Marketing - Lead Capture, Market Segmentation and ROD
|
|
- Theodora Parsons
- 3 years ago
- Views:
Transcription
1
2 Marketing II: Advanced Techniques for Lead Capture & Market Segmentation
3 Background Since 1994, Visual Data Systems has been a leader in: Website Design Software Integration Search Engine Optimization & Marketing Technology Consultation Marketing and more
4 Housekeeping Please use the Go-To-Webinar Toolbar to ask questions we cannot nor can any of the other participants hear you. We will be asking several polls during our Webinar you will have 15 seconds to answer them on your screen Please use your phone (access number provided on your invitation) or your computer speakers to listen.
5 Today s Panelist Kristin Grue the Research, Development, and Measurement Manager for Visual Data Systems
6 Webinar Goals To profile different types of capture points used to grow your marketing list. To review ways to turn online leads from Basic to Premium. To identify ideal market segments for use in your marketing campaigns. To take away some dos and don ts of Lead Capture and Market Segmentation. First, some definitions
7 Cost-per-lead Basic lead: address and permission to mail them. Might include a name. Premium lead: includes things such as phone number, Twitter username, user preferences and buying habits.
8 POLL What is the Average Cost for a Basic Lead in the Travel Industry?
9 Travel Industry: $1.40 Basic $2.50 Premium
10 Sources of Leads Traditional sources: Industry Magazines and Groups Transactions New sources: Website Social Media Sites Viral Marketing Guerilla Marketing Cibu!
11 Website = Lead Wonderland Visitors to your website: have been introduced to your brand are probably in the market for your services already know you are legitimate So how do you get their address??
12 Quick, Easy, CLEAR Home and Interior Pages of Websites Blog pages Facebook MySpace Anywhere it fits! Presto! A Basic Lead. Worth: $1.40 Now to make that Lead Premium!
13 From Basic to Premium: Send an right away! Encourage Whitelisting Introduce Branding Bookmarked! Offer Updating
14 From Basic to Premium: Include profile call outs in general messages
15 From Basic to Premium: Use a system that can correlate leads into Member Profiles. Chamber List Fall Purchaser Likes Skiing Opened j.doe@test.com j.doe@test.com j.doe@test.com j.doe@test.com j.doe@test.com Chamber List Fall Purchaser Likes Skiing Opened
16 Address as $$$! People will to give you information in return for something. Contests Extra features Special Treatment Careful make sure to attract the right prospects!
17
18 Live Example!
19 POLL Roughly what percentage of Leads get squandered? 1000 Leads at $1.40 per Lead is $ % of $1400 is $1120
20 Online Memory = Short Memory People quickly forget that they signed up for your mailings if they do not see evidence right away. Thank you transaction s Relevant messages delivered when the prospect is listening.
21 POLL What percentage of people name irrelevant content as their main reason for unsubscribing from an list. sent too often is the second largest reason at 40% -Jupiter Research
22 Relevancy through Personalization Fulfillment of Capture Offer Excellent Branding Connection to recipient Missing: Instructions! Website Info Trackability Friends Update Profile Includes a From
23 Segmentation For Relevancy
24 Campaign Comparison: Strong Summer Season Vacation Rental Home Client Looking to Drive Fall Shoulder-Season Bookings
25 Targeted list: 2 Lists Created People who answered Fall to In what seasons are you most likely to visit? Past Guests who have reserved in Fall but had not reserved for this year. Control list: Everyone else.
