Bachelor of Business Administration in Management (Top-up) Programme

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1 STI Myanmar University The Open University of Hong Kong jointly organize STI Myanmar University The Open University of Hong Kong Bachelor of Business Administration in Management (Top-up) Programme (Internationally Recognized BBA Qualification)

2 The Open University of Hong Kong Established and recognized by the HKSAR Government Chancellor: Council Chairman: President: The Hon. C. Y. Leung, GBM, GBS, JP Chief Executive of the HKSAR Dr. Eddy C. Fong, GBS, JP Prof. Yuk-Shan Wong, BBS, JP

3 Contents 1. STI Myanmar University P The Open University of Hong Kong and P. 3 Lee Shau Kee School of Business and Administration 3. Programme Characteristics P Programme Structure P Entry Requirements P Duration of Study P Conferment of Award P Fees P Application Procedures P Enquiries P Course Description P. 9

4 1 STI Myanmar University 2 History STI Myanmar University formerly named STI Education started in 2006 offering courses principally focusing on Teacher Training Diploma programmes, business management and English Language diplomas. By 2013 the school had expanded to more than 1500 students spread out in its three campuses. The enrollment keep increasing as a result of programmes and courses offered from strong positive reputation, sound market targeting and robust competitive edge. From one campus in downtown Yangon, STIMU now occupies three campuses all located in the prime commercial areas of Yangon. To date there are more than 2000 students studying at STIMU. To date, STIMU has grown to a mature academic institution with excellent academic reputation and the most prestigious private higher education University in Yangon with comprehensive program portfolio. There are five faculties, namely, Faculty of business, Faculty of Engineering, Faculty of Education and Linguistics, Faculty beauty art and Faculty of Health Science. In the near future another campus in Mandalay is to be extended in widening STIMU s provision. STIMU Vision STIMU is a local higher education institution mandated to provide higher education in Myanmar. Its governance as well as management, teaching arrangements and expertise is designed towards attaining a world-class organization and meeting the interests of the country s wider community through producing an excellent group of well-rounded young professionals and leaders. STIMU s vision is to create a learning and teaching environment enriched with diverse perspectives where a university can change its students lives and society, and to advance an intellectual environment to provide wide range of opportunities. STIMU Mission STIMU is committed to play a leading role in nurturing students to be the all-round leaders and professionals on regional and international standards and the positive change-makers in their communities where they can lead themselves, their families towards advancement in today s diverse, dynamic and global society. STIMU focuses on the outcomes of the students to be highly competent and competitive by providing programmes and services that foster academic excellence, community spirit and shared inspirations. Values STIMU s values are reflected in its approach to management, operations and academic missions and undertakings. These values guide the short term and long-term goals of the university and serve as the underlying principles into which all the university s efforts in daily operations and decision-making are conducted. It is also in these values that the university s quality and standards are anchored. (STI Myanmar University s website:

5 2 The Open University of Hong Kong and Lee Shau Kee School of Business and Administration The Open University of Hong Kong (OUHK) was established by the Hong Kong Government in It is one of the three local member universities of The Association of Commonwealth Universities (ACU). With the mission of Education for All, the University offers a wide array of programmes at Bachelor s, Master s and Doctoral levels in multi-learning modes including full-time, part-time, face-to-face, blended learning, distance learning and e-learning modes to provide students with unparalleled flexibility. The insistence of the OUHK on the professional academic standard and development has been recognized and affirmed by a number of international awards and prizes. The University has received the Award of Excellence for Institutional Achievement in Distance Education from the Commonwealth of Learning. Also, the International Council for Open and Distance Education has conferred the Prize of Excellence for Institutions on the OUHK. The University won an international IT award The Stockholm Challenge Award for its success in developing the Electronic Library. Currently, there are around 7,700 full-time students and 11,000 part-time students at the OUHK. To cope with the rapid growth of the University, the new Jubilee College was therefore built with a total capacity of 2,400 places for full-time programmes. The Lee Shau Kee School of Business and Administration is the largest among the four academic schools of the OUHK. Currently, the School offers more than 50 programmes in face-to-face, blended learning, distance learning and e-learning modes leading to the award of qualifications from undergraduate level to postgraduate level. The School comprises experienced academics and professionals with diverse international backgrounds to equip students not only with conventional theories, but also practical skills in business, giving them a distinct competitive edge in the ever-changing business world. Recognizing the importance of networking in the field of business, the School is active in fostering collaborations with both local and overseas tertiary institutions and professional bodies. Now it has collaborated with partners in mainland China, Taiwan, Myanmar, Vietnam, Australia and other European countries. The School s business programmes are also recognized by a number of professional bodies and a range of exemptions has been granted to graduates and students. 3 (OUHK s website:

