PT Online Marketing by the Numbers
|
|
- Katrina Harrell
- 8 years ago
- Views:
Transcription
1 PT Online Marketing by the Numbers David Straight, PT, DPT, OCS Owner
2
3
4
5
6
7
8
9
10
11
12 About Me Owned PT private practices Marketing practices for 15 years Created online tools at my practice Offered it to other practices in need Passion is promoting PT private practice
13 About E-rehab.com What my company, E-rehab.com has provided for over 10 years: Custom/interactive websites patient & doctor newsletters Search marketing services Social media services Mobile marketing services Reputation management services Video marketing services
14 The Objectives 1. Give you a blueprint for what you should be doing with respect to PT online marketing. 2.Give you some practical tips - yellow 3. Review and answer questions
15 First - Questions 1.What percentage of your patients are direct access patients? 2.What percentage are direct access patients for their very first encounter with you?
16 How We Are Perceived 1. We are a referral-based business 2. We are not a primary means of entry into the healthcare system (we should be). 3. We have to market to the patient s perception short-term 4. Create slow change it long-term
17 What Your Market Wants 1. Benz et. Al. 2. This study identified and prioritized five attributes that patients value from a service perspective 3. A total of 820 surveys were conducted in North Carolina, Texas, Indiana, and Kentucky. 4. Five attributes, in order of priority, are: The therapists is very knowledgeable, The instructions from the therapist are very clear, Appointments are on time (with a minimum wait time to see therapist), All the staff is very friendly & caring, A doctor recommended this clinic.
18 What Your Market Wants Conclusion: Identifying these attributes allows physical therapy organizations to set a new value proposition in motion that: 1. guides strategic customer service decisions, 2. branding and brand positioning, 3. and other marketing activities.
19 This Shapes Our Online Promotion Message (you decide) Market Media
20 Online Promotional Tools 1. Website 2.Mobile website 3. newsletter 4.Search engine marketing 5.Social media 6.Reputation marketing
21 You Need a Good Website 1. 72% of adults look online for health info (pewinternet.org) 2. Our average number of visits to our websites is 391/mo with 87% being unique (340/mo) 3. Consumers ROBO Remember This 4. Make a great first impression
22 Bad Impression?
23 Good Impression
24 Components of a Good Site 1. Dynamic home page a. hours & address above the fold b. Phone number above the fold 2. Personal photos 1 st, stock 2 nd 3. Good copy a. Home-why PT, why you, why now, CTA 4. Specialty services 5. FAQ & Library of info 6. Fill-in Forms
25 Social Proof 1. Testimonials- me for photo release 2. Rich media video & audio 3. Consumers trust their peers when making buying decisions 4. Script: a. Who are you, what is your condition, what were your limitations, where are you now, recommendation 5. About Us -
26 II. Mobile Optimized Website Mobile marketing can be defined as using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. Source:wikipedia.org
27 Communicate on Their Turf If your is not taking advantage of Mobile Marketing, it s time. Mobile access to your website will surpass desktop access by the end of The time is right to invest in this type of technology.
28 Mobile Websites
29 Data from 50 Websites 30 Percent of visitors to a PT website are using mobile devices. Of that 80% are iphones. Source: E-rehab.com
30 Desktop Sites Aren t Pretty Implications for search engine position as well; i.e. mobile optimized websites get better rankings.
31 Are You Making a Great First Impression? In a service business people judge what they can t see by what they can see. Flash NOT Supported in ios Patients will could choose your practice because of your mobile website!
32 Can a Mobile Optimized Site Help? Don t forget the basics. Prospects are looking for: Phone number Looking for a location Request appointments Insurance coverage Services Hours
33 Apps vs. Mobile Optimized Website APPS itunes/google Play Process to obtain an app: Search Find Buy? Enter PW Install Open Process to use a mobile optimized website: Web Type URL Done
34 Passive Marketing APPS Mobile optimized website marketing opportunity: You have it set up then you do nothing. Requires little time and little investment! Visitors from smart phones are automatically redirected to MOW
35 Active Mobile Marketing Because patients have their smart phone on them most of the time, it s a great opportunity to connect with them in multiple ways. Requires some time and a simple process but it s so easy!!!
