Time is an elusive concept but one of its constants is change and that is profoundly true in the world of design. A competent designer creates

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2 Time is an elusive concept but one of its constants is change and that is profoundly true in the world of design. A competent designer creates evolutions of what we already have, a good designer recreates our environment in ways that help us see familiar things in a new way but a great designer makes the world become a different place altogether. For great talents the process of change is like wind in the sails of a ship it propels them forward and leads them to revelations and insights that change the way we see and experience the world. The German philosopher Arthur Schopenhauer once said that talent hits a target nobody else can hit, whereas genius hits a target nobody else can see and as educators, the faculty of the Hong Kong Design Institute is committed to giving its students the most powerful sense of vision and creativity combined with a solid foundation in skills and character. We cannot guarantee that our students will emerge into the world as geniuses as defi ned by Schopenhauer although some have but we will make sure that they graduate as competent designers with the skills required to become good designers and the tools they need, both practical and emotional, to discover if they have a genius within. The courses we offer and the international reputation that we have established through our visiting scholars, exhibitions programme and partnerships with overseas universities ensure that our students enter the workplace ready to make new worlds and fresh perspectives. The emerging voices of design that we nurture will be the ones who help shape the future of design. As design shapes the way we live and work the expectations we have of our students and ourselves are high, but that s as it should be for a school whose mission is to create the talents for tomorrow, the young men and women who will have the chance to make our world more beautiful, effi cient and sustainable.

3 Higher Diploma Degree 04 Learning Environment 06 Learning Experience 08 Lectures Series 10 World-Class Exhibitions 12 Awards 16 Success Stories 22 Academic Pathway 24 Top-up Degree Programmes 30 Design Foundation Studies 32 l Visual Arts and Culture 34 Communication Design and Digital Media 36 l Advertising Design 38 l Creative Media 42 l Digital Music and Media 44 l Film and Television 48 l Publication Design and Print Media 50 l Visual Communication Higher Diploma Courses for Professionals Foundation Diploma 54 Fashion and Image Design 56 l Fashion Branding and Buying 60 l Fashion Design 64 l Fashion Image Design 68 Product and Interior Design 70 l Architectural Design 74 l Landscape Architecture 76 l Product, Interior and Exhibition Design (Subject Group) 78 l Exhibition Design 80 l Interior Design 82 l Product Design 88 Foundation Diploma (Level 3) Programme Design 90 Professional Education and Engagement Centre (PEEC) 94 General Information 96 Contact Us 02 03

4 The state-of-the-art HKDI campus at Tiu Keng Leng has been turning heads since it opened in The innovative design of the building encourages a dynamic fl ow of people and ideas and provides a perfect platform in which staff and students can interact. The learning spaces are an ideal environment in which to engender the inspired knowledge that is the driving force of the creative process and the exhibition spaces, amongst the best in the region, help bring to HKDI the brightest and the best from all over the world. Exhibition Spaces The HKDI Gallery and d-mart provide a combined exhibition space of up to 1,600 square metres. Open to the public and intended to showcase the breadth of design generated in or related to the HKDI, the two spaces will host exhibitions, trade and industry related events, and displays of student works. VTC Auditorium The staging, acoustics and seating in the auditorium make it a world-class space for performances, conferences and fashion shows. Few artists have such a canvas upon which to display their best works. Learning Resources Centre A laboratory for inspired knowledge, the Learning Resources Centre offers students all the information and data tools they need to transform lessons learnt into understanding and creative action

5 Instil Social Responsibility Celebrate Diversity Enrich International Perspective Encourage Openness Foster Interaction Learn with Fun 06 07

6 Invention is not to make something sellable, but something that solves and contributes Shelia Levrant de Bretteville Sheila Levrant de Bretteville Ruby Yang Christophe Lemaître Dennis Yeung Stanley Wong We should approach every design project as an opportunity to affect the way people live. Rosan Bosch Rosan Bosch Frank Yu Photo of Shelia Levrant de Bretteville: Paul Yeung/SCMP for Education Post Prudence Mak Pak Sheung Chuen Keith Lam 08 09

7 Design in Motion Essential Eames Hong Kong International Photo Festival Flare Hong Kong Graphic Art Fiesta 2013 German Design Standards From Bauhaus to Globalisation Dress Code 10 11

8 1 Cheng Yik Sum Honey Worker Bronze Award (Children Category) The 13th Hong Kong Footwear Design Competition Hung Ying Nga Light Up the Green Second Runner-up (Student Group) The 6th Hong Kong Lighting Design Competition 3 So Tze Lok Chord of Water Second Runner-up (Student Group) The 14th Hong Kong Jewellery Design Competition 4 Nip Fu Yuk Studary Certifi cate of Excellence Perspective Awards Lee Tak Shing The Sentimentalist YDT Special Mention Award Young Design Talent Award Lam Sai Chiu Glass Recycling for a Greener Tomorrow Champion Youth Environmental Coaster Design Competition 7 Wong Lai Ching Chasing Second Runner-up (Student Group) The 30th Hong Kong Watch and Clock Design Competition

