effectively is a difficult thing in today s diverse market. It s hard

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Validus Investor Relations

Validus Investor Relations Validus Investor Relations Service Summary Introduction: Validus Advisory Group Validus Investor Relations Engaging Investors Integrated Marketing Marketing Channels Content and Marketing Options Introduction

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

plan. create. grow. Agency Profile

plan. create. grow. Agency Profile plan. create. grow. Agency Profile We are an independent marketing, digital and creative communications agency which was founded in Melbourne in 2008. What We Are About. Our collaborative team of discipline

More information

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

More information

STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner

STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner What is Lead Generation anyway? Why do I need it? Is it important? Of course it is important! Lead Generation strengthens

More information

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers

More information

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs Marketing Automation Beginner s Guide to PPCs 2014 2014 Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved. Table of Contents Introduction Different Types of PPCs Plan out the

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

Google AdWords PPC Advertising

Google AdWords PPC Advertising Wordtracker Masterclass: Google AdWords PPC Advertising Step-by-step guide to profitable pay per click campaigns by Ian Howie Contents Why you need to read this book 7 Chapter 1: The Power of Pay Per Click

More information

BUILD YOUR BRAND BEFORE YOU BUILD YOUR STAND AT LABELEXPO EUROPE 2015

BUILD YOUR BRAND BEFORE YOU BUILD YOUR STAND AT LABELEXPO EUROPE 2015 BUILD YOUR BRAND BEFORE YOU BUILD YOUR STAND AT LABELEXPO EUROPE 2015 SPONSORSHIP OPPORTUNITIES AT LABELEXPO EUROPE 2015 OPPORTUNITIES You have the stand make sure everyone knows about it! Expand your

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

Infinity Call Tracking

Infinity Call Tracking Infinity Call Tracking An introduction from our founder Infinity Tracking is the most advanced call tracking solution in the UK and can track an unlimited number of search keywords. For any company where

More information

How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers

How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers Contents 1. Why not going mobile is unthinkable, for any business 2. How mobile apps can attract more customers 3.

More information

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO)

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO) PPC Search Advertising Adrian Feane Effective PPC Campaigns and 5 Case Study & Summary Slide There are Two Key Parts to any Search Engine Marketing Strategy. Search Engine Optimisation (SEO). Pay Per Click

More information

The Geisheker Group Marketing Firm Overview

The Geisheker Group Marketing Firm Overview The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses

More information

digital marketing and lead generation

digital marketing and lead generation digital marketing and lead generation 2 Imagine your ideal clients and then let us find them for you. Who is Kuwee? Kuwee is the big-data division of RobJanoff.com LLC and was created to deliver results

More information

POSITIONING STATEMENT

POSITIONING STATEMENT www.click.co.uk HELLO@click.co.uk POSITIONING STATEMENT CLICK CONSULT LTD WILLOW HOUSE, HOOTON ROAD, HOOTON, CHESHIRE, CH66 7NZ www.click.co.uk 0845 205 0292 @clickconsultltd facebook.com/clickconsult

More information

What is Prospect Analytics?

What is Prospect Analytics? What is Prospect Analytics? Everything you need to know about this new sphere of sales and marketing technology and how it can improve your business Table of Contents Executive Summary... 2 The Power of

More information

PRESENT A PROFESSIONAL BRAND PRESENCE FOR YOUR BUSINESS

PRESENT A PROFESSIONAL BRAND PRESENCE FOR YOUR BUSINESS PRESENT A PROFESSIONAL BRAND PRESENCE FOR YOUR BUSINESS Yellow Pages Network Professional Plus Let our team of experts develop your online image and provide your customers with a truly engaging brand experience.

More information

2000-2015 GROWING YOUR BUSINESS INTEGRATED MARKETING SOLUTIONS

2000-2015 GROWING YOUR BUSINESS INTEGRATED MARKETING SOLUTIONS 15 Years p u b l i c i t y 2000-2015 GROWING YOUR BUSINESS INTEGRATED MARKETING SOLUTIONS Growing your business Whether you are sowing the seeds for a new business or are well established, Mosaic Publicity

More information

Share this ebook! ThinkWorks SNAP SHOT. How to Reach Mobile Users with Search, Apps and YouTube MENA. Focus on. www.latitudegroup.