36 Stick with Your Patients Branding - App-like icon on your desktop Just a click away Their family physical therapist Carrying your brand in their pocket all day! Tell your patients to call you first if they have a problem
37 Appointment Requests Set up simple form to . I recommend using a secure one way form to system. Appointment requested Notification by Information displayed on a secure web page.
38 Marketing to Patients Facebook Interaction Fuses the two hottest markets together. Enables maximal exposure & marketing with the best targeted reach. Two big challenges to overcome Acquisition of Likes Mobile makes it easy Engagement is easier Spend 441 minutes per month on Facebook with their mobile device Source: comscore
39 Ratings & Reviews Getting patients to your review pages is a challenge. Not anymore with mobile Create a ratings & review page Include links to: Google+ Local Page Yelp YP.com, etc. Yahoo
40 QR Code Limitations Your Market Smart phone QR Scanner
41 III. Still the Best ROI Great way to stay in touch Automated process $41 for every dollar spent according to the DMA Welcome patients to the practice, thank them, educate them. icontact.com, ConstantContact.com Not mailchimp.com or Aweber.com
42 Newsletter Patient Lifecycle Provide Resources Welcome Stay in Contact Broadcast Specialty Messages Thank them
43 Follow Up Consider Your Audience Do they want to read about things they don t have? Would they rather know about prevention? Create a message that will get read and anticipation of the next message as well as a reminder you are there for them. Deliver it with video
44 IV. Search Engine Marketing Google: 80+% of PT desktop searches and 99% of all mobile searches
45 Big Waste of Money Here Market for conditions People don t search for conditions and end up in your office enough to get good ROI. PTs are dazzled by the big box SEO companies We forget about ROI
46 We Focus on Geographic Search Practices want to be listed for Physical therapy their city 20x more common than physical therapist your city Works in big markets maybe Also very expensive in big markets Pays off if out of network About Lifetime Market Value
47 Pay Per Click Ads
48 Pay Per Click Ads Test it in your market - Not good in Houston, suburbs of Detroit & Manhattan $10+/click - Got to have deep pockets for ROI Don t use the intent function with PPC I see ads for physical therapy Boca Raton showing up in San Diego Why? Track phone calls with
49 Natural Listings Often down at the bottom of page one making them less appealing.
50 Local Business Listings
51 Local Business Listings Great because they show up on: Google desktop Google mobile (99% of mobile search) Google+ Local Google does NOT call you to sell listings $300+/mo is not a good spend
52 We Forget About the Most IMPORTANT Search of All! Given what I told you earlier, does anyone care to guess what the most important type of search is?
53 V. Reputation or a Name Search 90+% of all online searches for physical therapy practices are name searches. For example Gaspar Physical Therapy Makes sense you are a WOM business Go do a reputation search for your practice.
54 Don t Allow for Any Doubt Survey: 90% of consumers say buying decisions are influenced by online reviews % of consumers consult doctor reviews You are only one customer away from a bad reputation. Inoculate yourself against bad reviews by asking for positive reviews.
