Morrill Motors. Logo Guidelines, Usage & Brand Integration Regal Beloit Corporation

Transcription

1 Logo Guidelines, Usage & Brand Integration 2011 Regal Beloit Corporation

2 Welcome Letter from Leadership For over 60 years, Morrill Motors Inc. has led the way in Commercial Refrigeration. We are committed to excellence, and our customers expect nothing less from us. That commitment to excellence must carry through all that we do even our branding. Everything we touch, products, labels, user manuals, Web sites, advertisements, tradeshow displays even everyday letters and s, must clearly communicate the Morrill Motors brand story. We developed this Standards Guide to help keep our story straight. Inside, you ll find everything you need to know to make sure that when it comes to telling the Morrill Motors story, we are all on the same page. It also keeps us from getting bogged down with questions about what should go where and why. We can concentrate continuing to develop and produce the industry s most innovative, highperformance commercial refrigeration products. Sincerely, Paul Goldman Vice President Regal Beloit, HVACR Division 2 HVACR Division

3 Welcome Introduction & Overview Just like peole have their own unique look and personality, businesses have an identity too. This identity is the businesses brand. The brand is how customers learn to recognize the business in the marketplace. The more familiar customers are with the brand, the less likely they are to mistrust or forget the brand. The purpose of this standards guide is to provide the essential elements you ll need to clearly and consistently tell the Morrill Motors brand story to the world. Along with the basics, such as logo usage, type direction, color reproduction, etc., you will find additional information including company history, the Morrill Motors mission statement and frequently asked questions regarding usage of the Morrill Motors brand. 3 HVACR Division

4 Welcome History of the Company Wayne J. Morrill began a small business venture out of the basement of his home in 1946 focusing on Value, Service, and Quality. Little did he know that Morrill Motors, Inc. would become a fixture in the global commercial refrigeration market over 60 years later. In the late 50 s and 60 s there were many new products that were introduced such as the aluminum frame unit bearing motor. Also in the 60 s manufacturing divisions were started in Tennessee, under the direction of Wayne s son, Giles. Morrill Motors, Inc. s global corporate headquarters is now located in Erwin, TN. Similar to his father, Giles was focused on innovation. In 1996 Morrill Motors, Inc. introduced the world s first electronically commutated unit bearing motor. The name of this product is SSC which is an acronym for Solid State Commutated. In 1998 Morrill Motors, Inc. was purchased by Paul Farnor and Jim Mitchell. Under Paul and Jim s leadership Morrill Motors expanded their core competencies by acquiring RM Engineering, a machine shop with full tool and die capabilities and AB Plastics, a custom plastic injection molding facility. RM Engineering and AB Plastics were brought under the Morrill Motors brand name in 2009 and are now Morrill Engineering and Morrill Plastics. Paul and Jim expanded the company s global manufacturing footprint and opened a manufacturing facility in 2003 in Jiaxing, China. The new plant in Jiaxing has enabled Morrill Motors to provide the highest quality unit bearing motors across the globe. In 2007 Regal Beloit (NYSE: RBC) acquired Morrill Motors as part of their strategy to expand the total breadth of their product portfolio. That same year the GE Commercial Refrigeration business that Regal Beloit acquired in 2005 was merged with Morrill Motors and started using the Morrill Motors, Inc. brand name. 4 HVACR Division

5 Welcome Vision & Mission Mission Statement To be the commercial refrigeration industry s preferred brand by creating innovative, high-efficiency motors and components with a proven reputation for performance and reliability, backed by strong customer relationships. Core Values Innovation Morrill Motors is committed to exploring new technology to stay at the front of the curve when it comes to performance and efficiency. High Quality Morrill Motors products combine superior materials and meticulous production standards to achieve unrivaled quality. High Reliability Morrill Motors products are engineered and manufactured for consistent, dependable performance. Proven Morrill Motor s reputation is built on more than 60 years of consistent performance in the industry. EARTH FRIENDLY Morrill Motors high-efficiency products fulfill our obligation to reduce consumption of our natural resources. High Efficiency Morrill Motors products are designed to provide maximum performance with minimal energy usage. Service A personalized approach to business makes Morrill Motors customer service as dependable as its products. 5 HVACR Division