9 8 Cham Tim Astretch Wheel Chair Stretcher Most Valuable Award Excellent Graduation Design Tournament 9 Ip Chi Kwan Cell Division Silver Award (Men s Shoes Category) The 13th Hong Kong Footwear Design Competition Chang Oi Ting, Ng Pui Yin and Law Ying Ting Peace One Day - Spread Your Wings Best of Year (New Blood Awards) D&AD Awards Nip Fu Yuk Luo Champion (Student Group) The 6th Hong Kong Lighting Design Competition Pang Horng Butterfl y Dancing Champion (Student Group) The 14th Hong Kong Jewellery Design Competition 13 Chau Hiu Tung Don t Let Them Hungry! Gold Prize My Toy Design Competition Chan King Man, Lee Ka Wai, Ng Tsz Fung and Tang Yu Tsun Sky Tree First Runner-up (Open Group) Hong Kong Science Park GIFT Design Ideas Competition 14 15

10 Design is a process of eternal refi nement. Wong Ka Lam, Miru Graduate of Visual Communication Miru graduated with a Higher Diploma in Visual Communication in With a keen interest in expressing her ideas visually, especially through brand identity, she selected the Visual Communication programme a course which covers a wide range of design disciplines. During her three years studying at HKDI, Miru accomplished a variety of projects including branding, advertising, visual imaging, web design, typography and environmental design. In addition to learning how to develop creative concepts and use numerous design software programmes, she also built up time management and presentation skills. Miru s design and branding achievements were remarkable. She was awarded the Certifi cate of Merit from HKDI, the HAECO (Hong Kong Aircraft Engineering Company Limited) Scholarship and the Second Runner-up in the HAECO Branding Competition. Miru continued her studies at the Hong Kong Polytechnic University and graduated with a BA (Hons) in Design Visual Communication. Now she runs her own brand and designs handmade embroidered footwear and accessories. She plans to launch D.I.Y workshops for embroidery and shoe-making in order to promote and preserve craftsmanship in design

11 Tsui Yat Sing, Angus Graduate of Fashion Design and Development Angus graduated with a Higher Diploma in Fashion Design and Development in His budding fashion design talent was brought to a different level at HKDI where he developed a variety of new skills in design, pattern cutting, garment sewing and communications, providing him with all the tools to succeed as a fashion design professional. When Angus discovered that traditional fashion industry could cause environmental pollution, he chose to become a sustainable fashion designer. He entered several sustainable fashion design competitions and participated in a cultural trip to London Fashion Week to fi nd out more about sustainable fashion design techniques such as Zero Waste and Upcycling. He was also invited by Friends of the Earth to present a workshop on how to upcycle jeans and trousers. Angus won numerous design competitions, local and international, including the EcoChic People s Award Hong Kong 2012, Overall Winner of Hong Kong Design Institute FID Fashion Show 2013, Conscious Fashion Competition 2013, Design Student of the Year 2013 and Young Design Talent Special Mention Award in the Hong Kong Young Design Talent Award He was also awarded the HKSAR Government Scholarship 2013 as well as Li Po Chun Charitable Trust Fund Overseas Postgraduate Study and Professional Training Scholarship 2013 for academic excellence. Angus is now studying for a BA (Hons) Fashion Design at Nottingham Trent University. He plans to launch his own sustainable fashion design label and showcasing his work in London Fashion Week at Estethica. Fashion is about being avant-garde, chic and original but it is also about protecting the environment

12 Lai Yee Hung, Soilworm Graduate of Product Design and Technology A student of the Product Design and Technology programme at HKDI, Soilworm was an active participant in various special activities to enrich the learning experience he was offered by HKDI in collaboration with industry partners. An example of this is an exchange trip to The Design and Emotion Workshop in the Netherlands, which dramatically expanded his horizons. Soilworm also entered competitions and picked up numerous national design awards. He won the Design-A Bag Competition 2010 with his Woman Party Bag, was a Finalist in the 21st and 27th Hong Kong Watch and Clock Design Competition organised by Hong Kong Trade Development Council, took 1st Prize in the National Final of the 2nd Design and Make Competition for University Students in the Central Southern Provinces and Regions and First Prize in the 2nd Design and Make Competition in the Central Southern Provinces and Regions Regional Competition Hong Kong, to name just a few. After graduation from HKDI in 2003, Soilworm continued his studies at the School of Design in Hong Kong Polytechnic University and gained a BA (Hons) in Art in Design (Industrial and Product Design). Then, having studied packaging and product design for fi ve years, in 2011 Soilworm teamed up with a partner to found his own brand Stickyline, which featured his distinctive paper art and design work. Since then, he has established a name for himself designing paper stage costumes for famous local singers. Soilworm loves what he is doing and is now charting a course to success as a professional product designer. Design is life it s inspired by life and it s part of life