Share this ebook! ThinkWorks SNAP SHOT. How to Reach Mobile Users with Search, Apps and YouTube MENA. Focus on. www.latitudegroup. ThinkWorks SNAP SHOT How to Reach Mobile Users with Search, Apps and YouTube Focus on MENA 1 Contents This ebook provides tips on how to reach mobile users in the Middle East and North Africa with search,

More information

So what is this session all about?

So what is this session all about? 1 So what is this session all about? In this session we will be looking to understand the key aspects of the digital marketing mix with specific emphasis on digital communications techniques. This session

More information

Do you know how many calls you get

Do you know how many calls you get Do you advertise Do you know how many calls you get Do you know which advertising brings the most calls with you can Monitor Your Marketing Results Track Incoming Calls & Identify Effective Marketing Mediums

More information

WOLFE S PRESENCE IN THE LESBIAN AND GAY MARKET

WOLFE S PRESENCE IN THE LESBIAN AND GAY MARKET GATEWAY PAGE 2 WOLFE S PRESENCE IN THE LESBIAN AND GAY MARKET Wolfe Video is the leading distributor of gay and lesbian feature films in the United States. Over its twenty-two year history, the company

More information

DigitalKitbag. Search Engine Marketing (SEM) with AdWords

DigitalKitbag. Search Engine Marketing (SEM) with AdWords Search Engine Marketing (SEM) with AdWords Who are Digital Kitbag? We re your business marketing team Digital Kitbag is owned and operated by Johnston Press, one of the largest regional media publishers

More information

Capabilities & Services Overview. OOH Media USA Phone: 561-641-3501 Fax: 561-641-3570 Web: www.oohmediausa.com Email: Mark@oohmediausa.

Capabilities & Services Overview. OOH Media USA Phone: 561-641-3501 Fax: 561-641-3570 Web: www.oohmediausa.com Email: Mark@oohmediausa. Capabilities & Services Overview OOH Media USA Phone: 561-641-3501 Fax: 561-641-3570 Web: www.oohmediausa.com Email: Mark@oohmediausa.com ABOUT LAMARK MEDIA Lamark Media Group is a full-service firm that

More information

A Beginner s Guide to the Google Display Network

A Beginner s Guide to the Google Display Network A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you

More information

Channel 4 Digital Media Pack 2015

Channel 4 Digital Media Pack 2015 Channel 4 Digital Media Pack 2015 All4.com All4.com is the brand new website which launched this year which encapsulates the breadth and diversity of Channel 4 channels and programming. Catch up on and

More information

Realize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth

Realize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth Realize Campaign Performance with Call Tracking One Way Marketing Agencies Prove Their Worth 73 Billion for 2018 BY THE NUMBERS BY THE NUMBERS Projected calls BY THE NUMBERS Introduction intro Marketing

More information

Why Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search

Why Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search Welcome to Google Masterclass 16 March, 2016 Why Google? Scale 144,000,000 searches in the UK per hour Dominant Over 90% of UK Search market Customers Most shopping journey starts with search Agenda Creative

More information

FLOORFORCE. Internet Marketing Packages & Pricing Guide

FLOORFORCE. Internet Marketing Packages & Pricing Guide 2014 Internet Marketing Packages & Pricing Guide Mobile Websites Services A mobile site streamlines the current version of your website so that customers can call you by clicking a button or opening the

More information

Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates

Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising

More information

BUSINESS DEVELOPMENT AND MARKETING AGENCY

BUSINESS DEVELOPMENT AND MARKETING AGENCY BUSINESS DEVELOPMENT AND MARKETING AGENCY Ad Astra Overview Ad Astra is a full-service business development and marketing agency that has been in business since 1995. We are proud to provide our clients

More information

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2 Mailing List Growth Strategies A guide to increasing the size of your mailing list November 2012 Version 0.2 Contents Introduction... 3 Lightboxes... 4 Implementation advice... 6 Social Media... 8 Implementation

More information

The beginner s guide to acquiring customers

The beginner s guide to acquiring customers E-book The beginner s guide to acquiring customers You can control your stock. You can choose the design of your store. You can even hire your own staff. But one thing you can t do is make people buy.

