Daniel Price. Summary. Experience. Social Media Specialist at LivingSocial

Transcription

1 Daniel Price Social Media Specialist at LivingSocial Summary I have always been passionate about communication, and was lucky enough to be starting out in a career in advertising when digital media began to shape the way we live our lives. Developing the sense that digital media is not about technology, its about people. This sense has helped me create engaging digital strategies for a range of businesses and brands. Specialties:, photoshop, Experience Social Media Specialist at LivingSocial May Present (1 year 2 months) Leading Social Marketing and Strategy for LivingSocial's UK and Irish businesses. Shaping conversations and building communities. PR and Blogger outreach. Using Analytics and data insight to develop creative and innovative campaigns that engage. Training and thought leadership on Social Strategy. Directing social media budget, working with stakeholders across the globe. 1 recommendation available upon request Freelancer January May 2012 (1 year 5 months) I worked with a variety of companies big and small on social media, digital marketing and web design projects. My work with them didn t stop when the site was built / the campaign was over, I worked with my clients to develop digital strategies that could last, adapt and grow. This would involve bringing along and training the staff of those companies so they could take ownership once the project was done. I worked with a number of companies, including: Intelligent Media Solutions, (Digital Project Management) Tenerife tourist board (Facebook and Twitter social Media campaign) Old Haberdashers Association (site redesign and digital strategy) Brooklyn Bows and Ribbons (Site redesign) 42 Square (developing their blog) CIEA ( (Web Admin and Digital Strategy) I have done a lot of work in developing digital communities around brands, communities that live beyond a website. By integrating social media at the heart of the strategy, the brand encompasses both the website and Page1

2 curated discussions on Social Networks. Educational Technology Blogger at Intelligent Media Solutions July January 2012 (1 year 7 months) I wr a regular column and blog as a technology agony uncle in an education publication, Education Executive. Digital Media / Project Manager at Intelligent Media Solutions February February 2011 (2 years 1 month) As the Digital Project Manager I was tasked with creating and delivering the company s digital strategy. I built the digital presence of the magazines from an auxiliary function to profitable resources in their own rights, through outlets such as , websites and digital marketing campaigns. I produce innovative solutions, whilst keeping an eye on the bottom line. I have worked across a number of magazine titles, managing the maintenance and development of all websites, which resulted in traffic increases over 200%. I was in charge of all marketing, from the design stage to sending to an extensive subscriber list. I produced analysis of stats, which I used to develop strategies to improve general digital effectiveness. I initiated the participation in social media, with a particular focus on Twitter. This resulted in rapid growth of traffic to the sites and has shifted the focus of the magazines from commentators to conversation shapers. I worked with a host of advertising clients, not just to deliver their digital advertising, but also building an effective campaign measured on response, acting like a digital agency within the company. 2 recommendations available upon request Media Solutions Account manager at Intelligent Media Solutions February January 2009 (1 year) My role as a Media Solutions Account manager was a varied one: from day to day handling of clients, either over the phone or in face to face meetings, to sourcing new business and liaising with all the different departments, with an appreciation of the elements that go together to produce a number of successful B2B magazines. Alongside this I have been instrumental in the launch of two successful new titles, from conception to marketing them, both to the user and advertisers 1 recommendation available upon request Account Manager at Trinity Mirror Group PLC April December 2007 (1 year 9 months) In my first role in advertising sales I was responsible for 100,000 of advertising a week across a suite of local and regional newspapers. I under took a number of training schemes including Copy Writing, Digital Advertising, Making Adverts that sell. 1 recommendation available upon request

3 July October 2006 (3 years 4 months) At University I was the Chair of the Entertainments committee a role which involved a great deal of responsibility; dealing with large budgets and it meant liaising with some of the UK s biggest names in Entertainment. This role led to employment as an Entertainments Assistant at the University Union, a multitasking, problem solving position that was extremely demanding and very enjoyable. I was responsible for promotion and running of nights in Students Union Night Club Asylum. When running a night, I was in a troubleshooting role liaising between Bars, Security, Artists and Management. Also finding time to DJ to crowds of 1600 students each week. Honors and Awards Socially Devoted Social Bakers September 2012 Awarded to LivingSocial for answering over 70% of customer queries on Social Media. Projects Facebook Global Brands Initiative November 2012 to March 2013 Members:Daniel Price Merging LivingSocial's National Brand pages into one unified presence, that delivers content relevant to your local area. Social Media Customer Service March 2013 to Present Members:Daniel Price Working with Customer Services to develop a fantastic customer service response on Social Media - with a sprinkling of Brand sizzle! Moving from referring enquiries to phones or , to dealing with them in channel. Turning customers with issues into brand ambassadors. Starbucks Deal Social Media Campaign December 2012 to Present Members:Daniel Price Working with Starbucks internal Social Media team we crafted a campaign that sold over 60,000 Starbucks vouchers in two days, LivingSocial's best ever day. Skills & Expertise Web Design Social Media Page3

