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1 Prepared for: Harry Website: fortyfootpictures.com By: Patrick Slavin

2 Website Optimization Plan: fortyfootpictures.com Here is our proposed campaign to eliminate the issues found in your website review and place your site on page 1 of Google. Continue to page 3 for your review. To learn more about what sets Total SEO apart visit totalseo.us/why-choose-us or call us at (917) Campaign Cost & Terms: Renew on Month to Month Basis after reviewing results No Contract or Minimum Term $295 per month Campaign goals and targets: To appear on page one of Google and other major search engines for keywords that are relevant to your target audience. To generate more website traffic through increased online exposure. To improve conversions, i.e. raise the percentage of visits to your website that directly result in an inquiry or sale. We have developed a customized optimization plan for your business which will deliver a strong return on investment; the work involved is outlined below. Campaign Element Purpose Competitor Analysis Keyword Research Content Writing Meta Data Writing Headings Editing Link Building & Social Media Web Admin Local Listings To identify the businesses and websites we must outperform. Analyze, incorporate, and exceed their successful tactics. Discover what potential customers are searching for and in what volume. Select suitable, short and long term target keywords. Provide useful information to visitors and potential customers. Incorporate in-depth, keyword rich writing which Google rewards. Provide titles and descriptions for the site that meet Google s length and quality requirements. Improve rankings and click through rate of your site. Visitors and Google will look at the headings (words placed inside <h></h> tags to display as titles) to see what your site is about. Your keywords must be found here in a manner appropriate for human visitors. Google examines links to your address from other websites because links show interest in your site. We build links to boost your rankings by utilizing social media and stocking it with fresh content. We will optimize.xml sitemaps and robots.txt files to ensure Google only access the parts of your site it should and not those that will reduce your rankings. We will also check your.htaccess file is optimized. We will set up or optimize a Google My Business listing. This crucial listing is your best chance to let Google know where you serve and what you do. You can then appear in Google Maps and as a pin at the top of local results Cost: Conversions 33% US Launch discount To ensure currently a that the on traffic offer. we Applies gain from every Google month turns you into stay new with business us. for Optimization you we will offer detailed advice on how to set up your site to convert traffic into leads and sales.

3 39.4 Your website score Review of fortyfootpictures.com Introduction Total SEO has been around since 2005, and we have helped hundreds of website owners get to the front page of Google. Our team members are experts at getting websites to rank high in organic search results, and we will create a customized plan to meet your business' needs. Having reviewed your site, we believe you should be achieving much better rankings in Google. We can put this right and would love to work with you to get the site where it needs to be. This report provides a review of the key factors that influence SEO and how your site ranks in Google searches. We have given your site a rank, which is graded on a 100-point scale that represents how effective your current search engine optimi zation is; your rank can be found at the top right o this page. Your rank is calculated using our algorithm which is based on 70 criteria, including search engine data, website structure, and site performance. Rank lower than 40 - There are a lot of areas to improve, and urgent optimzation work should be undertaken as soon as possible. Rank between Some elements of your site work well, but there is still much room for improvement. Optimization work should be a priority to get the site ranking high in Google. Rank above 75 - Well done, your website is well optimized and performing well in the search engine rankings. When you have read this report please call us to discuss it in more detail; you can reach us at , or better still, let us know a good time to call you. Table of Contents SEO Mobile Technologies Iconography Pass High impact Very hard to solve Moderate Medium impact Hard to solve Fail Low impact Easy to solve FYI

4 SEO Title Tag Forty Foot Pictures Length: 19 character(s) Ideally, your meta titles should contain between 10 and 70 characters (spaces included). Make sure your title is specific to the content of the site and contains your most important keywords. Be sure that each page on your website has a unique title that is relevant to the content of the individual page. We will rewrite the titles on your site to ensure they are Google friendly and produce the right results in searches. Meta Description Missing Your meta descriptions should contain between 70 and 160 characters (spaces included). Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site. Ensure your meta description is relevant and specific and contains your most important keywords. Each page should have a unique meta description relevant to the content of that page, we will take care of rewriting these to make sure they help the overall performance of the site in search engine results.

