Liberate your applications, adopt the cloud. PBR moves datacenter to Rackspace Cloud Enterprise apps in minutes

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1 Liberate your applications, adopt the cloud PBR moves datacenter to Rackspace Cloud Enterprise apps in minutes Greg O Connor CEO Sean Wedige CTO Stephen Blake Consultant David McCluskey Consultant

2 Agenda Rackspace Cloud momentum Rackspace solutions Cloud drivers Appzero Migration options Demo Zapp migration tool considerations Virtessential Q& A PRB on the move 2 really hard apps Lesson learned

3 Housekeeping Please Participate Use the GoToWebinar controls to ask questions We ll take most questions at the end

4 Rackspace Serving the Needs of the Enterprise Sean Wedige CTO Global Enterprise Solutions 4

5 CLOUD MOMENTUM CLOUD ADOPTION HAS REACHED A TIPPING POINT This is the year private cloud moves from market hype to many pilot and mainstream deployments [in the Enterprise]. 1 Worldwide software-as-a-service (SaaS) revenue is forecast to reach $14.5 billion in 2012, a 17.9 percent increase from At year-end 2016, more than 50 percent of Global 1000 companies will have stored customersensitive data in the public cloud Gartner Top 5 Trends for Private Cloud Computing - Feb 14, Gartner Press Release, March 27, Gartner, December 20, 2011 RACKSPACE HOSTING

6 RACKSPACE SOLUTIONS: Meeting Enterprise Needs Public Cloud and Private Cloud Hosting Industry Standard Application Hosting and Application Hosting Hybrid Hosting Solutions Cloud Assessment Services OpenStack Implementations RACKSPACE HOSTING 6

7 CLOUD GROWTH DRIVERS CLOUD BENEFITS APPLY TO CENTRAL IT AND BUSINESS UNITS ECONOMIC Limits Capital Investment (CAPEX to OPEX) Scalable Pricing : Success-Based Pricing Efficient Use of Limited Internal Resources FLEXIBILITY & AGILITY Faster Time to Market Align Platform with Workload Requirements Deployment Automation Via API RACKSPACE HOSTING

8 NEED FOR TRUSTED PARTNERS CHOOSING A TRUSTED PARTNER TO FULFILL YOUR TECHNICAL & SUPPORT NEEDS IS CRITICAL FOR CLOUD SUCCESS Concerns & Considerations Technology and Vendor Lock-In Learning Curve to Adopt New Technologies Workload & Infrastructure Mapping Defining Support Requirements How do I get my apps to the Cloud? RACKSPACE HOSTING

9 Appzero Moving the Enterprise to the Cloud Greg O Connor CEO Gio Boschi

10 Enterprise application movement Zero Lock-In Migrate cross clouds, cross hypervisor Zero Install App images run in snap Zero Conflicts Apps resilient to changes Appzero encapsulates enterprise applications into a package called a Virtual Application Appliance (VAA) that can be copied and run instantly without installation. OS Image Separat e VAA App Image Registry Files Services Config

11 Primary use cases On boarding Migrate existing applications to cloud Fastest, most cost effective, systematic way to get on a cloud Hybrid/Federated Continuous and incremental On boarding Cloud bursting No lock-in Cloud protection: instance, region, vendor Enterprise App Store Dynamic catalog image assembly Linear vs. exponential image management ISV distribution Pre-installed, pre-configured software distribution Fastest time to deployment Reusable demo/poc, pre-configured implementations

12 On boarding Enterprise Server Apps Public cloud adoption is mostly: New or Greenfield apps Dev/test environments Linux Private cloud adoption is mostly: Existing apps LOB production apps Windows: 70-75% of the servers Enterprise is moving beyond virtualization to the cloud Migration is expensive Managed providers have special requirements Migrating existing apps is a barrier to adoption of cloud Migrating existing application 1,000 to 1 Existing apps out number cloud apps

13 State of the market: Migration options Manual installation/scripting Often the only way to get application onto a hosted service (until now) Very labor intensive, expensive, and takes a long time per application Virtual Machines (P2V or V2V) Cloud and server support limitations OS /hypervisor conflict Size of VM is a challenge Everything gets moved, OS, security, back-up, monitoring, etc Non starter if the cloud is managed Apps already automated maybe need little work IWD, Chef, Puppet, Bladelogic, HP SA (Opsware), SAP Investment in building scripts is labor intensive and brittle Appzero s zapp extraction, transformation and rehosting Fastest way to move enterprise applications (minutes vs. days) De-risk migrating production application to the cloud

14 zapp migration demo Extract existing application from one cloud and migrate it to cloud machine The setup: Source machine (Data Center): No software installed Access via network share Target machine (Rackspace) Result: zapp migrator installed Tether to source machine Start the app Application is paged from source to target files, registry, configuration, data, environment Application is migrated to another cloud with no change to the source machine

15 Moving existing application with zapp migration Application extracted, transformed and loaded on demand from source (data center) to target (cloud) zapp migration Source Server Target Server

16 Dissolve application is to be installed Wordpress.vaa Registry Files Services Config Dissolve VAA into operating system Content of VAA is installed

17 zapp migration Wordpress moved over the public internet from machine to cloud in 2 to 3 minutes Major stack components MySQL, Apache, PHP 3,278 files 450 MB in size zapp migration is systematic, generalized approach Works with any app and app stack Motion thumbnail (D2C2C2D): Data center to Cloud Cloud to Cloud Cloud to Data center Any to Any