26 13.8% Clickthrough Rate
27 18.4% Clickthrough Rate
28 Dos and Don ts Do capture addresses everywhere you can. Do use the right incentives to get prospects. Do establish an immediate connection. Don t squander those $2.50 leads! Do segment your prospects into marketable groupings. Do get creative in finding relevant content. Don t forget to test, test, test! Take time to create and constantly review your marketing strategy If possible, partner with a certified marketing company
29 Visual Data Systems 3 Certified Marketers on staff Pioneer in the Marketing arena Campaigns generating $200k in reservations and ROIs up to $120 earned for each dollar spent
30 Questions & Answers
31 Future Presentations VRMA Conference, Washington DC: October 26, 2009: 1:30 PM Marketing - From Lead Capture to Conversion October 27, 2009: 2:55 PM Measuring Online Success: Following the Metrics that Matter Visit:
32 This Webinar will be posted on our website: As soon as possible
33 Thank You! For More Information:
Email Marketing Basics
Email Marketing Basics Email Marketing Basics Background Since 1994, Visual Data Systems has been a leader in: Website Design Software Integration Search Engine Optimization & Marketing Technology Consultation
More informationIntroduction to Email Marketing
Introduction to Email Marketing http://localu.org/ Mary Bowling www.ignitordigital.com Collecting Email Addresses? Collecting Email Addresses? Collecting Email Addresses? What Are You Doing With Them?
More informationBest Practices for Email Marketing. Monday, March 8, 2010
Best Practices for Email Marketing Monday, March 8, 2010 Fishbowl Cocktail Facts 10 years old, 130+ employees Alexandria, VA based Product Suite includes Email Marketing, Social Media Integrations and
More informationEcommerce Customer Acquisition:
Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals
More information28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST
28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST THE ULTIMATE LIST! www.shinealightmedia.com Introduction Email Marketing is one of THE most effective ways to quickly, directly and personally reach
More informationIntroduction > Become an Expert > Get Ready to Sell > Sales Opps > Follow Up > Consultation > Now What
12/16/13 Introduction Welcome to the Swiftpage Reseller Program! As a Swiftpage Reseller you have the ability to provide Swiftpage s valuable Email Marketing and Marketing Automation features to your clients,
More information50 Simple Ways to Grow Your Email List
50 Simple Ways to Grow Your Email List 50 SIMPLE WAYS TO GROW YOUR EMAIL LIST EMAIL WORKS Often abused and overused, email has gotten a bad reputation. But if done well, email can still deliver extraordinary
More informationPRESENTS. Increasing Trade Show ROI using Online Marketing and Tools. Mar 3, 2011 www.activeconversion.com & United Safety Solutions
PRESENTS Increasing Trade Show ROI using Online Marketing and Tools Agenda Marketing Automation Trade Shows Issues Lead Nurturing Before/During/After tradeshow Lead Nurturing Automation Lead Management
More informationSocial Media Boot Camp
Social Media Boot Camp Eğitim Tipi ve Süresi: 3 Days VILT 3 Day VILT Social Media Boot Camp Discover the many ways social media can promote your business and increase sales. Even for seasoned marketing
More informationMarketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53.
E NEWSLETTERS: MORE RELEVANT THAN EVER Angela Schneeman, High Point Creative With all the newer forms of communication like Facebook, Twitter and RSS feeds, it s easy to overlook one of the most effective
More informationHow to Dominate Your Local Market Online Now
How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder
More informationQuick and Easy Email List Building
Quick and Easy Email List Building A short guide by MailWheel 1 Discover What s Inside In this short guide we will give you an insight into one of the most important procedures in marketing campaign building
More informationMeasuring Return On Investment with Promotional Products
What is ROI? ROI is defined as the total profit or savings less the original investment. It also acts as a measurement of the effectiveness of promotional products in achieving a desired result. ROI =
More informationMarketing Analytics What needs to Be Measured
Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction
More informationHow an Innovative Email Marketing Strategy Can Pave the Way to New Customers
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
More informationSales 2.0 for the Real World
Sales 2.0 for the Real World Sales Leader Series Sales Leader Series: Hosts and Sponsors Dan Hudson President, Co-Founder 3FORWARD Frank Casale CEO and Founder, The Outsourcing Institute Matt Smith EVP,
More informationCapture Leads With Effective Call To Action Buttons
1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who
More informationBuilding Relationships and Repeat Business with Email
Permission-based email marketing can help grow your small business. Why Relationship Email is a Marketing Must Generate leads and repeat business with email communications It is 15 times less expensive
More informationEssential. Guide to Inbound Marketing. For Business Owners & Executives. The
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
More informationChapter 2. The Elements of Internet Marketing
Chapter 2 The Elements of Internet Marketing Everyone is concerned about how to market their business in the new age of the internet. In the early years, just having a website was enough. Soon it became
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationReTargeting. Webinar w/ Arjun Dev Arora
ReTargeting Webinar w/ Arjun Dev Arora Half the money I spend on advertising is wasted; the trouble is I don t know which half. -John Wanamaker 1838-1922 Modern Marketing Funnels Mix of SEO/SEM, Public
More informationLeveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media
Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction
More informationGuide to B2B email marketing. Part Four: Effective Email Reporting
Guide to B2B email marketing Part Four: Effective Email Reporting Introduction Effective email reporting One of the key benefits of using email for marketing campaigns is the speed of getting the right
More informationHow much should you spend on marketing?