55 Example
56 Gamer Changer #1 80 Million Google+ Pages Have Been Merged With Companys Website & Reveals Their Reputation Search For Any Company Name Plus The City Reveals Their Reputation
57 Game Changer #2 Reviews Are A Major Ingredient Of Online Marketing Good & Bad Reviews Show Up In: Maps & Google+ Pay Per Click Website Rankings Organic Rankings Local Directories Facebook
58 Game Changer #3 SEO Social Media Pay Per Click Local Marketing IT S NOT VERY EFFECTIVE IF If You Have Bad Reviews Online Step 1: Market Build A The 5 Star Business Reputation With Website, SEO, Social Etc. Step 2: Help Market The Their Build Business Their 5 Star to Get Reputation More Customers
59 Game Changer #4 Reviews Send You Prequalified Presold Customers Because Buyers Trust Reviews As Much As Personal Recommendations 72% Of Buyers Trust Reviews As Much As Personal Recommendations****
60 Huge Marketing Shift
61 How Many Reviews Do You Need? Consumers Look Up An Average Of 10 Reviews Before Making A Decision 70% Of Consumers Trust A Business With A Minimum Of 6 10 Reviews Without Ten 5 Star Reviews Your Business Isn t Trusted
62 What Is Reputation Marketing? Definition Of Reputation Marketing: Building A 5-Star Reputation Online And Leveraging That Reputation To Get More Customers
63 HOW DO YOU CREATE A PRACTICE REPUTATION MARKETING STRATEGY
64 REPUTATION MARKETING STRATEGY 4 Types Of Reputations Bad Reputation No Reputation Good Reputation 5 Star Reputation
65 REPUTATION MARKETING STRATEGY First, Check Your Reputation Online?
66 Reputation Marketing Strategy Get Reviews Sales Strategies Build The Reputation Market Reputation Educate & Inspire Create Culture Manage Reputation Monitor & Engage
67 Engaging with Reviewers Billing is the most common complaint. React, respond, recover, 1+. Get those Google reviews stars are back. Use Google Alerts to monitor for reviews. Search the big 5 once per week. Google, Yelp, Yahoo, YP.com, Bing Inoculate yourself with positive reviews. Respond to positive reviews with a quick thank you
68 Ask for Positive Reviews Offer an ethical bribe reward for their time, NOT in exchange for the review Don t ever fake a review illegal Train staff to provide handouts for use at home. Use your mobile site and show them how to do it in your practice Google directs viewer to Google+ Yelp can view you on the spot Yahoo can do it Yellowpages.com IMHO -This is a long-term competitive advantage
69 VI. Social Media Marketing Facebook is the one for current patients Most say FB rarely results in repeat patients You should have a Facebook page though Only 16% of your wall posts are ever presented to your fans. Post with caution so you are NOT hidden What it does do: Gives you credibility Link to your page can get listed on Page 1 Displaces your competition
70 Social Media Marketing Google and other search engines expect a reputable business to have social properties Attractive for incoming employees Great place to share culture For larger practices it can help Go to Facebook.com search for Physical Therapy Central
71 Social Media Marketing Use the Review function on your FB page so your patient s recommendation is seen by some of their friends. Have employees Like, comment, share your posts. Boost or promote posts to Friends of Friends Only 16% of organic gets posted to fan news feeds. Have signage/url/qr code posted in your office to encourage Likes, Comments, Shares Post access to FB page where patients wait While on modalities
72 Other Social Networks Twitter not a source of new patients, great for professional interaction #rehabnation #BizPT, #SolvePT and #DPTStudents LinkedIn great for professional networking Has anyone hired from Linked In? Blogs whole presentation on the E-rehab.com/blog website about blogs Do websites that are listed in the Google Local Business Listings have a blog? Only 10% of the sites listed had blogs Blogging may those penetrate search listings
73 Managing Your Social Networks Hootsuite hootsuite.com $9/mo Lots of functionality Nice phone app Moderate learning curve Lots of training Free option Buffer -- bufferapp.com $10/mo Easy to add social networks Good support Nice automation functions Free option
74 Questions & Contact Info? David Straight x 1101 dave@e-rehab.com Blog: Facebook.com/erehab questions I will get back to you. DO NOT LEAVE WITHOUT A COMPLETE UNDERSTANDING OF WHAT I HAVE SHARED. THEN YOU CAN MAKE GOOD MARKETING DECISIONS. I WILL BE HERE TO ANSWER YOUR QUESTIONS.