4 Social Media Marketing Digital Marketing Marketing Wordpress Photoshop Blogging Copywriting Copy Editing Advertising Marketing Facebook Social Networking B2B Newspaper Editing Account Management HTML Digital Media Online Advertising Digital Strategy Marketing Communications Proofreading Online Marketing Newspapers Education The University of Hull BA English, English, Activities and Societies: University Challenge Team Captain RAG Publicity Officer 2002 Chair of Entertainments at Hull University Union This involved organising and planning medium sized to large events. In addition to this role I was the resident compare. I ran a successful quiz for two years in the Union I was a representative for the Union Council from 2001 and through this sat on the committee responsible for commercial services of a 4 million pound business. Calday Grange Grammar School History, English, Theatre Studies, General Studies, Activities and Societies: Active in Drama Society, appearing in nine productions. Prefect/Deputy House Captain at secondary School Won an international Drama Festival in Rome, as part of an Italian tour Representative for Amnesty International at Mock UN North West Winner and Runner Up in The National Bar Mock trial competition Page4

5 Interests I am passionate about live music and attend gigs and festivals whenever I can. I love a good quiz, and have had some limited success over the years. I am deeply interested in current affairs and regularly harangue my local MP with letters about issues I care about, I am intrigued as to how the political world responds to the digital age we live and how it copes with the democratization of knowledge. Page5

6 Daniel Price Social Media Specialist at LivingSocial 5 people have recommended Daniel "Dan is an exceptionally talented social media strategist. As a social commerce business, the role of social interaction is both crucial and far-ranging. Dan has taken this challenge on with both hands and has led to charge to continually ensure that social media is embraced across the organisation. As a result, Dan is well respected across every single business unit. On a personal level I have built a very strong rapport with Dan. His excellent work ethic, knowledge and passion for digital marketing has allowed us to work on a number of projects which have helped to take the business forward. He is helping to lead thinking on important developments such as monetising social media in addition to building communities, as well as understand the role that social media plays in the overall conversion lifecycle, and attributing accordingly. Without Dan we would be nowhere on either of these initiatives. Everyone likes Dan, from his co-workers to the +1million community that Dan has helped LivingSocial build on Facebook alone. He is a pleasure to work with." Scott Davidson, Customer Acquisition Manager (Digital) - UK/IE, LivingSocial, managed Daniel indirectly at LivingSocial "Dan is a constant source of ideas and a committed team player. His passion for social media and flair for marketing and brand development have been a real asset as we have built online presence and digital identities for our magazines." Suzannah Brecknell, Editor, Intelligent Media Solutions, worked directly with Daniel at Intelligent Media Solutions "Dan is a great professional who will always go the extra mile mile to meet the needs and requests of his clients." Richard Johnson, Commercial Manager, Intelligent Media Solutions, managed Daniel at Intelligent Media Solutions "Daniel's personality he brought into the office always made us smile - quick witted, lively and enthusiastic, he was a natural account manager. We hadn't realised he was also a particular whizz on the computer, working with a lot of web design software and other digital media. He helped me a lot when I was trying to figure out how to create HTML s for marketing purposes... he helped a lot of people out a lot of the time actually, which seems to be his nature. Organised, energetic and enthusiastic, creative and a sharp-thinker - can I recommend him anymore? Probably, but he'd think I was taking the mick!" Joanna Hein-Hartmann, Office Manager, Intelligent Media Solutions, worked with Daniel at Intelligent Page6

7 Media Solutions "Dan is an enthusiastic and conscientious worker and demonstrated an exceptional ability to understand and position client/business needs in a balanced way. His creativity and collaborative approach to business are key attributes and his passion for business development laid down the benchmark to which his peers aspired during his time at Trinity Mirror." Rob Newton, Advertising Sales Executive, Trinity Mirror Group PLC, worked directly with Daniel at Trinity Mirror Group PLC Contact Daniel on LinkedIn Page7