6 3 Programme Characteristics The Bachelor of Business Administration in Management (BBAMGT) (top-up) programme provides broad coverage of the key areas of management and gives students the opportunity to acquire knowledge as well as practical and intellectual skills in more than one of the following functional areas: human resource management, international business, marketing, and logistics and supply chain management. With such extensive exposure, graduates can enjoy enhanced career opportunities in a wide range of business careers. 4 The characteristics of the programme are: (i) Credit-based system The programme adopts a flexible credit system. After students have successfully completed a course, they obtain the credits of the course which are valid for lifelong. (ii) Broad coverage The programme offers courses in a wide range of functional areas, thus enhancing students knowledge in different disciplines and helping them better prepare for the fast-changing yet competitive work environment. (iii) Case study approach The programme emphasizes the application of theories through case studies. It focuses on the understanding and application of knowledge. (iv) Global perspective The programme instills a global perspective by requiring students to observe and analyze international business management issues. (v) High-quality learning materials The course materials are written by highly qualified subject-matter experts and updated regularly. The materials also include activities, self-tests and readings which make learning interesting and effective.

7 4 Programme Structure BBA in Management (Top-up) Programme (40 credits): Courses Credits Duration MKT B250 Introduction to Marketing 5 1 Term MGT B342 Training and Development 5 1 Term MGT B344 Theory and Design of Organizations 5 1 Term MGT B399 Management Policy and Strategy 5 1 Term MGT B441 Human Resource Management: A Strategic Approach 5 1 Term MKT B362 Marketing Research 5 1 Term MKT B363 Consumer Behaviour 5 1 Term MKT B366 Marketing Communications 5 1 Term 5 Entry Requirements 5 To Enter BBA in Management (Top-up) Programme (40 credits), applicants must meet the following programme-specific requirement: (i) A recognized associate degree or higher diploma in business-related area or its equivalent.

8 6 Duration of Study The normal duration of study for the BBA in Management (Top-up) Programme is 1 year. Students are expected to complete courses as below: Presentation Courses 6 Autumn Term (Courses start in September and examinations are held in December) Spring Term (Courses start in January and examinations are held in May) MKT B250 MGT B342 MKT B363 MKT B366 MGT B344 MGT B399 MGT B441 MKT B362 Introduction to Marketing Training and Development Consumer Behaviour Marketing Communications Theory and Design of Organizations Management Policy and Strategy Human Resource Management: A Strategic Approach Marketing Research Note: The offering of the above courses is for reference only and it is subject to decision of OUHK. 7 Conferment of Award Upon successful completion of all prescribed courses, students will be granted the degree certificate and transcript of the Bachelor of Business Administration in Management in Hong Kong.