75 Free FB & Yelp Pages Review Kit In the back of the Evolve packet, you will see a web address. Go to that address and fill out the form and I will send you a free FB fan/yelp review starter kit. QR code with links to your FB page and 1 Yelp review page
Reputation Marketing
Reputation Marketing Reputation Marketing Welcome to our training, We will show you step-by-step how to dominate your market online. We re the nation s leading experts in local online marketing. The proprietary
More informationto get more customers online
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
More informationLocation marketing made easy
Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location
More informationDon t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here
Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a
More informationSPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like
SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types
More informationGet the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,
More informationPPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising
PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising Presented by Jenny Keller ( @JennyAtHaley) Agenda Today What is Pay-Per-Click (PPC) advertising? Why
More informationIntegrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence
Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click
More informationInternet Marketing For Denver Law Firms
Internet Marketing For Denver Law Firms Table of Contents Overview... 3 Google AdWords Paid Search Ads... 6 Google Places... 9 Google Organic Search... 12 Other Internet Marketing Options... 15 Summary
More informationVideo Marketing. in Home Improvement HOW TO ESTABLISH TRUST & AUTHORITY WITH ONLINE VIDEO. www.businesscreatorplus.com. Toll-Free: 855-943-8736
HOW TO ESTABLISH TRUST & AUTHORITY WITH ONLINE VIDEO Toll-Free: 855-943-8736 www.businesscreatorplus.com As more and more users are going online to find information about local businesses, there is a huge
More informationPhysical Therapy Marketing Online: 4 Proven Systems That ll Make You an Expert in Your Community
Physical Therapy Marketing Online: 4 Proven Systems That ll Make You an Expert in Your Community David straight, DPT co-owner E-rehab.com Certified Duct Tape Marketing Consultant About Me PT since 1992
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationLocal SEO. Making Your Brand Famous Locally. The Definitive Guide
Local SEO Making Your Brand Famous Locally The Definitive Guide Table of Contents I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local Audiences - Page 3 III. Targeting
More informationBranding and Lead Generation. Presented by Craig Chevrier
Branding and Lead Generation Presented by Craig Chevrier Overview Online Marketing vs. Traditional Media Sources of Online Leads Pay Per Click Organic leads Social media leads Leads from other sites Online
More informationHow To Be Successful With Social Media And Email Marketing
Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By
More information5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients
5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients 1. Clear Website Navigation...make it easier for your site visitors to find what they are looking for. People are visiting
More informationOnce you have clearly defined your ideal client, use these practical applications for your business web presence:
Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build
More informationBest Practices of Mobile Marketing
Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of
More informationSocial Marketing & Reputation Management
Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social
More informationSocial Media for Small Business Alameda County SBDC Workshop
Social Media for Small Business Alameda County SBDC Workshop Presented by David Mitroff, Ph.D. Our Speaker David Mitroff, Ph.D. Founder, Chief Consultant Piedmont Avenue Consulting David@PiedmontAve.com
More informationINCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.
214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE
More informationIS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT?
IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? Whether your business is large or small, marketing is all the touch-points that connect you to your customers. Having a written
More informationVideo, Social Media and Mobile
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More informationGrow Your Business! 2013 Summit. Digital Agency Best Practices
Grow Your Business! 2013 Summit Digital Agency Best Practices About Us Launched in 2011, Guarantee Digital provides turn key Digital Agency solutions to over 25 Media Partners across the U.S. You Sell
More information99 Dollar SEO Workflow Sheet. The SEO process and what to expect.