6 Brand Rationale Branding Matrix The Branding Matrix is designed to be a visual encyclopedia for the Morrill Motors brand. It lists and defines each key feature of our brand, and how to explain these features to the public. Once you know your way around this matrix, you ll be able to clearly and consistently present the Morrill Motors brand to anyone. ATTRIBUTES: OUR POSITION: Visual Image: Physical image/appearance Brand Description: Core Value Proposition: is: is Not: What is the essence of our brand positioning? Core characteristics that are valuable to our market Characteristics that describe us Characteristics that do not describe us We create the commercial refrigeration industry s most innovative, high-efficiency motors and components. Innovation, high quality, high reliability, proven, Earth friendly, high efficiency, service Forward-thinking, meticiulous, responsive, trustworthy Complacent, unreliable, low-end Mission Statement: What drives all decisions? Brand Power: The thrust behind the brand To be the commercial refrigeration industry s preferred brand by creating innovative, high-efficiency motors and components with a proven reputation for performance and reliability, backed by strong customer relationships. Create high-efficiency motors Tagline: Benefit-driven, descriptive Earth is a cool planet. We intend to keep it that way. Positioning: Role(s) within the market Recognized leader in efficiency and performance Passions: Record those things you are passionate about Efficiency, performance, reliability, customer service Top Marketing Tools: Top tools and tactics to leverage Our staff and teamwork, desire to aspire for excellence, customer list, our story Web sites, direct mail, e blasts, trade advertising, trade shows, products Who is Our Audience/Prospect?: Who are those who can and will decide to pay for our service? OEMs, Distributors, Contractors, General Consumers 6 HVACR Division

7 Brand Rationale FAQs Q: Do I need approval every time I use the logo? A: No. Hopefully this guide will answer all your questions on how to use the logo. If you do have a question, you can contact the Marketing Department. Q: Can I use a script font for fancier applications, such as invitations or awards? A: No. The official Morrill Motors fonts are Gotham and Trebuchet. For more formal applications, either font in all-caps, with at least a 50-point letter spacing would be a good choice. For more direction, ask a member of the Marketing Department. Q: Can I change the color of the Morrill Motors logo? A: No. The logo must remain in the Morrill Motors Primary Blue (Pantone Process Cyan). Refer to page 15 of this Guide for alternate logos that may be substituted for the Primary logo in certain circumstances. Q: Can the Morrill Motors logo be cropped? A: Yes. This Guide provides serveral options for cropping the Morrill Motors logo. The logo may only be cropped by bleeding it off the edge of a page. Q: Can I use the logo in my PowerPoint presentation? A: Yes. Guidelines for PowerPoint templates are provided on page 20 of this Guide. 7 HVACR Division

8 Logo Guidelines & Usage Primary Logo Meet the workhorse of the Morrill Motors brand. The primary logo can be spotted by the two elements the typographic element and the Marble arranged in this horizontal format. This version of our logo should be your first choice when selecting a logo, no matter what project you re working on. Alternate versions of the logo are available, but should only be used when design or production issues make it impossible to reproduce the primary logo clearly. Marble Registered Trade Mark Typographic Element 8 HVACR Division

9 Logo Guidelines & Usage Alternate Logos These alternate logos may be used when production issues make it impossible to reproduce the primary logo. When appearing on a dark halftone or photo in solid white the logo must have a difference in value of at least 60%. When appearing on a light halftone or photo the logo must have a difference in value of at least 80%. 2-color dimensional Horizontal This version is shown with its traditional corporate colors. The Marble is dimensional, morrill is white, motors is blue. 2-color Flat This version is shown with its traditional corporate colors. 2-color Flat Reversed Horizontal This version is shown with its traditional corporate colors. The Marble is flat, morrill is white, motors is blue. Black & white Flat Horizontal This version is shown with all elements in 100% black. 1-color Flat Reversed Horizontal This version is shown with its traditional Pantone spot colors. Vertical Format On rare occasions in which the design does not allow for a horizontal use of the logo, this stacked vertical version may be used. Depending on the production process, any of the above horizontal logos are also available in this vertical format. Partner Logos Marketing materials used specifically for promoting Morrill Plastics or Morrill Engineering Services will use these logos. Depending on the production process, the partner logos may be used in any of the above logo formats. 9 HVACR Division