9 8 Fees Course Fee Hong Kong Dollars * (or equivalent MMK) MKT B250 Introduction to Marketing 5,305 MGT B342 Training and Development 5,670 MGT B344 Theory and Design of Organizations 5,670 MGT B399 Management Policy and Strategy 5,670 MGT B441 Human Resource Management: A Strategic Approach 6,115 MKT B362 Marketing Research 5,670 MKT B363 Consumer Behaviour 5,670 MKT B366 Marketing Communications 5,670 * Note: Tuition fees are subject to a yearly review. 9 Application Procedures 7 Applicants can apply through STI Myanmar University with application fees HKD200 (or equivalent MMK) as per following procedure: (a) (b) (c) Complete the Application Form with 3 passport size photos. Complete the Supplementary Form. Attach certified copies of: (i) (ii) (iii) (iv) Curriculum Vitae National Identity Card or Passport All academic qualifications English test results or other evidence of English competency (d) (e) Any upon receipt of the successful entrance, full one-year tuition fees must be paid in MMK in cash or bank transfer to STI Myanmar University account. The Open University of Hong Kong will issue Student ID number and card via STI Myanmar University. Application deadline for admission of Autumn Term is 25 August 2015.

10 10 Enquiries For further information about the programme and application procedure, please contact STI Myanmar University at: Downtown Campus: Address: No. 377, Upper Shwe Bon Thar Street, Pabedan Township, Yangon, Myanmar Telephone: , Hlaing Campus: Address: Block 10, Phase 3, Myanmar Info-Tech, University Hlaing Campus, Hlaing Township, Yangon, Myanmar Telephone: ,

11 11 Course Description MKT B250 Introduction to Marketing (5 credits) This course aims to introduce students to the concept of marketing in business and to provide them with the opportunity to apply marketing principles, theories and concepts to the range of decisions marketers face in accordance with organizational objectives and other reasonable conceptual frameworks. It also aims to equip students with the skills to develop a marketing plan within their own marketplace. MGT B342 Training and Development (5 credits) The course aims to provide learners the theoretical framework necessary for the study of the training and development function of an organization. This is then supplemented by quipping learners with core concepts related to training and development of organizations. By applying relevant theories to help learners to understand the components of various training and development activities and how they are integrated. It also aims to equip learners with the skills needed for training practitioners. MGT B344 Theory and Design of Organizations (5 credits) This course aims to provide learners with a theoretical framework and related course concepts for the study of organization strategy and effectiveness, organizational structure and design, as well as the relationship of the organizations vis-a-vis the external and international environment. 9 MGT B399 Management Policy and Strategy (5 credits) This course aims to enhance students ability to view business as an integrated whole. It provides students with an understanding of the factors that contribute to the long-term performance of business, and introduces tools and frameworks for strategic analysis and management. The course also helps students to better comprehend the ways that business entities can develop and maintain competitive advantages.

12 10 MGT B441 Human Resource Management: A Strategic Approach (5 credits) This course is designed to develop learners awareness of the linkages between strategic business imperatives, human resource management strategies and their implementation. The course aims at providing learners with an understanding of the importance of external and internal organizational environments and how they shape the management of human resources. The course aims to enhance learners ability to understand the contribution the implement after a strategic approach to managing human resources makes to successful organizational performance. Learners will develop on understanding of various issues on the resources available to the organization and the means to make better use of human resources. Learners will be made aware of the linkage between the fundamentals discussed in the units and the human resource management practices adopted at local, regional and global levels. MKT B362 Marketing Research (5 credits) This course aims to develop in learners a thorough understanding of: the marketing research process; research design; data collection and measurement; sampling design; and data analysis, interpretation, and presentation. MKT B363 Consumer Behaviour (5 credits) This course aims to provide students with core concepts, frameworks and tools used by marketers when analysing, interpreting and predicting consumer responses to marketing efforts, and the opportunity to apply these in marketplace situations. MKT B366 Marketing Communications (5 credits) This course aims to provide students with an understanding of the current theories and principles used in integrated marketing communications. It also provides students with an analytic framework for developing the marketing communications component of marketing strategies and the opportunity to apply this analytic framework to promotional strategies within the target marketplace.

13 STI Myanmar University The Open University of Hong Kong jointly organize STI Myanmar University The Open University of Hong Kong Bachelor of Business Administration in Management (Top-up) Programme (Internationally Recognized BBA Qualification)

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