99 Dollar SEO Workflow Sheet The SEO process and what to expect. Now that you have signed up with 99 Dollar SEO you have taken a giant step forward in growing your business online. Here we will talk about
More information5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
More informationThe objective setting phase will then help you define other aspects of the project including:
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
More informationSmall Business Guide to Monitoring your Online Reputation
Small Business Guide to Monitoring your Online Reputation Small Business Guide to Monitoring your Online Reputation Your customers are talking to each other, and to you. They are doing it in person, on
More informationAdvanced Internet Marketing Techniques
Advanced Internet Marketing Techniques Silicon Valley SCORE - 2015 Kevin Dean, Internet Marketing Consultant WSI Net Advantage (510) 687-9737 www.wsinetadvantage.com Maximizing Return on Web Investment
More informationChiropractic Marketing
Chiropractic Marketing I would like to get my name out there but I don t know too much about marketing, and I don t want to spend a fortune on it. Target marketing is smart marketing 95% of chiropractors
More informationSEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT»
2.0 ADVANCED TIPS & TECHNIQUES ABSTRACT» Savvy online marketers know that their website is a great tool for branding, content promotion and demand generation. And they realize that search engine optimization
More informationFill Your Sales Pipeline With Business That You Don t Have to Work For
Sparta Success Systems Presents: Turn Your Website Into A Lead Generation Machine! Fill Your Sales Pipeline With Business That You Don t Have to Work For 508-243-6257 www.spartasuccess.com http://activerain.com/blogs/spartasuccess
More informationTechnology for Small Business
Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:
More informationContent, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization
Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous
More informationsmart. uncommon. ideas.
smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s
More informationTap into the Internet for Profits with Local Marketing
Contact Jeff at jeff@databae.com or visit our website: www.databae.com Copyright 2011 Jeff Meland. All Rights Reserved. Copyright Notice: All rights reserved for entire book. Reproduction of any part of
More informationLocalVox. Social Reputation Management Strategies, Case Studies and ROI
LocalVox Social Reputation Management Strategies, Case Studies and ROI What is Social Media & Reputation? Your customers are talking about you right now. Are you listening? Social media facilitates interac0on,
More information5 Smart Phones Will Be Targeted Promotion Of Mobile Apps
Changes In Google And Bing Local Results Penguin Update Continues To Affect Local Rankings TOP 7 UPDATES IN LOCAL SEARCH FOR JANUARY 2015 1 How To Add A sticky Post on Google+ page Facebook Allows Calls-To-Action
More informationGreat Agency Websites
www.independentagent.com/act Great Agency Websites Marty Agather, CPCU, ARM Marty Agather is Senior Vice President, Client Development at Consumer Agent Portal, LLC. Marty wrote this article for ACT and
More information6 Influential Ways to Market Your Dental Practice
6 Influential Ways to Market Your Dental Practice More than 65 percent of all dental prospects use a doctor s website as the primary decision driver as to whether to make a first appointment, according
More information11 Effective Ways to Use LinkedIn for Business Development
11 Effective Ways to Use LinkedIn for Business Development LinkedIn & Social Selling for Business Development by Brynne Tillman contributions by (YOUR NAME HERE) by Social Sales Link LinkedIn for Business
More informationSocial Media Get Beyond the Hype and Find Out the True Business Value
Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers
More information5 Killer Strategies for Engaging. 11-11:45 a.m. Online Marketing
5 Killer Strategies for Engaging New Prospects for 2012 Tuesday, April 17, 2012 11-11:45 a.m. Online Marketing PLEASE SILENCE YOUR CELL PHONES THANK YOU! Online Marketing Moderator: Jeff James Speakers:
More informationNAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist
NAMI Marketing 101 Presented by Megan Fazekas-King NAMI NC Communications Specialist Objectives What is social marketing? What channels can we use to promote NAMI? What makes a good website? What do you
More informationCONTENT MARKETING AND SEO
CONTENT MARKETING AND SEO How to Use Content Marketing and SEO to Reach Customers and Business Goals What do you consider the most essential ingredient for your business s marketing success? In today s
More informationOnline Marketing Strategies
Online Marketing Strategies SHOOT2SELL PHOTOGRAPHY D/FW: 214.272.3200 SA / AUSTIN: 210.200.8984 CONTACT@SHOOT2SELL.NET WWW.SHOOT2SELL.NET Essentials Mobile-Friendly Website Professional Design Professional
More informationRoland Lacey roland@mediaright.net. MediaRight Technologies 221 Plain Street Hanover, MA 02339 781-924-1141 www.mediaright.