10 Logo Guidelines & Usage Logo Restrictions The Morrill Motors logo must always remain easily recognizable. No part of the logo may be altered in any way and must be reproduced only from approved artwork. Below are examples of unacceptable versions of the Morrill Motors logo. These restrictions are here to maintain brand consistency. morrillmotors Never remove or alter any portion of the logo. Never change the color of the logo, unless it is used for a specific campaign and approved by the Marketing Department. Never change the typface of the logo. Never stretch the logo. Never rotate the logo unless used vertically on environmental graphics. Never skew the logo. Logo Safe Area & Minimum Size Keeping other elements a comfortable distance away from the logo will give it the prominance it requires in any design. Other elements should always maintain a space equal to a minimum of 10% of the logo size around the entire logo. In order to maintain readability and avoid print production limitations the logo should never appear smaller than 1 from the edge of the Marble to the edge of the s. 10% 10% 10% 1 10% 10 HVACR Division

11 Marble Usage The Marble Our internal nickname for the Morrill Motors logo graphic is the Marble. The Marble gives any design instant recognition and a powerful presence in the marketplace. The Marble can be used as a separate art graphic as long as the entire logo appears somewhere on the marketing piece. The preferred version of the Marble is shown below. Corporate Color Glassy Sphere Black Shape White Shape 360 Light Drop Shadow 11 HVACR Division

12 Marble Usage Marble Variations The Marble can appear in a wide range of options, depending on the circumstances. The Marble can be enlarged to massive proportions, reduced to a pea-sized mark, or customized to be integrated into a special campaign or promotion. It can be reproduced in almost any application, as long as the correct option is chosen and approved by the Marketing Department. 2-color Flat This version is shown with its traditional corporate colors. It may used for a stylized look when used with 3D objects and digital applications, such as web. 2-color Flat Screened Back This version is to be used behind type and other design elements as a supporting graphic. All type and other elements must be readable and recognizable. Solid Pantone Process Cyan This version is shown in its traditional Pantone Process Cyan color. It is ideal for marketing pieces printed in 1-color. Solid Pantone Process Cyan Screened Back This version is to be used behind type and other design elements as a supporting graphic. All type and other elements must be readable and recognizable. Black & White This version is shown in 100% black. It is used when the Marble can not be screened back or reproduced in color. Grayscale Screened Back This version is to be used behind type and other design elements as a supporting graphic. All type and other elements must be readable and recognizable. Campaign Integration Occasionally, the Marble can be dressed up for special campaign promotions. Additional elements or alternate treatments of the Marble fill are permitted, provided they are reviewed and approved by the Marketing Department. 12 HVACR Division

13 Marble Usage Marble Cropping A versatile application of the Marble is to crop it off the edge of a layout. The Marble can be cropped in many ways, provided it is reviewed and approved by the Marketing Department, and it must always remain recognizable. Below are some examples of how the Marble may be cropped in any of its variations. Marble Restrictions The Marble must always remain easily recognizable. It may not be altered in any way and must be reproduced only from approved artwork. Below are examples of unacceptable versions of the Marble. These restrictions are here to maintain brand consistency. Never change the color of the Marble, unless it is used for a specific campaign and approved by the Marketing Department. Never flip or rotate the Marble. Never skew the Marble. Never change the horizontal or vertical proportion of the Marble. 13 HVACR Division