13 The Technological and Higher Education Institute of Hong Kong (THEi) Degree Programmes 4th year 2nd year 1st year 3rd year Top-up Degree Programmes Higher Diploma Programmes Diploma in Vocational Education Programmes Foundation Diploma (Level 3) Programmes Hong Kong Diploma of Secondary Education (HKDSE) Notes 1 For specifi c entrance requirements of each programme, please visit the VTC Admissions website at for more details. 2 THEi admits eligible Hong Kong Diploma of Secondary Education graduates into its degree programmes; and starting from 2014 entry, THEi can admit graduates from the relevant Higher Diploma into the senior years of its degree programmes. 3 Higher Diploma Graduates can apply for admission to top-up degree programmes offered by VTC in collaboration with local and overseas universities or degree programmes offered by local or overseas universities. 4 Holders of the Diploma in Vocational Education award upon successful completion of prescribed modules can apply for Higher Diploma programmes

14 Graduates of Higher Diploma (HD) programmes may continue their art and design degree programme studies in Hong Kong via collaborative one-year full-time or two-year part-time top-up degree programmes offered by the School for Higher and Professional Education (SHAPE) in collaboration with the following four UK universities: Birmingham City University (BCU) One of the country s top 10 universities for art and design research that offers delivery-focused, world-class, real-world solutions that focus on priority and emerging themes. Nottingham Trent University (NTU) An institution that has gained signifi cant international recognition for its work in art and design, and which makes major contributions to the global design profession. Sheffield Hallam University (SHU) One of the UK s most progressive and innovative universities, with an excellent reputation for the quality of its teaching and applied research. Top-up Degree Programmes 24 University of the Arts London (UAL) London College of Fashion is the only college in the UK that specialises in image education, research and consultancy. The strengths of the programmes are that they: Broaden the international horizons of students Focus on design management Enhance research capability Are taught by overseas and local experts Open up employment opportunities Wong Pui Yu 25

15 Three of the four universities, namely BCU, NTU and UAL, had their collaborative programmes successfully accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifi cations in These collaborative programmes have been awarded the same status as a local degree in the Civil Service Recruitment and Student Financial Support programmes. Overseas Universities (UK) Birmingham City University BA(Hons) Interior Design BA(Hons) Product Design BA(Hons) Visual Communication (Graphic Communication) BA(Hons) Visual Communication (Illustration) # BA(Hons) Visual Communication (Moving Image) BA(Hons) Visual Communication (Photography) Registration Number London College of Fashion, University of the Arts of London BA(Hons) Fashion: Hair and Make-up BA(Hons) Fashion: Styling and Photography Man Kam San Nottingham Trent University BA(Hons) Fashion Design BA(Hons) International Fashion Business Sheffield Hallam University BA(Hons) Metalwork and Jewellery* # The programme will be submitted for a title change to BA(Hons) Visual Communication (Film and Animation) to be operated in AY14/15 subject to the approval of Non-local Courses Registry, EDB and of Substantial Change, HKCAAVQ. Recognising the need is the primary condition for design. Charles Eames Top-up Degree Programmes *The programme will be submitted for a title change to BA(Hons) Jewellery and Metalwork to be operated in AY14/15 subject to the approval of Non-local Courses Registry, EDB. It is up to individual employers to decide whether they recognise qualifications resulting from the above programmes. For more details concerning recognition and articulation arrangements, please visit the SHAPE Homepage at Wong Ka Long 26 27

16 Wong Sze Kwan So, to really execute design in its highest form and making people feel joy, that's a great reward. Genevieve Gorder Ching Chi Man Wong Kit Ching Top-up Degree Programmes Fung Tsz Chung and Lai Chun Lok 28 29

17 All students of the two-year Higher Diploma programmes will navigate through interdisciplinary design core modules in their studies. They provide a solid framework for cultivating their art and design know-how in their chosen study pathways as well as fostering lifelong passion for creative engagement. There are three major areas: Creative Thinking, Cultural Studies, and Aesthetics and Semiotics. Discipline Core Modules Creative Thinking motivates students to adopt diverse modes of thinking in their disciplines through theory and practice. It actively explores hemispheric and divergent thinking to facilitate defi nition and analysis of design problems to the generation of ideas, concept development and evaluation. These thinking skills, which are fundamental for creative practitioners, are demonstrated and tested through active class exercises as well as projects. Cultural Studies encourages critical understanding of how culture inspires today s arts and design practices. It enriches students research skills in reading cultural issues with respect to social, creative and sustainability contexts. The modules also nurture their aesthetic judgement in various cultural contexts. Design Foundation Studies Aesthetics and Semiotics inspires understanding and application of aesthetics and semiotics in various design disciplines. It explores systematic ways of studying aesthetics and analysing symbols objectively through observation, recognition, classifi cation and evaluation of natural and manmade objects. Gathering inspiration from their daily experience and social environment, students learn creative ways of introducing symbolic meaning in their work. Pang Hiu Man 30 31