18 Why not just use a VM? VMs are huge because they move the OS as well as the application VMs that contain Microsoft OS cannot be distributed to customers Managed Provider will only use their certified OS App and foundation Virtual Appliance Storage Space Storage Space (GB) (GB) Transfer rate (GB/Hr) Elapsed Time (Hrs) Virtual Appliance Elapsed Time (Hrs) VAA Migration time Improvement.NET x J2EE x LAMP x SQL Server x MySQL x Zapp migration: Application-centric by design No heavy weight OS/VM moved times faster than moving a VM huge cost savings Less risk than reinstalling, reconfiguring and moving data App OS App OS

19 Summary of Provision vs Zapp time Product Install time * (min) Zapp time (min) DB/ SQLServer 2008 x Oracle XE 30 3 Oracle 11g 45 3 Wordpress WAS Dynamics AX 75 6 Great Plains 90 7 Daytrade Jazz (RTC) Migration times an order of magnitude smaller than install times * Install time = install + configure

20 Considerations and best practices Windows to Linux migrations will not work Stop the app before moving it Move like OS to like OS at the SP level W2k3 to W2k3, W2k8R2 to W2k8R2 Patch level differences are fine Up level W2k3 to W2k8R2 available end of the year IIS support available Nov 2012 Moving system level agents with kernel drivers not recommended Moving shared DBs will moves all the DBs Pruning can be done manually by a DBA Not supported Sharepoint & Exchange (they use hidden APIs) Good to go All Hypervisors, physical, virtual and any cloud

21 The Agile Enterprise Experts

22 Pabst Brewing Co. Destination Cloud Corporate culture and CIO leadership favored move to cloud - Pabst Brewing Co. owns and markets 35 brands (PBR, Schlitz, Colt45, Strohs) - CIO Ben Haines big opportunity to modernize processes and systems to get out of the infrastructure business ; IT purpose is to bring value to the business - Replaced Microsoft Outlook and Exchange with cloud-based solutions such as Google Apps, Okta, Zendesk, Box, and Tidemark - Replaced two on-prem AD Domains with one new clean Directory for both cloud resources and maintaining existing Identity control, provisioning, SAML SSO, and stricter policies. ~ identitysential - Move apps from San Antonio, TX datacenter to Rackspace Hybrid Cloud Page 22 - Migration with confidence: Virtessential cloud readiness assessment (4 weeks) - PBR internal socialization, cross-organizational approvals; contracting (4+ months) - From go-ahead to go-live cutover was 6 weeks - Final updates August 24 th ; cut the cord on August 27th

23 Pabst Brewing Company Migration to Rackspace Hybrid Cloud Solution The Challenges - Aggressive timeframe for migration to Rackspace Hybrid Cloud solution - Limited resources with extensive application knowledge (Blackbox Applications) - Customized software installed in Production and orginal source software not readily available. - AD security for both DB/APP and user access How did AppZero help expedite the migration effort? - Utlized the AppZero tools to migrate highly customized production applications: Page 23 - Salient Margin Minder - Microsoft Dynamics 10.0 w/ customized 3rd party extensions - econnect - Crystal Reports - Doc-Link - Express Software

24 Example: production app profiles Salient - Margin Minder - Dual Purpose Drive Structure (System and Data Drive) - Six unique application services - A total of 28 GB migrated - 4,152 Files on System Drive (612 MB) - 6,644 Files on Data Drive (26.3 GB) - Miscellaneous Registery and Services Entries Microsoft Dynamics Dual Purpose Drive Structure (System and Data Drive) - Nine unique application services - A total of 4 GB migrated Files on the System Drive (100 MB) - 7,778 Files on the Data Drive (3.1 GB) - Miscellaneous Registery and Services Entries Page 24

25 Migration w/ Appzero Summary Points Huge time savings estimated 1-2 weeks/application moved Appzero identifies, extracts, and moves app in minutes - Microsoft Dynamics Great Plains 30 minutes; Margin Minder 40 minutes No need to redo permissions, log-ins, security on SQL apps Appzero dissolve function removes VAA; option to retain portability Source machine left untouched and unchanged Applications on Rackspace look like a brand new, clean installation - Appzero brings over only the application and essentials - None of the baggage accumulated over 6-7 years of production Appzero worked as advertised Page 25

26 Summary The Enterprise is moving beyond virtualizing the data center and transitioning to the cloud Rackspace Focused on meeting the need of the enterprise Broad and deep range of cloud solutions Appzero The fastest way to move from any machine to any cloud % reduction in migration time = big expense savings Reduce risk of migrating your apps MSP friendly Leave the mess behind Virtessential Helping the enterprise be agile Service experts in Identity, virtualization and cloud Liberate your applications and enable your business to really leverage the cloud

27 Q& A

28 Cloud and Migration solutions Rackspace Focused on the enterprise cloud Fanatical support Contact: Sean Wedige CTO Appzero Fastest way to move and leverage the cloud Dramatic migration time reduction and cost savings 2 Free migration to rackspace until end of the year Promo code: RAX Contact: Greg O Connor CEO AppZero Confidential Restricted Use

29 Professional Services Needs Stephen Blake Consultant - Professional services pertaining to Virtualization and Cloud Services David McCluskey Consultant - Professional services pertaining to Identity Management and Cloud Services Page 29

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