How much should you spend on marketing? An e-guide to help small businesses with small budgets work out what they need to spend on marketing 1 Marketing Angels How much should I spend on marketing? Copyright
More informationCreative Dynamic Marketing
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
More informationSearch Engine Optimization & Marketing I: An Introduction. June 17, 2009
Search Engine Optimization & Marketing I: An Introduction June 17, 2009 Welcome Our First eacademy Webinar Two ways to listen: Call in with the number provided in your registration email With speakers
More informationTHE ANATOMY OF AN AUTOMOTIVE EMAIL.
THE ANATOMY OF AN AUTOMOTIVE EMAIL. A Close Look Into the Components of Automotive Conquest Email A publication of FOR CONQUEST AUTOMOTIVE MARKETING epush AUTOMOTVE EMAIL MARKETING PROGRAM Smart, safe
More informationUtilizing Email Metrics to Build your Business Case and Enhance Performance
Utilizing Email Metrics to Build your Business Case and Enhance Performance Simms Jenkins Founder & Principal BrightWave Marketing & EmailStatCenter.com sjenkins@brightwavemarketing.com 404.888.0133 www.brightwavemarketing.com
More informationHow to Increase Your Email Marketing Recovery Rate
Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The
More informationDefine, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance
WHITE PAPER Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance As marketers, we wear many
More informationValue of Email Marketing. http://www.constantcontact.com
Value of Email Marketing http://www.constantcontact.com 1 Topics Of Discussion Why Email Marketing? The Power of Relationships Creating a Winning Strategy Constant Contact Customer Examples Constant Contact
More informationEmail. part 1. Eroi.com. the basics. email marketing guide part one. page 1
Email Marketing Guide part 1 page 1 Step-by-Step Email Marketing Guide Email marketing generates maximum marketing return on investment (ROI), and drives online and in-person sales to new levels. The ROI
More informationEffective Email Marketing For Artists and Other Creatives
COMPELLING BRAND IDENTITIES IN PRINT & WEB IDENTITY PRINT PUBLISHING Effective Email Marketing For Artists and Other Creatives WEB Visible Logic, Inc. 142 High Street Suite 615 Portland, ME 04101 207.761.4230
More informationSocial Media Measuring Your Efforts 03. Step One Align Your Objectives 04. Step Two Measure Reach and Share of Conversation 05
Social Media Measuring Your Efforts 03 Step One Align Your Objectives 04 Step Two Measure Reach and Share of Conversation 05 Step Three Measure Conversions and Sales 08 Step Four Track and Measure Your
More informationIt is clear the postal mail is still very relevant in today's marketing environment.
