Department of Business Services & Management. Higher Diploma in. Course booklet 03/04

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1 Department of Business Services & Management Higher Diploma in Course booklet 03/04

2 TABLE OF CONTENTS Page No. Departmental Information 1 Course Information 3 Objectives of the Course 5 Curriculum Outline and Assessment Mode 7 Submission of Assignments 8 External Recognition 9 1

3 Departmental Information Name Room Telephone Ms. Evon Ying B Ms. Mandy Leung B Mr. Jonathan Yeung B Mr. Johnny Chiu B Mr. Frederick Ku B Mr. K C Lam B Ms. Judy Ng B Mr. Antonio Wong B Ms. Cherry Chan B Ms. Shirley Chan B Mr. Thomas Chan B Ms. Vincy Chan B Mr. WH Chan B Ms. Cindy Chiu B Ms. Laura LS Choi B Ms. Florence Chu B Mr. Kelvin Hung B Dr. Raymond Kan B Mr. Samuel Ko B Mr. Leonard Kwan B Ms. Karen Lam B Ms. Anita Leung B Mr. Lison Leung B Dr. Chris Lui B Mr. Banny Ma B Ms. Alice Mok B Mr. Ben Wong B Mr. Bono Wong B Ms. Elsa Yeung B Mr. Lupin Yiu B Mr. Alfred Yu B Ms. Winter Yung B Mr. Sam Shum B Mr. Chow Kwok Tung B

4 Technical Supporting Staff Name Room Telephone Mr. Chan Kun Keung B Mr. Li Chi Wah B Mr. Poon Kai Yuen B Ms. Yim Ming Lut B Administrative Staff Name Room Telephone Ms. Irene Wong B Ms. Joyce Tang B Ms. Karman Leung B Ms. Kitty So B Fax No.: , Address: Term-time Opening Hours: Monday - Friday 8:30 a.m. to 6:30 p.m. 3

5 1. Course Information Course Leader of HD in Business Promotion and Event Management Mr Johnny Chiu Room No. B414h Telephone No Deputy Course Leader Mr. Leonard Kwan Room No.: B414 Telephone No.: First Year Coordinator Ms. Mandy Leung Room No. : B414d Telephone No. : Year Tutors Year Tutor Telephone 1 Ms. Winter Yung Mr. Leonard Kwan Ms. Vincy Chan Year 1 Personal Tutors Class Tutor Telephone 1BPE1a Mr. Leonard Kwan BPE1b Ms. Winter Yung BPE1c Ms. Shirley Chan BPE1d Mr. Winter Yung

6 Stage 1 Leaders Business Accounting 1 & 2 Business Economics Business Information Analysis Business Management Business Software Applications 1 & 2 Chinese Communication Creativity, Action and Service English & Communication for Business 1A & 1B Integrated Studies Marketing Leader Mr. Lison Leung Ms. Florence Chu Mr. Banny Ma Ms. Mandy Leung Ms. Laura Choi Ms. Salin Wong Ms. Cindy Chiu Ms. Susan Elizabeth Croft Ms. Mandy Leung Mr. Johnny Chiu Stage 2 Leaders Business Database Applications Business English Business Law Business-to-Business Marketing China Business Studies Event Project Management Exhibition & Event Marketing Management Accounting & Finance Multimedia Communication Sales Promotion Management Leader Mr. Frederick Ku Ms. Susan Elizabeth Croft Ms. Karen Lam Mr. Leonard Kwan Mr. K.C. Lam Ms. Shirley Chan Mr. Johnny Chiu Mr. Antonio Wong Mr. Alfred Yu Ms. Winter Yung Stage 3 Leaders Business Communication Customer Relationship Management Dynamic Interpersonal Skills Effective Marketing Management Electronic & Internet Marketing Integrated Marketing Communications Strategy Key Account Management Marketing Psychology Project (Higher Diploma) Sponsorship Management Leader Ms. Judy Ng Mr. Johnny Chiu Dr. Chris Lui Mr. Johnny Chiu Mr. Leonard Kwan Ms. Shirley Chan TBD Ms. Winter Yung Ms. Judy Ng Mr. Johnny Chiu 5

7 Course Duration Three years (stages) of full-time study. The term stage means one academic year. Student Contact Hours Stage Hours Stage Hours Stage Hours Value Stage Stage 2 9 Stage Objectives of the Course The general aim of the course is to provide students with the academic, technical and management skills that will enable them to pursue a successful career in organizing exhibitions and managing events, business-to-business marketing, customer relationship management, key account management and internet marketing. Specifically, the aims of the course are to: enable students to develop skills to function as para-professionals in business promotion and event management within commerce, industry and the public sectors; develop students ability to plan and organize promotional activities/corporate events, and joint events with third parties; enable students to acquire other workplace skills relevant to the business promotion environment; enable students to collect and organize marketing and business data for marketing planning and control; 6

8 achieve literacy in the use of business applications software to support marketing management and event planning; and prepare students for further studies in related areas. 7

9 . Curriculum Outline and Assessment Mode :- Year 1 Contact Hours / Semester Duration Value CA EXAM Business Accounting 1 S Business Software Applications 1 S Integrated Studies S Marketing S Business Economics S English & Communication for Bus iness 1A S Business Information Analysis S Business Accounting 2 S Business Software Applications 2 S Business Management S English & Communication for Bus iness 1B S Creativity, Action and Service S Chinese Communication S1 S Total : Year 2 Contact Hours / Semester Duration Value CA EXAM Business Law S Multimedia Communication S Business-to-Business Marketing S Event Project Management S Business Database Applications S Management Accounting & Finance S Exhibition & Event Marketing S Sales Promotion Management S China Business Studies S Business English S1 S Total :

10 Year 3 Contact Hours / Semester Duration Value CA EXAM Customer Relationship Management S Dynamic Interpersonal Skills S Marketing Psychology S Sponsorship Management S Integrated Marketing Communications Strategy S Electronic & Internet Marketing S Key Account Management S Effective Marketing Management S Business Communication S1 S Project (Higher Diploma) S1 S Total : CA = Continuous Assessment 4. Submission of Assignments Students are required to submit their assignments on time according to the date and time set by the module lecturers. The Department has the following late submission penalties: Deadline exceeded by Outcome 1 calendar day Marks will be reduced by 20% 2 calendar days Marks will be reduced by 50% 3 calendar days Assignment will not be accepted 9

11 5. External Recognition The department is continuously seeking recognition and exemption with professional bodies and universities both in and outside Hong Kong to maximize graduates' opportunities for further academic and professional qualifications. Graduates can receive the following exemptions: Open University of Hong Kong HDBPE graduates are given advanced standing of 50% of credit points towards the Bachelor of Business Administration BBA (Hons) in Accounting, BBA (Hons) in Business Information Systems, BBA (Hons) in Banking and Finance, BBA (Hons) in Corporate Administration and BBA (Hons) in Management Leeds Metropolitan University of UK HDBPE graduates can progress into a full-time, one-year top-up degree course leading to a BA(Hons) in Business and Management. The one-year top-up degree course is offered in IVE Chai Wan campus Deakin University of Australia HDBPE graduates are given advanced standing of 50% of credit points towards the Bachelor of Commerce degree * All information is presented for reference only. The Business Services and Management Department reserves the right to make any changes of the information. For further information about the course, please refer to the Student Handbook 2003/2004 of IVE Tsing Yi. 10

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