More information

Power MEDIA KIT 2013

Power MEDIA KIT 2013 MEDIA KIT 2013 Power MISSION STATEMENT Integrating all the right ingredients to create Love This City TV that perfect cocktail PEOPLE JUST CAN T GET ENOUGH, AND THAT IS WHY WE ARE GROWING DAILY AT SUCH

More information

www.trinitymirror-midlands.co.uk/digital-advertising

www.trinitymirror-midlands.co.uk/digital-advertising www.trinitymirror-midlands.co.uk/digital-advertising Contents Section 1 Section 2 Section 2.1 Section 2.2 Why advertise with us? TMM digital portfolio & statistics TMM Digital Portfolio Stats Section 3

More information

Pay Per Click Advertising

Pay Per Click Advertising Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

LONDON OLYMPIA 13 15 November 2015

LONDON OLYMPIA 13 15 November 2015 LONDON OLYMPIA 13 15 November 2015 The BBC Good Food Show London returns to Olympia this November and continues to provide an affluent, urban audience with a fabulous day out. The Show brings together

More information

Creating a Landing Page to Achieve Maximum Results

Creating a Landing Page to Achieve Maximum Results Creating a Landing Page to Achieve Maximum Results Landing Page? By now most of us will know what a landing page is and what it aims to achieve, but for those of you who do not, we can simply define it

More information

Premium Lead Generation White Paper

Premium Lead Generation White Paper Premium Lead Generation White Paper INTRODUCTION TO PREMIUM LEAD GENERATION... 2 WHAT IS PREMIUM LEAD GENERATION, HOW DOES IT FIT INTO THE PERFORMANCE DRIVEN MARKETING MIX... 2 BRANDED (DIRECT) VS. UNBRANDED

More information

Marketing Plan Checklist

Marketing Plan Checklist Marketing Plan Checklist Water Street Design, LLC 205 North Cameron Street Winchester, VA 22601 540-667-6646 waterstdesign.com Creating a Marketing Plan You d be surprised how many large brands rely on

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

Creating a Successful Website

Creating a Successful Website Creating a Successful Website The widespread adoption of Superfast Broadband by consumers and businesses means that you can include more features on your website, which in turn makes it more likely that

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

Search Engine Marketing (SEO & PPC) and Social Media

Search Engine Marketing (SEO & PPC) and Social Media Search Engine Marketing (SEO & PPC) and Social Media Service Tony Addison Free Rein Hadleigh Enterprise Park Crockatt Road Hadleigh Ipswich IP7 6RJ 01473 810002 tony.addison@free-rein.net Contents 1 Introduction...

More information

We offer what matters quality and experience

We offer what matters quality and experience Marketing Proposal AGENDA ABOUT US WHO WE ARE WHY CHOOSE US We offer what matters quality and experience MEDIA STRATEGY REPORTING 2 WHO WE ARE Bendrax, Ltd specialises in designing, implementing and promoting

More information

Study Guide #2 for MKTG 469 Advertising Types of online advertising:

Study Guide #2 for MKTG 469 Advertising Types of online advertising: Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are

More information

Advertising media - A

Advertising media - A Advertising media - A There is a large variety of media available to advertisers, and therefore advertisers must choose the medium/media which best deliver their message to potential customers in the most

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS 7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

More information

Time to stop departmentalising Start thinking integration. ud it s time to start thinking

Time to stop departmentalising Start thinking integration. ud it s time to start thinking ClarksClou Time to stop departmentalising Start thinking integration ud it s time to start thinking Integrate all your IT systems to make everything work together. Streamlining means benefits in system

More information

Sabre Media Kit. powering progress

Sabre Media Kit. powering progress powering progress Sabre Media Kit Our Travel Agency Media products allow you to reach: Sabre Media Travel Agency Media and Online Media Services Advertising opportunities reaching the most powerful travel