18 Higher Diploma in Visual Arts and Culture DE Professional Core Modules History and Theories of Visual Arts Graduation Project Sustainability in Visual Arts Visual Arts and Culture Appreciation Visual Arts and Culture Project Management Visual Arts Practice and Making Programme Aims This interdisciplinary programme offers all-rounded immersion in contemporary visual arts media and engages students actively with the cultural industries at large. Through collaboration and innovation with industry partners, the programme creates a lively environment where interdisciplinary arts projects fl ourish and develop. Graduates are also nurtured to become professional arts practitioners. From the conceptual to the practical, the two-year programme provides a dynamic and vibrant environment that encourages risks and originalities in art creation. The department inspires students to experiment with ideas and develop their own artistic language. Graduates are cultivated to steer and support their visual concepts based on theoretical insights, practical skills and understanding of culture. With faculty mentoring, such concepts can be developed as professional fi ne art works as well as basis for entrepreneurial ideas. Career Prospects In view of the West Kowloon Cultural District projects, there has been a growing demand for professional arts and culture practitioners in Hong Kong. Apart from professional artists, students will have full potential to take up other career opportunities as the programme has fully enhanced their abilities to create, think, produce and build portfolios. These include arts curators, critics, educators, cultural programme administrators as well as visual arts entrepreneurs who can turn concepts into entrepreneurial ideas. Articulation to University Visual Arts and Culture programme is developing articulation to top-up degree programmes offered by overseas universities. Graduates can also apply for admission to the related degree programmes of local universities. Integration with the arts community is promoted through collaborative work with visiting fellows, artists-inresidence, museum / gallery visits, exhibitions and internships. Such synergy not only enhances their passion for creative engagement, but also enriches their practical know-how. The latitude of experience deepens their understanding in the fi elds of visual arts, culture, curatorial projects and arts management. This programme is designed with an emphasis on generic, language and communication skills training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation. Design Foundation Studies 32 33

19 Advertising Design Creative Media Digital Music and Media Film and Television Publication Design and Print Media Visual Communication Communication Design and Digital Media Ng Chung Yan 34 35

20 Higher Diploma in Advertising Design* DE * Self-fi nanced Programme Professional Core Modules Art Direction Copywriting Digital Marketing Integrated Marketing Communications Introduction to Search Engine Marketing Mobile Advertising and Marketing Online Advertising Communication Design and Digital Media Programme Streams Students may choose one of the following streams so as to enhance professional knowledge and skills in specifi c areas: Higher Diploma in Advertising Design Higher Diploma in Advertising Design (Digital Marketing) The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their choice, academic performance and availability of places in specifi c streams. Programme Aims This programme aims to be the top-of-mind Higher Diploma programme in Advertising Design that focuses on the balance between creativity and market need. Richest possible learning experiences are provided for students who will become creative and competitive with transferable skills, cultural awareness, consumer insight and market acumen in advertising, digital marketing and brand promotions. Students will learn to create innovative advertising, integrated marketing communications, social and brand messages with greater consumer engagement, experience and participation through traditional and new media. Students will apply creativity persuasively and realistically by transforming big ideas into compelling messages that sell. Students are trained to become adventurous advertising creatives who are open-minded, playful, confi dent, compelling and competitive. They are encouraged to be observant, critical and responsive in the ever changing and challenging world of advertising. This programme is designed with an emphasis on generic, language and communication skills training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation. Career Prospects Graduates can work from entry level to become: Creative directors, art directors, copywriters, account managers, promotion and event managers, studio and production managers, brand managers, web designers, visualisers, media planners, search engine marketing consultants, digital marketers, multimedia designers and social media managers. Articulation to University Graduates are eligible to apply for admission to top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) : Birmingham City University, UK Registration Number BA(Hons) Visual Communication (Graphic Communication) Graduates may also apply for admission to Year 3 of the degree programme offered by : Technological and Higher Education Institute of Hong Kong (THEi) BA(Hons) in Advertising 36 37