14 Wordmark Usage Morrill Motors in Written Form Morrill Motors is to be treated as a proper name and should be capitalized whenever it appears in print. This includes brochures, internal/external correspondence, Internet applications, press releases, legal documents and advertisements. Morrill Motors is a registered trademark. A super-scripted symbol must be included with the first appearance of the Morrill Motors name in any brochure, advertisement, correspondence, websites, etc. The symbol is not a legal requirement, therefore it may be dropped in any additional appearances of the Morrill Motors name within the same project. First Appearance: Morrill Motors Additional Appearances: Morrill Motors Morrill Motors Legal Copy Morrill Motors is owned by Regal Beloit Corporation, making the company a registered trademark of Regal Beloit. Legal copy describing this relationship should appear somewhere on all advertising and collateral materials no smaller than 5 pt type and should be stated in this manner: 2011 Regal Beloit Corporation 14 HVACR Division

15 Color Palette Color Usage Color reproduction is vital to proper usage of the Morrill Motors logo. Acceptable color options are shown below. Care must be taken when reproducing colors on any communications. Materials and reproduction methods affect color and must be taken into account. All alternate colors need approval from the Marketing Department. Primary Pantone Process Cyan is one of two corporate colors used in the primary logo and for all Morrill Motors communications. Pantone Process Cyan CMYK 100/0/0/0 RGB 0/174/239 HTML 00AEEF Accent Black is acceptable as a supportive color, but never as the primary color. All percentages of black may be used to create shades of gray. Pantone Black CMYK 30/30/30/100 RGB 0/0/0 HTML HVACR Division

16 Font Usage Font Selection Our corporate fonts are the graphic voice of the Morrill Motors brand. Our audiences expect to see a certain look from our products and marketing materials. To build brand recognition and eliminate confusion in the marketplace, use these fonts to represent Morrill Motors. Primary Usage Gotham is the preferred typeface of Morrill Motors to be used for all documents and publications. The entire Gotham family may be used. Gotham Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Gotham Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Alternate Usage Trebuchet is the alternate typeface of Morrill Motors to be used sparingly for electronic media when Gotham is unavailable. The entire Trebuchet family may be used. Trebuchet Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Trebuchet Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz HVACR Division

17 Style Guide Templates Signature Every correspondence will be closed with a personalized Morrill Motors-approved signature. templates are available through the IT department. Paul GoldmaN Vice President hvacr cell : ph : fx : Name: 12 pt All Caps Gotham Bold Title: 10 pt All Caps Gotham Bold Contact Information: 11 pt Gotham Book Logo: 146 Pixels Wide White Background Contact information is flush left, aligned with Morrill Motors logotype. 17 HVACR Division

18 Style Guide Templates E-stationery Cover Sheet Correspondence attached to s should be written using the Morrill Motors-approved electronic stationery template. This template is available as an editable Word-formatted.doc file. Street Address: 9 pt All Caps Gotham Bold 16 leading Phone/Fax: 9 pt Gotham Book Content: 11 pt / 16 leading Gotham Light 229 S. Main AVE. Erwin, tn ph : Paul GoldmaN Vice President hvacr cell : ph : fx : paul.goldman@regalbeloit.com Volendio consecte con et enibh et nulla consequisi te velesed enim ing elit, conse minit, conulla feuisim in vercillan vulput prat utet alisit vent ad dolese dolortionum at. Uptatum sandit ipsummod magnibh etummy nostio odit vullutpatin henissi eugiat, sisim quatem dolorti sissed eumsand ignisl ea faciliquis ad ex ex ex ercinisim elenim exer am, quis nim nos augait, senim vulla atum adipsum nummy num zzrit irit vel esequat autpatem ilit lobortie core dit voluptat vero odit er suscidunt vel ute conse dolorpe rciniat. To odit lut laortisl ullaorem quis nostrud dolutat wis delesed magna faccum zzriuscil ea feu feuis augait vel ex et ullaor atue consequamet ad digna at illa aut acilit alisl exeros er alis euguer sent augait in henibh eum esto con utem veros nonsendrer am velis nulla feuipsuscil doloree tueriustie faccummodo enim irit, con hent pratue con et diamcon sequamc onsectet nosto dit lorperos augiatis elese conulla feugait utpat. Name: 10 pt All Caps Gotham Book Title: 6 pt All Caps Gotham Bold Contact Info: 9 pt Gotham Book 11 leading Volorem dolore magnim vulputpate ver alit ut in etuer iliquam, consequat nonsectet, conullan ullamet, verit utpat luptat praessis niam velit autpat iniam quis num venibh euis exeros ad tat. At wis numsan vullan ullandi atueriliquat autpatumsan enibh et autem ipissequam, quis adipsum enim vel do consequam do duisci blamconsed elesting erosto ea commy nisim zzriliquisim dolor sisit ilit, quatum venis niat utat. Ver irit, suscipit ad magnim incipsustrud te magnim dolorperat ing eliqui eniscidunt wissit do erit lorpercidunt alit wiscipsusto odo dolobortie magna autet aut velissis aut augait praessed magnibh essi. Copyright 2011 Regal Beloit Corporation 18 HVACR Division