Email and Mobile Digital channels have many strengths, but they also have weaknesses. For example, many companies routinely send out emails as a part of their marketing campaigns. But people receive hundreds
More information8. Online Surveys that Work to Grow Your Business... 9 9. Events and Registration... 10
2015 Seminar Catalog Contents 1. Build Your Marketing Toolkit... 2 2. Campaigns That Drives Action: Newsletters and Announcements... 3 3. Getting Started with Constant Contact Email Marketing... 4 4. Social
More informationThe Cost of Lazy. Email Marketing
The Cost of Lazy Social Media Metrics Email Marketing Listrak s Email Marketing Best Practices Webinar Series: June 17, 2009 Visit www.listrak.com/resources.asp to view other webinars on demand after today
More informationEMAIL MARKETING TIPS. From Our InfoUSA Email Experts
EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best
More information#contentcamp. We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console
We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console #contentcamp Use the Question Pane in the GoToWebinar Console to Ask Questions!
More informationWebsite Order Form. Create the strategy and framework to meet your vision
Create the strategy and framework to meet your vision Contents: 1. Your Personal Details p 3 2. Your Business Details p 3 3. Your Proffered Work Contact Details p 4 4. Website Package p 5 5. Website Content
More informationFACEBOOK FOR NONPROFITS
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
More informationHow To Leverage The New Facebook Timeline On Your College Or University Page On Facebook On A Pc Or Macbook
FACEBOOK TIMELINE FOR COLLEGES AND UNIVERSITIES Leveraging the New Facebook Timeline Prepared by: Leveraging the New Facebook Timeline PAGE 2 Since March 30, 2012, your college or university s Facebook
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More informationHow to Get Started with Email Marketing
How to Get Started with Email Marketing What is email marketing? It s a form of direct communication with contacts and an essential component of any online marketing strategy. What is email marketing not?
More informationSocial Media Marketing Measurement A research project to understand new possibilities
Social Media Marketing Measurement A research project to understand new possibilities Boris Grinkot Associate Director of Product Development MECLABS Primary Research @grinkot Social Media Measurement
More informationsuccessful email marketing design
successful email marketing design At Bigfork we are saddened to see so many marketing emails with poor content and design. These things ruin click-through rates and bore most folk into unsubscribing. This
More informationHow To Build An Email List For Your Business. By Chris Guthrie
How To Build An Email List For Your Business By Chris Guthrie Why? You control the traffic source Why? I ve had this happen before in other businesses Why? Other free traffic sources don t always last
More informationB2B Marketing Outlook Australia 2011 A research report exploring B2B marketing usage, intentions and directions
B2B Marketing Outlook Australia 2011 A research report exploring B2B marketing usage, intentions and directions March 2011 Research conducted by: Research supported by: 2011 Green Hat Marketing Pty Ltd.
More informationAmplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
More informationFor More Free Marketing Information, Tips & Advice, visit www.lgx.im
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
More informationFive Steps to Inbound Marketing Bliss. Presented by
Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop
More informationThe Power of Social Media in Marketing
The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/
More informationBenefits of Implementing a B2B Social Media Strategy. Gianna Galle Top Shelf Digital & Social Media Marketing
Benefits of Implementing a B2B Social Media Strategy Gianna Galle Top Shelf Digital & Social Media Marketing Today s Social Media Landscape Social Media Statistics Social Media Examiner s 2014 Social Media
More information21 Ways to Build Your Contact List
21 Ways to Build Your Contact List Introduction Email marketing can be profitable for any business, no matter what kind of product or service you offer. But the foundation of email marketing success is
More informationThe #GivingTuesday Event Marketing Toolkit
The #GivingTuesday Event Marketing Toolkit Best practices and resources to help amp your marketing efforts before, during, and after your fundraiser. In This Toolkit Event Marketing Checklist Important
More informationGeneral Outlook In this ROI-centric climate, marketing
21 Prospecting Survey: General Outlook In this ROI-centric climate, marketing wisdom has it that it s cheaper to retain or reactivate a current customer than to acquire a new one. But those leads have
More information225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo
5 225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo 5 B2B Lead Nurturing Mistakes & How to Fix Them In the business-to-business (B2B) marketing
More informationTraining & Coaching: Creating Greater Performance
Training & Coaching: Creating Greater Performance **Audio: Listen over your computer speakers or dial in: U.S.: 1-877-568-4108 Passcode: 112-104-088 Q & A Type question here Join the conversation on #Training
More information3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING
3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share
More informationMeasuring your Social Media Efforts
Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional
More informationAUSTRALIAN MARKETING INSTITUTE
AUSTRALIAN MARKETING INSTITUTE AWARDS SUBMISSION CONTENT MARKETING CATEGORY MAY 2014 CONTENT MARKETING EXPERTS HOW CONTENT TRANSFORMED THE NEXT MARKETING BUSINESS CONTENTS EXECUTIVE SUMMARY... 3 THE ISSUE...