More information

Paid Search: What Marketers Should Focus on in 2014

Paid Search: What Marketers Should Focus on in 2014 [Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in

More information

Automated AfterMarketing. Driven by Data Accelerated by Automation

Automated AfterMarketing. Driven by Data Accelerated by Automation Automated AfterMarketing Driven by Data Accelerated by Automation What Is Marketing Automation? Marketing automation is software and tactics that allow companies to buy and sell like Amazon * *HubSpot

More information

Digital Marketing Proposal. www.digitalgateway.in

Digital Marketing Proposal. www.digitalgateway.in Digital Marketing Proposal What is digital marketing? Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas,

More information

Emerald Frog marketing price list

Emerald Frog marketing price list Emerald Frog price list We have tailored our services to suit the needs of small & medium sized businesses. In the current economic climate, we know that you need to make a big impact with less resources.

More information

Contact Us. Sales sales@dealerappvantage.com 877-531-2777 opt 1. App Training/Marketing appmarketing@dealerappvantage.com 877-531-2777 opt 2

Contact Us. Sales sales@dealerappvantage.com 877-531-2777 opt 1. App Training/Marketing appmarketing@dealerappvantage.com 877-531-2777 opt 2 Contact Us Sales sales@dealerappvantage.com 877-531-2777 opt 1 App Training/Marketing appmarketing@dealerappvantage.com 877-531-2777 opt 2 Technical Support support@dealerappvantage.com 877-531-2777 opt

More information

you work to improve your website in order to naturally (with- Internet Marketing is also known as Online Marketing, is a gen-

you work to improve your website in order to naturally (with- Internet Marketing is also known as Online Marketing, is a gen- I NTERNET M A R K E T I N G B O O K L E T R E S E L L E R P R O G R A M CONTENTS 1 WHAT IS INTERNET MARKETING? 2 WHAT ARE ALL THESE TERMS (CTR, CPC, PPC)? 3 WHERE SHOULD I ADVERTISE? 4 HOW DO I CHOOSE

More information

Advertising on the Internet

Advertising on the Internet A Briefing by IAB Europe Advertising on the Internet A quick download for policy makers contents Page What is advertising on the Internet? What is advertising on the Internet? Page 2 Page 3 Page 3 Page

More information

GLOBAL INTEGRATED DIGITAL MARKETING

GLOBAL INTEGRATED DIGITAL MARKETING GLOBAL INTEGRATED DIGITAL MARKETING 2 Search Laboratory CONTENTS CONTENT MARKETING, ONLINE PR & SEO Increasing Organic Traffic Creatively & Sustainably...3 Measuring Campaign Success...4 Content Promotion

More information

The PPC Marketing Guide

The PPC Marketing Guide The PPC Marketing Guide - 1 - The PPC Marketing Guide How to Have Red Hot Targeted Traffic Delivered Straight into Your Website for Massive Profits! LEGAL NOTICE The Publisher has strived to be as accurate

More information

THE DEFINITIVE GUIDE EYE CARE PRACTICE TO MARKETING YOUR. Copyright 2015 Call Box. All rights reserved.

THE DEFINITIVE GUIDE EYE CARE PRACTICE TO MARKETING YOUR. Copyright 2015 Call Box. All rights reserved. THE DEFINITIVE GUIDE TO MARKETING YOUR EYE CARE PRACTICE Copyright 2015 Call Box. All rights reserved. TABLE of CONTENTS 2 THE MAIN FOCUS What are the keys to a successful marketing strategy? Highlight

More information

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic?

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

THE RECRUITMENT INDUSTRY ONLINE

THE RECRUITMENT INDUSTRY ONLINE THE RECRUITMENT INDUSTRY ONLINE AS A LEADING DIGITAL MARKETING AGENCY WITHIN THE RECRUITMENT INDUSTRY ENCENDO UNDERTOOK A STUDY IN MAY 2015 INTO THE ATTITUDES AND SPEND OF RECRUITMENT COMPANIES IN IRELAND

More information