21 Communication Design and Digital Media Higher Diploma in Creative Media DE Programme Streams Students may choose one of the following streams so as to enhance professional knowledge and skills in specifi c areas: Higher Diploma in Creative Media Higher Diploma in Creative Media (Animation and Visual Effects) Higher Diploma in Creative Media (Interactive Media) The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their choice, academic performance and availability of places in specifi c streams. Programme Aims This programme aims to nurture aesthetic and art sense associated with professional knowledge and critical thinking skills. To prepare students to become multimedia professionals, the programme will provide training on different digital media production skills. It will also enable students to adapt new skills and technologies in the future. This programme is designed with an emphasis on generic, language and communication skills training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation. Professional Core Modules Contemporary Animation Studies Global Experience in Creative Media Interactivity for Branding and Business Mobile Apps Design Career Prospects Graduates can work from entry level to become: Animators, assistant digital art directors, exhibition designers, graphic designers, mobile app developers, producer assistants, video editors and web designers. Articulation to University Graduates are eligible to apply for admission to top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE): Birmingham City University, UK Registration Number # BA(Hons) Visual Communication (Moving Image) # The programme will be submitted for a title change to BA(Hons) Visual Communication (Film and Animation) to be operated in AY14/15 subject to the approval of Non-local Courses Registry, EDB and of Substantial Change, HKCAAVQ. Graduates may also apply for admission to the following local degree programme offered by : City University of Hong Kong BA(Hons) in Creative Media Upon admission to relevant degree courses, graduates can apply for credit exemption. The level of exemption will be considered on individual basis

22 Design is directed toward human beings. Top design is to solve human problems by identifying them and executing the best solution. Ivan Chermayeff Communication Design and Digital Media Lam Kit Yee, Hung Lok Man Tang Ka Yi and Yim Tsz Man Chan Siu Lam, Cheung Tzs Ki Kong Wing Yiu, Lau Hing Nga and Tang Oi Tung 40 41

23 Higher Diploma in Digital Music and Media DE Programme Aims This programme aims to educate students on the techniques for composing, creating, recording and manipulating digital music and sound for media production. In order to provide a new breed of music, sound and audio talents / designers and production specialists for cross-sector activities in media and entertainment industry. This is the unique programme in Hong Kong that integrates education and training in both music production and audio technology for media production. Adopting student-centred pedagogy enables students to develop their knowledge through participation in various practices and learning activities, this programme provides a creative, experimental and technically orientated learning experience to students in building up their professionalism. This programme is designed with an emphasis on generic, language and communication skills training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation. Professional Core Modules Digital Music Composition and Arrangement Recording, Mixing and Media Audio Post-production Scoring and Sound Design Technical Arts and Multi-media Interactive Design for Performing Arts Career Prospects Graduates can be employed in music production as music composers, arrangers, sound designers, fi lm and TV music scoring and sound designers, production sound and live sound recording engineers; administrators in stage and arts management and music related entertainment industry. Articulation to University Graduates can apply for admission to the following degree programme: Oxford Brookes University, UK (Study in UK) BSc(Hons) in Sound Technology and Digital Music (direct entry to fi nal year) Digital Music and Media programme is developing local articulation to top-up degree programmes offered by overseas universities. Graduates can also apply for admission to the related degree programmes of local universities. Upon admission to relevant degree courses, graduates can apply for credit exemption. The level of exemption will be considered on individual basis. Graduates are also eligible to apply for admission to top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) : Communication Design and Digital Media University of the West of England, UK Registration Number BSc(Hons) Digital Media Industry Recognition Graduates are eligible to apply for membership of Composers and Authors Society of Hong Kong (CASH) after assessment

24 Higher Diploma in Film and Television DE Programme Aims This programme aims to equip students with the technical and professional knowledge, competence, skills, and vision, via the blending of theoretical knowledge and practical application, to enable them to professionally manage the process of video and fi lm making and pursue careers in the fi lm and television industry. This programme is designed with an emphasis on generic, language and communication skills training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation. Professional Core Modules Multicam Management Script Writing Workshop Video Effects and Application Video Production Workshop Career Prospects Graduates will have opportunities to work in various types of organisations including television stations, fi lm companies, TV production houses, advertising agencies, in-house video production departments, news agencies, web TV companies, public relations and event companies, multimedia companies and education supporting units, where they may take up the roles of cinematographers, fi lm editors, scriptwriters, production managers, lighting directors, technicians, researchers, copywriters, reporters, freelance videographers, or assistants to producers, art directors, directors of cinematography, fi lm / TV programme directors, creative directors, visual effects producers, as well as technical directors. Articulation to University Graduates are eligible to apply for admission to top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) : Birmingham City University, UK Registration Number # BA(Hons) Visual Communication (Moving Image) # The programme will be submitted for a title change to BA(Hons) Visual Communication (Film and Animation) to be operated in AY14/15 subject to the approval of Non-local Courses Registry, EDB and of Substantial Change, HKCAAVQ. Communication Design and Digital Media 44 45