More informationErkan Eker Ander Gutiérrez
DATABASE PROMOTION: EMAIL MARKETING Selected Issues in Marketing, By Clark Banach HWR BERLIN WS13/14 Erkan Eker Ander Gutiérrez TABLE OF CONTENT DATABASE MARKETING EMAIL MARKETING TYPES OF EMAILS PROS
More informationSponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE
More informationMastering Digital Marketing Using the Digital Space to Turn Your Club Into a Sales & Marketing Machine
Mastering Digital Marketing Using the Digital Space to Turn Your Club Into a Sales & Marketing Machine The Truth No what your service model is, you need a retail approach to sales and marketing. Before
More informationEmail Marketing. Re-vitalizing your most important channel. Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort
Email Marketing Re-vitalizing your most important channel Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort Why is Email Marketing Vital? Email Marketing is a major component
More informationEmail Marketing for Hoteliers: A Step-by-Step Guide
Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3
More informationProgram Guide. Module 2. 2011 LifeStylized.com
Program Guide Module 2 2011 LifeStylized.com Module 2 M Page 1 o f S1IMPLE 5 MARKETING ADE YOUR WEEK ONE AH- HA MOMENTS What did you find most useful/ helpful about the Avatar exercise? Did you learn anything
More informationSuccessful Email Marketing
Successful Email Marketing Twitter: susanhallam Web: www.hallam.biz Blog: www.hallam.biz/blog LinkedIn: susanhallam Email: Susan@Hallam.biz Digital Marketing Agency 2011 Hallam Communications Ltd Page
More informationWSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI
Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your
More informationThe Strategic Meeting Planner
White Papers The Strategic Meeting Planner In an age of slashed budgets, reduced corporate travel and a growing trend away from costly meetings and events, meeting planners are being forced to prove to
More informationIntegrate Your Summer Marketing Plans to Build Your Fall Pipeline
MDR s Market Education Free Webinar Series Integrate Your Summer Marketing Plans June 19, 2012 AGENDA MDR s Free Webinar Series Customer file optimization for summer success Best marketing channels to
More informationEFFECTIVE EMAIL STRATEGIES FOR TRAVEL MARKETING
EFFECTIVE EMAIL STRATEGIES FOR TRAVEL MARKETING EMAIL MARKETING IN THE TRAVEL INDUSTRY If you are a travel marketer, you are always looking for better ways to reach your customers in a unique and effective
More informationCurrent Seminars. Updated 8/13/14. 110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage.
110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage.com Current Seminars Updated 8/13/14 Social Media Marketing Email Marketing Marketing Consulting
More informationHow to Plan Your Content with Purpose and Ease
A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid
More informationto Maximize Return on Investment with Marketing Automation
4 Ways to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation The Challenge: Maximising the time and money you invest in the online
More informationMarrying the Right Sales Process to the Right CRM Tool will Double Profits
Marrying the Right Sales Process to the Right CRM Tool will Double Profits Presented by Rick McCutcheon Dynamics CRM MVP CSP Certified Sales Professional About Rick McCutcheon Leading strategist, speaker
More informationAWEBDESK EMAIL MARKETER
AWEBDESK EMAIL MARKETER Version 6.1.0 AwebDesk Softwares How To Grow Your Email Marketing List Edition 1.0 October 2012 Page 1 of 10 Introduction Email marketing can be profitable for any business, no
More informationWhat s Working in Small Business Marketing 2012. By Bob Hanson President, Quantum Leap Marketing, Inc.