19 Style Guide Templates E-stationery Second Sheet Second sheets are provided for all multi-page letters. Volendio consecte con et enibh et nulla consequisi te velesed enim ing elit, conse minit, conulla feuisim in vercillan vulput prat utet alisit vent ad dolese dolortionum at. Uptatum sandit ipsummod magnibh etummy nostio odit vullutpatin henissi eugiat, sisim quatem dolorti sissed eumsand ignisl ea faciliquis ad ex ex ex ercinisim elenim exer am, quis nim nos augait, senim vulla atum adipsum nummy num zzrit irit vel esequat autpatem ilit lobortie core dit voluptat vero odit er suscidunt vel ute conse dolorpe rciniat. Content: 11 pt / 16 leading Gotham Light To odit lut laortisl ullaorem quis nostrud dolutat wis delesed magna faccum zzriuscil ea feu feuis augait vel ex et ullaor atue consequamet ad digna at illa aut acilit alisl exeros er alis euguer sent augait in henibh eum esto con utem veros nonsendrer am velis nulla feuipsuscil doloree tueriustie faccummodo enim irit, con hent pratue con et diamcon sequamc onsectet nosto dit lorperos augiatis elese conulla feugait utpat. Volorem dolore magnim vulputpate ver alit ut in etuer iliquam, consequat nonsectet, conullan ullamet, verit utpat luptat praessis niam velit autpat iniam quis num venibh euis exeros ad tat. At wis numsan vullan ullandi atueriliquat autpatumsan enibh et autem ipissequam, quis adipsum enim vel do consequam do duisci blamconsed elesting erosto ea commy nisim zzriliquisim dolor sisit ilit, quatum venis niat utat. Ver irit, suscipit ad magnim incipsustrud te magnim dolorperat ing eliqui eniscidunt wissit do erit lorpercidunt alit wiscipsusto odo dolobortie magna autet aut velissis aut augait praessed magnibh essi. Copyright 2011 Regal Beloit Corporation 19 HVACR Division

20 2011 Regal Beloit Corporation 2011 Regal Beloit Corporation Morrill Motors Style Guide Templates PowerPoint Cover Slides PowerPoint presentation title screens should use the approved Morrill Motors presentation template and follow these standards. Intro title goes here Regal Beloit Corporation Primary Title Slide Intro title goes here Intro title goes here Alternate Title Slides 20 HVACR Division

21 2011 Regal Beloit Corporation 2011 Regal Beloit Corporation Morrill Motors Style Guide Templates PowerPoint Content Slides PowerPoint presentation content screens should use the approved Morrill Motors presentation template Regal Beloit Corporation Primary Content Slide Alternate Content Slides 21 HVACR Division