25 Student Band Colon performance at programme fl agship event Music in Motion, HD in Digital Music and Media Communication Design and Digital Media Design is everything. Everything! Paul Rand Stage effect at programme fl agship event Music in Motion HD in Digital Music and Media Chan Ka Him, Cheung Man Hong Chu Tse Ho, Mak Chi Hin Tin Yin Chi and Yeung Ho Yan 46 47

26 Higher Diploma in Publication Design and Print Media DE Professional Core Modules Editorial Design Green Printing Innovative e-book Design Photography and Advanced Retouching Sales and Marketing for Printing and Publishing Programme Streams Students may choose one of the following streams so as to enhance professional knowledge and skills in specifi c areas: Higher Diploma in Publication Design and Print Media (Publication Design) Higher Diploma in Publication Design and Print Media (Print Media) The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their choice, academic performance and availability of places in specifi c streams. Programme Aims The programme aims to offer students comprehensive understanding of the state-of-the-art publishing and printing technologies in design, commercial printing, book publishing, e-publishing, publication design and packaging areas, with the essential knowledge and skills in effective selling, marketing and management functions within the diverse sectors of the printing and publishing industry. Career Prospects Graduates will be employed as book designers, production technicians, sales representatives, customer service representatives, and management trainees, in a range of print media and publishing businesses such as design houses, publishers, advertising agencies, pre-press companies, printing equipment suppliers, book printing companies, and packaging printing companies, etc. Articulation to University Graduates are eligible to apply for admission to the following degree programme: Wuhan University, China BA in Printing and Packaging Upon admission to relevant degree courses, graduates can apply for credit exemption. The level of exemption will be considered on individual basis. Communication Design and Digital Media This programme is designed with an emphasis on generic, language and communication skills training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation. HKDI is the unique education provider offering Higher Diploma Printing programmes in Hong Kong with strong industry support. The employment rates of our graduates always exceeded 95% in the past 30 years

27 Higher Diploma in Visual Communication DE Professional Core Modules Commercial, Documentary and Fine Art Photography Introduction to Brand Design Marketing and Consumer Behaviour Typography (Introduction and Experimental) User Centred Design and Usability Communication Design and Digital Media Programme Streams Students may choose one of the following streams so as to enhance professional knowledge and skills in specifi c areas: Higher Diploma in Visual Communication Higher Diploma in Visual Communication (Brand Design) Higher Diploma in Visual Communication (Information Design) Higher Diploma in Visual Communication (Photography) The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their choice, academic performance and availability of places in specifi c streams. Programme Aims This programme aims to develop students' ability to communicate creatively by using creative visual and digital media. The focus of the programme is to equip students with visual communication skills on analytical thinking, visual expression and problem solving, message interpretation, manipulation and communication through a wide range of graphic design media including branding and marketing, persuasive strategy, information, interactive design and visual manipulation. We aim at nurturing self-motivated problem solvers who are observant, curious, passionate and dare to explore new frontiers in visual communication. The programme also provides a broad educational experience with creativity, project management, interpersonal communication and team building skills which matches industry demands for fl exible, articulate graduates who are able to compete in a dynamic, fast paced and ever changing regional creative environment. This programme is designed with an emphasis on generic, language and communication skills training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation. Career Prospects Graduates will be recruited as graphic designers, information designers, brand consultants, web / interactive designers, event / promotion art directors, packaging designers, book designers, illustrators, photographers, photo editors, in areas as diverse as graphic house, design consultancy, branding, advertising, magazine and publication media, book design, multimedia and animation, packaging, digital marketing, event and exhibition, illustration, environmental and spatial graphic, museum display, art / event promotion, advertising photography, journalism, and image direction. Graduates may also become individual design practitioners and design entrepreneurs setting up their own studios. Articulation to University Graduates are eligible to apply for admission to top-up degree programmes offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE): Birmingham City University, UK Registration Number BA(Hons) Visual Communication (Graphic Communication) (for graduates of Visual Communication Stream and Information Design Stream) BA(Hons) Visual Communication (Illustration) (for graduates of Visual Communication Stream) BA(Hons) Visual Communication (Photography) (for graduates of Photography Stream) 50 51

28 Choi Ngo Ting Communication Design and Digital Media The details are not the details. They make the design. Charles Eames Kong Chi Hin Leung Ho Ming 52 53