5 Headings <H1> <H2> <H3> <H4> <H5> 19 <H1> ABOUT <H1> COIL <H1> JOSEPH'S REEL It is important that your site has heading tags in place H1 to H6. Well written headings can help with your SEO and will make search engines understand what keywords a specific page is relevant to. Google gives more importance to the H1 tag than keywords in the content that have been made to stand out with "bold" or "strong" tags, getting your headings right is vital in order to let search engines know what keyword that page should be showing in searches for. As part of the SEO work we do we will analyse and rewrite all headings and ensure they are optimised for the very best results in Google. Alt Attribute We found 15 images on this web page. 15 ALT attributes are empty or missing It is important that your images have alternative text (the title attribute). Search engines cannot read images, so the alternative text describes your images so they can appear in search results and Google Images. Check the images on your website and make sure effective alternative text is specified for each image. Restrict the number of characters in alt text to 150, including spaces, and minimise the size of images to optimise your website page load speeds. Our team of SEO experts will ensure the images on your site are fully optimised to deliver the maximum benefit in Google.

6 Text/HTML Ratio 5% Your website should have a text to HTML code ratio of above 15%, anything below this probably means that your website needs more text content. A ratio between 25 and 70 percent is ideal. When it goes beyond that the page can run the risk of being considered spam. As long as the content is relevant and gives essential and useful information, it is a plus to have more of it. We work with our clients to ensure the text to HTML ratio is improved and the site is rewarded in the search engine rankings. Indexed Pages 2 This is the number of pages on your website that are indexed by Google. The more pages that search engines index, the better, as this offers more opportunity for your website to be found. A low number (relative to the total number of pages/urls on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to Google, you must also build backlinks to your site's internal pages to help Google bots crawl and fully index your web pages. Check Google Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages. In-Page Links We found a total of 3 link(s) including 0 link(s) to files External Links: NoFollow ( 0% ) External Links: Follow ( 100% ) Internal Links ( 0% ) Anchor Type Follow No Anchor Text External Links Follow No Anchor Text External Links Follow Website: External Links Follow In-page links are links from pages on your website to other pages within your site, they are also known as internal links. Limit the number of internal links to no more than 200 per page. Use "Nofollow" tags to optimise which links pass authority to other pages.. Our team of link profile experts spend time making sure our clients have the very best link profiles to ensure they bring the maximum benefit in search engine results. Broken Links No broken links were found on this web page Your web page should not contain any broken internal links. Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links, take the time to replace or remove each one.

7 Backlinks Counter Backlinks are links that point to your website from other websites. They act like letters of recommendation for your site and play a vital part in your overall SEO score and your rankings in Google. It is important to show Google that the number of backlinks to your site is constantly growing, this helps to build trust and authority. Backlinks are vital to SEO, poor quality backlinks can cause damage to your rankings and good quality backlinks can rocket your site up the search results. Our team of link building experts know what works and create high quality links that have a positive impact in Google and the other search engines. WWW Resolve Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! It is important that your site with and without the WWW redirect to the same page. If the WWW resolve is not correctly set up search engines can consider it to be two different websites, this can result in a penalty for duplicate content, even though it may not have been done intentionally. We will test your URLs to make sure the address with and without the WWW is correctly set up and performing correctly. Robots.txt Missing It is important to ensure your website has a robots.txt file. A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages you may not want them to see. It also specifies where the XML sitemap file is located. One of the first things we do when we start a new SEO campaign is ensure the robots.txt file is in place and correctly set up. XML Sitemap It is vital for your website to have an XML sitemap. A sitemap lists URLs that are available for crawling and can include additional information like your websites latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently. It is vital to have an XML sitemap in place to ensure your website is seen to be as Google friendly as possible. We make sure all our clients have a Google friendly XML site map in place on their website. URL Rewrite Good, the URLs look clean. Clean user-friendly URLs are SEO friendly and important for usability. It is vital to have clean (user-friendly) URLs which do not contain query strings. We will take care of dealing with any issues relating to URLs that are not SEO friendly.

8 Underscores in the URLs Great, you are not using underscores (these_are_underscores) in your URLs. Where possible it is best to avoid having underscores in the URLs. these_are_how_underscores_look Google recognises hyphens as word separators, but does not treat underscores in the same way, this can hold back the performance of the site in search rankings. Our team will analyse your URLs and ensure they are set up for the very best performance. Blocking Factors Flash: No Frames: No Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX. Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them. Domain Registration Created 2 years ago Expires in 5 months Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name. Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business. Blog We have not found a Blog on this website. It is important that your website has a blog. In this tough and competitive internet marketing world, content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site brings more benefits with Google. Starting a blog and keeping it up to date with original, relevant quality content is a great way to boost your SEO and attract quality visitors. If you don't have a blog, we will create one for you and write frequent, engaging content that will show Google that the site is being kept up to date with keyword rich, search engine friendly information, this will make Google visit the site more often and will help with the overall performance of the site in searches.