22 Style Guide Templates Press Releases Press releases should use the approved Morrill Motors template and follow these standards for type direction. Logo: 2.75 long.75 Margin from top Title PRESS RELEASE : 20 pt All Caps Gotham Bold Subtitle: 12 pt / 12 leading Gotham Book Content: 12 pt / 14 leading Gotham Light Boiler Plate: About company info must be included in every Press Release Margins: 1.25 left, right, and bottom Press Release FOR IEDIATE RELEASE: Month 00, 2009 For further information contact: Contact Name Company Name name@ .com Contact Name Company Name name@ .com This is the placement for the press release headline; two lines if appropriate A deck can go here if necessary Et prat, quat. Erciduis ex erit, velisl do exeraessis nonse exer il ulla feugait eum vendio consed euguerat ulla facidunt iurer si ex eugue modolesto esequissis num do do dipit, volummy nibh erit dolore velendi amconse faciliquat. Ut pratio exercil eniam dolore feum veliquat. Ut incilit dionum nibh et iriure cor si blandre dunt lobor sum nulput et, si tio eum vullan ut am acil eummy nonsequi eugue magnim. Equis eum zzrilis autpat, vulpute vel esequis et praesed eui euis dipit, quisisi tetue conum volor alit inim et niametueros nos aci ting ea feuismodolum do ea adit eliquisis augiatet essenis augue feuis dipsums andignibh er alis eum dolum quis autpat irit lam, susto odolore feugueriure faccum incinci etum il exerci blaore tin henibh ex eugiat. About Morrill Motors Morrill Motors creates innovative, premium comfort and electrical components. Its proven reputation for high quality, highly reliable products and strong customer relationships make it the preferred brand throughout the industry. For more information visit About Regal Beloit Morrill Motors is a division of RBC Manufacturing Corporation, which is a subsidiary of Regal Beloit Corporation (NYSE: RBC), a leading manufacturer of mechanical and electrical motion control and power generation products serving markets throughout the world. Regal Beloit is headquartered in Beloit, Wis., and has manufacturing, sales,and service facilities throughout the United States, Canada, Mexico, Europe and Asia. For more information, visit the company s Web site at RegalBeloit.com. Contact info: 10 pt / 12 leading Gotham Book Headline: 16 pt / 18 leading Gotham Bold Optional subhead: 16 pt Gotham Book 2011 Regal Beloit Corporation Copyright 22 HVACR Division

23 Style Guide Templates White Papers White paper templates should use the approved Morrill Motors header and footer and follow these standards for type direction. Margin:.5 Top Title: 30 pt All Caps Gotham Bold WHITE PAPER - TITLE - DATE Content Area begins 1.5 from top of page Margins:.5 Left & Right Gray indicates content area (Gray does not print) Content Area ends 1.25 from bottom of page Logo: 1.75 Long Margin:.5 Bottom 229 S. MAIN AVE. ERWIN, TN : MORRILLMOTORS.COM ph : customerservice@morrillmotors.com 2011 Regal Beloit Corporation Copyright.5 Space between logo and contact information Street Address and Website: 9 pt All Caps Gotham Bold Phone/ 8 pt Gotham Book 23 HVACR Division

24 Style Guide Templates Product Spec Sheets Product spec sheet templates should use the approved Morrill Motors header and footer and follow these standards for type direction. Margin:.5 Top Title: 30 pt All Caps Gotham Bold PRODUCT NAME FEATURES Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud min henim dolutpat, quam, si. Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od minis nostrud do dolorperos aliquat, vendio erat iliquam, vulla Content Area begins 1.5 from top of page Headings: 12 pt All Caps Gotham Bold Specifications Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem BENEFITS Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud. Content: 10 pt / 12 leading Gotham Light Margins:.5 Left & Right Logo: 1.75 Long Margin:.5 Bottom Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud min henim dolutpat, quam, si. Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od minis nostrud do dolorperos aliquat, vendio erat iliquam, vulla Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud. Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od mini. corercil er siscing erci eugiat irit ut vent praestrud. SALES OPPORTUNITY Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem TALKING POINTS Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od minis nostrud do dolorperos aliquat, vendio erat iliquam, vulla 229 S. MAIN AVE. ERWIN, TN : MORRILLMOTORS.COM ph : customerservice@morrillmotors.com 2011 Regal Beloit Corporation Content Area ends 1.25 from bottom of page Copyright.5 Space between logo and contact information Street Address and Website: 9 pt All Caps Gotham Bold Phone/ 8 pt Gotham Book 24 HVACR Division