29 Fashion Branding and Buying Fashion Design Fashion Image Design Fashion and Image Design Wong Yung 54 55

30 Higher Diploma in Fashion Branding and Buying DE Professional Core Modules Fashion Branding and Marketing Fashion Design Fashion Materials and Technology Fashion Trend Analysis Globalisation and Fashion Business Environment Programme Streams Students may choose one of the following streams so as to enhance professional knowledge and skills in specifi c areas: Higher Diploma in Fashion Branding and Buying (Branding and Communication) Higher Diploma in Fashion Branding and Buying (Buying and Retail Management) Higher Diploma in Fashion Branding and Buying (Sourcing and Product Development) Higher Diploma in Fashion Branding and Buying (Visual Merchandising) The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their choice, academic performance and availability of places in specifi c streams. Programme Aims The Fashion Branding and Buying programme consists of a wide range of activities including brand promotion, communication, editorial, product development, sourcing, marketing, retailing buying, retail operations, visual merchandising and display design, etc. Career Prospects Graduates may be employed as fashion brand executives, fashion brand marketers, fashion editors, product developers, fashion merchandisers, fashion buyers, fashion retail executives and fashion visual merchandisers, etc. Articulation to University Graduates are eligible to apply for admission to top-up degree programmes offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE): Nottingham Trent University, UK Registration Number BA(Hons) International Fashion Business (for graduates of all Streams) London College of Fashion, University of the Arts London, UK Registration Number BA(Hons) Fashion: Styling and Photography (for graduates of Branding and Communication Stream) Fashion and Image Design This programme enables students to work in different areas of Fashion Branding and Buying with much emphasis on enriching their international exposure. Students will fi nd the programme both practical and creative, through different learning experiences such as lectures, tutorials, projects, visits, competitions and industrial attachments. Broad knowledge and skills in fashion branding management and marketing, trend analysis, global business environment, design, materials and technology form the core components of the programme. This programme is designed with an emphasis on generic, language and communication skills training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation

31 This is what I like about being a designer: You can't really get it until you see it. Isaac Mizrahi Fashion and Image Design Chong Tsz Tung, Fung Wing Hung Lam Kwok Lan, and Lui Ka Man Cheung Po Kwan, Ng Ka Yin To Kei Lam and Tse Nga Chi 58 59

32 Higher Diploma in Fashion Design* DE * Self-fi nanced Programme Professional Core Modules Competition Studio Fashion Design Fashion Illustration Fashion Workshop Industrial Attachment Fashion and Image Design Programme Streams Students may choose one of the following streams so as to enhance professional knowledge and skills in specifi c areas: Higher Diploma in Fashion Design Higher Diploma in Fashion Design (Accessories Design) Higher Diploma in Fashion Design (Knitwear Design) The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their choice, academic performance and availability of places in specifi c streams. Programme Aims Hong Kong is one of the key fashion centres in the world. The fashion industry is extensive and includes fashion clothing and accessory design, research and development, merchandising, retailing, brand promotion and management. This programme is designed to enable students to work in the fashion design and product development fi eld. Students will fi nd the programme both practical and creative, learning through fashion shows, live projects, design competitions, working with visiting practitioners and organisations from fashion and related industries. Students will be expected to acquire the techniques in design concept generation, pattern making and sewing of fashion products. The Knitwear Design and Accessories Design streams will further provide students with a more comprehensive learning scope as needed in the market. This programme is designed with an emphasis on generic, language and communication skills training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation. Career Prospects Graduates may be employed as fashion designers, fashion knitwear designers, fashion accessories designers, fashion coordinators, stylists, product development executives, fashion buyers, fashion visual merchandisers and fashion editors, etc. Articulation to University Graduates are eligible to apply for admission to top-up degree programmes offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE): Nottingham Trent University, UK Registration Number BA(Hons) Fashion Design London College of Fashion, University of the Arts London, UK BA(Hons) Fashion: Styling and Photography Graduates may also apply for admission to Year 3 of the degree programme offered by: Technological and Higher Education Institute of Hong Kong (THEi) BA(Hons) in Fashion Design 60 61

33 Fan Tsz Yin, Ho Ho Liang Lam Yuen Ching, Lee Ngai Yi and Yeung Yuen Na Fashion and Image Design Ho Sai Lam It s all in how you arrange the thing the careful balance of the design is the motion. Andrew Wyeth 62 63

34 Higher Diploma in Fashion Image Design DE Programme Streams Students may choose one of the following streams so as to enhance professional knowledge and skills in specifi c areas: Higher Diploma in Fashion Image Design (Hair and Make-up Styling) Higher Diploma in Fashion Image Design (Styling and Photography) The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their choice, academic performance and availability of places in specifi c streams. Programme Aims Image design has been accepted as a new profession specialising in make-up, hair styling, fashion styling and fashion photography to create the best and most appropriate image and styling for individual, brand and corporate. Professional Core Modules Fashion Photography Fashion Styling Hair Styling Make-up Career Prospects Employment opportunities in the image industries also extend to magazine editorial, photography shoots, TV commercials, advertising campaigns, fi lm and TV industries. Graduates may be employed as fashion stylists, fashion image consultants, magazine stylists, make-up or hair stylists and fashion photographers. Articulation to University Graduates are eligible to apply for admission to top-up degree programmes offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE): London College of Fashion, University of the Arts London, UK Registration Number BA(Hons) Fashion: Styling and Photography BA(Hons) Fashion: Hair and Make-up This programme aims to provide graduates with systematic and professional training to enter the fashion image design, advertising, fi lm, TV and media, costume / art direction industries. This programme is designed with an emphasis on generic, language and communication skills training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation. Fashion and Image Design 64 65