Roland Lacey roland@mediaright.net MediaRight Technologies 221 Plain Street Hanover, MA 02339 781-924-1141 www.mediaright.net/actsmart Why Search Engine Success is Important for Building Your Practice
More informationHow to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the
More informationWSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI
Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your
More informationContact Management is Key to Selling Success. Smartphones for Smart Business Owners. Upcoming SBDC Workshops and Events. Business Briefs for June 2010
Business Briefs for June 2010 Contact Management is Key to Selling Success Making sure your sales pipeline is full is one challenge. However, it is equally important to manage your prospects and customers.
More informationActionable Leads - Higher Profitability - Free Marketing Automation - Completely Provided For You
Actionable Leads - Higher Profitability - Free Marketing Automation - Completely Provided For You Best Practices for Generating Your Leads Being a complete generation service, Latus offers you a complete
More information10 Social Media Tips for Your Dental Practice
10 Social Media Tips for Your Dental Practice Social Media 44% of Internet users are look for doctors and other healthcare providers when they search for health information online. Business professionals
More informationLGBT Social Media & Web 2.0 Marketing. 5/16/2013 LGBT Social Media & Web 2.0 Marketing
LGBT Social Media & Web 2.0 Marketing Interpersonal Marketing Merging PR, Advertising & Social Media with... The Power of Individuals, their Interactions and their Relationships! in ter per son al [ ìnt?r
More informationTHE BEST FREE OR LOW-COST WAYS OF MARKETING YOUR BUSINESS. 2015 Web.com Group, Inc. All rights reserved.
THE 25 BEST FREE OR LOW-COST WAYS OF MARKETING YOUR BUSINESS 2015 Web.com Group, Inc. All rights reserved. Marketing your business doesn t have to cost a bundle. Today, more than ever before, there are
More informationLocal Online Directory Listings
Local Online Directory Listings A HOW TO EBOOK FOR LISTING YOUR BUSINESS ONLINE Including Google+, Yelp, Yahoo, Bing, Foursquare, and 11 other directories and social networks Brought to you by Kick A Marketing
More informationIncrease Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree
Increase Sales by Optimizing Your Online Presence Presented by NetSource Media Melissa Thrush & Jamie Embree Presenters Melissa Thrush Director of Customer Care Jamie Embree Creative Director Website Content
More informationHow to Attract More Customers Using the. Power of Online Marketing
How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already
More informationGrow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
More informationSome important marketing tactics you should be implementing in 2016.
Some important marketing tactics you should be implementing in 2016. The marketing tactics below have been around for a while. However, many companies still have not implemented them in their business.
More informationSOCIAL MEDIA MARKETING & MORE
TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background
More informationInbound Marketing: Best Practices
423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing
More informationIs your business reaching its digital marketing potential?
10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,
More informationDo I Really Need A New Website & Interactive Strategy?
Do I Really Need A New Website & Interactive Strategy? Steps to Building an Effective On-Line Strategy Table of Contents: Introduction - Page 2-3 Interactive Web Design - Page 3-5 Basic Interactive Website
More informationPinterest has to be one of my favourite Social Media platforms and I m not alone!
Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of
More informationSocial Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities
Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:
More informationIntroduction Email Marketing: Online Marketing:
Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction
More informationPresented by David Vane
Presented by David Vane Traditional Marketing for the SME? What are the problems? Identifying market? How to reach them? Knowledge of activities? Skill? Budget? Time? Online Marketing for the SME? Online
More informationSocial Media Marketing for Small Business Demystified
Social Media Marketing for Small Business Demystified General Overview, Strategies and Tools for Small Business Marketing on Social Media [Learn How to Effectively Use the Social Media for Making Connections
More informationSocial Media and Content Marketing.
Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?
More informationThinking About Your Business Reputation Management
Thinking About Your Business Reputation Management You are probably being solicited by a number of reputable firms offering to help you with your Brand Reputation Management (BRM). Most often, when you
More informationAnd all of it is free.
TDI Compliant Insurance Advertising The How behind the Wow! INVITATION TO INQUIRE An Invitation to Inquire, per 21.102(7), is an advertisement that refers to a specific insurance policy or provides an
More informationWhy Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen.