9 Mobile Mobile Friendliness Very Good This web page is super optimized for Mobile Visitors Mobile CSS Mobile Redirection Great, your site is well-configured for visitors from mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results. Touchscreen Readiness Perfect, the most important buttons/links are large enough to be tapped easily. Great, your User Interface allows for visitors to easily tap targets on their touchscreen. To go even further into improving your User Interface, use size and density buckets to accommodate varying device sizes and screen densities. Mobile Compatibility Perfect, no embedded objects detected. Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices. Font Size Legibility Perfect, this web page s text is legible on mobile devices. You can find additional font recommendations for mobile devices in Google s typography guidelines for Android. Mobile Viewport This page does not specify a viewport, or the viewport is not well configured. The content fits within the specified viewport size. Without a viewport, mobile devices will render the page for a typical desktop screen width and scale it to fit. Pages optimized to display well on mobile devices should include a meta viewport in the head of the document specifying width=device-width, initial-scale=1. Mobile Speed Slow Eliminate render-blocking JavaScript and CSS in above-the-fold content Enable compression Leverage browser caching Optimize images Prioritize visible content Your mobile/responsive website must deliver and render the above the fold content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first. See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

10 Technologies Server IP Server location: Scottsdale Your server's IP address can impact on your SEO. Try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed. Technologies Apache Web server jquery JavaScript framework OpenSSL Webserver extensions UNIX Operating system Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this. Speed Tips Warning: your website s speed could be slightly improved. Perfect, your server is using a caching method to speed up page display. Perfect, your website doesn't use nested tables. Perfect, your website does not use inline styles. Perfect, your website has few CSS files. Too bad, your website has too many JavaScript files (more than 7). Too bad, your website does not take advantage of gzip. Website speed has a huge effect on SEO. Speed-up your website so search engines will reward you by sending more visitors. Also, conversion rates are far higher for websites that load faster than their slower competitors. Analytics We didn't detect an analytics tool installed on this website. Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

11 SSL Secure Your website is SSL secured (HTTPS), but the Common Name is set to *.prod.ams1.secureserver.net. Your website's URLs do not redirect to HTTPS pages. Your headers are not properly set up to use STS. The SSL certificate expires in 3 years. The certificate issuer is Starfield Technologies, Inc.. Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition: Use a serious issuer to purchase your SSL certificate Redirect all of your HTTP pages to the HTTPS version of your website Use a Security Token Service (STS) in your headers Renew your SSL certificate every year, before it expires Make sure that all of your content (CSS, etc.) is linked to HTTPS Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version Register the HTTPS website in Google & Bing Webmaster Tools

12 TOTAL SEO 295 Madison Avenue, 12 th Floor New York, NY, Phone: Website: What our clients say Clair Wood Clean Slate We were very nervous about employing a company to work on improving our Google rankings, there are so many frauds and scams out there. We had been struggling to improve on our own however, so we decided to take the leap and employ Total SEO. We have seen our rankings dramatically improve in a short space of time and the phones have been ringing non-stop with new customers, which is amazing! We have received fantastic support from all the team at Total SEO and can t thank them enough for all their help. Their prices are reasonable, and they did everything they said they would, and more! Mike Ray Ace Trainers I was very concerned about choosing an SEO company at first, however if anyone would like a recommendation about Total SEO, then please call me. They are a very friendly bunch, and the price and results are fantastic compared with any other SEO company I have spoken to. Let us help you We have a passion for making websites great! Our team has a solid track record of increasing rankings, generating more business and clients, and giving tired websites a new look and feel. We will work with you and your budget to push your website above competitors, and keep you there with our solid support network. LIMITED TIME OFFER Total SEO & Marketing has built a great reputation in the UK. We have now opened a New York office and want to show the US what we can do! For this reason we re offering our campaigns at an incredible discount to launch our New York branch and asking our clients to spread the word. So be quick to secure your discount as places are strictly limited. Click here to contact us or let us know the best time to call you.

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