What s Working in Small Business Marketing 2012 By Bob Hanson President, Quantum Leap Marketing, Inc. Avoid the common mistakes, get more from your marketing budget, and execute a more effective marketing
More informationSocial Media Monitoring in Fifteen Minutes
Social Media Monitoring in Fifteen Minutes By Murray Newlands Murray Newlands 1 Table of Contents Social Media monitoring Guides your Business Introduction: Social Media Monitoring How Social Media monitoring
More informationMarketing Mix Management
1 Support Marketing Mix Management Traditional Media Web & Internet Checklists Updated: September, 2009 2009 Grant Communications LLC All Rights Reserved Corporate & Production 6 Quail Ridge Road Concord,
More informationInbound Marketing ebook for Managed Service Providers
Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:
More informationNurture Registrants with Triggered Email Follow-up
Nurture Registrants with Triggered Email Follow-up Will Schnabel VP Business Development, Silverpop wschnabel@silverpop.com Twitter: @wschnabel Silverpop 1400+ customers, 2000+ brands Email Marketing and
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More information10 Killer Tactics for Email Marketing
10 Killer Tactics for Email Marketing Strategies Email remains the killer marketing app in 2011, it s as prevalent and important as search and conversion. It starts conversations, drives engagement and
More information20 cheap and easy marketing and advertising ideas. Presented by All Seasons Communications Cheryl Russell
20 cheap and easy marketing and Presented by All Seasons Communications Cheryl Russell 1. Brand your company New/updated logo Positioning statement Website address 1990s 2012 2. Use your new identity Print
More informationQ2 2014 email trends and benchmarks
Q2 2014 email trends and benchmarks September 2014 Executive summary There is much to be said about the data deluge that marketers face today. However when it comes to the email channel, data provides
More informationSocial Influence Benchmark Report. December 2009
Social Influence Benchmark Report December 2009 PUBLISHED BY: StrongMail Systems, Inc. StrongMail Systems UK, Ltd 1300 Island Drive, Suite 200 Prospect House, Crendon Street Redwood City, CA 94065 High
More informationThe Perfect Digital Marketing Recipe For Your Business Success
The Perfect Digital Marketing Recipe For Your Business Success Executive Summary With a wide variety of options available to us, it can often be difficult to find the optimum combination of tools and techniques
More informationRETARGETING. A Beginner s Guide to Retargeting 101
RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?
More informationSMALL BUSINESS MARKETING PLANNING
SMALL BUSINESS MARKETING PLANNING A guide to some activities that could prove useful One universal small business goal is to sell the business's products and services. This is usually best accomplished
More informationPROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND
PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in
More informationWhy email marketing. 7 reasons why email marketing will help your business grow
Why email marketing 7 reasons why email marketing will help your business grow WHY EMAIL MARKETING: 7 REASONS WHY USING EMAIL MARKETING CAN HELP YOUR BUSINESS GROW 1 Table of contents Introduction 3 has
More informationLead Generation Blueprint for Effective Inbound Marketing
Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.
More informationPLEASE NOTE THIS IS A PUBLISHED BLOG and is COPYRIGHTED ~ NO RE-SALE Period
25 Plus Ways to Find FREE Qualified Leads Online and Offline ~ KCoddington 1 PLEASE NOTE THIS IS A PUBLISHED BLOG and is COPYRIGHTED ~ NO RE-SALE Period and RE-USE/RE-PUBLICATION only after approved written
More information10 Steps To Getting Started With. Marketing Automation
So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.
More informationTop 40 Email Marketing Terms You Should Know
1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion
More information30-Day Starter Guide to Email Marketing
{ 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will
More informationW H I T E P A P E R. How to Sell More. Three Simple Strategies for Email Marketing Success. 2004 Topica, Inc. All Rights Reserved
W H I T E P A P E R How to Sell More Three Simple Strategies for Email Marketing Success 2004 Topica, Inc. All Rights Reserved P R E S E N T E D B Y 25% of offline sales are a direct result of online advertising
More information