Online Marketing Suite See page 4 to get a FREE mobile report! Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen. www.practicedock.com Ph. 877-412-4324 Why Your Practice
More informationPaul Mosenson, Founder of NuSpark Marketing
Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,
More informationIs your website generating leads for your business?
Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:
More informationFilling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel.
Filling the Funnel. Filling the Funnel A small business guide to Inbound Marketing By Bob Brill Get found Get liked Get Business A small business guide to Inbound Marketing. Get found Get liked Get Business
More informationProfitable vs. Profit-Draining Local Business Websites
By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining
More informationHow Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More informationREPORT CARD. How to Tell if Your Agency Knows the Difference. Between Local SEO and Traditional SEO. Your Local SEO
How to Tell if Your Agency Knows the Difference Between Local SEO and Traditional SEO Your Local SEO REPORT CARD Social + Local + Mobile www.localsearchdrs.com 7,500,000 Monthly Local Searches Are You
More informationGreen Hosting Welcome Pack
Green Hosting Welcome Pack Introduction Welcome to Green Hosting. Your website is now powered by renewable energy. You can find out more about our wind powered web server at This welcome pack provides
More informationWebsite Design & Development. Mobile Websites. Landing Pages
We are a results oriented full service marketing and advertising agency with offices nationwide. We help our clients attract and convert qualified prospective clients through the use of strategic marketing
More informationThe Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About
The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO
More informationRICH REAL ESTATE AGENT, POOR REAL ESTATE AGENT
What separates Rich Real Estate Agents from Poor Real Estate Agents?» Are men better real estate agents than women?» Does age or experience matter?» Do top real estate agents use Trulia or Zillow? Or Realtor.com?
More informationLocal Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood
Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past
More informationDigital Marketing Capabilities
Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning
More informationFacebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT
Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer
More informationThe Mobile Marketer s Complete Guide to User Acquisition
The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is
More informationBest Practices. for Social Media Marketing Success
10 Best Practices for Social Media Marketing Success In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when
More informationEmail Marketing Now let s get started on probably the most important part probably it is the most important part of this system and that s building your e-mail list. The money is in the list, the money
More informationTake Online Lead Generation to the Next Level
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More information2013 Solo and Small Firm Conference
Vermont Bar Association Seminar Materials 2013 Solo and Small Firm Conference 5b) Local Digital Marketing for Attorneys May 16-17, 2013 Basin Harbor Club Vergennes, VT Faculty: George Aspland, evision
More informationOnline Marketing & Social Media
Online Marketing & Social Media Generating Leads in the 21 st Century Copyright 2014. Sand Dollar Realty Group, Inc. All rights reserved. Online Topics Website Search engine optimization (SEO) Advertising
More informationTHE ECOMMERCE MARKETING GUIDE TO FACEBOOK
ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches
More informationOMNI-CHANNEL MARKETING. Top 9 Questions
OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is
More informationHOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements
HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the
More informationA Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers
A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers Table of Contents Introduction Is This ebook for You? 3 Step 1 Naming the Baby: Choosing
More information3 Keys to a Successful Lead Generation Campaign
3 Keys to a Successful Lead Generation Campaign Ken Horst 612-251-8237 http://digitalmarketingwingman.com If you haven t noticed, more and more companies are starting to use marketing automation and nurture
More information31 TIPS FOR GENERATING B2B WEBSITE LEADS
31 TIPS FOR GENERATING B2B WEBSITE LEADS A GUIDE FOR SMALL AND MID-SIZED BUSINESSES Dianna Huff, 2013 My website s not getting any leads! As someone who works with small business owners, I hear this complaint
More information- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015
Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smart phones. They provide instant information and provide customers with a direct
More informationQuick Guide to Getting Started: LinkedIn for Small Businesses and Nonprofits
Quick Guide to Getting Started: LinkedIn for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 INSIGHT PROVIDED BY 2011 Constant Contact, Inc. 11-2120 What Is LinkedIn?
More information