25 Style Guide Templates Web site Footer All Morrill Motors product websites should use the approved footer and follow these standards for type direction. Dimensions are based on a 1000 x 650 pixel safe browsing area Regal Beloit Corporation Contact Privacy Policy Industry Links Lower left corner Small logo when applicable if not used at top of page 106 pixels wide Lower right corner Copyright and global navigation: (Contact, Privacy Policy, Industry Links) Trebuchet 10 pt 25 HVACR Division

26 Style Guide Templates Logo Placement Collateral In order to maintain brand consistency the Morrill Motors logo must appear on every marketing piece produced. All print and collateral materials must have the logo somewhere on either the front or back with the minimum safe area and minimum size applied as shown on page 10 and a minimum distance of.25 from all trim edges. Print Advertising Promotional materials have very little time to communicate a sales message. By standardizing the location of the Morrill Motors logo, our promotional materials can introduce us before the viewer even starts reading. Below are examples of available formats for logo placement, depending on how well it works with the layout. Logo From Edge: Recommended -.75 Minimum -.25 Logo Size: Recommended - 2 long Minimum - 1 (Fractional Page Ads Only) Legal copy on page 14 must appear in opposite corner from logo Lower Left Corner 2011 Morrill Regal Beloit Corporation Lower Right Corner 2011 Morrill Regal Beloit Corporation Bottom Centered 2011 Morrill Regal Beloit Corporation 26 HVACR Division

27 Applications Print Advertising It s common to think that a consistent brand will make promotions boring nothing could be further from the truth. The sample ads below show how brand compliance can still pack a punch while maintaining a consistent look Morrill Regal Beloit Corporation 2011 Morrill Regal Beloit Corporation 27 HVACR Division

28 Applications Collateral Material Collateral material can come in any size and format imaginable. From direct mail to brochures, consistent use of the brand allows for dynamic design and a look that is easily recognizeable as Morrill Motors. 28 HVACR Division

29 Applications Web & Electronic Even in website and applications, the brand can be executed in a way that allows maximum impact and recognition Regal-Beloit Corporation Contact Privacy Policy Industry Links 2011 Regal-Beloit Corporation Contact Privacy Policy Industry Links 29 HVACR Division

30 Applications Environmental Trade Show Environmental and trade show graphics follow the same standards as any other piece of communication. Notice in this example how the Morrill Motors logo, fonts and colors work together to clearly represent our company. The Internet Just Got Cooler. morrillmotors.com 30 HVACR Division

31 Motor Branding Hierarchy Good Our GOOD product line offers quality built, reliable motors. Below is a list of motors in this product line. The Morrill Motors logo must appear on all promotional materials. A safe distance must be maintained between all logos, and the placement and color of all logos are dependant upon the design of the piece. 1-9 Watt PSC Watt PSC Shaded Pole (Cast Iron) Shaded Pole (Aluminum Frame) Better Our BETTER product line offers technologically advanced motors. Below is a list of motors in this product line. The Morrill Motors logo must appear on all promotional materials. A safe distance must be maintained between all logos, and the placement and color of all logos are dependant upon the design of the piece. Best Our BEST product line is a leader of the commercial refrigeration industry. Below is a list of motors in this product line. The Morrill Motors logo must appear on all promotional materials. A safe distance must be maintained between all logos, and the placement and color of all logos are dependant upon the design of the piece. Premium Our PREMIUM product line offers the most innovative motors Morrill Motors has to offer. Below is a list of motors in this product line. The Morrill Motors logo must appear on all promotional materials. A safe distance must be maintained between all logos, and the placement and color of all logos are dependant upon the design of the piece. 31 HVACR Division

32 Contact Information Don t Be Afraid To Ask Consistency is important for all Morrill Motors communications in order to present a unified personality to our audience. All logos and a digital copy of this standards guide are housed on the server. Please direct any questions you may have about guidelines on branding initiatives and marketing activities to the following: Charlotte Gabet Brand Manager Regal Beloit, HVACR Division (260) Charlotte.Gabet@RegalBeloit.com 32 HVACR Division