35 Colour does not add a pleasant quality to design it reinforces it. Pierre Bonnard Fashion and Image Design Chan Ka Ying Lam Hoi Kei, Lee Wing Yan and Li Chun Pui 66 67

36 Architectural Design Landscape Architecture Product, Interior and Exhibition Design (Subject Group) Exhibition Design Interior Design Product Design Product and Interior Design Chan Pui Leung 68 69

37 Higher Diploma in Architectural Design DE Professional Core Modules Architectural Design Studio Architectural Visualisation History and Theory of Design Principles of Building Professional Practice Programme Aims This programme lays a foundation of both design philosophy and technical practicality for students who intend to pursue the architectural profession, providing the background training in visual communication, basic two and three dimensional designs, architectural theory and history, and basic building methodology and construction technology for students to practise or to continue with further study in architecture. It will equip students with the technical aptitude, professional knowledge and skills together with the necessary legal faculty, professional language, leadership qualities, interpersonal and other generic skills, initially at a para-professional level, via the blending of theoretical knowledge and practical application, to enable them to pursue careers in the profession of architecture. It also aims to cultivate a holistic approach to design education that encompasses both conceptual and professional concerns leading to graduates capable of independent decision-making. This programme is designed with an emphasis on generic, language and communication skills training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation. Career Prospects Architectural knowledge is the basis of extensive areas of creative industry. Even if students prefer not to further their studies in architecture, the job prospect for graduates from this programme remains promising. Potentially interesting, challenging and rewarding positions include: architectural assistants, architectural draftsmen, architectural visualisers, architectural renderers, project managers, project coordinators, contractors, interior draftsmen, interior designers, furniture designers, exhibition designers, retail designers, window display designers, set designers, stage designers, game designers, curators for museums, exhibitions or galleries, installation artists, painters and sculptors, etc. Articulation to University The programme prepares students for articulation to further education in architecture so as to advance their careers as architects and architectural project managers. Graduates can apply for admission to the top-up degree programme, BA(Hons) Architecture* offered by the overseas university in collaboration with the School for Higher and Professional Education (SHAPE). Details will be announced later. They can hence continue to further their studies in relevant Master s degree programmes, sit for professional examinations for membership in professional organisations and be qualifi ed as Registered Architects. *Subject to the registration of the programme Product and Interior Design 70 71

38 The details are the very source of expression in architecture. But we are caught in a vice between art and the bottom line. Arthur Erickson Product and Interior Design Ho Choi Shan 72 73

39 Higher Diploma in Landscape Architecture DE Professional Core Modules History and Theory Landscape Design Studio Landscape Visualisation Principles of Landscape Professional Practice Programme Aims This programme lays a foundation of both design philosophy and technical knowledge for students who intend to pursue the landscape architecture profession, providing the background training in basic design skills, planting design, landscape architecture theory and history, technology and visual communication, for students to practise or to advance to further studies in landscape architecture. It equips students with technical aptitude, professional knowledge and skills together with the necessary legal and managerial knowledge, professional language, leadership qualities, interpersonal and other generic skills, initially at a para-professional level, via the blending of theoretical knowledge and practical application, to enable them to pursue careers in the profession of landscape architecture. It also aims to cultivate a holistic approach to design education that encompasses both conceptual and professional concerns leading to graduates capable of independent decision-making. Career Prospects Possible careers for graduates of the Higher Diploma in Landscape Architecture are landscape architectural assistants, project assistants and technical offi cers in landscape architectural fi rms, contractors, developers, and governmental sectors. Articulation to University Graduates are eligible to apply for admission to the degree programme offered by : Technological and Higher Education Institute of Hong Kong (THEi) BA(Hons) in Landscape Architecture It prepares students for articulation to further education in landscape architecture so as to advance their careers as landscape architects and project managers in landscape architecture. Graduates can apply for admission to the degree programme offered by THEi. They can hence continue to further their studies in relevant Master's degree programmes, sit for professional examinations for membership in professional organisations, and be qualifi ed as Registered Landscape Architects. Product and Interior Design This programme is designed with an emphasis on generic, language and communication skills training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation